DailyDOOH

Broadsign has acquired Netherlands-based digital OOH adtech provider OutMoove. The transaction, which includes OutMoove’s business and DOOH demand-side platform (DSP) technology, will enable OutMoove to focus on scaling its unique OOH specialist agency workflows and support globally, while giving Broadsign access to OutMoove’s expertise and specialist OOH clients.

“Our partnership spans years of deep customer connections and strategy discussions, and this transaction with Broadsign will help us take OutMoove to the next level. We’re excited to combine our technology and talents to deliver on the promise of growth through automation for our industry,” said Mendel Looije, Co-Founder and CEO of OutMoove.

OutMoove was one of the first DSPs built for DOOH to break into the market, and its deep knowledge and unique insight into specialist OOH workflows quickly made it the preferred choice among Europe’s top independent OOH agencies and holding companies, such as GroupM and Outsight (Billups BE), and others in the United States. The company’s intuitive DOOH media planning and buying tools, extensive automation of workflows, unique data triggers, dynamic creative support, and other pioneering DSP features accelerated pDOOH adoption among its clients and partners.

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BCMA is partnering with Havas Global who are hosting panels, networking events and cocktail evenings at the Mondrian Hotel, during the week of the Cannes Lions Festival (between the 17th and 21st June 2024).

You can see what happened at last year’s event here and view the video they were part of which looked at how brands compete for consumer attention.

To secure your free place at the Havas Café, reach out to acanter@thebcma.info.

Poland’s leading Digital Out of Home advertising company, Screen Network will make its extensive inventory of digital screens available through Broadsign’s supply-side platform (SSP), offering global advertisers unparalleled access to high-traffic advertising screens across Poland.

We are told that by leveraging Broadsign’s SSP, advertisers can now reach audiences through 35 integrated demand-side platforms (DSPs), spanning omnichannel and OOH, including major platforms such as Google Display & Video 360 and Adform. This integration facilitates automated campaign management, allowing advertisers to optimize and personalize their messaging in real-time. Advertisers have the flexibility to adjust their campaigns on-the-fly, modifying the list of utilized screens, as well as changing the frequency and scheduling of their ads.

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This week, the DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media will be celebrating their one-year Anniversary of its dedicated UK/Europe based operations during #AWEurope24.

DPAA will celebrate the occasion with two events as it continues to invest in growing DOOH by having a physical presence in the UK and Europe to better serve its members.

Tomorrow there will be a DPAA panel on the ‘Growing Role of Retail Media and DOOH’ in today’s omnichannel world at 11:20am BST on the Innovation Zone stage. The session features Karan Singh, GM UK for Vistar Media; Matthew Dearden, CEO, Alight Media; James Appleby, UK Managing Director, Assembly; Helen Miall, CMO, VIOOH and Barry Frey, President & CEO of DPAA.

There is also a DPAA members-only reception at the exclusive Groucho Club during #AWEurope24.

“We appreciate the warm welcome the EMEA advertising community has shown us in the past year,” said Barry Frey, President & CEO of DPAA. “We are proud that with the help of our members and partners, our events and initiatives have a strong brand focus.”

Over the last year, DPAA has attracted standing-room-only crowds at its London events and showcased brand and agency leaders. Speakers have included representatives from Unilever, McDonald’s Pepsi, L’Oreal, Tesco, HSBC UK, GroupM, Rapport, Talon, and Sky. DPAA has doubled the number of active members in Europe.

For invitations to any of these events please contact Tim.Waldron@dpaaglobal.com, DPAA’s EMEA Executive Director.

VIOOH, a leading premium global digital out of home supply-side platform, has announced it has been recognised by The Sunday Times as one of the best Best Places to Work in the UK, for the second year in a row.

VIOOH has been awarded the Best Places to Work Spotlight Award for Women due to its bespoke approach to facilitate work / life balance and especially for mothers returning to the workplace. It was also ranked in the top ten organisations Best Places to Work: Medium Organisation (50-249+ Employees) category.

