DailyDOOH

Olivia Adams and Rob Morrison have joined Taptap Digital as Sales Directors in the UK. They will both will focus on driving new business and expanding advertiser and agency relationships to support ambitious the company’s expansion plans in the UK.

The newly created roles will fulfill increasing demand from agencies and advertisers for a geocontextual solution that offers scale, privacy and true omnichannel integration within the UK.

Recent expansion into Germany, Austria, Switzerland and Ireland has seen the company establish a strong foothold in Western Europe, broadening out established business in Italy, Spain, LATAM and Africa.

This announcement follows the recent appointment of Marino Cipolletta as VP Business Development Italy who will lead efforts to accelerate expansion plans in the Italian market.

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Vector Media, a leader in the out-of-home media space, has announced a strategic shift in leadership. After nearly eight years as CEO and two decades of dedicated service to the company Marc Borzykowski will now step into the role of Executive Chairman. He will continue to serve as CEO of Tranzito-Vector, focusing on expanding Vector’s partnerships, including in Los Angeles, where the company is pioneering the nation’s premier digital advertising network.

Effective immediately, Chad Silver, Vector’s President and a 16-year veteran of the company, has been appointed Chief Executive Officer. Chad’s extensive experience and deep knowledge of Vector’s operations position him perfectly to guide the company’s growth and innovation.

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Emily Young has joined Adapt Media as the company’s new OOH Operations Manager.

Amanda Newell, Adapt’s Chief Revenue Officer told us “Bringing Emily onboard emphasizes Adapt’s commitment to using mobile location data to strengthen its OOH spaces and to turning those properties into superb performance channels. I’ve rarely met anyone with as strong an analytical mindset and I much look forward to Emily revolutionizing and streamlining Adapt’s processes to make us an even stronger player in the OOH market”.

With a career spent honing her incisor-like knowledge of Digital-Out-Of-Home and pDOOH Operations in senior positions at such market leaders as OutEdge and Rouge Media, Emily has also amassed a superior set of skills in mastering the monetization of mobile location data.

Adapt Media, a trusted Canadian OOH provider, is the largest player in the convenience store and gas channel in Canada. Adapt’s static and DOOH properties number in the thousands and span the entire country, counting a partnership with the world’s largest convenience store retailer, Circle K/Couche-Tard, along with national partnerships with Hasty Market, INS, and Rabba Fine Foods among its featured properties. Alongside its strength in the C&G channel, Adapt also boasts additional focus on providing advertising in DriveTest Ontario Centres, Alberta Registries, the country’s first Indigenous OOH network, and hundreds of screens in multicultural grocery stores across Ontario. Now in its 26th year in business, Adapt Media has grown to include street-level and in-store advertising in over 1,000 cities and towns across the nation, and is celebrated for building bespoke ad networks to suit advertiser metrics.

Ushio Inc., a trusted leader in light sources and optical equipment for industrial processing, visual imaging, and life sciences, and parent company to Christie, announced this week the appointment of Michael Phipps as president and chief operating officer of Christie Digital Systems, Inc. and its subsidiaries.

Effective immediately, he assumes the role of president and COO, succeeding Hideaki Onishi, who has held the position since 2022 and will be returning to Ushio Japan. Michael joined Christie in 2008 and served as Christie’s chief financial officer since 2019.

“With over 16 years of experience and a deep understanding of the various aspects of our business, Mike is uniquely positioned to lead Christie’s operations. His vision and expertise will advance our strategic goals and guide us in developing and delivering the industry-leading solutions our customers expect,” says Takabumi Asahi, chief executive officer, Ushio Inc.

Mike holds a BA in finance from Michigan State University and is a Certified Public Accountant in California.

LDSK, a leading provider of intelligent media scheduling, is enabling Jumbo supermarkets in the Netherlands to transform their in-store experience into a powerful commercial media channel, thanks to a new programmatic ad trading integration with SSP My Ad Booker.

We are told that this integration with SSP My Ad Booker marks a significant leap forward in retail media, allowing Jumbo to move beyond traditional supplier-funded campaigns and tap into the lucrative programmatic advertising market from non-endemic brands.
Retailers as Media Powerhouses

LDSK’s vision is to empower retailers like Jumbo to evolve into fully-fledged media businesses. By leveraging their physical stores and captive audiences, supermarkets can offer valuable advertising opportunities to a wider range of brands. The integration with My Ad Booker provides the technology to make this vision a reality. Now, Jumbo can seamlessly connect with a broader pool of advertisers through programmatic channels, maximising the value of their in-store media assets.

