DailyDOOH

New Zealand advertising boundaries have been expanded in a new audience measurement digital billboard campaign that uses viewer engagement to generate donations for charity.

This is a New Zealand market first, namely a smart campaign triggered by viewer engagement was a collaboration between VMO, Specsavers, The Fred Hollows Foundation NZ, Together and Cummins and Partners.

Running in proximity to Specsavers and one of Auckland’s busiest shopping precincts, the interactive campaign, conceived by Together, empowered viewers to ‘give the gift of sight’ over the festive season. By simply looking at the creative, shoppers generated a donation on behalf of Specsavers to The Fred Hollows Foundation NZ, helping to raise $10,000 to pay for sight-restoring surgery for up to 400 locals in need in Fiji.

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When Korean cosmetics retailer Innisfree launched its second New York City store right next door to a major competitor in late 2018, the brand knew it needed a store design that would grab the attention of people passing by and convince new customers to step inside.

Working with Creative Realities, Innisfree decided to capitalize on the store’s curved floor-to-ceiling street-front windows and install a huge, super bright NanoLumens ENGAGE Series LED display that measures 16.73’ tall by 8.66’ wide and is easily seen from the street, 24 hours a day.

Beth Warren, Senior Vice President of Marketing and Retail Practice at Creative Realities told us “The new Innisfree store at Lexington and 59th Street has a variety of technologies to make the shopping experience better, and it starts with the massive NanoLumens LED display that is simply impossible to miss as people pass by the storefront. The store opened right next to a major established cosmetics retailer, so capturing the attention of cosmetics users and having a unique store design and appearance was a top concern. With this stunning display showing peaceful scenes from the Jeju Island in Korea where Innisfree sources many ingredients, any potential customer who walks by is encouraged to step inside and see what the new store is all about.”

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DPAA, the leading global organization for everything digital out-of-home, announced this week that three executives have been voted onto the organization’s board of directors.

Joining the board are Debbie Drutz, VP Sales, Astral, a division of Bell Media Inc.; Jonathan Gudai, CEO, Adomni; and Michael Provenzano, CEO & Co-Founder, Vistar Media.

Barry Frey, DPAA President & CEO, said, “Debbie, Jonathan and Michael are bright, innovative executives who are inquisitive and passionate about the business and, as such, will make great additions to our board.”

• Debbie Drutz joined Bell Media, in 2013 and rose through the ranks to her current position in April 2017. As VP Sales, she leads the company’s out-of-home sales division across Canada. The Astral network encompasses more than 31,000 faces across five product lines including major airports, street furniture, digital large format, transit and outdoor in key markets across British Columbia, Alberta, Quebec, Ontario and Nova Scotia. Astral’s parent company, Bell Media, is Canada’s leasing content creation company with premier assets in television, radio, out-of-home advertising, digital media and more. Before joining Bell Media, she was Director of Digital Sales at Rogers Communications and Director, Interactive Product at Bell Media Radio. She began her career as a Media Planner at
  Cossette Media.
• Jonathan Gudai co-founded Adomni in 2015. Adomni is an open online marketplace and buying platform that makes advertising on digital out-of-home screens easy, fast and affordable. Advertisers of all sizes can instantly search for DOOH locations and launch campaigns across one of the fastest growing DOOH networks in the world. Adomni also offers a full-suite of digital signage software including a white-labeled booking engine, cloud CMS, media player software, as well as analytics and audience measurement tools. Before co-founding Adomni, he was CIO of Fine Entertainment Management and COO of e-commerce pioneer Storkie.com.
• Michael Provenzano launched Vistar Media in 2012, to bring the benefits of programmatic technology to the out-of-home industry. Vistar created the first and only universal marketplace for out-of-home media, building a programmatic platform that has been widely adopted by buyers and sellers. Vistar provides marketers with unprecedented access to consumers at the right place and right time, through a data agnostic system for analyzing consumer movement patterns and activating cross-screen mobile and out-of-home media. With more than 64 media networks representing 150,000+ venues, Vistar has the largest footprint of programmatically accessible out-of-home inventory in the United States, and has recently expanded into Canada, the United Kingdom and Australia. Prior to Vistar, he was a co-founder of Invite Media, a display advertising and exchange bidding company that was sold to Google in 2010. He is currently an investor in BrandVerge, and previously was an investor in Dextro and advisor to AdTheorent.