“It’s a huge achievement to be recognised by the Sunday Times two years in a row. I’m so proud of the People team for all their hard work, which has seen our engagement score rise to 94%. At VIOOH, we invest in programmes that make a meaningful difference, so I am delighted that we have won Best Place to Work for Women in 2024 and placed in the top ten medium-sized companies. Congratulations to each and every VIOOHer, as together we have created an inclusive, happy and positive workplace with a unique culture where people can truly thrive!” said Liz Dowling, Chief People Officer

The Sunday Times Best Places to Work in the UK for 2024, powered by WorkL, is a nationwide workplace survey honours and celebrates Britain’s top employers. It includes over 500 organisations across industries and sizes and acknowledges the best workplaces for women, LGBTQIA+ community, disabled employees, ethnic minorities, younger and older workers, and wellbeing.

“As VIOOH continues to grow, investing in the wellbeing, development and knowledge of our people remains a cornerstone in our ongoing success story. Building on last year’s recognition from the Sunday Times, this second accolade is a testament to our company’s commitment to fostering a culture of support, learning, collaboration and celebration. As the advertising industry evolves, VIOOH stands poised to navigate the opportunities, armed with a team that is not just skilled but deeply passionate, committed and courageous. I’m extremely proud of them all!” Jean-Christophe Conti, Chief Executive Officer at VIOOH.

Employees across VIOOH were surveyed on questions covering six key drivers of engagement: Reward and Recognition; Information Sharing; Empowerment; Instilling Pride; Job Satisfaction; and Wellbeing.

Year to date, VIOOH has won two prestigious accolades at the Digiday WorkLife Awards, including Best Hybrid Work Environment and Best Employer for Parents. It also achieved highly commended in the Culture Initiative of the Year category at the British HR Awards 2024.

Other key people benefits offered at VIOOH include hybrid working, Medicash, VIOOHer wellbeing day, flexible working environment, ‘Your Growth’ time – every Friday afternoon is meeting free and dedicated to VIOOHer development. VIOOH also offers private medical insurance from Vitality, free subscription with the Headspace app, support for caring, menopause, men’s health and bereavement and early finish Fridays.

For more information about working at VIOOH click here.

Perion Network (PERI), who own Hivestack, announced their Q1 2024 Results earlier this week.

In the earnings call Perion CEO Tal Jacobson aid “The Perion universe is built to connect advertisers with their target audience throughout the entire day, online and in the physical world, such as in-store advertising. We harness the power of dynamic creative optimization to generate demand. We use our technologies in web and search supply, in digital out-of-home, in social, connected TV, and in audio ads. All our technologies are leveraged to create a harmonious blend of consumer engagement” which we thought nicely summed up why the Hivestack acquisition and their wider omnichannel strategy in general.

The highlights were: –

• YoY Revenue Growth of 9%
• 108% YoY growth in CTV #Advertising
• 134% YoY growth in Retail Media
• 25% YoY growth in DOOH on a proforma basis

Perion General Manager Andreas Soupliotis who was also on the earnings call said “As digital screens replace printed signs and programmatic technology eventually complements direct sales, the stage is set for a massive upside for the rise of programmatic digital out of home. A recent eMarketer study in the United States suggests that 30% of all digital out-of-home advertising transactions will be programmatic by 2025, while 70% will be non-programmatic. That’s an awesome growth story for programmatic digital out of home when we observe that it represented only 3% in 2019. This represents a whopping 969% growth over six years, and it’s not stopping. Extrapolating this trend line could suggest that programmatic digital out of home is on track to represent about 50% of all digital out-of-home transactions in five years. From a marketer’s perspective, this growth is driven by technological advances afforded by programmatic digital out of home on how to reach precise audiences at scale through compelling digital experiences”.

The Australian Outdoor Media Association (OMA) has announced the appointment of two industry leaders; Adam Cadwallader, CEO & Managing Director, Motio, and David Watkins, Chief Financial Officer, JCDecaux Australia, to its Board of Directors.

No doubt their extensive experience will further bolster the OMA’s mission to drive innovation and excellence within the Out of Home (OOH) advertising sector in Australia.

