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Looking Glass, the hologram company, has expanded its product line-up with new 16” and 32” spatial displays that enable stunning group 3D visualization without headsets. These displays bring XR immersion to professionals who demand cutting-edge visualization tools for developing, presenting, and interacting with 3D digital images, video and applications in real time.

The two displays join the recently announced Looking Glass Go to complete the line-up of new spatial offerings. While the Looking Glass Go is designed to turn your 2D photos into 3D memories, the larger formats cater to XR developers and professionals in design, engineering, education, research, and healthcare.

“We’ve seen so many industries and individuals benefit from our group-viewable spatial displays. Creatives pushing the boundaries of digital expression. Design studios creating the next generation of products. Museums bringing artifacts back to life. Marketers creating magical, immersive brand moments. Medical students learning hands-on with realistic anatomy. Researchers investigating cellular drug therapies. Everywhere, companies are creating a new generation of XR experiences using Looking Glass displays and the new 16” and 32” displays will only enhance their ability to do that.”

The new Looking Glass 16” and Looking Glass 32” Spatial Displays not only offer the best 3D multiviewer experience; they are designed to adapt to any professional setting.

The world’s best 3D, multiview experience:

• 3D for Multiple Viewers: Broadcast 45-100 views for the ultimate group-view experience.
• Versatile Media Support: Displays holographic images, videos, and real-time applications in 3D.
• Peripheral Support: Support for a variety of sensors, enabling touchless gesture control for an even more immersive experience.
• Comprehensive Software Suite: Includes plugins for Unity, Unreal, Blender, and WebXR, as well as a 3D model importer and a powerful SDK for developing custom 3D/holographic content.

Install anywhere:

• More Orientation Options: Each display comes in landscape or portrait orientation to accommodate different content formats and applications.
• Thinner Form Factor: The sleek design fits seamlessly into varying professional environments, and mounts flush to walls, offering unparalleled image depth in an incredibly thin form factor.
• Flexible Mounting: Includes standard VESA mounting or a desktop stand, fitting various installation needs.

Based in Brooklyn, NY and Hong Kong, Looking Glass is building a new era of spatial technology beyond the headset. The company’s patented, groundbreaking holographic hardware and suite of AI-powered holographic software are transforming how we communicate, collaborate, and share our memories. Learn more at http://www.lookingglassfactory.com.

The DPAA Canada Summit will take place in Toronto on June 12, 2024.

Topics at the Summit will include retail and in-store media, programmatic innovation, the growing role of DOOH in today’s omnichannel mix and more.

Speakers include:-

Susan Irving, CMO North America, Kruger Products
Jennifer Vaillancourt, Head of Marketing & Strategy, ALDO Group
Sarah Green, AVP Brand Strategy & Agency 361, TD Bank
Logan Chambers, Sr. Director of Marketing, PepsiCo Canada
Kristina Covello-Garcia, National Manager, Marketing, Hyundai Canada
Taylor Hoel, Director, Marketing & PR, Jaguar Land Rover
Adam Bower, VP Marketing and Creative, Rogers Sports & Media
Susanne Morello, Exec VP, Publicis Media & Head of Apex Canada
Bettina Heimrath, President, Hearts & Science
Debbie Benadiba, CEO, Talon Canada

“We are excited to be back in Toronto in June,” said Barry Frey, President & CEO of DPAA. “Every year our Canada Summit grows as we welcome the full Canadian advertising community to connect, engage and learn about the latest innovations in the industry, we look forward to another great event hosted at Cineplex’s iconic Scotiabank Theater.”

Sponsors for the event include Adapt Media, Broadsign, Captivate, Cineplex Media, E Ink, GymTV, Hivestack by Perion, Pattison, Rogers Sports & Media, Vertical Impression and Vistar Media.

The event takes place at Cineplex’s Scotiabank Theatre, 259 Richmond Street West, Toronto, ON.

Registration can be found here.

JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, has announced the roll-out of the next-generation public toilet for the City of Paris, enhancing the service it provides to citizens as well as the millions of tourists at the Paris 2024 Olympic and Paralympic Games.

In 2022, JCDecaux, the inventor of the self-cleaning public toilet and the current operator of 435 facilities was commissioned by the City of Paris to replace and modernise its facilities, following a competitive tender process that began back in August 2020. The roll-out began after a two year manufacturing process.

