DailyDOOH

Valentina Zarivchatska has joined Vuwall as Director of Business Development for Central Eastern Europe, Asia Pacific and Latin America.

VuWall is a manufacturer of video wall controllers and control room video wall management solutions and they tell us that Valentina brings considerable experience to the VuWall team, most recently with four years spent at AV software company Visiology.

Paul Vander Plaetse, President of VuWall told us “We are delighted to welcome Valentina on board, her understanding of the regional market specifics and the technology will ensure better responsiveness and a more active presence of VuWall in those regions.”

You can find Valentina and the VuWall team at #ISE2019 in Hall 15 – stand K250.

Chris Brzostowski has joined the NEC channel sales team as account manager supporting NEC’s channel partners based in the south of England. He has worked within the AV industry since 2011 gaining experience in solutions sales with strong technical knowledge.

Helen Sheldrake, channel sales manager at NEC Display Solutions told us “We are highly focused on the needs of our customers and our experienced sales team is crucial to maintaining excellent support to our channel partners. I am delighted to welcome Chris to NEC and am confident that his knowledge and professional sales expertise will be an exceptional asset.”

Already familiar with NEC’s product ranges and having worked with many of NEC’s channel partners in his previous roles, we are told that he will be quickly up to speed and ready to provide the unrivalled support for which NEC is renowned.

AV Jobs provide a highly specialist Recruitment Service for Audio Visual manufacturers, distributors and resellers.

They also work within the broadcast, events and unified communications industries providing quality and experienced staff at all levels – from board members through management, field service and sales, as well as on-site technical and sales people.

Their Consultants have experience within the AV industry and fully understand all areas from sales through system design and installation, hire and events, operations and service.

Here are this week’s selection of #AVjobs from them…

• AV SYSTEMS DESIGN ENGINEER
  Job Type Permanent Full Time
  Location London/Surrey/Sussex
  Area Surrey, England City of London, England London South West, England
  Sector Engineer Engineer – Design Engineer – Home Cinema Engineer – Home Automation
  Salary £40000 – £50000 Per Annum Salary is competitive
  Currency GBP
  Start Date ASAP
  Advertiser AV Jobs
  Job Ref AV29871
• PRODUCT & APPLICATIONS ENGINEER AUDIO VISUAL
  Job Type Permanent Full Time
  Location Manchester
  Area Cheshire, England Greater Manchester, England
  Sector Engineer Engineer – Audio Visual Engineer – Design Engineer – Technical Support Manager Manager – Product Engineer – Technical Architect
  Salary £25000 – £35000 Per Annum Negotiable doe + benefits
  Currency GBP
  Start Date ASAP
  Advertiser AV Jobs
  Job Ref AV29867
• CUSTOMER SERVICES MANAGER
  Job Type Permanent Full Time
  Location Poole
  Area Dorset, England
  Sector Manager Manager – Service Delivery
  Salary £30000 – £35000 Per Annum £30k-£35k doe plus benefits
  Currency GBP
  Start Date ASAP
  Advertiser AV Jobs
  Job Ref AV29866

QMS Sport continues its growth trajectory as it expands its sport offering both locally and globally, his week announcing three senior appointments across Sales, and Research and Insights.

The first of these appointments is Shae Bonney who joins QMS Sport as General Manager – Sales. Shae Bonney has over two decades of sales and industry experience. Previously at MCN as National Sales Director, Shae was a key driver of broadcast sales assets for FOXTEL, FOX SPORTS and Network TEN. His key responsibilities will be to continue to grow QMS Sport’s presence and relevance in market, using his experience and strong agency relationships to lead growth nationally.

QMS Sport also announced the appointment of Kurt Allison as Brisbane Sales Manager and Clara Martello to the newly created function of Research and Insights Specialist.

Kurt Allison joins QMS Sport most recently from media agency Ikon and prior to that Channel Nine Brisbane, whilst Clara Martello who will be responsible for driving accountability and new data initiatives, previously led the Strategy function at Initiative Melbourne.

