DailyDOOH

Late last year, Vestel announced cloud collaboration and digital signage solutions for the mainstream market. Designed with an Intel Core vPro processor-based hub, Vestel’s 55/65/75/86-in interactive flat panel displays offer a wireless connection to Intel Unite, a content sharing software for screen sharing.

To facilitate wider information sharing, each connected display can support up to 4 shared screens, enabling users to compare results and alternative ideas.

With a click of the mouse, one presenter’s screen display can be switched to another’s, helping to ensure a more fluid transition between every individual presenter’s allocated time slot. To leave the meeting, participants only have to close their devices.

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CityMeo, a company developing a new intuitive and collaborative SaaS mode digital signage management solution, has just announced that it is changing its name to Cenareo.

The company now employs 32 workers, and will use #ISE2019 as an opportunity to unveil its new identity.

David Keribin, CEO, Cenareo told us “CityMeo, originally created in 2012, has always been a nice start-up company. But today, our reach and our ambitions are on a totally new scale! The vision at the start was to simplify display screen management, but today we are building on that simplicity to enable managers and brands to imagine and create experiences with a much greater impact for their audience. We already have 8000 screens operating in 32 countries and an office in Germany, and our ambition is to become a world leader. ”

We were told that after six years in business, CityMeo’s identity, name and graphic charter had fallen out of tune with the changes taking place in the company; the Cenareo name is intended to refocus the corporate image on the creation of experiences. With this change, Cenareo is reaffirming its values, its vision, its expertise, and its resolutely “user- centric” approach.

The essence of the company remains the same: to empower communicators, enabling them to be the masters of their own strategy, backing them up with a powerful, ergonomic and invisible technology.
This new name highlights the company’s technical expertise, its creativity, but also the know-how of its clients who specialise in communication and marketing.

Cenareo will unveil its new identity on the Sharp stand at #ISE2019.

The United States Patent and Trademark Office (USPTO) has reconfirmed the patentability of the ClickShare button and refused to invalidate Barco’s related US patent.

Early 2018, a US law firm, acting on behalf of an undisclosed party, had instituted a reexamination procedure with the United States Patent and Trademark Office in an attempt to invalidate Barco’s US patent 8.756.348 based on prior art allegedly demonstrating that the ClickShare button lacked novelty. The USPTO now released its final office action hereby rejecting the invalidation request and upholding the patentability of the ClickShare button.

You may not remember but back in 2017, US-based KanexPro agreed to cease the distribution and sale of its MyTurn wireless presentation system in Europe and the US after the Dutch court had authorised Barco to seize it at #ISE2017 – Ed.

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Vistar Media has announced the launch of a 3rd-party measurement suite, featuring offerings from the industry’s premiere foot traffic measurement specialists.

The partnerships, which will provide foot traffic studies on the impact of digital out-of-home (DOOH) campaigns, include NinthDecimal, MFour, Factual, Cuebiq and PlaceIQ.

Thanks to direct relationships with more than 50 media owner networks, Vistar has unique data on DOOH campaign exposure and thanks to the combination of unique exposure data and these measurement partnerships, marketers can apply foot traffic measurement offerings to out-of-home campaigns at scale. Many brands today are already leveraging offerings from these partners in digital channels; now, DOOH can join in the omnichannel mix, giving marketers consistent methodologies across media.

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At #ISE2019 Sharp will launch its first Windows Collaboration Display (WCD) – the next generation of interactive displays designed to support and improve team work. The 70” 4K interactive display for enterprise and SMB offices, which meets Microsoft WCD specifications, combines Sharp’s award-winning touch technology and sensors that can work with Microsoft Azure Digital Twins to monitor collaboration spaces.

The Sharp WCD features an #IoT sensor unit to help monitor meeting environments. The sensors can feed data back to the Azure Digital Twins platform to help facilities managers monitor meeting occupancy, air quality levels, ambient light, temperature and humidity.

These advanced features are part of Microsoft’s vision to bring the power of the intelligent cloud into the workplace, using a mix of AI, IoT, and productivity tools to create a more productive and collaborative environment. Businesses will be able to use this data to improve the management of heating, cooling and room booking systems based on how the space is really used.

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Recently formed Digital Signage Organisation (DSO), an organisation aimed at supporting the European Digital Signage industry has entered into a mutual partnership with AVIXA, the audiovisual and Integrated Experience Association, in order to better serve the industry and their respective members.

