DailyDOOH

To mark oOh!media’s community partnership with Greening Australia, creative and innovation hub, POLY has developed a two-phase campaign that leverages weather triggers and dynamic digital executions to drive brand awareness and donations.

Greening Australia is a national not-for-profit organisation with over 40 years of experience restoring Australia’s diverse landscapes and protecting biodiversity. oOh! announced its partnership with Greening Australia at Outfront last year as part of its ongoing commitment to ESG initiatives across Out of Home and support for community organisations.

Kate Smith, director of marketing, communications and director of Greening Australia Foundation said “For more than 40 years Greening Australia has been dedicated to restoring our diverse landscapes and protecting biodiversity. Our work is more relevant today than ever and we welcome the opportunity, through our partnership with oOh! and the creative campaign from POLY, to highlight the broad scope of our activities across its national Out of Home network.”

The initial phase of the ‘Restoring nature for regenerations to come’ pro bono campaign focuses on restoration, fighting extinction and direct action of planting trees, to build awareness of Greening Australia’s mission and work.

Head of POLY, Josh Gurgiel, told us “We’re delighted to be working with Greening Australia to showcase their mission and encourage people to donate so that they may continue their vital work for many years to come. This campaign has been designed to grow awareness of the role Greening Australia plays in sustaining Australia’s natural ecosystem utilising innovative Out of Home tech and scalable networks that help make their brand unmissable”.
In the run up to the end of the financial year, the second phase will rotate these brand awareness messages with donation messaging, including a dynamic EOFY countdown timer, to encourage people to support Greening Australia’s important work.

The campaigns will run across oOh!’s billboards, street furniture and full motion digital screens on oOh!’s national Office, Rail, Retail, and Airport network, including its Melbourne Airport screens which are now powered by renewable electricity sourcing GreenPower.

Both campaigns will be linked to oOh! Outcomes – providing detailed insights on campaign performance using data from oOh!’s partnership with Westpac DataX, which taps into consumer behaviour across more than 12 million customers.

This week, T-Mobile (NASDAQ: TMUS) announced the expansion of T-Mobile Advertising Solutions during its first-ever presentation at IAB NewFronts.

“T-Mobile has a simple mission: Be the best in the world at connecting customers to their world,” said JP Colaco, SVP and Chief T-Ads Officer, T-Mobile. “T-Mobile Advertising Solutions has the unique opportunity to propel the industry forward, delivering more personalized, customer-centric advertising driving higher engagement and superior outcomes for marketers.”

The expansion includes exclusive owned and operated inventory, including an in-store Retail Media Network (RMN) with more than 20,000 screens across T-Mobile and Metro by T-Mobile retail locations nationwide plus mobile inventory through its T Life app that reaches more than seven million engaged customers.

T-Mobile is also adding Plex, a global streaming media company, as a connected TV (CTV) partner to expand inventory for advertisers and innovate on the connection between mobile and CTV.

Northamber PLC (LSE: NAR), a leading distributor of IT, AV and UC&C products and solutions, this week announced the acquisition of Tempura Communications Ltd., a specialist provider of unified communications and collaboration solutions.

We are told that this strategic move further strengthens Northamber’s position in the technology solutions market and enhances its portfolio of offerings to customers both in the UK and Europe.

Founded in 1980, Northamber PLC has a long-standing reputation for delivering innovative AV & IT solutions and exceptional service to businesses across the UK. The acquisition of Tempura Communications Ltd. marks a significant milestone in Northamber’s growth strategy, enabling the company to provide a broader range of communication solutions to its customers in the UK and Europe.

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ZetaDisplay AB (publ) has published its Annual Report for 2023 (in Swedish here)

A shorter translated English version Yearbook is also available.

The Media Rating Council (MRC) has published its Out-of-Home Measurement Standards Phase 1 – Exclusive of Audience, April 2024, Version 1.0 which can be found here (as a PDF).

MediaChoice, a privately owned independent OOH media company, with coverage throughout Texas, along with strategic locations in Chicago, Nashville, Missouri, Oklahoma, and Louisiana, announced this week the acquisition of Out-of-home advertising displays from QPM.

In all, MediaChoice now has over 1,200 active sign faces throughout the United States. QPM owned and operated OOH assets throughout Oklahoma with their previous company, Blue Sky Outdoor.

MediaChoice CFO, Katheryn Huynh said “We are rooted in the state of Texas and our advertisers have been pushing for more coverage in the Metroplex. The makeup of these assets are a perfect fit for MediaChoice, so when this opportunity became available, we executed”.

QPM’s Jeff Balcombe, said the deal marked the end of a successful tenure in OOH by saying “OOH has a lot of attributes that are attractive to entrepreneurs like us. We look for asset classes with significant barriers-to-entry, high margins, and growth, and this business has it all. We know MediaChoice will do very well with these assets in the future”.