To further enhance this capability, LDSK’s platform uses valuable data insights, allowing Jumbo to sell audiences and provide advertisers with better targeting options. This data-driven approach ensures that ad space is used effectively and campaigns achieve maximum impact.

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Korbyt this week announced that it is the first digital signage partner to join the Zoom ISV Exchange Program.

The program enables Zoom to seamlessly integrate best-of-breed solutions from Korbyt and other independent software vendors (ISVs) into Zoom Workplace.

This collaboration makes Korbyt Anywhere available to Zoom Workplace customers, giving customers a unified pathway to address their workplace experience (WEX) requirements without the need for additional invoices and vendor agreements.

John Stearns, Global Head of Zoom Spaces told us “We are excited to welcome Korbyt to the ISV Exchange Program. Korbyt can help customers elevate their Zoom Rooms digital signage experience with dynamic digital signage that offers a variety of customization and integration options”.

The Zoom ISV Exchange Program is designed to bring together top ISVs to provide solutions and integrations that complement Zoom Workplace. As a partner, Korbyt will collaborate closely with Zoom to develop and promote integrated WEX solutions that enhance the overall Zoom experience, notably transforming Zoom Room screens into dynamic communication channels to unlock the full potential of hybrid meeting spaces and drive worker productivity on a global scale.

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Skyrise, the advertising technology platform, has collaborated with Cedara, the Carbon Intelligence Platform, to offer media decarbonisation to advertisers. The sustainable media offering works across all formats allowing omnichannel measurement of client advertising campaigns. 

The fully integrated Cedara solution benefits Skyrise advertising’s clients in a number of ways:

• Transparent omnichannel campaign measurement of emissions for all sustainable media campaigns, leveraging the new global industry-standard Ad Net Zero Global Media Sustainability Framework
• Lower media campaign emissions through data-driven curation of high-quality, low-emissions inventory, combined with reduction tactics informed by granular carbon analytics
• Audience-first and carbon-efficient DOOH inventory selection, based on data evidence of the time and location the target audience will see screens
• Access to over 100 high-quality, verified carbon removal projects to compensate emissions from media investments  

Through Cedara, Skyrise allows clients to access transparent carbon emissions data which informs how they can create a path to net zero media. By combining this measurement with Skyrise’s effective audience design platform, advertisers can set their reduction targets and strategies while optimising campaign performance.

Eric Shih, Chief Operating Officer at Cedara said “In an increasingly data-driven world, it’s crucial advertisers have access to reliable information to make informed decisions. Skyrise is a natural fit for Cedara, as their clients want and expect data to advance their marketing output. We’re excited our new partnership will help advertisers benefit from sustainability data to help them buy smarter and waste less.”

Skyrise designs bespoke audiences for individual campaigns, using geo-temporal time and location data from mobile network operators and other realtime sources.  

Gareth Owen, delivery director at Skyrise told us“The drive for effective media solutions that help advertisers reduce emissions is obvious. It is better for brands, better for people, and better for the planet. It was important for us that this offering was omnichannel. Media is everywhere. Measurement should be too. Skyrise has been innovating with Cedara on a number of data based projects in beta for a while and we’re delighted to now roll these out to all our clients, no matter where campaigns are running around the world”.  

Through the collaboration, Skyrise highlights its dedication to curating with effective inventory while reducing carbon emissions. In 2023, it set out on a journey to become net zero by 2030 and will work closely with Cedara on measuring and reducing corporate emissions. All staff are offered carbon literacy training and over 60% are certified carbon literate. As both Skyrise and Cedara are members of Ad Net Zero, this partnership further showcases their commitment to the industry becoming more sustainable. 

ZetaDisplay, a leading European full-service partner in digital signage solutions and systems, has signed a multi-year agreement with Praktikertjänst, one of Swedens largest healtcare providers, for the development, establishment and operation of a complete new nationwide digital signage display network.

Mats Fogelberg, Director of Communications and Sustainability at Praktikertjänst said “After an extensive tender process, ZetaDisplay was selected after presenting the best overall solution for our needs. ZetaDisplay’s team convinced us with their professionalism, commitment and understanding of the business. We are now looking forward to working together over the next few years to build a modern national digital signage network to further strengthen our brands in relation to the public, towards all of our 3 million patients and over 8,000 employees spread across the country”.