Simon Jackson, President of DSO commented “By partnering with AVIXA, which is the leading global body for AV, we are able to accelerate our plans in supporting the European digital signage community, as well as offer AVIXA and DSO members detailed insights into a range of topics from products to integration over a range of different channels and market segments.”

Dave Labuskes, CTA, CAE, RCDD, Chief Executive Officer of AVIXA, commented “AVIXA congratulates the Digital Signage Organisation on its formation and looks forward to partnering on ways of serving both groups’ members and building an even stronger hub of collaboration and community for the global audiovisual industry. According to AVIXA’s Industry Outlook and Trend Analysis report, the worldwide market for digital signage solutions is among the fastest-growing sectors of pro AV, driven in large part by trends in retail, hospitality, and other customer segments. We see great opportunity in working with DSO to help spur market growth.”

The next DSO meeting will take place during #ISE2019 at the RAI in Amsterdam, Holland, at 4.00pm on Thursday, February 7th in Room F002 and is open to all.

Simon Jackson, President of DSO added “I’m delighted to announce Dave Labuskes will be speaking at our ISE event where we intend to outline our plans and goals and of course provide an opportunity for networking. We also plan to make an announcement about one or two new board members joining DSO.”

The Digital Signage Organisation aims to provide its members with a strong voice in the digital signage industry both through learning and sharing best practices as well as identifying and demonstrating what signage means to different industries and applications. One size never fits all and providing thought leadership and informed opinion on the myriad of solutions, methods and opportunities will help the industry grow together and provide a clear message to those outside it.

Signagelive has announced a new strategic partner Sodaclick which allows customers to create professional looking content. Fully integrated with Signagelive, Sodaclick users can create and publish HTML5 animated landscape and portrait HD and 4K slides directly into Signagelive, without the need to update manually.

All subsequent changes to content in Sodaclick are automatically updated on Signagelive players showing the Sodaclick content. Sodaclick has a large template gallery covering many categories which are editable in both graphics and text only modes. Whether you need; an employee recognition message for your workplace digital signage, a digital poster promotion for retail or a digital menu for a global fast-food chain, Sodaclick caters for all businesses and helps deliver on your brand message.

Sodaclick is a very easy to use content creator:

No hidden charges and you can sign up for free to trial 10 slides
Creating high-quality digital signage content
Royalty free assets
Slides are dynamic and editable
Unlimited free auto updates
Can be used on all devices

Sodaclick has integrated with several royalty free image sources to provide inspiration and enable users to create high-impact animated content without needing to source and pay for stock photos and imagery.

JCDecaux S.A. (Euronext Paris: DEC), the number one outdoor advertising company worldwide, has announced that following the publication by the ANFR (National Frequency Agency) report in December 2018, demonstrating the relevance of the small cells installed on JCDecaux street furniture, that the Group will provide support for French telecoms operators to roll out small cells in around ten French cities in 2019.

Jean-Charles Decaux, Chairman of the Executive Board and Co-Chief Executive Officer of JCDecaux, said: “We are delighted to announce today that we are accelerating the roll-out of small cells on our street furniture in France, after several years of promoting their benefits and developing them in France and abroad. Through this initiative, JCDecaux, as a long-standing partner of city authorities, is showing that its advertising displays provide an excellent way of meeting the public’s connectivity needs. The awards received by JCDecaux at the Small Cell Forum in recent years (“Small Cell Technology and Deployment Enablers” in 2015, “Excellence in Commercial Deployment” in the urban small cell deployment category in 2017) are testament to our pre-eminence in this area and underline the expertise of our teams in providing an effective global solution that is respectful of the urban environment. JCDecaux is dedicated to help create cities that are increasingly open, accessible and attractive, and we believe that the deployment of a very advanced infrastructure is a pre-requisite to creating a smart city. This could well be the source of new products and services that benefit everyone and which create value, growth and jobs.”

As connectivity is now accepted as essential to the development of smart cities, JCDecaux is committed to enabling the advance of this technology in France by installing small cells (boxes that boost network coverage in their vicinity) on its street furniture. The aim is to enable telecoms operators to improve the coverage and performance of their mobile networks for both voice and data traffic in the highly populated urban centres, greatly benefiting cities and their inhabitants.

The deployment of a high-quality network has become a major strategic advantage to cities looking to enhance their appeal and competitiveness. Thanks to an extensive and unrivalled network in France, and its unique international expertise JCDecaux offers aesthetically pleasing, integrated solutions that respect its advertising concession agreements, local urban environmental policies and levels of exposure to radio waves. This scalable technology platform is able to meet today’s connectivity needs and facilitate the services of the future:

– The density required for the 3G and 4G mobile networks;
– The availability of an efficient Wi-Fi network;
– The expansion of low bandwidth networks required for the development of the Internet of Things (IoT) and related services.

