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AV technology pioneer Peerless-AV‘s AV Showcase took place at Lord’s Cricket Ground, London (May 14-15) a few weeks ago and has been hailed as an unqualified success by all who took part.

Now in its fourth year, the AV Showcase broke new records and an increased ROI for exhibitors with a 20% rise in attendance encompassing a wide breadth of end users, channel partners and consultants.

Feedback from the 50+ brands on the show floor was positive with 100% saying they were happy with visitor attendance, and they would attend in 2025.

Moya Kelleher, B2B Sales UK&I at Sony, said about the event: “This year’s AV Showcase was the best one yet! The show is continuing to grow each year, bringing in more end user, consultant, reseller and integrator attendees. The entire team had a lot of interesting conversations, the booth had a constant flow of visitors, and we generated a good number of quality leads over both days. The evening networking reception was also the busiest so far, with everyone buzzing after a successful first day. Thanks, as always, to Peerless-AV for putting on such a great event and we look forward to seeing everyone back there 2025!”

The show had a new floor plan facilitating a smooth traffic flow around all the booths allowing visitors to experience all the new product launches, first time showings and demonstrations on offer. Visitors were also encouraged to participate in an exhibitor stamp tour competition with winners of cash prizes announced at the end of both days.

Will Hegan, Managing Directo – EMEA, Diversified. commented: “The 2024 Peerless-AV Showcase was a great hit with both our Diversified staff and our customers whom all had a great day out, culminating in a famous Lord’s tour of the grounds and networking. The show floor was like a mini-ISE, full of key manufacturing partners and technology products. The general buzz around the day and evening event was fantastic. I heard nothing but positive feedback and conversations. Well done to the Peerless-AV team for organising a great event and we look forward to attending in 2025!”

The 2024 AV Showcase had a number of new features, including morning education sessions with compelling keynotes from Michel Bouman of Microsoft, Greg Jeffreys of Visual Displays, AVIXA’s Ben Barnard and Sarah Cox of Neutral Human. Held for the first time in the middle of the show floor, the sessions drew in an engaged audience keen to learn about the latest industry trends and insights. Sharp NEC also hosted a well-attended Sustainability Forum for end users with a keynote from Florian Rotburg of Invidis Consulting and panel with Jenny Hicks of Midwich and Sheila Egan of UCL.

Also new in 2024 was a ladies Love2Learn cricket lesson sponsored by Exertis and Philips. Over 30 AV professionals took to the indoor cricket academy learning batting and bowling skills with the chance to put them into practise in a fun competitive play off. The event was loved by all, and many commented how great it was to see so many women in the channel come together.

Keith Dutch, Managing Director – EMEA, Peerless-AV confirmed that the two-day AV Showcase “is planning to return by popular demand in 2025. Numbers of end users, reseller and integrators were up on the show floor from 2023 with a general feeling that the event was busier and the best so far. We’ve received exceptional feedback from our partners and attendees. Enquiries from new interested brands are coming in and existing partners were resolute at the networking reception that they’d sign up next year. We’re thrilled with how the showcase is growing year on year, how well received and recognised it is by the industry and we look forward to bringing even more value to the table next year.”

Networking was also high on the agenda with a sundowner networking reception on the Centurian Terrace with views over the iconic Lord’s grounds. The atmosphere was bustling as exhibiting brands and visitors had the chance to continue conversations in a relaxed setting after a successful first day.

Intersection has announced a partnership with Lyft, to manage advertising sales for their fleet of digital taxi tops on Yellow Cabs in New York City.

“The yellow cab is an iconic, unmissable beacon in New York City,” said Chris Grosso, Intersection’s CEO. “The opportunity to sell taxi top advertising strengthens our media offering citywide, and provides a ubiquitous solution for total market coverage.”

The addition of Lyft’s digital taxi top fleet adds to Intersection’s existing portfolio of street-level, transit and place-based out-of-home media across New York City. Digital taxi tops reach consumers at street level, throughout their daily journey, and often when they are making purchasing decisions. Taxi inventory will not only provide marketwide coverage for advertisers, but also an opportunity to reach targeted zones throughout the city in the coming months. The offering will also soon be available programmatically.

“Lyft Media is rapidly growing. Our suite of digital and out-of-home advertising products connect brands with riders in relevant and tailored ways,” said Zach Greenberger, Lyft’s Chief Business Officer. “Intersection is a known leader in the out-of-home media space and we are proud to partner with them as they take over sales of Lyft’s digital taxi tops on cabs in New York City. This sets Lyft up to further our customer obsession as we build a partner ecosystem that improves the rider and driver experience.”

Intersection’s media network also extends across the top U.S. media markets – Chicago, Los Angeles, Philadelphia, Atlanta, Boston and San Francisco – in addition to other major regions such as Austin, Charlotte, New Jersey, Minneapolis, Pittsburgh, Portland and more. In all, Intersection’s network reaches more than 50 million people monthly through more than 400,000 digital and static assets nationwide.

Worldcom OOH has joined the IAA, the International Advertising Association, which they say is recognized as the most influential network of marketing and communications professionals in the world.