Mark Pejic, CEO QMS Sport told us “We are bolstered by the continued investment QMS is committing to the expansion of the QMS Sport business both here and internationally. These senior appointments are testament to the future growth of the Sport business and enables us to deliver on our promise to connect brands to millions of highly engaged fans. In the current media landscape of content increasingly viewed in time shift and on demand, Sport remains the last genre to be viewed the majority in real time. Highly engaging and brand safe, Sport delivers the perfect environment for clients to effectively communicate to their audiences.”

These appointments will help enhance QMS Sport’s client service capabilities, data and measurement initiatives, drive further revenue growth and foster greater awareness of the QMS Sport value proposition to advertisers and key stakeholders.

JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced this week its revenue for the full-year 2018.

Jean-Charles Decaux, Chairman of the Executive Board and Co-CEO of JCDecaux, said “2018 was another record year for JCDecaux with revenue at €3,618.5 million. Our full-year organic revenue growth rate of +5.2% was driven by a better than expected Q4 which grew +5.4% on an organic basis. This strong performance reflects both, our exposure to faster-growth markets which represent 37% of our Group revenue, as well as the growing contribution of our prime DOOH media assets delivering a revenue increase of +28.4% and representing 20.4% of Group revenue with 5 countries (UK, US, China, Australia and Germany) delivering 68% of our DOOH revenue worldwide.
Street Furniture’s organic revenue growth of +2.7% was mainly driven by a very strong digital revenue increase at +30.4% with digital revenue representing 18.1% of total Street Furniture revenue while analogue revenue continued to be negatively affected by the unexpected cancellation of the Paris “City Information Panels” interim contract in France”.

The 2017 comparative figures are restated from the retrospective application of IFRS 15 “Revenue from Contracts with Customers”, applicable from January 1st, 2018. The application of IFRS 15 leads to the change in presentation of invoices relating to advertising taxes. The impact on previously published Q4 2017 and the full-year 2017 figures are +5.6 million and +€20.7 million on adjusted revenue, respectively. 2018 adjusted revenue increased by +3.6% to €3,618.5 million compared to €3,492.6 million in 2017. Excluding the negative impact from foreign exchange variations and the positive impact from changes in perimeter, adjusted organic revenue grew by +5.2%.

Adjusted organic advertising revenue, excluding revenue related to sale, rental and maintenance of street furniture and advertising displays, increased by +5.0% in 2018. Adjusted revenue of the fourth quarter of 2018 increased by +8.1% to €1,107.5 million compared to €1,024.1 million in Q4 2017. Reported growth’s acceleration was driven by a two-month contribution from APN Outdoor. Excluding the negative impact from foreign exchange variations and the positive impact from changes in perimeter, adjusted organic revenue increased by +5.4%. Adjusted organic advertising revenue, excluding revenue related to sale, rental and maintenance of street furniture and advertising displays, increased by +4.6% in the fourth quarter of 2018.

By activity:

(a) Excluding acquisitions/divestitures and the impact of foreign exchange

(a) Excluding acquisitions/divestitures and the impact of foreign exchange

By geographic area:

(a) Excluding acquisitions/divestitures and the impact of foreign exchange
(b) Excluding France and the United Kingdom

Please note that the geographic comments hereafter refer to organic revenue growth.

STREET FURNITURE
Full-year adjusted revenue increased by +0.1% to €1,587.6 million (+2.7% on an organic basis). Europe (including France and the UK) was down, negatively affected by the cancellation of the Paris “City Information Panels” interim contract in France. Asia-Pacific was up strongly with a double-digit growth, mainly driven by our new contracts in Australia. The Rest of the World and North America delivered a strong performance.

In the fourth quarter, adjusted revenue increased by +1.5% to €479.9 million (+2.6% on an organic basis). Europe (including France and the UK) was down, negatively affected by the cancellation of the Paris “City Information Panels” interim contract in France. Asia-Pacific was up strongly with a double-digit growth, mainly driven by our new contracts in Australia. The Rest of the World showed double-digit growth fuelled by Latin America and North America was up.
Fourth quarter adjusted organic advertising revenue, excluding revenue related to sale, rental and maintenance of street furniture were up +1.5% compared to the fourth quarter of 2017.

