DailyDOOH

DSS Europe, co-hosted by invidis and Integrated Systems Events, will be held at the Hilton Munich Airport from 22-23 May 2024. Recognised as Europe’s premier event for the digital signage and Digital-out-of-Home industries, DSS Europe offers an extensive array of attractions. The introduction of the invidis Digital Signage Software Compass, the release of the invidis Yearbook and unique networking opportunities will support digital signage professionals aiming to get a head start in business.

Complementing the comprehensive conference programme with compelling keynotes and a series of insightful regional panel discussions with respected C-level speakers and emerging industry disruptors, is a vibrant exhibition area, providing attendees with firsthand access to cutting-edge digital signage solutions. Brands showcased include AMERIA, AXIOMTEK, Concept, Dynascan, Edbak, Google, HI-ND, iiyama, Novisign, Samsung, Sharp/NEC, SignageOS, and Vanguard, among others.

DSS Europe also promises invaluable networking occasions, culminating in a networking drinks reception, sponsored by Google Chrome OS, on the evening of 21 May and the not-to-be-missed evening beer garden event at the conclusion of day one.

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Adform has announced its growing partnership with VIOOH, one of the leading premium global digital out-of-home marketplaces.

This strategic alliance sees Adform’s DSP integrate with VIOOH’s globally placed inventory and strengthen its programmatic omni-channel offering. In addition to the existing EMEA market, Adform clients can now easily scale performance and enjoy unprecedented transparency and efficiency across their DOOH media buys in North America, LATAM and APAC.

Vicky Foster, VP Global Commercial Partnerships at Adform, told us “Having been a long-time partner in EMEA, we know the game-changing results that VIOOH’s inventory drives for advertisers. That’s why we’re excited to expand our partnership globally, offering robust performance and uncompromising transparency when advertisers need these most.”

Advertisers are eager to capitalise on the prDOOH opportunity, especially with this year’s upcoming global sporting events like the Euros and Olympics. Offering the chance to target receptive audiences with contextual, meaningful, and dynamic campaigns, this new tailored integration provides Adform’s clients with a suite of DOOH advantages at the perfect time. Adform’s sophisticated impression multiplier, combined with VIOOH’s premium inventory, enables advanced targeting, metrics, and real-time reporting.

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May kicks off Asian American and Pacific Islander (AAPI) Heritage Month, which celebrates the contributions that generations of AAPIs have made to American history, society, and culture. One of the fastest-growing groups of people in the U.S., our country’s community of AAPIs contains multitudes, made up of 24 million Americans, including 50+ ethnic groups, from 40+ different countries.

The Federal Asian Pacific American Council (FAPAC), the premier organization representing Asian American, Native Hawaiian and Pacific Islanders Federal employees, announced that their 2024 AAPI Heritage month theme will be a continuation of their ‘Advancing Leaders’ series, which began in 2021 and pays homage to AAPI visionaries and trailblazers who have shaped history and continue to influence our collective future.

Taking inspiration from that theme, Clear Channel’s 2024 campaign recognizes notable AAPI visionaries who have blazed trails in science, the arts, technology and more under the moniker, ‘Meet the Pioneers’.

Their creative will run across their nationwide digital network all month long. Daryl Quitalig, art director, CCO-Midwest, lent his creative talents to elevate these inspiring individuals.

Meet the Pioneers:

• Jensen Huang, CEO, Nvidia, $2 trillion AI chipmaker

• Steve Chen, Co-founder, YouTube

• Yoky Matsouka, Robotics Expert

• Mei-Ann Chen, Artistic Advisor, Springfield Symphony Orchestra

• Modesto “Larry” Itliong, Union Organizer

• Dr. Vivek Murthy, U.S. Surgeon General

• Lily Singh, Actress, Comedian, Brand owner

• I.M. Pei, Renowned Architect

JCDecaux presents its latest innovation, JCDecaux ICON, a unique wrap-around site. one of the largest Digital Large Format screens in the Southern Hemisphere, which we arte told promises to captivate audiences and offer exceptional brand exposure in the heart of Melbourne’s bustling St Kilda Junction.

Steve O’Connor, Chief Executive Officer, JCDecaux Australia and New Zealand, told us “JCDecaux ICON is redefining Out-of-Home impact. This striking site is set to capture attention, offering advertisers a unique opportunity to reach a half a million people each fortnight*. Its sheer scale, combined with its strategic positioning at one of Melbourne’s busiest five-way intersections, renders it the most compelling location in Australia.”

JCDecaux ICON features four digital screens seamlessly integrated into one of Melbourne’s new premier luxury apartment buildings. Two additional Classic Large Format sites complement the digital ensemble, creating a visual landmark at a prime intersection. Offered as one complete precinct, sold fortnightly, brands can create immersive and dynamic experiences with continuous coverage and share of voice to resonate with audiences.