At a meeting that took place at the Worldcom OOH offices in New York, Valentín Bueno, CEO of Worldcom OOH, and Jonathan Mark, Managing Director of Worldcom OOH for the United States and Canada, welcomed Dagmara Szulze, Managing Director of IAA Global, and Tom Steim, Vice President and Corporate Member in the USA and Canada of the IAA and gathered for the signing and officialization of the company’s entry.

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JCDecaux New Zealand’s latest addition to the high-impact SMARTFRAME network has arrived on Auckland’s Dominion Road. This new installation means the SMARTFRAME network now spans 27 screens across Auckland, Wellington, and Christchurch.

Dominion Road is the 18th frame in Auckland. It strengthens SMARTFRAME reach into city fringe suburbs, as part of the network in locations including Mount Eden, Sandringham, Kingsland, Avondale, Takapuna, Remuera, Epsom, Royal Oak and Onehunga.

Phil Eastwood, General Manager – JCDecaux New Zealand, told us “Dominion Road, as one of Auckland’s busiest commuter routes, provides a strategic location for advertisers to deliver impactful campaigns. As the sole digital billboard along this major arterial, it offers maximum exposure to city commuters, with an estimated reached of over 41,000* connections over a standard two-week campaign period. Its compatibility with programmatic trading not only adds flexibility, but also aligns with the growing effectiveness and accountability of Out-of-Home advertising in today’s fragmented media landscape.”

The SMARTFRAME network offers a net reach of more than 600,000 people* over a standard two-week period. The Dominion Road site boosts the overall reach as part of network pack or provides significant exposure for local businesses when purchased individually.

Situated among bustling suburbs including Mount Roskill, Western Mount Eden, Sandringham, and Three Kings, Dominion Road serves as a pivotal route to Auckland CBD, the airport, and the national rugby stadium Eden Park. Its surroundings, featuring renowned dining spots, high decile schools and popular shopping destinations, attract desirable audiences including city commuters and residents.

Recent research by JCDecaux New Zealand indicates that commuting is back to an all-time high, presenting brands with an ideal opportunity to engage with the high volume of commuters.

SMARTFRAME is a portrait digital format unique to JCDecaux. With a close-to-9:16 standard ratio, it is compatible with other digital channels meaning brands can use the same content they’ve created for digital campaigns without having to make significant adjustments or recreate assets from scratch. This helps maintain consistency and ensures campaign effectiveness across channels.

If you are attending #InfoComm24 then you will want to register for CTI’s #InfoComm24 Tech on Tap Event.

There will be three nights of parties where you can network with AV experts and hundreds of AV end users. You can also hang out poolside and enjoy drinks, games, networking, and a live band.

Current and prospective clients and sponsoring partners can RSVP here to (try and) get on the list!

Date
June 11, 12 and 13, 2024

Time
8:00 pm -11:00 pm PDT

Location:
Pool Deck South (3rd floor)
Westgate Hotel Las Vegas
3000 Paradise Rd, Las Vegas, NV 89109

If you are attending #InfoComm24 then you will not want to miss the annual get-together of #AVTweeps at the show.

Organised by the folks at AVNationTV it takes place Wednesday June 12, between 16:00 – 18:00 PDT in Room W305 at the Las Vegas Convention Center.

Registration can be found here.

At #Infocomm24 AV Consultants and Architects are invited to let loose with some punk rock and join Planar Systems for Punkapalooza at The Rockhouse Las Vegas June 12 from 18:00 – 21:00.

The organisers, QSC, Planar, Sennheisher, Lightware, and RP Visuals say that you should get ready to unleash your inner rebel and crank up the volume as they’re throwing an electrifying Consultant & Architect Party.

Allegedly, leather jackets, ripped jeans, and studded belts are your backstage pass to a great time.

Registration can be found here.

#ff @planarsystems @QSYS_AVC @Sennheiser @LightwareHQ @rpVisuals

Cybersecurity company Surfshark recently ran a thought-provoking marketing stunt on the streets of London. The campaign featured a transparent truck with a toilet and a person inside, highlighting the importance of being cautious when sharing personal information online.

The sides of the truck read ‘How much are you willing to share?’ and ‘Why are you sharing data but not this?’ and the transparent mobile ‘loo’ visited various busy areas, from Canary Wharf to Soho, for approximately half an hour at each location, with Tower Bridge serving as the main stop.

The idea behind the campaign was to create an analogy between overexposing yourself online and in real life. People can overshare their data online in multiple ways. They may share every moment of their lives on social media, including sensitive information.

People often browse public unsecured Wi-Fi networks, fail to update their software and click on random links without giving them much thought. But in reality, this leaves internet users and their sensitive data exposed to third parties, much like transparent walls in the loo left the person inside exposed to the prying eyes of passers-by.

