DailyDOOH

Haleon (LSE / NYSE: HLN), a global leader in consumer healthcare, has chosen Vistar Media as its preferred partner for programmatic OOH across all key markets.

Via this partnership, Vistar will collaborate with Publicis, Haleon’s media agency, to power OOH campaigns worldwide—leveraging Vistar’s advanced technology to maximize impact and media efficiency.

As a globally renowned leader in consumer health, Haleon’s decision to select Vistar as their preferred partner underscores the strategic importance of DOOH in their media strategy. By leveraging Vistar’s industry-leading demand-side platform (DSP), Haleon can execute data-driven, highly personalized DOOH campaigns at scale, ensuring their commitment to quality, transparency and sustainability is reflected in every market. This partnership marks a significant milestone in Haleon’s continued investment in premium, impactful media channels.

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The Consumer Technology Association (CTA), owner and producer of #CES2025 is introducing the CES Creator Space this year.

This innovative space is designed to empower the diverse community of content creators and media who attend the show. CES Creator Space will provide tools and workspaces for storytellers to produce compelling content for many platforms and forge meaningful connections with exhibitors. The stage at the CES Creator Space will feature three days of programming designed to help creators hone their craft.

“Creators are at the heart of the modern tech narrative, bringing groundbreaking innovations to life for audiences around the world,” said Kinsey Fabrizio, president, CTA. “The CES Creator Space is a natural evolution of our commitment to this influential group, offering them a dedicated space to collaborate, create, learn, and connect. Whether they are emerging voices or established influencers and reporters, all creators will find immense value in this new multi-use area.”

Located in the Central Hall Lobby of the Las Vegas Convention Center, the CES Creator Space is designed with direct input from the creators, ensuring it enhances their CES experience. This space offers valuable resources including workstations, recording pods, networking events, onstage conference programs, and plenty of room to relax, recharge, and create. Conference programming includes topics of importance to this community: production tips and techniques, storytelling, working with brands, monetization of content, rights and ownership, and more. The CES Creator Space is a place to work and get smart about work at the same time.

Reuters has reported that Walt Disney (DIS.N) has created a business unit to coordinate use of #AI and augmented reality

The newly formed Office of Technology Enablement will be led by Jamie Voris, the film studio’s chief technology officer who spearheaded development of Disney’s app for the Apple Vision Pro mixed reality device, an email seen on Friday by Reuters showed. Eddie Drake will succeed Voris as the studio’s CTO.

Jamie will report to Disney Entertainment Co-Chairman Alan Bergman who wrote “The pace and scope of the advances in AI and XR (extended reality) are profound and will continue to impact consumer experiences, creative endeavors and our businesses for years to come – making it critical that Disney explore the exciting opportunities and navigate the potential risks. The creation of this group underscores our dedication to doing that”.

The Office of Technology Enablement, which launches with a core leadership team, is expected to grow to about 100 employees, a person familiar with the matter said.

CrimsonAV has launched a reimagined website to provide an enhanced online experience for AV integrators and customers alike.

Designed with a sharp focus on ease of navigation, functionality, and comprehensive resources, this new digital platform is a powerful tool for ProAV professionals.

From enriched features to improved product discovery and selection tools, the updated platform is crafted to meet the demands of today’s fast-paced AV market. CrimsonAV’s new website not only showcases their extensive product range but emphasizes their ongoing commitment to innovation and customer-centricity.

Take a look here.

We first came across this at #CES2024 earlier this year and we now see that they are about to launch a Wefunder crowdfunding campaign. Bottom line it’s a device that turns ordinary power outlets into revenue streams for cafes, salons, stores, stadiums, and other businesses and it is called ‘Socket to Pocket.’

Ten years ago, Daniel Tonkopi founded Delfast e-bikes. Their electric bike set a Guinness World Record for the longest range and won two gold medals in e-bike marathons. They raised USD 3.4 million in crowdfunding and achieved over USD seven million in e-bike sales globally.

Daniel has now launched In Charge One, Inc. and with his wife they continue to work in clean tech and sustainable energy.

At In Charge One, their mission is to help businesses generate revenue while promoting responsible energy use. Daniel believes that electricity isn’t something to be taken for granted. His team of exceptional engineers developed the ‘Socket to Pocket’ device, originally an outdoor charger for e-bikes and scooters but after market feedback, they have expanded its use to charge everything from e-bikes to smartphones or even drones.

They tell us that after researching similar products abroad, they have developed a proprietary solution tailored for the American market.