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Curb, the leading taxi solutions and ride-hailing app for licensed taxis and for-hire vehicles in North America, this week announced the launch of Curb Journey Connect (CJC), a first-of-its-kind 360 media solution designed to drive engagement between brands and their audiences before, during, and after their ride.

Curb Journey Connect offers a two-way sync with Curb’s Mobile Channels and TaxiTV across 40+ markets nationwide, offering greater addressable targeting capabilities. Curb Journey Connect empowers advertisers to achieve their business goals with confidence and drive greater clicks, conversions, and awareness.

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The latest Advertising Association/WARC Expenditure Report shows that the UK’s ad market recorded a 6.1% increase in investment to a total of GBP 36.6bn in 2023; the 13th annual expansion recorded in the last 14 years. The new survey data also shows that online formats now account for over three-quarters of all UK ad spend for the first time.

New AA/WARC forecasts show advertising spend will rise by 5.8% to reach GBP 38.8bn this year, though this represents a minor (-0.1pp) downgrade from January’s forecast owing to prolonged inflationary pressures on the market. Further growth – of 4.5% – is expected in 2025, by when the UK’s ad market will be worth more than GBP 40bn.

Stephen Woodford, Chief Executive, Advertising Association said “The continued shift to online advertising formats reflects the changing shape of our economy, with people increasingly shopping online as well as on the high street, and businesses striving to provide the best customer experience in all scenarios. The UK advertising industry is much respected around the world, which is why we continue to see the exports of UK advertising services grow, an important source of additional revenue for many advertising businesses in a domestic economy that has little-to-no growth.”

When compared to Europe’s largest advertising markets, the UK’s advertising industry was seen to have outpaced Germany (-0.7%), France (+2.1%) and Ireland (+3.0%) last year, and is expected to repeat this in 2024. The UK’s ad market is on course to end the year some $20bn larger than those of its closest neighbours.

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Esprit Digital has been honoured with a King’s Award for Enterprise in the category of International Trade.

Esprit Digital is one of 252 UK organisations spread over three categories, recognised with a prestigious King’s Award for Enterprise.

Esprit Digital was founded back in 2002 to design, fabricate, and support premium display solutions for digital screen advertising networks utilising LCD and LED technology and has continued to innovate, adding integration and remote support services to its offering and broadening the range of display technologies it uses and the applications and markets it serves.

Peter Livesey, CEO told us “Esprit Digital is honoured to receive this award and to be recognized for our achievements. Through hard work, flexibility, and responsiveness, we have learnt to tailor our offer across different markets and business cultures. Earning a reputation for delivering on our commitments, no matter the challenge. This and the performance of our products, particularly their reliability, has helped us win significant overseas orders and projects. We now operate in more countries than ever before, employing more regional salespeople, engaging more partners, and targeting more industry verticals than ever before”.

The King’s Awards for Enterprise, previously known as The Queen’s Awards for Enterprise, were renamed last year to reflect His Majesty The King’s desire to continue the legacy of HM Queen Elizabeth II by recognising outstanding UK businesses. The Award programme, now in its 58th year, is the most prestigious business award in the country, with successful businesses able to use the esteemed King’s Awards Emblem for five years.

UCX Manchester aims to bring tech leaders from every sector together, to share insight on how to help organisations embed innovation, turn data into actionable customer insight, build products that excite, be risk smart and enable teams to collaborate from any place.

As the anchor event of Manchester Tech Week (May 20-24 2024), this will be the largest gathering of enterprise IT and digital professionals that the North of England has ever seen.

We are told that the exhibition, alongside fringe events and socials, offers endless opportunities for you to discover the latest solutions, connect with your peers and learn from industry trailblazers.

More information can be found here.

We are told that Integrate Middle East 2024 this year will put a spotlight on digital signage systems, “an area of the market that is driving growth in the pro AV market”.

The second edition of the exhibition will be held from May 21-23 2024 at the Dubai World Trade Centre, UAE, co-located with the CABSAT show which is celebrating its 30th anniversary.

More information can be found here.

Media Resources has launched the eQVISION Digital Billboard, which they say demonstrates the company’s ongoing dedication to innovation in billboards.

The breakthrough design of the eQVISION product line provides equivalent optical performance to viewers while consuming less than 50% of the electricity compared to the previous generation of VISIONiQ billboards. It also extends the display’s lifespan by an extra 20% – this new technology also incorporates optimizations to reduce upward light emission, showing responsibility towards mitigating sky glow, Ed.

eQVISION was developed through a multi-year R&D effort with Media Resources engineers and global component suppliers from the USA, Canada, and Japan and ties together Media Resources’ strategic direction of providing digital billboards that, are more efficient, reliable, and last longer than existing digital display technology. With the lower power requirements this will often mean expensive electrical upgrades for digital displays will no longer be required for static billboard conversions as the existing electrical service will often be enough to power the new eQVISION™ digital billboards.

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