DailyDOOH

OUTFRONT Media (NYSE: OUT) has partnered with Louisville Downtown Partnership (LDP) to bring a new dynamic digital kiosk network to Louisville’s city center. Representatives from OUTFRONT and LDP unveiled the new network today during a press conference at the Metro Hall CitySpot in Louisville.

This first phase of the network features 15 digital kiosks, for a total of 30 faces, located in front of heavily trafficked landmarks throughout downtown Louisville, including the Muhammad Ali Center, Whiskey Row, the Louisville Slugger Museum & Factory, the KFC Yum! Center, the Kentucky International Convention Center, and more.

Positioned around Louisville’s urban distilleries, hotels, music venues, museums, and bars and restaurants, these kiosks enhance connectivity while supporting the vibrancy of downtown Louisville for both residents and tourists visiting city attractions, dining, entertainment, and events like the Kentucky Derby.

“These kiosks offer an updated, higher quality, and improved version of the network that is more attractive and helpful to Downtown goers,” said Rebecca Fleischaker, executive director of LDP. “The digital kiosk network will help make Downtown a more vibrant and connected place for residents and visitors alike.”

The digital kiosks allow brands to create impactful messages that resonate with people on a deeper level as they navigate through the heart of Louisville.

“We are proud to partner with Louisville Downtown Partnership to enhance the experience for residents, tourists, and more in such a dynamic city center,” said Mike Sheehy, General Manager of OUTFRONT’s Louisville Office. “The digital kiosks serve as an accessible resource for city goers and offer strategic visibility for advertisers looking to capture the attention of diverse and engaged audiences in Louisville.”

In addition to providing advertising content, the kiosks will display important information including downtown events, weather emergency announcements and public safety alerts, as well as offer surface lighting to enhance the safety of pedestrians walking downtown.

LG Electronics (LG) has announced a new partnership with Artlume, a pioneering digital art and #AI platform, to bring inspiring art experiences to the comfort of home through LG Smart TVs.

LG TV owners will be the first to enjoy this extensive catalogue on the big screen. With a shared vision to make art accessible at scale, this new collaboration transforms over 200 million LG Smart TVs worldwide into virtual art galleries, offering a broad selection of artworks that enrich the ambiance of living spaces.

“LG is the perfect partner for us, aligned with our goal to bring love, beauty and passion to people’s lives through the universal language of art,” said Patrick Ashworth, founder & CEO of Artlume. “We are committed to leaving a profound positive impact on humanity by educating future generations, supporting mental health through the beauty of art, and sharing museum art with the world.”

Available globally on LG TVs running webOS 6.0 (2020 TV models) and above, Artlume’s expansive collection includes classic masterpieces, contemporary photography, AI art and works from renowned institutions like the National Portrait Gallery in London and the Ashmolean Museum. With over 15,000 artworks available to explore and stream, users can curate personalized playlists via the mobile app to display their favorite art on their LG Smart TVs.

Artlume’s user-friendly features allow instant changes to displayed artworks for enhanced creative control. The platform also integrates AI art generation, empowering users to create and publish unique art with simple word prompts, which can then be proudly shared through the screen.

“LG is dedicated to transforming how people experience art,” said Chris Jo, senior vice president of platform business at LG Media Entertainment Solution Company. “Through this partnership with Artlume, we are bringing a wide array of incredible art to LG Smart TVs, enriching living spaces.”

As LG expands its collaborations with leading partners in the arts segment, users are invited to explore a diverse range of artistic ex-pressions from around the globe, all from the comfort of home.

The consumer electronics chain Mediamarkt and Saturn is launching an in-store retail media network in all of its European branches. We understand that brands can now book ads on the digital signage displays inside stores in Germany, Austria**, Hungary, Luxembourg, Turkey and the Netherlands.

Germany is the biggest market for the chain with 399 locations although in-store ads are now available in 627 stores.

Torsten Ahlers, Managing Director of Media-Saturn Marketing told us “Since the majority of our sales come from brick-and-mortar stores, integrating in-store transactions into the customer journey is a logical and crucial step to provide 360-degree retail media coverage”.

Mediamarkt-Saturn reports that the rollout of in-store ads is already underway in Switzerland and Spain, with completion expected by the end of this year. The service will expand to Belgium, Poland and Italy – where the chain operates under the brand Mediaworld.

** Almost 8,000 screens in Austria have been widely available for programmatic buying via Goldbach Austria for some time.

KBH, through its partnership with Digital Cinema Media (DCM) has added Picturehouse to its growing Cinema Digital 6-sheet portfolio, installing media screens in Picturehouse cinema foyers across the UK.

Ian Reynolds, Managing Director, KBH, told us “KBH is proud to welcome Picturehouse to our Cinema D6 network, adding another landmark UK brand to our already extensive list of partners. This further cements our commitment to the cinema environment, as we look ahead to continued growth in 2025 and beyond.”

This expansion brings new premium advertising opportunities to several London venues, including the flagship Picturehouse Central, as well as to the historic Cameo cinema in Edinburgh, and additional locations in York, Cambridge, Chester, plus more throughout the UK.

Sam Clements, Head of Marketing & Membership, Picturehouse Cinemas, added “We’re delighted to be partnering with KBH on brand new digital advertising screens across the Picturehouse estate. As well as providing an extra avenue for brands to connect with the valuable cinema-going audience, it also introduces an additional revenue stream to our business.”