• Adam Cadwallader, CEO & Managing Director, Motio, brings over three decades of expertise in the media industry, with a remarkable 24 years dedicated specifically to the Out-Of-Home sector. Having begun his career with Network Outdoor, now known as oOh!media, Adam has held pivotal senior sales roles with Eye Corp and Inlink. Currently serving as the CEO and Board member of Motio (ASX: MXO), a specialist in Place Based Media, Adam’s commitment to industry innovation and technological advancement is unparalleled.
• David Watkins, Chief Financial Officer, JCDecaux Australia, brings a wealth of financial acumen and strategic leadership to the OMA Board. With a background as a Chartered Accountant and experience in business turnaround and financial management frameworks, David has demonstrated agility and foresight in navigating complex business landscapes. His expertise spans M&A, change management, risk mitigation, and executive decision support, making him an invaluable addition to the OMA leadership team.

CEO of the Outdoor Media Association, Elizabeth McIntyre, expressed her enthusiasm for the new appointments, stating, “We are thrilled to welcome Adam Cadwallader and David Watkins to the OMA Board. Their proven track records of innovation, strategic thinking, and dedication to excellence align seamlessly with our commitment to driving growth and advancement within the Out of Home advertising industry.”

Adam Cadwallader and David Watkins join their fellow industry peers on the OMA Board, contributing their unique perspectives and deep industry insights to shape the future of Out of Home advertising in Australia.

As the world of AV technology evolves, Sony remains at the forefront of innovation. This year, at #Infocomm24 in Las Vegas, they are thrilled to invite you to experience the future firsthand.

At InfoComm 2022, they introduced their Alliance Partner Program, which helps businesses in the AV industry by focusing on interaction, certification, and compatibility. The program supports various aspects such as digital signage, IPTV, device management, AI, AV control systems, and unified communications. This year in Las Vegas they will announce that their partnership network has expanded to nearly 100 partners, many of whom will showcase practical solutions at their booth 2201.

Discover how they are ‘Creating Connected Experiences’ through partnerships and end-to-end solutions that not only connect people but also craft unforgettable moments and pave the way for a sustainable future.

You can request a booth tour here.

Someone mentions sustainability, and you switch off. It’s not YOUR problem; it’s overwhelming, and you don’t care about all that stuff — but to what end?

Sustainability is SO MUCH BIGGER than carbon emissions and recycling. It’s people, it’s community and it’s the environment — and sustainable business growth is the future.

Next week at #AWEurope24 giffgaff’s Marketing Strategy Director Georgina Bramall and Talon’s Group Chief Strategy Officer Sophie Pemberton will host ‘Who Gives a S**t About Sustainability’.

It takes place Tuesday May 14 at 10:00. There are a limited number of in-person tickets available, if you’d like one reach out to your friends at Talon, It’s first come, first served.

Note also that during #AWEurope24 there is a DPAA members-only reception at the Groucho Club.

DSS Europe, co-hosted by invidis and Integrated Systems Events, will be held at the Hilton Munich Airport from 22-23 May 2024. Recognised as Europe’s premier event for the digital signage and Digital-out-of-Home industries, DSS Europe offers an extensive array of attractions. The introduction of the invidis Digital Signage Software Compass, the release of the invidis Yearbook and unique networking opportunities will support digital signage professionals aiming to get a head start in business.

Complementing the comprehensive conference programme with compelling keynotes and a series of insightful regional panel discussions with respected C-level speakers and emerging industry disruptors, is a vibrant exhibition area, providing attendees with firsthand access to cutting-edge digital signage solutions. Brands showcased include AMERIA, AXIOMTEK, Concept, Dynascan, Edbak, Google, HI-ND, iiyama, Novisign, Samsung, Sharp/NEC, SignageOS, and Vanguard, among others.

DSS Europe also promises invaluable networking occasions, culminating in a networking drinks reception, sponsored by Google Chrome OS, on the evening of 21 May and the not-to-be-missed evening beer garden event at the conclusion of day one.

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