More hygienic, more eco-friendly and with a higher capacity, these new facilities will gradually replace the current models to promote universal access to hygiene services in the public realm.

The toilets will be installed by early July 2024 on all the Olympic Games sites. Installation of the remaining models will take place from September 2024 to May 2025.

JCDecaux and its partners Enedis and Eau de Paris (Paris Water) will replace around 10 toilets a week, located throughout the districts of Paris, to ensure consistently high service quality in each of the city’s districts. Facilities will be removed and installed at night, to avoid disturbing traffic and pedestrian flows. The new installation will perfectly fit the current footprint.

JCDecaux harnessed the expertise of its fully-integrated teams in R&D, engineering, ergonomics, design and operations to jointly develop a facility that caters to every need of the City of Paris. The all-new model will operate faster, with hands-free interfaces and equipped with a second urinal cabin. JCDecaux was supported by an industrial value chain across France, mainly comprising SMEs, to manufacture facility parts assembled at its manufacturing centre in Les Yvelines.

The completion of these new self-cleaning public toilets represents an achievement, both from a technological and manufacturing standpoint. The Group overcame numerous challenges, whether technical, ecological or societal, to deliver an even higher quality service for Parisians and visitors alike.

With functionality as a top priority, JCDecaux’s teams designed a toilet facility with a spacious main cabin that enables universal access and a second urinal cabin, respecting the same footprint as the current facility. The waiting time between each visit to the main cabin is now reduced by a third, with the time between a customer leaving the toilet and it being available for the next customer reduced to just 30 seconds. During this time, the toilet cabin is cleaned and disinfected for the comfort of the next user. The urinal cabin is disinfected immediately after each user visit and available immediately with no waiting time. As a result, the capacity of the automatic public toilets in the capital will be doubled to accommodate 870 users simultaneously, while the availability of the service will be multiplied by four, making it the largest network of public toilets in any city worldwide.

Priority number two was low-impact. JCDecaux’s engineers developed a system that cuts water consumption by almost 2/3rds and electricity consumption by 1/3rd compared to the current position. In addition, JCDecaux focused on reducing the weight of the facilities to shrink CO2 emissions during manufacture and transportation by opting for lighter materials with an optimised design. As a result, compared to the previous cycle, this new facility’s manufacturing phase halves the impact of Greenhouse Gas (GHG) emissions. Replaced toilets will be refurbished before being redeployed to other markets in France or internationally. Cleaning and maintenance operatives, who are pivotal to ensuring service quality, will now use cargo bikes during servicing, in an effort to promote environmentally-friendly practices and zero traffic congestion. Repairs requiring spare parts will be carried out by operatives driving electric vehicles.

The new toilets fully comply with NFP 99-611, which is the go-to standard for public sanitary facilities. They are fitted with a “C” type cabin, allowing ample space for a person in a wheelchair to make a complete turn and leave the wheelchair on its side if moved on to the toilet seat. The facility’s multiple features serve to guarantee greater access. These include level access, hands-free buttons positioned at optimal height, large mirrors, accessible coat-hooks, a washbasin, a detergent dispenser and hand dryer, and adaptive lighting. In addition, a standard-compliant (NF S32-002) remote control provides instructions for people who are visually or hearing impaired. Externally, these messages guide users to the toilet (within a 5-metre radius), updating them on availability (vacant/cleaning underway/occupied). Inside the facility, operating instructions are given next to each of its amenities. The second urinal provides the added advantage of increasing capacity for people with reduced mobility as they use the main cabin.

Out of home advertising revenue in the US increased 6.8% in the first quarter of 2024 compared to the previous year, accounting for USD 1.94 billion, based on figures released today by the Out of Home Advertising Association of America (OAAA), building on the medium’s growth trajectory and increased revenue seen in 2023.

The almost USD 2 billion in revenue was the highest first quarter volume in the history of OOH. Digital out of home (DOOH), which accounted for over 32% of sales, increased 10.3% from a year ago. Transit was the fastest growing of the four OOH categories, growing 18.8%, followed by Place-Based at 12.7% growth.

“From higher recall and engagement to being considered more favorable and driving more action than any other medium, it’s no surprise that we continue to see impressive growth across our industry as marketers look for more effective ways to connect with consumers,” said Anna Bager, President and CEO, OAAA. “Coming off of our recent OOH Media Conference, the excitement around what’s possible with out of home today is palpable, and these numbers speak to that.”