Launching just in time for a blockbuster-filled November – with Paddington in Peru, Gladiator II, Wicked, and Moana 2 all hitting screens – Picturehouse’s diverse lineup also features a rich selection of independent and arthouse films. This unique mix provides brands with the perfect opportunity to connect with a wide range of engaged audiences.

Davina Barker, Sales Director, Digital Cinema Media, said “We’re thrilled to extend our expansive D6 portfolio alongside KBH to include Picturehouse. Cinema is about more than just the main event on the big screen; it’s an experience that begins the moment audiences step into the venue and advertisers can become an integral part of that journey, engaging viewers across all touchpoints of the cinema visit.”

The Picturehouse partnership marks a key milestone in a rapid expansion program for the Cinema D6 network, which already includes Vue and Odeon, along with regional favourites such as Reel, Savoy and The Light, as well as various independent cinemas across the country. The network now reaches audiences at over 120 cinemas, making KBH’s Cinema network the most extensive in the OOH market.

StreetMetrics has announced a strategic partnership with Lumix Advertising to enhance data-driven transparency for scooter-based digital billboard campaigns.

Through this partnership, Lumix will gain access to StreetMetrics’ powerful analytics platform, enabling its advertisers to make smarter, real-time advertising decisions based on reach, engagement, and impact metrics.

“This partnership is a strong step forward for accountability and measurement in OOH media,” said Drew Jackson, CEO of StreetMetrics. “With our real-time insights, Lumix can offer its advertisers the transparency needed to make informed decisions and optimize campaigns on the go.”

By leveraging StreetMetrics’ advanced data capabilities, Lumix will be able to provide its advertisers with near real-time audience data, geo-location metrics, and engagement analytics for its mobile digital billboards. This data will empower Lumix advertisers, giving them access to a single-lens view of their campaigns’ effectiveness, allowing for agile optimizations and more precise targeting.

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Intel announced Monday that CEO Pat Gelsinger had ‘retired’ from the company effective Dec. 1.

I think we can all agree they have not spelt ‘retired’ correctly, probably missing the letter’f’ and having three extraneous letters ‘r, e and t’

Intel CFO David Zinsner and Intel products CEO MJ Holthaus were named interim co-CEOs.

Frank Yeary will serve as Intel’s interim executive chair.

Vertical Impression has announced a significant expansion to their Canadian digital out-of-home network, adding new screens, cities, and venue types.

We are told that this marks another step in their goal to help advertisers connect with valuable audiences by creating new opportunities to reach them where they live, work, and spend.

“Our focus has always been on creating value, not just building inventory,” says Nicolette Leonardis, President at Vertical Impression. “With every screen we activate, every market we enter, and every new venue type we develop, we highlight the power of captive audiences while reinforcing our commitment to DOOH in Canada—fostering meaningful connections and enriching local communities.”

What’s New: –

• 330+ new flush-mounted screens in premium buildings with floor number displays
• 40+ new markets (including smaller markets in Ontario, Newfoundland, Yukon, and the Prairies)
• 10+ new venue types (including government buildings, malls, hospitals, hotels, campuses, and more)
• Standardized 16:9 format across all screens, supporting both static and video content

This growth extends their monthly reach to approximately 215 million impressions across 2,200+ screens in 65+ markets in Canada, creating unparalleled opportunities for brands to connect with audiences throughout their daily journeys.

Their 330+ new screens feature built-in floor indicators, seamlessly merging essential building information with advertising content.

Pikasso has announced the appointment of Dino Burbidge as the new President of the Pikasso d’Or Jury effective January 2025.

The Pikasso d’Or was launched in 1989 with Alain Weill who has since then presided over the Jury. It is a prize that rewards the Best Creative Out-of-Home Advertising campaigns, according to Internationally recognized standards.

Dino is of course a recognized expert in the digital creativity and media industry, with a strong passion for OOH and DOOH. He now runs the creative and innovation consultancy, Dinova. He is also a regular judge on numerous prestigious media awards panels and hosts the World Out-of-Home Organization Creative and Technical Innovation Awards each year.

Andrew Rawlins, former Secretary General and acting President for the 2023 and 2024 editions will be the Chairman of the Jury for this 2025 edition.

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Signital, is a new digital signage software developed by the Icelandic technology company Dacoda.

After two years of development as a Software-as-a-Service (SaaS) product, the press release said that the system promises to redefine how businesses manage their digital displays.

Unlike traditional digital signage systems that usually require physical players or proprietary hardware, Signital offers a ‘hardware-free’ solution. It turns any internet-connected display, such as a standard smart TV, into a fully functional digital signage screen, leveraging the display’s own built-in browser.

While Signital does not require external players, it is fully compatible with a wide range of devices. Key features include:-

• No Expensive Hardware: Signital eliminates the need for external players, streamlining costs and setup.
• Multi-Screen Management: Businesses can manage multiple displays across different locations effortlessly, synchronizing them into a single channel.
• User-Friendly SaaS Platform: Accessible from anywhere, Signital’s cloud-based system allows users to update and manage content with just a few clicks.
• Instant Scalability: From a single screen to hundreds, Signital’s flexible infrastructure scales seamlessly to meet any business’s needs.

“Our goal was to make digital signage accessible and efficient for any business, large or small,” says Júlíus Freyr Guðmundsson, Founder of Dacoda. “We believe Signital’s innovative approach will resonate with businesses globally, just as it has in Iceland.”

It’s yet to be seen whether the global rollout of Signital positions Dacoda as a strong competitor in the digital signage market.