DailyDOOH

You’ll find two new facts, sourced by Untapped Cities, debuting each Tuesday for the next six weeks on LinkNYC.

Untapped Cities founder Michelle Young

Brooklyn based Untapped Cities who describe themselves as “Unearthing NYC’s most surprising places and stories” source many of the facts from their book ‘Secret Brooklyn: An Unusual Guide’, where you can read how to see the monk parakeets in Brooklyn, the history behind the no-name parks, and much more.

You can even buy an autographed copy of the book from them or an un-signed copy on Amazon!

We’ve been told to stay tuned for more fun facts from Untapped Cities on LinkNYC kiosks this summer!

Continuing its rapid growth in recent years, VMO this week confirmed plans for a further investment in its On-the-go (OTG) Outdoor TV network adding 70 new screens and major upgrades in the next four weeks.

Anthony Deeble, HOYTS Group Chief Commercial Officer told us “I’m proud to announce these exciting, new enhancements to our On-the-go network. The significant growth and changing face of the convenience and impulse retail sector in Australia presents a great opportunity for owner operators and advertisers alike which is why we’re investing in high-quality, new-generation screen tech to engage audiences and leave a lasting impression.”

The fast-paced expansion has already commenced with the recent unveiling of large 22-inch screens on bowsers at BP Randwick, one of Sydney’s busiest petro and convenience locations in the eastern suburbs.

The expansion will see the addition of the newly built BP Clovelly, along with an impressive slate of enhancements planned for Surry Hills, Bondi and Manly locations. VMO has also secured new locations in Victoria, Queensland and WA that are scheduled for mid-July completion.

Paul Butler, Managing Director VMO said “Recent studies have validated the OTG network’s ability to deliver 43% unduplicated reach when bought in conjunction with FTA TV and brands are leveraging this as a quick, easy and cost-effective way to build campaign reach. We know that the average Aussie spends 4 minutes filling up their vehicle, so this is a great way to cut through and deliver your message in a distraction-free environment.”

VMO OTG is Australia’s #1 Outdoor TV network. With over 3,500 screens across 600 locations, the network reaches an audience of over 3.5 million Aussies weekly.

The AdTech: OOH – Sydney Conference will take place in September, 2019.

Approximately 60% of all Australian media agencies (and their clients) are based in Sydney (Melbourne holds the other 30%, with the final 10% spread across Brisbane, Adelaide and Perth). 

Australia has been starved of specific OOH events over the past few years. WATCH THIS SPACE

Our AdTECH: OOH Conference Series is aimed at those already in AdTECH wishing to learn more about the Out of Home Industry, and for those in Out of Home who wish to better understand Automation, Programmatic Buying, Marketplaces, Media Exchanges and Revenue Management.

Whilst we are still in the early planning stages for AdTECH: OOH – Sydney, which is the next event in our schedule, we are making very good progress on AdTECH: OOH – New York which will take place during New York Digital Signage Week on Thursday October 17, 2019 in the World Trade Center.

Sponsors so far include; Ayuda Media Systems, Broadsign, Hivestack, MediaMath, OAAA and Vistar Media.

The event will once again be chaired by Stephanie Gutnik.

As part of the promotion for today’s #NationalRefillDay (June 19, 2019) JCDecaux UK, City to Sea and Robeco are working together to encourage rail users to switch from single use bottles to refillables to help reduce the UK’s plastic pollution.

Jo Morley, Head of Marketing and Campaigns at City to Sea told us “The Refill Channel has provided us with a fantastic opportunity to reach more people than ever before, to connect our actions to our oceans and to encourage people to switch from single-use plastic to reusables. We know most people buy bottled water when commuting or on the go, so using the Refill Channel ensures we can make our content as relevant as possible to the environment and the audience in the run-up to National Refill Day. We know people want to reduce their use of plastic and the Refill campaign puts the power in their hands.”

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More industry research announced this week reveals that OOH advertising in close proximity to a retail outlet can deliver strong sales uplift for FMCG brands. More significantly it has a knock-on effect on sales within other stores in the local area.

The research, a new test-and-control methodology developed by Posterscope and IRI, was designed specifically to measure the impact that proximity OOH advertising can have on purchasing behaviour and product sales across multiple stores.

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DPAA, the leading global organization working to drive out-of-home into its digital future, announced this week that PatientPoint has joined its membership ranks.

Bill Jennings, PatientPoint Chief Digital Officer, said ““Barry and his team at DPAA have done a great job of helping to fuel the rapid growth of digital out-of-home and in supporting the organization’s member companies. We are pleased to now be part of the DPAA community and are eager to become involved in its many activities and initiatives.”

PatientPoint is the trusted leader in patient engagement solutions committed to making every doctor-patient engagement better. The company operates a network that encompasses screens in physician waiting rooms, exam room touchscreens and screens in physician back offices.

Barry Frey, DPAA President & CEO, told us “Through award-winning content and the ability to deliver office-level targeting, PatientPoint offers a tremendous opportunity for brands to deliver tailored messages to consumers and healthcare providers. We welcome them aboard as members and look forward to working with them to support their growth objectives.”

Clear Channel Outdoor Holdings had the privilege of announcing the 2019 Outdoor Lions awards winners, with Nike’s ‘Dream Crazy: Colin Kaepernick’ campaign taking the top Grand Prix prize.