TRANSPORT
Full-year adjusted revenue increased by +8.4% to €1,517.0 million (+10.2% on an organic basis). Asia-Pacific was up double-digit. Europe (including France and the UK) posted strong growth. The Rest of the World was up and North America was down.

In the fourth quarter, adjusted revenue increased by +14.7% to €472.7 million (+10.8% on an organic basis). Asia-Pacific and Europe (including France and the UK) posted double-digit growth. North America was down and the Rest of the World was up.

BILLBOARD
Full-year adjusted revenue increased by +1.4% to €513.9 million (-0.9% on an organic basis). Reported growth was fuelled by the contribution of APN Outdoor since October 31^st, 2018. Europe was down, affected by our multi-year plan to reduce our traditional UK billboard portfolio, while our UK digital billboard business remained strong and our performance in France was good. The Rest of the World was virtually flat and North America was down.

In the fourth quarter, adjusted revenue increased by +11.2% to €154.9 million (-1.2% on an organic basis). Europe was virtually flat, affected by our multi-year plan to reduce our traditional UK billboard portfolio, while our UK digital billboard business remained strong and our performance in France was good. The Rest of the World was down and North America posted double-digit growth.

Jean-Charles Decaux added “Transport’s organic revenue growth of +10.2% continues to benefit from both, the strong double-digit growth in China, despite a softer metro advertising business in Q4 which we flagged in our guidance, and the strong digital revenue increase at +26.1% with digital revenue representing 25.8% of total Transport revenue. Our Transport segment, which derives 70% of its total revenue outside of Europe, is now nearly as large as our Street Furniture business. Billboard’s slight organic revenue decline of -0.9% was mainly due to our multi-year plan to reduce our traditional UK billboard portfolio offset by a strong Group digital billboard revenue increase at +34.6% representing 11.6% of total Billboard revenue while France delivered a good performance.
2018 was also marked by several strategic contracts wins such as the renewal and extension of numerous European cities such as Berlin or The Hague. We also won Singapore Street Furniture on Orchard Road and Yangon Street Furniture in Myanmar. In Transport, we renewed and extended significant contracts such as Hong Kong MTR, Network Rail in the UK as well as Dubai airport. In China, we strengthened our footprint with the renewal of Beijing Capital airport and the extension to Beijing Daxing airport. While the OOH industry worldwide consolidation continues, we completed, on October 31^st, 2018, the acquisition of one of the Top 10 OOH companies, APN Outdoor operating in Australia (world’s 7^th largest media market) and in New-Zealand. Both markets enjoy good growth potential given the low penetration of OOH. As usual, we will provide guidance for Q1 when we release our full-year 2018 results on March 7^th, 2019. In a media landscape increasingly fragmented, out-of-home advertising reinforces its attractiveness. With our accelerating exposure to faster-growth markets, our growing premium digital portfolio combined with a new data-led audience targeting platform, our ability to win new contracts and the high quality of our teams across the world, we believe we are well positioned to outperform the advertising market and increase our leadership position in the outdoor advertising industry through profitable market share gains. The strength of our balance sheet is a key competitive advantage that will allow us to pursue further external growth opportunities as they arise and to continue to invest significantly in digital.”

Scala will debut new marketing technology that drives retail transformation at #ISE2019 next week.

Scala’s innovative technology solutions, including digital signs, augmented and virtual reality, mobile sensors, computer vision technology and artificial intelligence will help retailers deliver an immersive audience or shopper experience that inspires repeat visits.

Booth highlights include:

• Shopper and store operations dashboards: It’s more important than ever to have real-time access to business-critical information wherever and whenever needed. An extensive display of dashboards, showing deep visitor and operational insights tied to each retail experience, is included in a ‘back of house’ area of the booth. Experts will show marketers, retailers and brands how to leverage the power of real-time retail analytics, mobile sensors and artificial intelligence, using STRATACACHE’s in-house platforms from Walkbase and X2O Media, to inform and optimize the in-store experience and increase sales. X2O Media will also demonstrate the power of real-time business intelligence on any screen in their own #ISE2019 booth D245 in hall 15.
• Virtual reality collaborative design demonstrations: Virtual reality shopping demonstrations will run continually in the booth throughout the show. These live demos show practical, multi-user, real-time, collaborative VR and will highlight use cases for: considered design, virtual inventory, collaborative consumer engagement, internal workflows for pre-visualization, sales engagement possibilities, concepts for flagship enterprise-level immersive interactive experiences and experiential destinations. Bringing immersive design experiences to the retail market, STRATACACHE debuted VR shopping last month, created by Scala Professional Services integrating the NVIDIA Holodeck™ immersive VR environment.
• Scala-branded hardware solutions: Scala media players are featured in the booth, including single-, double- and quad-output. All Scala media players are designed for performance, stability and compatibility while ensuring the reliable, timely delivery of rich media experiences. Additionally, on display will be Scala Content Accelerator multimedia caching devices which ensure reliable, timely delivery of rich media experiences in any retail environment.
• Guided shopping experiences, focusing on value-add narratives for retailers and marketers:
  Personalisation at Scale: The advent of social media influence has evolved and shaped the way we shop online, and our fashion-focused solution leans into this behavior and makes it more actionable by bringing it into a retail environment. Using a touchscreen display, shoppers browse through looks with the ability to view them from a 360-degree perspective on the red carpet. From there shoppers can share or buy their preferred ‘look’ with one tap.
• Service Automation: Scala has integrated ordering kiosks with facial recognition technology and a robotic cocktail machine to create a memorable, streamlined ordering experience. After choosing or designing a favorite drink from our self-ordering kiosks, featuring our own commercial-grade tablets, the robot gets to work preparing the order. By automating certain tasks in the customer experience, sales associates are free to concentrate on shopper interaction and store operations.
• Assisted Selling: This solution focuses on two key areas that drive the in-store experience — clarity when comparing products and delivery of a personalised, memorable shopping trip. Visitors use a tablet-based guided selling solution to create their ideal bicycle, comparing features from other bicycles along the way, ensuring they are guided toward the perfect product. Product discovery is streamlined, offering unobtrusive upsell opportunities throughout the experience. The solution also provides a tool for sales associates to have insight into the shopper’s preferences before offering assistance, ultimately delivering a concierge-level shopping experience.

Scala, part of the STRATACACHE family of marketing technology companies, can be found in Hall 8 booth E160.

23red alongside NHS Blood and Transplant (NHSBT) recently launched an innovative new campaign across the Clear Channel digital Out of Home network. The campaign uses live data from local donor centres alongside images of real blood recipients, with the aim of normalising blood donation and making it more personal and local.

Louise Stubbings, Creative Director at Clear Channel told us “This campaign is the gold standard for digital Out of Home – perfect planning to target the right locations, alongside data-led copy that’s relevant for the audience, and beautiful engaging visuals. We’re exceptionally proud to be working with NHS Blood and Transplant and 23red on this campaign, which will make a real difference in saving lives around the UK.”

The first party data from NHSBT is used dynamically to make people aware of the volume of appointments available that day or week at their nearest donor centre. It also shows its location, walking distance, the volume of first-time donors seen there in the past week, and the number booked to give blood that day.

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WARC, the global authority on advertising and media effectiveness, has this week launched ‘WARC for Media Owners’, a new site experience especially designed to help marketers make the most of their media.

Paul Coxhill, Managing Director, WARC, told us “Advertisers are forecast to spend $600bn on media this year. This is a huge playing field for media owners, as well as a highly competitive one. The new ‘WARC for Media Owners’ will help marketers measure media accurately, monetise inventory and empower teams by offering a channel focused view of what’s working, backed by our robust collection of best practices, benchmarks and case studies on marketing effectiveness.”

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The INFiLED Group has announced that its next-generation Deep Black (DB) Series LED range has been awarded an internationally recognised iF Design Award for design and innovation.

INFiLED’s newest LED technology has been awarded an official seal of quality in the ‘Discipline: Product’ category from what is considered for over 60 years, as being amongst one of the most important design prizes in the world.

The press release stated that this solidifies INFiLED’s position as trailblazers in complete turn-key LED solutions. This is the second time they have received the honour from iF – back in 2017, the group was awarded the same accolade for the TT8 Creative Triangle LED series, designed for creating unique 3D shapes with light.

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