DailyDOOH

Formetco has announced that it is doubling the size of its digital production facility, dubbed ‘Digital Campus’, in order to accommodate the company’s growing number of projects. Digital Campus is the facility where Formetco, one of North America’s leading outdoor advertising manufacturers and suppliers, assembles, tests and packages its LED video displays before shipping and installing.

Matt Xander, CEO of Formetco told us “Our continued investment in our staff and product development enabled us to achieve 30 percent growth in 2018, and we are projecting record-breaking growth for 2019. The current facility expansion will allow us to streamline our manufacturing and quality-control processes while providing the necessary square footage for our continued expansion.”

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The (Australian) Outdoor Media Association, in collaboration with Glider Global and world-renowned neural and systems complexity specialist Dr Fiona Kerr, has revealed the science behind the public movement inviting Australians to Look Up and out, and by doing so to experience the life-changing benefits of connecting with the world around us, and with each other.

At the heart of the action is a new report ‘The Art & Science of Looking Up‘, developed by Glider Global and Dr Kerr, which confirms the multitude of physical, psychological and social benefits to simply looking up and out.

The movement has been rolling out to Australians via a series of photographs on outdoor signs in major cities throughout January and February 2019, across more than 7,000 signs operated by the Outdoor Media Association’s members.

Outdoor Media Association CEO Charmaine Moldrich told us “The outdoor media industry has united to bring the largest ever industry campaign to Australia in our 80-year history, inspired by Dr Fiona Kerr’s research and the Look Up invitation. We believe it is a timely and important message that the canvas of outdoor media can amplify. Our signs exist where life happens – the places we live, work, socialise and spend our time, reaching over 90 per cent of the population. Our members take their responsibility of being in the public domain very seriously, and this campaign is part of our ongoing commitment to engage in public dialogue, reflecting and contributing to important conversations.

The Out of Home industry is committed to pushing the envelope; starting a conversation, helping shift behaviour, and inspiring people. We’ve launched this movement in the peak of the summer season to reach as many people as possible with this important message, and explore all our media can do with a big, bold campaign to make a difference by doing something as natural as looking up”.

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The Mayor of London, Sadiq Khan, has launched an advertising campaign to raise awareness about the impact that adverse weather conditions can have on homeless people

Digital advertising screens in more than 130 locations across London will use weather data from the Met Office to update dynamic elements depending on temperature, as part of the Mayor of London’s rough sleeping campaign.

Using the tagline, ‘Whatever the weather, homeless people deserve better’, the adverts will be triggered by weather data from the Met Office, providing up to date weather information for that evening when the temperature drops to zero or below – reminding the public of the conditions homeless people have to endure and encouraging them to refer rough sleepers to support services.

As low temperatures continue, the campaign hopes to raise awareness about the impact freezing weather can have on the thousands of people sleeping rough in London and how Londoners can help. Select sites will also provide instant access to StreetLink – a website, app and telephone service through which members of the public can send an alert that connects a person sleeping rough to local services for support.

The campaign was developed with pro-bono support from Weber Shandwick London, production house Voodooh, and uses advertising space donated by out of home media owner Clear Channel.

Premium out-of-home media owner Ocean is launching a limited edition label at London Fashion Week on February 14 in a collaboration with the world leading eco fashion studio VIN + OMI.

The fashion label, the first from a UK outdoor media owner, will launch with men’s and women’s accessories made entirely from used vinyl panels taken from Ocean’s advertising displays. We are told tha this is a long-term partnership in which all Ocean vinyls will be repurposed, turning it into a zero-waste business.

This of course reflects Ocean’s mission to remain at the vanguard of the out of home industry. Ninety-five percent of its estate is purely digital.

Pioneering fashion eco warriors VIN + OMI develop recycled polyester (rPet) textiles including silk like finishes and wool which are spun from salvaged plastic primarily sourced from river and ocean clean-up projects internationally. All of their textile developments for their collections have a social impact project attached.

Their garments are worn by global trend setters and influencers including Debbie Harry and Kate Moss, Michelle Obama, Lady Gaga, Beyonce, Pamela Anderson. VIN + OMI have a wide ranging portfolio of collaborations including The Historical Royal Palaces, Daler Rowney, Dior, Fox and Apple.

The Ocean label will be produced in the UK and the pieces donated to Ocean’s charity partner, the Marine Conservation Society, to help raise funds to support the fight against plastic pollution and protect the world’s oceans and marine life.

The contemporary range will be designed with the help of students at Oxford Brookes University. The launch collection will feature in VIN + OMI’s London Fashion Week show on February 14 at the Andaz London, supporters of VIN + OMI’s eco contemporary shows.