The agreement includes new installations of digital signage solutions at up to 1000 clinics and will operate fully on ZetaDisplay’s proprietary software platform – Engage Suite. In addition, the agreement includes delivery of new screen hardware, service, operations and support for approximately 2500-3000 screens.

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Sadly ADA compliant signage is something that is often overlooked so it’s great to see that tomorrow, Thursday, November 14, the next SEGD Tools webinar focusses on this very important subject.

ADA compliant signage is signage that helps people with disabilities navigate public spaces and buildings. The Americans with Disabilities Act (ADA) is a federal law that prohibits discrimination against people with disabilities, and the ADA Standards for Accessible Design (SAD) outline the requirements for ADA compliant signs.

Tim Lloyd of Nova Polymers will present on the ADA and how it relates to Room Identification and Wayfinding Signage.

Some of the course objectives that will be covered include: What is the ADA? How do ADA codes relate to signage? Understanding the relationship between state and federal ADA regulations, with a brief overview of California’s accessibility codes.

The course will conclude with a discussion about photopolymer and its use in making accessible signage.

Learning Outcomes:

1. Provide SEGD membership the specifics to the ADA specifications for sign and installation compliancy
2. Provide SEGD membership a clear, uncomplicated webinar review of the ADA sign specifications in an easy-to-understand format covering the ADA history, sign specifications, braille requirements, and overall understanding of this important portion of the ADA act.
3. Provide SEGD membership with an easy-to-use Quick Reference Guide for ADA sign specifications. A tool they can keep handy for reference when working on appropriate sign compliance designs.

This webinar is registered with the American Institute of Architects (AIA) and is eligible for 1 Health Safety and Welfare Learning Unit. Please note that participants are eligible to receive the Continuing Education Unit (CEU) for only one of these presentations.

It takes place from 12:00-13:00 ET.

SEGD members can register for FREE and tickets for non-members cost USD 50 here.

7-Eleven, Inc. announced this week an expanded deployment of Gulp Radio programming to 5,000 stores across the U.S. by the end of 2024 and more than 12,000 stores by the end of 2025, which includes all 7-Eleven, Speedway and Stripes stores nationwide.

Gulp Radio is already in more than 4,000 stores, and offers an opportunity to influence the shopper at the point of purchase by deploying advertising and messaging via in-store audio. Once fully deployed at scale, Gulp Radio will be one of North America’s largest commercial radio networks enabling advertisers to reach the world’s largest convenience chain’s 13 million daily shoppers.

The Gulp Radio network’s expansion is the result of an extended partnership with audio retail media platform Qsic, which has allowed 7-Eleven to more quickly develop and bring audio messaging to market. Through Qsic’s AI-powered creative audio development, 7-Eleven more efficiently generates localized audio advertisements that reach target audiences during peak times – all backed by first-party data to measure the impact and determine revenue lift. On average, 7-Eleven® store locations with Gulp Radio network (or programming or broadcasting) capability have experienced between 5 – 9% overall sales lift.

“Audio is the easiest and most cost-effective way to influence consumer behavior within the convenience store environment. Qsic’s audio platform authentically connects with in-store customers to immediately drive measurable results for our brand partners,” said Mario Mijares, Vice President of Marketing, Insights, Loyalty and Monetization Platforms at 7-Eleven, Inc. “Qsic has already proven its value in our stores, we’re excited to extend our partnership with them throughout the U.S.”

Launched in October 2022, Gulp Media Network is America’s largest coast-to-coast immediate consumption Retail Media Network designed to leverage 7-Eleven’s customer purchase and behavioral data, which is 95 million loyalty members strong, or approximately one in four Americans.

“Gulp Radio network has already driven significant results for advertisers by optimizing in-store assets to influence shoppers at the point of purchase. In-store retail media presents a huge opportunity for brands to drive more conversions, and 7-Eleven and Gulp Radio are at the forefront,” said Matt Elsley, Co-Founder and Chief Executive Officer at Qsic.

*Data derived from the Interactive Advertising Bureau (IAB) Measurement, Addressability and Data Center’s “Digital Out of Home (DOOH) & In-Store Retail Media Playbook 2024”.