All three join a DPAA board that includes: Jose Avalos, IOT Group VP and Visual Solutions GM, Intel; Dave Etherington, Chief Strategy Officer, Intersection; Francois de Gaspe Beaubien (DPAA Board Chairman), Chairman & Chief Coaching Officer, Zoom Media; Marc Kidd, CEO, Captivate Network; Peter Krieger, President & COO. Adspace Networks; Mike Maas, CEO, AMI Entertainment; Serge Matta, President, GroundTruth; Sean McCaffrey, President & CEO, Gas Station TV; John Partilla, CEO, Screenvision; Burr Smith, Chairman & CEO, BroadSign; and Andreas Soupliotis, CEO, Hivestack.

DOOH INSIGHTS: Volume 7 was published in London in September 2018 and in New York in October the same year.

It featured interviews with Karine Moses, President, Astral at Bell Media and Vice-President, Bell Media Sales Québec (TV/Radio), Montreal (recently promoted to Présidente Bell Média Québec), Mike Tyquin, CEO, Adshel , Sydney, Candice Simons of Brooklyn Outdoor, Jeroen Hillenaar of Hillenaar Outdoor, Ben Walker, Shopper Media Group, Australia and François de Gaspé Beaubien, Chairman and Chief Coaching Officer of ZOOM Media, Executive Chairman of Ayuda Media Systems, Executive Chairman of Hivestack (majority owner of all three) and Chairman of the DPAA – someone who we first interviewed back in July 2008, Ed.

Smart City Networks, a leading provider of technology services for the convention industry, recently began the installation of one of the largest wireless networks ever deployed in a convention center in North America at the Orange County Convention Center (OCCC), in Orlando, Florida.

Jessie Allen, the Interim Executive Director at the OCCC told us “These technology updates focus on enhancing the experience of our attendees,” statedWith all of the other campus improvements that we have made over the past year, Smart City’s massive network upgrade will keep us ahead of our competition for years to come.”

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Netmining, a provider of data-driven targeting solutions, this week announced a new partnership with Vistar Media to provide clients with digital out-of-home inventory buying capabilities.

Dean Vegliante, President of Netmining said “Vistar Media’s ability to analyze customer movement patterns will be a great complement to the Netmining platform,” said Our clients have expressed a need for an omnichannel solution, across desktop, mobile and OOH, to increase value and engage customers where we know they are consuming media. For our clients, this partnership creates this one-stop solution while providing additional analytics into how customers are engaging with DOOH campaigns.”

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DPAA, the leading global organization for everything digital out-of-home, announced today that Boldsite Media has joined its membership ranks.

Based in New York City, Boldsite Media is a destination media company that creates boundless brand environments in high-traffic public places by delivering immersive media experiences combining digital out-of-home advertising, sponsorship, experiential, branded content and mobile media. The company’s first project is an exclusive partnership with Sansi Development Group and Triple Five Worldwide to manage and sell the interior and exterior media network at Triple Five’s newest project, American Dream Meadowlands, an entertainment, lifestyle, sports and retail complex located next to MetLife Stadium, home of the NY Giants and NY Jets, in East Rutherford, NJ.

Barry Frey, DPAA President & CEO, told us “While only recently launched, Boldsite Media already has made a name for itself thanks to their exclusive partnership with American Dream Meadowlands. We’re going to be hearing a lot about Boldsite in the coming months and years, and we look forward to working with them to support their growth.”

Bob Johns, President, Boldsite Media, said, “As we launch Boldsite Media into this expanding marketplace, joining DPAA has been an integral part of our plan as it will give us entrée to their great networking opportunities and helpful resources. We look forward to being an active member and taking advantage of all that DPAA has to offer.”