William Eccleshare, Worldwide CEO of Clear Channel Outdoor told us that Nike’s win “is a truly fantastic example of how one single, powerful image applied to the giant creative out of home canvas can generate a huge social impact and provoke conversation.”

The prestigious Outdoor Lions Awards, sponsored for the tenth consecutive year by Clear Channel Outdoor were formally announced earlier this week at the Cannes Lions International Festival of Creativity.

The Grand Prix was awarded to: Wieden+Kennedy, Portland for Nike ‘Dream Crazy: Colin Kaepernick’, an extension to the ‘Just Do It’ campaign featuring high-profile athlete Colin Kaepernick.

Other big winners who scooped Gold Lions for their work in the Outdoor Lions category included: –

• TBWA\CHIAT\DAY, New York for Adidas, ‘Bird’s Eye View’ – Flaming Serve, Mountain of Success and Triple Crown
• TBWA\MELBOURNE for ANZ Bank’s ‘Signs of Love
• Leo Burnett Moscow for Kloop ‘Koshogo’
• Marcel, Paris for Centre Pompidou’s ‘Souvenirs de Paris’
• TBWA\CHIAT\Day, New York for Adidas’ ‘Billie Jean King Your Shoes’
• LolaMullenLowe, Madrid for FELGTB/ELDIARIO.ES’ ‘Hidden Flag Spain’
• TBWA\CHIAT\DAY, New York for Columbia Journalism Review – News’ ‘The Fake News Stand’
• DDB Chicago for Mars Wrigley Confectionery’s Skittles ‘Broadway the Rainbow’
• Domino’s Pizza, Ann Arbor / Crispin Porter Bogusky+, Boulder for Domino’s Pizza ‘ Paving for Pizza’.

William Eccleshare, Worldwide CEO, Clear Channel Outdoor added “It is great to see so many outstanding creative examples of out of home from major brands across the globe being recognised by the jury this year, reinforcing both the relevance and universal power of the medium. Congratulations to all of the winners.”

Outdoor Lions Jury President, John Patroulis Worldwide Chief Creative Officer, Grey, said “As our human experiences become more and more individual, staring into screens customized to only us, this [Outdoor] is one of the last places we create for people to experience as a group. Which carries with it the responsibility to make where you’re at, somehow, better: through entertainment, utility, beauty, insight, craft, emotion. The canvas doesn’t get any bigger than ‘not inside.’”

In total 2,389 entries from 66 countries were entered, with 65 campaigns winning Lions. The jury awarded one Grand Prix, 10 Gold, 20 Silver and 34 Bronze Lions.

With three years in planning, development and execution in North America behind them, Starin’s FastTrack program, designed especially for Zoom Video Communications, is now coming to Europe.

FastTrack is a process method, providing a deliverable Zoom Room project from design to site installation at a speed and efficiency beyond typical customer experiences. Scalability is at the heart of the FastTrack system and aimed at keeping pace with the rapid growth of Zoom, Starin has worked on every aspect of process control and execution, to make it possible to design and deploy complete Zoom Room hardware systems in less than a week.

Early on, Starin engaged two operations managers to specifically become green and black belt effective in Lean and 6 Sigma methods for this venture. Offering the Fast Track service through select channel partners committed them to creating a new standard of excellence and scalability, FastTrack has seen positive growth in North America and serves a number of worldwide enterprises. Think AV, was the initial prototype reseller/integrator where the program was tested and proven to operate at the speed of Zoom and now additional Zoom certified partners are in the program, forming a network of resourceful providers.

Starin has now entered the European market with a dedicated facility operated by an experienced AV tech services provider in the UK.

Starin CEO, Bill Mullin told us “We had no plan of going to Europe to merely open up a broad-line offer and shout ‘come get it’. Zoom asking us to expand the formula, gave us focus and purpose to make a solid offer and support of the Zoom eco-system. Let’s face it. It’s not about the stuff. It’s about the experience customers have getting equipped with the stuff and using the stuff in a natural environment.”

Starin has also built a hands-on training facility with a Zoom Rooms Master Class for certified integrators who want to join the FastTrack network in North America.

Ahead of #InfoComm19, ⁦Barco continued to shed its AV assets by announcing that 7thSense Design had reached an agreement with them , in principle, with regard an intended sale of the Medialon brand and ShowControl activities.

The team behind 7thSense Design has led the acquisition to form a new company, Medialon Ltd., which will acquire the Medialon brand and ShowControl activities from Barco. The new company will then join the 7thSense Design family.

Medialon Ltd. will operate from Orlando, FL, with satellite offices in the United States, United Kingdom, and Canada. The company will provide dedicated solutions for the control, supervision, and monitoring of lighting, audio, video, and special effects at museums, attractions, and theme parks.

The sale is intended to be concluded by July 1, 2019. Is is our belief that Barco will eventually shed all of its AV business and focus solely on being in the medical equipment sector.

EE, the self proclaimed UK’s No. 1 (cellular) network has wrapped JCDecaux’s Wandsworth RoundAbout in their unmistakable aqua colour (a light bluish-green colour; aquamarine).

This has been timed for the launch of their 5G offering.