The public launch of their WeFunder campaign opens November 9.

Clear Channel Outdoor Americas and the United Service Organizations (USO) are working together again this November on a nationwide digital out-of-home media campaign that encourages public support for U.S. military service members and their families during the holidays.

Digital billboards running throughout the month, including Veterans Day, in major markets and airports across the country will raise awareness and encourage civilians to be by their side.

“We’re grateful for our ongoing strategic partnership with Clear Channel Outdoor and how they support the people who serve in the military and their families,” said Larissa Ryden, USO Vice President of Corporate Alliances. “Even when service members are far from home, they’re never alone thanks to the USO and the generosity of our supporters. The public’s support enables us to deliver programs and services that strengthen the well-being of service members and their families.”

The campaign messaging now seen on digital billboards across the country will serve as a reminder that those serving in our nation’s military, and their loved ones, are real people who take on unique challenges from which all Americans benefit. The USO is the only nonprofit organization uniquely positioned to reach service members and their families around the globe with its impactful programming.

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This week it’s time once again for the annual 2024 SEGD Xlab. Now, amazingly in its fourteenth year as the premier event dedicated to the intersection of experiential design and technology-driven storytelling for place.

On Thursday November 7, 2024, Xlab will convene leading minds and innovative practices at the forefront of experience design. Attendees will dive deep into the cutting-edge developments in digital media, immersive and interactive environments, and the evolving landscape of cultural and consumer experiences. Join us for this unparalleled exploration of how technology is shaping the future of storytelling in our built environments.

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Adams Outdoor Advertising has acquired 28 billboard assets in the Charlotte market from Kegerreis Outdoor Advertising LLC, effective October 31, 2024. The terms of the transaction remain undisclosed.

We are told that this strategic acquisition enhances Adams’ out-of-home advertising coverage in one of the fastest-growing markets in the United States. The new assets include a mix of static bulletins and high-visibility digital units, predominantly located along major interstates and commuter routes along the northern and western corridors of Charlotte. Drachman M&A Co. represented Adams in the transaction.

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The Out of Home Advertising Association of America (OAAA) is holding its 2024 Legal Seminar on Tuesday, November 12 and Wednesday, November 13, 2024.

This premier event will be held at the InterContinental Washington DC – The Wharf.

The OAAA Legal Seminar is the foremost gathering for legal professionals within the out of home (OOH) advertising industry.

Attendees will have the opportunity to engage with top legal experts and gain insights into the latest laws, regulations, and best practices impacting the OOH sector.

Key speakers at this year’s seminar include:

• Mike Galasso, Partner, Robbins, Kelly, Patterson & Tucker
• Mike Hershey, EVP – Government Affairs, OAAA
• Gary Kibel, Partner, Davis+Gilbert LLP
• Katherine Killingsworth, Partner, SettlePou
• Wendi Loup, Assistant General Counsel, Lamar Advertising
• Andy McDonald, SVP – Government Affairs, OAAA
• Kannon Shanmugam, Partner, Paul, Weiss, Rifkind, Wharton & Garrison
• Allen Smith, Association Attorney, OAAA
• Kerry Yoakum, General Counsel, Link Media Outdoor

Participants will benefit from a comprehensive agenda featuring sessions on critical legal issues, industry regulations, and practical strategies to navigate the complex landscape of OOH advertising law.

Don’t miss this opportunity to expand your knowledge, stay abreast of legal trends, and network with industry leaders. Early registration is encouraged to secure your spot at this essential industry event.

For more information and to register, please visit OAAA Legal Seminar Registration.

Cineplex Media, Canada’s leading provider of cinema and shopping mall advertising solutions, has announced the appointment of Kristie Painting as Executive Vice President and Managing Director.

“A respected industry leader, Painting brings extensive media and advertising expertise to Cineplex Media. Most recently serving as Country Manager for Pinterest Canada, she previously held the position of CEO of Wavemaker Canada and Vice President of Digital Sales and Revenue Management at Bell Media. Her background also includes senior leadership roles at Olive Media and Checkout 51,” said the company.

In early October, Cineplex, Canada’s leading entertainment and media company, reported box office revenues of $35.2 million for September, exceeding September 2023 levels by three per cent.

The company said it outperformed the North American box office relative to 2019 by nearly four per cent despite a tough comparison, as September 2019 was the second highest September ever with the record-breaking title IT Chapter Two.

The brand has 169 movie theatres and location-based entertainment venues.