“The campaign aims to raise a discussion on online privacy — just like you wouldn’t want the walls of your loo to be transparent, you shouldn’t want your data to be easily accessible by third (and potentially malicious) parties,” says Lina Survila, a spokesperson at Surfshark. “We want people to take their privacy seriously by being careful when sharing data online and using proper cybersecurity tools, like a VPN or antivirus. Surfshark’s extensive monitoring of data breach trends over the past two decades reveals an alarming digital reality: data leaks persist as an ongoing global threat. Since 2004, a total of 17.2B accounts have been breached, and approximately 6.5B of them have unique email addresses. That means a single email address is breached around three times on a global scale

Globally, billions of unique user accounts have unwittingly had their information disseminated beyond their control due to leaks

Surfshark has long voiced concerns about data privacy, with our research on data breaches revealing concerning statistics:

The creative stunt was executed in the UK since it has experienced numerous data breach incidents and is ranked as the 7th most breached nation globally over the past 20 years. During this time, a staggering 1 billion personal records have been exposed. On average, each email address is leaked with three additional data points, increasing the risk of personal information exposure. To draw attention to these alarming statistics, London’s dynamic atmosphere provided an ideal backdrop for initiating crucial conversations about privacy and challenging the status quo.

Last week 75Media celebrated its fourth birthday and announced impressive growth and a new Leeds HQ. Their team has expanded from eight to 43 in the past 12 months.

The Leeds-based, UK-wide network, is forecasting and on track to meet a 470% growth in revenue year-on-year for 2024. Its portfolio of classic and digital billboards now stands at 540, up from just over 200 in May 2023.

Back in January, 75Media acquired London-based network iQ OOH, absorbing 81 of its billboard sites. Since then, the company has launched its own proprietary OOH campaign planning software, BOB (Billboard Optioning & Booking system), as well as making the network available to buy programmatically, a move that has immediately generated international sales.

Having launched the month after Covid hit in 2020, 75Media is now the fastest-growing roadside OOH network in the UK and is already the number six network in the country. In 2022 it signed a 10-year agreement with outdoor media infrastructure partner Wildstone.

Particular focus in the last year has been growing the sales, marketing and operations teams at 75Media, creating expert divisions targeting the regional direct, national direct, specialist and programmatic sectors. The company is currently recruiting its first international account director, as it looks at expansion overseas. Two additions have also been made to the board, with commercial director, Joel Turner, and finance director, Matt Connolly, appointed.

Paul Inman, managing director at 75Media, told us “It would be a major understatement to say the last 12-months have been busy! From quadrupling the team to acquiring a company, from growing our network two-fold to redefining our entire product offering and from launching our own campaign planning software to starting our programmatic journey – it’s been non-stop. And it won’t stop here. We plan to have further strategic portfolio acquisitions over the next two quarters and launching our robust ESG strategy is a top priority too; it’s something we have been working on for quite some time and it will shape the growth and development of our business both in the short and long-term.”

Unusually in the industry, 75Media welcomes working with businesses directly as well as with agencies. Its mission is to become the number one roadside network for brands in the UK, providing high-quality sites, strong customer service; supporting clients with planning and measurement and making the case for OOH as a hugely effective advertising medium for brands of all types. Brands that 75Media has worked with in the past year include BBC, The Gym Group, Disney, JD Sports, Breast Cancer NowTV and Visit Belfast, to name a few.

The Unexpected Guest, an Australian made and owned breakfast food products company has been named as the inaugural winner of oOh!media’s Indigenous Business Grant.

Launched to support Indigenous small businesses with pro-bono and significantly discounted Out of Home media packages, The Unexpected Guest was one of 63 submissions received from a broad scope of Indigenous companies across a range of categories including FMCG, labour hire, and retail. For those seeking to bring their business abroad, visit this website for more info.

Sarah Young, Group Director, ESG, oOh!media told us “The quality of submissions for our first Indigenous Business Grant were outstanding and we want to thank all those that took the time to apply. Amongst the strong contenders was The Unexpected Guest, an innovative business that has demonstrated ongoing success and resilience and we are delighted to help support Jenny and this First Nations small business with national audiences at scale across the oOh! network.”

The Unexpected Guest was founded in 2016 by Jenny Khan in south west Sydney and creates delicious products that promote health and wellbeing, such as health bars and organic mueslis, made with native ingredients and sourced from Australian owned businesses, in addition to supporting organic and fair trade practices.

oOh!’s assessment team selected The Unexpected Guest because of its entrepreneurial spirit, growth ambitions and commitment to work with like-minded partners to advance First Nations commerce.

Jenny Khan, Director and Owner of The Unexpected Guest said “As a fully First Nations Australian small business, we love bringing our great tasting organic breakfast products to the tables of people across the country. Driving awareness of the brand continues to be a challenge, so being chosen by oOh! for its first Indigenous Business Grant will give us much needed exposure to help us realise our objectives. We’re thrilled our efforts have been recognised in this way and can’t wait to work with oOh!’s team to share The Unexpected Guest with more Australians.”

oOh! launched its inaugural Reconciliation Action Plan (RAP) to strengthen awareness of and relationships with First Nations people and drive meaningful reconciliation action across the business last year. It is currently in the development phase of the Innovate RAP, the next stage of the RAP Framework, that focuses on strengthening relationships with Aboriginal and Torres Strait Islander people and piloting strategies for further reconciliation commitments and to empower Aboriginal and Torres Strait Islander people.

Following the significant interest and applications for the inaugural Indigenous Business Grant, oOh! will open applications for 2025 this December.