Seven of the top 10 product industries rose in volume, with six of them increasing by double digits, led by Media & Advertising (+15.4%), Local Services & Amusements (+14.2%), Public Transportation, Hotels & Resorts (+11.9%), Automotive Dealers & Services (+11.2%), Retail (+10.5%), and Government, Politics, and Organizations (+10.4%), reflecting continued consumer demand for entertainment, products and services.

Among the top 10 product categories in OOH spend, those with the greatest growth were:

Online & Mobile Travel Services +137%
Legal Services +19%
Television & Cable TV +18%

Ranked in order of OOH spending, the top 10 advertisers in the first quarter were Apple, McDonald’s, Disney, Samsung, Morgan & Morgan Attorneys, Hotels.com, Universal Pictures, Amazon, Expedia, and Carnival.

Over 70% of the top 100 OOH advertisers increased their OOH spend from Q1 2023, and almost one-quarter (23%) more than doubled their spend.

Thirteen advertisers increased their spend by more than 1000% compared to Q1 2023 including, in descending order: Hotels.com, QuikTrip, Grammarly, Asana, StackAdapt, Victoria’s Secret, Epoch Times, Jersey Mike’s Subs, Honda, City of Los Angeles CA, Snapchat, VRBO and Coca-Cola Southwest Beverages.

Sixteen advertisers increased their quarterly OOH spend by over $2 million including, in rank order: Hotels.com, VRBO, Samsung, Carnival, Jersey Mike’s Subs, Coca-Cola Southwest Beverages, Honda, Morgan & Morgan Attorneys, Disney, Epoch Times, Chanel, Warner Bros, StackAdapt, Aetna, QuikTrip, and Grammarly.

Over one-quarter (28%) of the top 100 OOH spenders were technology or direct-to-consumer brands, including these eleven brands which finished among the top 25 (according to spend): Apple, Samsung, Hotels.com, Amazon, Expedia, VRBO, T-Mobile, Netflix, Verizon, Uber, and Comcast.

OAAA issues full industry pro forma revenue estimates that include, but are not limited to, Miller Kaplan and Vivvix, a MediaRadar company (which is not adjusted to reflect changes in data sources), and member company affidavits. Revenue estimates include digital and static billboard, street furniture, transit, place-based, and cinema advertising.

For more information about specific category spend, please contact Steve Nicklin at snicklin@oaaa.org

Adams Outdoor Advertising has appointed of Kevin Jones as its new Chief Executive Officer. With more than 30 years of experience across the technology industry, including most recently serving as the CEO of both contact center software company Calabrio, Inc., and previously as CEO of multi-cloud solutions company Rackspace Technology, we are told that he is well-positioned to capitalize on Adams’ long history of success and help lead the firm into its next chapter.

Long-time Adams CEO Kevin Gleason, who stepped back earlier this year into the Executive Chairman role, will work closely with Jones during the transition.

Kevin told us “With a shared bullish vision for the Company, Kevin Jones is the right person to take the reins of Adams as we enter our fifth decade in business. Mr. Jones brings proven leadership, and will help ensure we preserve our great culture and continue our exceptional growth while still prioritizing the customer experience. His experience and skills will be invaluable to our customers, and the Adams team, as our industry continues to technologically adapt and progress.”

Darren Glatt, Partner at Searchlight Capital Partners was quoted as saying “Adams continues to set the industry standard for excellence, and we are confident that Kevin Jones is the right person to lead the Company’s next iteration of growth. Having personally worked with Kevin during his time as CEO of Rackspace Technology, I have seen firsthand how he leads with passion and determination to elevate an organization and its people. On behalf of the Board and the Company’s investors, I cannot overstate our excitement about working with Kevin as CEO of Adams.”

Founded in 1983, Adams has been instrumental in promoting the power of outdoor advertising by providing clients with bespoke media solutions to target audiences at the local level. In September 2021, Adams announced a strategic investment with Searchlight Capital Partners, L.P., a leading global private investment firm, in partnership with British Columbia Investment Management Corporation (BCI) one of the largest institutional investors in Canada with C$233 billion under management, as of March 31, 2023.

Brad Garbutt has joined the Outdoor Media Association (OMA) as Marketing Lead.