The solutions offered by JCDecaux have been in place since 2014, with the installation of 200 small cells on bus shelters in Amsterdam for Vodafone, and make it possible to install up to 4 small cells on each item of street furniture with a limited visual impact, offering cities multi-operator deployment solutions that enable the perfect integration of these technologies in the urban environment. In 2015, the Group created JCDecaux Link, a division dedicated to developing connectivity, which now operates in 10 countries (Germany, Brazil, Chile, Spain, France, Italy, Mongolia, Panama, the Netherlands and the USA), working for major groups such as Vodafone, Verizon, Orange, Telefónica and América Móvil.

The pilot projects that the Group has been running with mobile operators in France since 2016 provided an opportunity for the ANFR to evaluate the impact of these solutions on network quality and radio wave exposure on the local population. The conclusions of the ANFR report, which was published in December 2018, confirmed that small cells could triple download speeds and gave a positive opinion of the public’s exposure to radio waves, particularly due to their shorter distance to users and the reduction in smartphone power by between two and five times, which limits the exposure to radio waves at the same time as increasing battery life.

Disney Theatrical Productions, Esme Loans and Campaign Magazine are among the launch partners for LDN Drive – a powerful new large format digital channel that launched in London this week.

The press release says that LDN Drive is set to transform the opportunities for advertisers to drive brand fame in the capital, with the channel delivering 60m fortnightly viewed impressions (or 10m fortnightly viewed impressions at 15% SOT)* across 68 screens in 29 London boroughs.

Developed on key arterial routes, LDN Drive reaches Londoners with a screen size that is 20% larger than the market average, at 20m2.

With digital screens in locations including: Aldgate High Street, Battersea Park Road, Brixton Road, Ealing Road, High Street Wimbledon, Kew Bridge, Marylebone Flyover, Old Street Roundabout, South Circular, Tottenham Court Road, Vauxhall Island, West Cromwell Road, Wandsworth Road, Westminster Bridge Road, Whitechapel Road, and York Way, LDN Drive delivers a broadcast digital large-format channel in London.

Powered by the DRIVE mobile data-set, the channel can be optimised for audience delivery mapping the unique audience profiles throughout the day and by day of week. The creative possibilities are enhanced by creative ad-serving to deliver the right ad to the right customer at the right time and place.

Veronika Lovett, Chief Marketing Officer of Esme Loans said, “London is a hub of entrepreneurial expertise, so we’re delighted to be a launch partner for LDN Drive, bringing our business loans to SMEs across the capital. The reach of this new channel across 29 boroughs is bringing our message of “good things come to those who go and get them” to businesses looking to grow and develop their business.”

Dallas Wiles, Chief Commercial Officer of JCDecaux told us “LDN Drive delivers the brand-building, brand fame that clients need and now with our partnership with Campaign magazine, it brings Londoners the latest headlines from the world of media and advertising too. LDN Drive offers the best of both worlds, it’s broadcast and addressable, with a dataset that optimises the digital creative and targeting opportunities for our clients. I’m delighted that our launch advertisers reflect London so well – as a business and entrepreneurial hub, for world-class entertainment and for brand-first news.”

The launch of LDN Drive follows JCDecaux’s investment in 750 digital bus-shelter screens in London providing advertisers with an exceptional combination of impact, reach and activation at the point-of-sale.

Pikasso has acquired the assets of Parapub consisting on two Walls, Nahr El Mott and Zalka, and six Large Format Rooftops, all of them located on the most trafficked highway of Greater Beirut from Nahr El Mott to Antelias.

Antonio Vincenti, Chairman and CEO of Pikasso, told us “We are delighted to have reached this agreement with Parapub, whose founder Tony Nassar is a veteran of the OOH scene. We shall have at heart to continue on his path in a respectful spirit, while being open to the opportunities offered by new technologies.”

The addition of these eight prime locations will bring, thanks to their concentration on a stretch of highway of just 3.3 km, an added value to the collection of Pikasso Large Format Classic locations.

Tony Nassar, Chairman and CEO of Parapub, said: “We are also delighted to have concluded this agreement with Pikasso, one of the Leaders of Outdoor Media in Lebanon and the Mena Region. We would like to take the opportunity to express our gratitude towards our faithful clients, Advertising Agencies, and Media Buyers, for their trust in our company over the past 27 years. We wish Pikasso and its professional team all the luck and success in their future endeavor.”