Boldsite Media is part of the BIG Outdoor family of companies.

In 2018, the DPAA did an amazing job of recruiting over 30 new members (you can see them all here with one click).

Formetco partnered with Georgia’s Own Credit Union and DeNyse Companies to complete a custom installation of the two largest digital building-top signs in the Southeast of the USA. Placed 432 feet above ground, the two LED video display boards measure 20 feet tall by 174 feet wide and we are told that they are the first of this magnitude in the region.

DeNyse Companies, a full-service architectural and commercial signage company, led the project alongside Georgia’s Own Credit Union and worked with Formetco, Skanska and Zeller Realty Group to ensure a successful installation.

Jeff Holley, project manager for DeNyse said “We are the first in Georgia to install digital building signs of this size; the scope of the project was completely unprecedented. From conception to installation, the project required knowledge and resources from multiple contractors. Formetco was a key player in this project. After receiving bids from several LED companies, we selected Formetco because of its reputation, high-quality products and locality.”

Formetco supplied two identical LED video display boards for placement on either side of the 100 Peachtree building. Both were strategically positioned to leverage the unique visibility the building offers.

The not-for-profit display boards are scheduled to feature community-oriented messages, promote charitable events and support the city of Atlanta’s growing business landscape and entertainment endeavors.

For information regarding the content currently featured on the newly installed sign, click here.

Beaver Group, a UK-based award-winning digital signage specialist operating thousands of displays globally, and Quividi, the leading audience analytics & content optimization platform for digital signage, have announced a technical partnership to help marketers better engage with shoppers.

Beaver Group’s own digital signage CMS, signage.ninja, is now fully integrated with Quividi’s VidiReports. By combining the two solutions, retailers and brands have access to granular audience and content analytics on their in-store digital signage communication as well as key actionable insights. They can better plan and segment their messaging and even adapt it in real-time to engage each audience profile with the most relevant content.

Quividi’s VidiReports is a computer-vision solution that helps marketers measure and optimize the performances of their digital signage and visual retail communication. For each content, the system determines, in real time, the number of viewers, broken down by demographics (age, gender), facial attributes (glasses, beard) and mood, as well as the opportunities to see and the viewers’ attention time, while fully respecting privacy.

Peter Critchley, Beaver Group MD told us “After a lot of research and testing, the choice to work with Quividi was an obvious one. The speed and accuracy of the reporting, as well as the seamless integration opportunities with our other solutions and systems, creates a truly valuable combined offering for our clients”.

Beaver and Quividi (Hall 8-C299) will be attending #ISE2019.

NTT DOCOMO Inc. and Dentsu Inc. have agreed to establish LIVE BOARD, Inc., a new company engaged in the sales of digital advertising space that will leverage the management resources of both companies, manage Digital-Out-Of-Home distribution platforms and develop advertising media. The new company will be launched in February 2019. Ichiro Jinnai is the new President and CEO.

The press release stated that the objectives behind the establishment of the new company include; leveraging the respective assets and knowhow of DOCOMO, which has marketing data for mobile phones and a variety of services, and Dentsu, Japan’s leader in advertising transactions and performance, the two companies aim to resolve current OOH advertising issues and promulgate and expand DOOH business adding new value including linkage with smartphones by realising the provision of OOH viewing data and automating advertising transactions.

This new business will build and operate an online platform enabling multiple advertisers to purchase space across numerous DOOH media, conducting advertising space sales based on impressions. We are told that this is a first for Japan in the DOOH market. It will also conduct advertising space sales optimised in accordance with targets by utilising population distribution statistic ‘Mobile Spatial Statistics’ data based on DOCOMO mobile phone network operating data and visualising the number of people according to gender, age and other categories for each segment that were in the vicinity of the advertising placement for each day of the week and time slot.

It also aims to develop and provide advertising products with new added value, including interactive linkage between DOOH and smartphones carried by people nearby.

The announcement stats that that via the establishment of this new company, DOCOMO and Dentsu will launch a full-fledged DOOH market in Japan and create the foundation for a new advertising business.