With a proven track record of marketing innovation and a love of the OOH industry, Brad brings a wealth of experience to the OMA team. He joins OMA from a distinguished marketing career path, including Dell Technologies, Apple, Network 10, and News Ltd. His commitment to a collaborative approach and industry experience makes him a natural fit for OMA’s dynamic environment.

“We are delighted to welcome Brad Garbutt to our team,” said Elizabeth McIntyre CEO at OMA. “Brad’s reputation for being a creative and commercially minded marketer precedes him, and we are confident that his unique skill set will further enhance our marketing efforts as we continue to drive the industry forward.”

In his new role, Brad will play a leading role in developing strategic marketing initiatives to promote both MOVE and the OMA and support the mission of advancing the out-of-home advertising industry in Australia.

Doohly, Australia’s leading independent Out-of-Home content management system has partnered with Mappedin, a market leader in indoor mapping.

We are told that this collaboration is set to refine digital engagement, providing interactive display solutions that integrate advertising with essential, on-demand information.

The Doohly x Mappedin’s foundation is an innovative feature enabling customers to tap a digital ad and be instantly presented with Mappedin’s detailed directory application. By integrating Mappedin’s industry standard-setting mapping technology with Doohly’s specialised OOH-focused CMS, this partnership empowers advertisers and venue owners to blend dynamic advertising with interactive navigational aids seamlessly. Customers can now interact with digital displays that effortlessly transition between high-impact advertisements and detailed directory information. The smart content management feature ensures that ads automatically resume after inactivity, thus maintaining a continuous flow of engagement and delivering a more sophisticated and enriched user experience.

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Last August 2023 the Canadian Out-of-Home Marketing and Measurement Bureau (COMMB) introduced a ‘true industry first’, namely an AI-Powered Chat Generative Pre-trained Transformer (GPT) called OOH-GPT.

It leveraged the ChatGPT model (trained by OpenAI) and focused solely on supporting and educating agencies, operators, and brand marketers in the Out-of-Home industry.

Bottom line it is / was a platform designed to educate and empower professionals and enthusiasts in the Out-of-Home advertising sector. Leveraging advancements in Large Language Models, OOH-GPT provides accessible education on OOH concepts and adapts to the evolving landscape of the industry.

COMMB have now put together a really interesting white paper which takes a look at the insights garnered by this first version.

You can find it in English here or in French here.

It’s authored by COMMB’s Head of Data Science Farrokh Mansouri and Director of Communication Jennifer Copeland.

Through user feedback and continuous refinement, OOH-GPT ensures relevance and accuracy and there are plans for further enhancements in OOH-GPT V2.

CRAFTSMAN+ has announced its expansion into Connected TV (CTV) and Digital Out of Home (DOOH) advertising creative services for its clients. The press release stated that as the omnichannel marketplace evolves and consumer behaviors shift towards more dynamic content consumption, CRAFTSMAN+ aims to set new industry standards by delivering superior creative solutions tailored to these emerging channels.

In a recent campaign with Microsoft, CRAFTSMAN+ delivered an exceptional campaign to drive awareness. Nancy Kiss, Director of Marketing, said “It was wonderful to see the CRAFTSMAN+ team show off their tremendous skills and passion for delivering imaginative, high quality, and original art to drive awareness of our game. Expectations were well exceeded with ideas and execution that represented the brand in new and fun ways, catering to the specific location and relevancy of each ad placement.”

As CTV and DOOH ecosystems are crowded with increasing advertising investment, creating dynamic and captivating creatives is crucial for brands to stand out. CRAFTSMAN+ says that it is uniquely positioned to meet this demand, leveraging cutting-edge technology and production expertise to craft ads that capture attention and drive engagement.

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Perion Network Ltd. (NASDAQ and TASE: PERI) announced this week the launch of Hivestack’s ‘Green Curated Deals’ innovative solution for DOOH on a global scale. Powered by Scope3 emissions data, Green Curated Deals give DOOH buyers direct and transparent access to lower carbon ad inventory.

Building on momentum from the recent expansion of Scope3’s emissions model to include DOOH, and the launch of Hivestack Curate, the company’s proprietary DOOH platform for curated deals, Perion reinforces its commitment to fostering a more sustainable future. As part of this new solution, Perion’s Hivestack is helping DOOH buyers maximize the effectiveness of their campaigns while minimizing negative environmental impact through Green Curated Deals. These deals are exclusively available in Hivestack Curate.

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