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Displaydata, a leader in retail technology solutions, has officially announced that Elliot Andrews has joined them as the Global SVP of Sales.

Elliot brings with him a wealth of experience from several leadership roles, including CEO at Latium Enterprises, MD at ME Group, Vice President EMEA at Kerry Group and Vice President at JDE, alongside numerous International Consultancy positions.

With vast experience across the global retail landscape, coupled with his knowledge of implementing innovative solutions within these sectors, his addition to the leadership team marks an exciting chapter in Displaydata’s evolution.

Displaydata, headquartered in Reading, United Kingdom, has a long-standing commitment to helping retailers optimise revenues and enhance the customer shopping experience. Their Electronic Shelf Labels (ESLs), featuring ultra-low power wireless technology, enable retailers to swiftly update labels, launch engaging promotions, display real-time stock levels and adjust prices with unmatched agility.

Scope3, the collaborative sustainability platform decarbonising media and advertising, has hired Tim Collier to lead business operations across the UK and Northern Europe.

Anne Coghlan, Co-Founder and COO, told us “It’s great to have Tim onboard to support our continued growth in the UK and European markets. Educating the digital ad industry on the extent of its emissions problem, while leading the collective effort in reduction, is a top priority for Scope3. We’re deeply committed to pushing the industry towards a higher bar for sustainability reporting and action, one that gives us the ability to know the type of impact our changing behaviours is having on the planet, and we’re confident Tim will help us further this mission.”

Based in London, Tim will establish and grow Scope3’s footprint across the two regions, working with publishers, brands, agencies, tech companies and industry bodies to measure and reduce carbon emissions across the digital advertising supply chain.

He joins Scope3 from Alphabet’s Google, where he was Head of Data and Technology Partnerships for the UK and brings with him a strong track record of building enterprise partnerships with leading media agencies and technology companies, and driving data transformation for the UK’s largest marketers.

Gisele Alves has joined Viant Technology as VP of Growth Marketing.

With over 20 years of global marketing leadership and deep expertise in the advertising industry, we are told that Gisele is set to drive forward Viant’s mission of innovating digital advertising. Her insights will be invaluable as they expand their capabilities in #CTV, #AI, autonomous advertising, identity solutions and their flagship sustainability program Adtricity.

Gisele previously spent over 17 years with Yahoo in a number of International and Global marketing roles.

AVerMedia, a leading provider of AI and digital multimedia technology, has announced a strategic collaboration with 65CUBED, a pioneering company specializing in innovative LED display solutions.

Tom Bond, CTO, 65Cubed told us “It’s no secret that energy consumption is top-of-mind, especially in markets subject to the realities of an unsettled world. The AVerMedia/65Cubed partnership presents timely and scalable energy solutions to content providers today\”.

We are told that this partnership aims to revolutionize LED display technology by focusing on improving longevity and performance, marking a significant milestone in AVerMedia’s commitment to environmental sustainability.

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Sandra Lukoseviciene, Founder of the award-winning OK’s Digital, is has launched OK’s Digital Masterclass program.

This innovative initiative is designed to empower business owners with the skills to easily create professional-quality business visuals using digital solutions, with no tech skills required and without the need for a significant marketing investment.

In under a year, Sandra has propelled OK’s Digital to become a multi-award-winning company, recognised for its exceptional digital services, including web design, logo creation, business cards, banners and other essential assets. Her remarkable journey has been featured in several UK press outlets, and she has shared her insights on UK leaders’ podcasts, building substantial value and trust within the business community.

The first OK’s Digital Masterclass, focusing on how to create visuals in fast and easy ways to stand out in competitive markets, is set to launch in mid-June. This masterclass aims to teach entrepreneurs and business owners, or their designated team members, how to create business visuals that foster trust, attract clients, and stand out in their industry.

Participants will learn how to create logos, business cards, planners, banners, sales and promotional videos, documents, price lists, menus, social media assets, presentations, and more. There will be practical examples of using these visuals effectively, such as designing a “thank you” card with a discount for the next purchase to encourage client retention. Industry-specific examples for both service and product-based businesses, from sushi makers to mindset coaches, will be included. The course also provides access to ready-to-use templates for various categories, simplifying the creation process and ensuring professional results.

Sandra Lukoseviciene told us “This masterclass is a game-changer for any business looking to elevate its visual presence and accelerate growth. We are offering an early-bird discount for a limited number of participants, so make sure to secure your spot soon!”

The Stan.Store-hosted course comprises of 11 modules of content, estimated to take students around 10 hours to finish the programme. All students throughout the study programme will be offered 1-2-1 sessions and a complementary 30-minute session with Sandra Lukoseviciene.