Ocean will carry highlights from the show on February 18 across The Grid network and on the Piccadilly Lights (owned by Landsec).

Ocean senior marketing executive Liliana Teixeira Told us “As a 95 percent based digital media company, Ocean is actively moving away from the use of vinyl. That said, it’s important we find the best possible way to upcycle the vinyl we do still use. This partnership also allows us to support emerging creative talent which adds to its scale and impact.”

Debbie Harry, VIN + OMI’s muse and supporter of the designers and their global planet preservation campaign, said “It’s great that VIN + OMI are working with Ocean Outdoor to recycle their vinyl advertising displays for the benefit of the Marine Conservation Society. Zero waste is the way forward.“

The VIN + OMI X Ocean collaboration will be showcased at the Andaz London Liverpool Street on February 14 as part of their London Fashion Week show. For ticket and press enquires pr@houseofrepresent.com

The dates have been announced for #ISE2020 in what will be its last year at the RAI, Amsterdam. It’s a four day event as usual and will be held Tuesday to Friday, February 11-14, 2020.

In Amsterdam on Tuesday, Barco announced that a Dutch judge had granted Barco’s petition to seize the wireless presentation system of Clevertouch, on display at #ISE2019.

As the show opened, a bailiff approached the booth of UK-based Clevertouch in order to seize its Clevershare button and receiver. This was in order that Barco could use it as evidence in patent infringement lawsuits in the Netherlands, the UK and other jurisdictions where Clevertouch sells its Clevershare button and receiver.

Back in April 2012, Barco launched ClickShare, a game-changing meeting room technology that enhances meeting efficiency and better decision making. The unique wireless presentation and collaboration system allows any meeting participant to share content on the central meeting room screen with the use of ClickShare buttons.

Barco has secured a strong portfolio of both model and utility patents which it consistently enforces against competitors seeking to copy Barco’s patented technology. Recently, the United States Patent and Trademark Office has declined a reexamination request filed by an undisclosed party, and has upheld Barco’s ClickShare patent. As a result of Barco’s enforcement actions across various jurisdictions, more and more distributors agree to cease the sale of wireless presentation systems which Barco believes infringe its ClickShare patent portfolio.

This is not the first time that Barco has had others seize equipment at ISE, back in 2017 a Dutch judge then granted Barco’s petition to seize all wireless presentation systems of the US-based company KanexPro.

Four Winds Interactive LLC. (FWI), has announced a strategic partnership with Vista Equity Partners, a leading investment firm focused on software, data and technology-enabled businesses. Vista collaborates with management teams to foster operational excellence, paving the way for sustainable growth opportunities, innovation, and impact in the markets they serve.

The rather grandious press release stated that, we quote “Vista’s investment signals a significant shift in the digital signage industry and positions FWI to accelerate growth as it delivers industry-leading solutions for enterprises”.

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At #ISE2019 Sharp has unveiled the hero products and solutions it will launch in 2019, including three new 4K professional displays for digital signage, a 4K interactive Windows collaboration display, developed in partnership with Microsoft, two new 4K BIG PAD interactive displays, and a second generation 8K monitor.

In Hall 12, their stand 12-E100 is split into different sections; Engage is dedicated to showing smart solutions for the retail environment, Learn is for education, ‘Working together’ is for office and Innovate shows Sharp’s leadership in Ultra-HD with future-looking technology including Sharp’s 8K ecosystem for creating and displaying 8K content and an immersive VR demonstration for retailers.

Birgit Jackson, Commercial Director, Sharp Visual Solutions told us “We have more to announce now than in any previous year, which shows how Sharp is going from strength to strength as a display partner for any project, from the mainstream to the highly specialized. Our new products are an evolution of everything we know about collaboration and engagement and we’re excited to push the boundaries on resolution and integration.”

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Mersive Technologies, a leader in wireless content sharing and collaboration solutions, has announced a new hardware platform and version 4.0 of its Solstice software.

Solstice 4.0 combined with Gen3 Pod hardware extends Mersive’s platform-based approach to meeting space collaboration by adding new capabilities which will eliminate the cost and complexity of multiple niche solutions. These capabilities transform how meeting rooms are designed and used by reducing the cost and complexity of traditional systems into a single platform.

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New research has confirmed that the world-famous Piccadilly Lights, owned by Landsec, is a modern global landmark and prestigious brand advertising platform which engages positively with audiences on an emotional level.

The annual study was conducted by digital out-of-home media owner Ocean which operates the Lights. It maps the growing popularity of the Piccadilly Circus London screen as a powerful, safe and trusted advertising medium which builds consumer brand confidence.

Ocean’s attitudinal survey of 400 people compares responses to the first wave of research which was conducted shortly after the new Lights were switched back on in October 2017.

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