Drachman M&A Co. represented QPM in the transaction. Terms of the deal were not disclosed.

Drachman M&A Co. is the leading Outdoor Advertising Mergers and Acquisitions firm in the United States. Drachman M&A Co. is built on a foundation of trust, confidentiality, and integrity coupled with a reputation for persistence and delivering results for clients. We provide guidance and strategic advice from a position of total transparency and complete alignment with our clients’ goals.

GSTV, the national on-the-go video network engaging and entertaining targeted audiences at scale across tens of thousands of fuel retailers, today announced a partnership with Big Machine Label Group, a subsidiary of HYBE America to deliver exclusive musical content to GSTV screens.

Launching with the new ‘Sound Bites Powered by Big Machine’ series, more than 29,000 locations across the country will offer customers behind the scenes looks, new music previews and more from the label group’s impressive 40+ roster of artists including Sheryl Crow, Mötley Crüe, Tim McGraw, Thomas Rhett, Carly Pearce, Jackson Dean and more.

We are told that this partnership will provide brands the opportunity to work with the label group’s artists and music in new ways, like participating in unique activations like the Big Machine Label Group x CMA Fest 2024 – all while entertaining and engaging GSTV’s on-the-go audience of more than 115 million unique viewers each month.

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Screenverse has announced a USD 10.5 million investment led by Volition Capital.

The announcement says that this funding round marks a pivotal moment for Screenverse as it aims to accelerate DOOH advertising’s programmatic future.

Founded in 2020 by industry veterans David Weinfeld and Adam Malone, Screenverse emerged at the height of the pandemic while the advertising industry faced unprecedented challenges. David, with a background at Vistar Media, and Adam, from DOmedia, recognized a powerful opportunity to empower media owners to monetize their assets programmatically.

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Geopath, the not-for-profit organization that provides the industry-standard audience metrics for out-of-home (OOH) advertising, has welcomed three new members to its Board of Directors following its annual Board meeting on April 29. Newly elected for a three-year term are: Josh Scharfberg, CRO at Adams Outdoor Advertising; Jill Rothenhauser, Account Director at Rapport Worldwide; and Eric Lamb, SVP, Supply at Vistar Media.

Additionally, three current Board members were appointed to Geopath’s Executive Committee: Alison Broback, Chief Client Officer at ODN; Jill Schnitt, President at Outdoor Media Group; and Gina Stratford, VP of Sales & Marketing at YESCO Outdoor Media.

Michael Lieberman, Executive Director, OOH at GroupM and Geopath Chairman told us “On behalf of the Geopath Board, we are thrilled to collaborate with Josh, Jill and Eric and know their contributions toward establishing Geopath’s strategic vision and a roadmap for the future will be invaluable.”

Rounding out their terms and departing the Board are Kevin Gleason, President and CEO at Adams Outdoor Advertising, Chris Olsen, US President at Rapport Worldwide, Jon Carmack, COO at The Buntin Group/Talon and Michael Provenzano, CEO and Co-Founder at Vistar Media.

Registration is now open for Commercial Integrator Expo (CIX), which returns to the Colorado Convention Center in Denver and for CEDIA Expo, the long-running trade show and conference that focuses on residential tech such as audio-visual and lighting.

The two shows take place September 4-7 (the trade hall dates are September 5-7.)

Jason McGraw, group VP for CEDIA Expo, Commercial Integrator Expo, AV-iQ and KBIS, Emerald told us “This year’s event promises to be our most exciting yet, with a versatile lineup of exhibitors, networking opportunities and educational programming. By co-locating with Commercial Integrator Expo, we are expanding the scope of the event to better serve the needs of industry professionals navigating the evolving landscape of residential and commercial integration. Industry professionals looking to stay ahead of the curve in residential systems integration won’t want to miss CEDIA Expo 2024.”

Commercial Integrator Expo 2024 will present a dynamic program designed to offer attendees valuable insights, educational content and thought-provoking sessions to propel their businesses and foster professional growth. The programming will be designed to deliver pertinent and captivating education tailored for professionals in the commercial integration sector and technology managers in vertical markets, such as hospitality, retail, digital signage, audio and more, by focusing on new technology, applications, case studies, emerging trends and best practices.

CEDIA members will receive free access to the show floor. With a conference pass, CEDIA members can save USD 500 on CEDIA Smart Home Technology Conference offerings. Additional information for the CEDIA Smart Home Technology Conference will be shared over the coming weeks.

In the meantime, individuals interested in attending CEDIA Expo can register online. Non-CEDIA members should register before June 8, 2024, to receive ‘Registration Open’ prices for show floor and training passes.

This exposition and conference for the commercial audiovisual integration channel and technology managers is owned and produced by Emerald.