For a limited number of people, an early bird price of £300 will be offered after which the course will can purchased for £700.

For more information and to stay updated on the launch, follow Sandra on Instagram: @sandra_lukoseviciene, where she also provides daily tips for business growth online.

JCDecaux UK has launched two additional market-leading screens to its impressive LDN Drive portfolio. With one new site in Croydon on Purley Way and one in Brentford on Great West Road, the locations of the screens are second to none and are in the heart of 29 London boroughs.

These expansions reaffirm JCDecaux UK’s commitment to delivering brand reach and fame on a national scale. The combined LDN and National Drive network is present in 13 major cities across the UK including – Birmingham, Brighton, Bristol, Cardiff, Derby, Edinburgh, Leeds, Liverpool, London, Manchester, Norwich, Sheffield and Southampton.

The LDN Drive network now consists of 104 state-of-the-art screens, delivering an impressive 51 million weekly viewed impressions1. Recent LDN Drive installs include Mitcham Drive and East Hill in Wandsworth and Western Avenue in Ealing.

PRN has launched a new in-store retail media focused division, PRN Europe, which will be led by industry veteran Tijmen Willems, PRN Europe Vice President of Retail Media EMEA.

Tijmen will spearhead the growth of PRN In-Store Retail Media Networks in Europe. He and his team will partner with PRN sister company Scala to develop new retail media platforms with current retail clients and prospects and will grow PRN’s retail media sales organization in the EMEA region.

Tijmen is based in Amsterdam, has deep experience working in retail media and leading growth. Having previously held the Country Director Benelux and Nordics role with Criteo, an industry leader in handling media programs for some of the world’s top e-commerce retailers, Willems was responsible for setting and implementing Criteo’s growth strategy.

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PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, has announced a unique data collaboration with Adsquare, a leading global location intelligence platform.

The new partnership makes PubMatic one of the first sell-side technology platforms to offer Adsquare’s data to media buyers globally.

“Data-privacy is the key topic of our time, and we are constantly looking to deliver solutions to our partners that are not only future-proofed, but give them a competitive edge,” said Mark Williams, Senior Director, Audience & Commerce Solutions EMEA and US at PubMatic. “Integrating Adsquare’s data into PubMatic’s Connect platform drives value for every player in the advertising ecosystem in a privacy-first way. We are incredibly pleased to be one of the first to integrate Adsquare’s data and believe this partnership will play a pivotal role over the coming years.”

The collaboration leverages PubMatic’s premium publishing partners and strong buy-side relationships alongside Adsquare’s unique data sets for the benefit of all industry players. For media buyers, it will enable access to demographics, interests, affinities, and purchase intent data sets, in turn enhancing targeting and campaign optimisation. This will help unlock improved performance metrics such as increased ROI, higher engagement, and stronger brand affinity.

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Solomon Partners will be holding a Cocktail Party at #InfoComm24 on Wednesday June 12 at the CAPRI Pool Restaurant and Bar between 5:00 PM – 6:30 PM.

The Indian Outdoor Advertising Association (IOAA) has devised its first-ever unified audience measurement system for the outdoor industry named RoadStar.

Based on GPS, RoadStar has been developed by Mumbai-based firm Relu AI. The software, first launched by the firm back in 2020, is already being used by some media owners such as the Times and Jagran groups.

Praveen Vadhera, CEO of the IOAA was quoted as saying “We have started working on upgrading the tool. Hopefully, RoadStar will get an official stamp of AAAI by the end of this month. The Roadster has been developed based on the consultation with stakeholders and their feedback at various steps. It covers 800+ markets in India till Taluka level. It provides impressions and profiles of consumers exposed to more than 63,000 outdoor media properties across India”.

In consultation with the IOAA it has been upgraded further over the last year. The IOAA presented the tool before the Advertising Agencies Association of India (AAAI) on May 8 for their feedback and approval, howevere while most of the advertising agencies hailed the software, GroupM and Rapport have reportedly raised concerns related to data safety and legal contracts associated with the system.

Sources said that “Rapport wanted clarity on certain legal bindings related to data safety. To address that, a copy of the legal contract was shared with AAAI members soon after the meeting. GroupM seeks to consult its IT team to streamline their privacy protocol with the one associated with RoadStar”.

IOAA is the national body of Outdoor Media owners with more than 80% of top out-of-home media owners and over 220 members across India. At present, outdoor players are using their own measurement and data privacy protocols to analyze the effectiveness of campaigns.