DailyDOOH

Patient engagement leader PatientPoint and the Testicular Cancer Society this week announced a partnership that will bring trusted testicular cancer education to thousands of patients and caregivers in physician offices nationwide.

Through this partnership, PatientPoint and the Testicular Cancer Society will share engaging digital content encouraging men to ask their doctor about monthly testicular self exams in more than 4,500 primary care waiting rooms nationwide.

Every hour a man is diagnosed with testicular cancer in the U.S., resulting in more than 9,000 new cases annually. While testicular cancer is the most common form of cancer in men ages 15-35, it is highly treatable if caught early—underscoring the importance of regular self exams. The Testicular Cancer Society—created by survivors for survivors—is designed to provide young men with more information and resources about this highly detectable and treatable cancer.

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For the first time ever, business leaders and decision makers in the emerging Western China market can take advantage of the latest Professional AudioVisual and Integrated Experience solutions at Chengdu InfoComm China which made its debut today at the Western China International Expo City.

The buzz in the region surrounding the lead-up to the show stemmed from the fact that Western China is seen as a new exciting and emerging market. Testament to this is that Chengdu InfoComm China is the second such show to be organized within China. Event organizer InfoCommAsia has organized Beijing InfoComm China to great success since 2007, with the Beijing show held in April 2018 attracting a record 38,809 visitors.

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Adomni, described as an open online platform to find and buy digital out-of-home advertising, announced this week a partnership with IBOUSA that enables its billboard owner associates to list and sell their unsold DOOH inventory on Adomni’s marketplace.

“Unsold DOOH inventory” is not a term that most media owners would want to be associated with but here you have it; IBOUSA, a networking group of companies that have a common interest of promoting all things of importance to independent billboard owners, is allowing advertisers to perform searches by location, in order to find matching IBOUSA member digital billboard inventory, and launch campaigns.

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JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced this week that its Japanese subsidiary, MCDecaux (85% owned by JCDecaux and 15% by Mitsubishi Corporation) has been awarded a 20-year Tokyo advertising bus shelter contract by Odakyu Bus Corporation.

Jean-Charles Decaux, Chairman of the Executive Board and co-CEO of JCDecaux, told us “Following the recent awards of the bus shelter contracts by the Tokyo Metropolitan Government, Fuji Express and Tokyu Bus Corporation, we are extremely happy that Odakyu Bus Corporation has chosen MCDecaux to manage their bus shelter advertising. This last main bus shelter contract in Tokyo will enable us to expand our service offering for the people of Tokyo and strengthen MCDecaux’s network in Japan, providing further opportunities for advertisers and their agencies to communicate their brand message through premium locations and wider coverage. We are very pleased that the biggest Japanese cities and transport companies have placed their trust in JCDecaux, for the maximum benefit of citizens, advertisers and their brands.”

The contract covers the design, installation, maintenance and operation of advertising bus shelters in Tokyo (population: 13.5 million). It will notably enable MCDecaux to expand its advertising network in Tokyo’s central districts, including Shinjuku and Shibuya. Well-designed street furniture will enhance the urban landscape and improve services for citizens, bus passengers, as well as tourists, especially during the 2019 Rugby World Cup and the 2020 Olympic and Paralympic Games.

MCDecaux now holds exclusive contracts with all 12-main public and private bus operators in Tokyo. With 410 advertising bus shelters managed to date in the Capital City and a target of 1,000, MCDecaux will further consolidate its position as market leader for advertising street furniture in Japan, the third-largest advertising market in the world. Advertisers will be offered an unrivalled presence, with more than 2,000 2m² advertising panels in Tokyo, on top of the almost 4,300 faces already available in 41 cities across Japan, including all the top 20.

Dutch startup Beyond Outdoor has just raised another €1.3 million. Founder Danny Tournier raised €900,000 through a crowdfunding campaign via the Colling Crowdfund platform, with the remaining €400,000 invested by the shareholders themselves.

In the last three years, Beyond Outdoor have raised €5 million, it raised its first €1.5 million with Rabobank and investors for the development of its initial three locations. A year later, another €2 million was raised with the bank and investors to secure additional locations.

With this recent round of funding, Beyond Outdoor plans to grow to 15 digital advertising sites at prime locations along the motorways in the Netherlands.

oOh!media Limited (ASX:OML) (oOh!media) has welcomed the Australian Competition and Consumer Commission’s (ACCC) decision that it will not oppose oOh!media’s acquisition of 100% of the share capital in Adshel from HT&E Limited.

oOh!media CEO, Brendon Cook, said the acquisition was an important turning point for the Australian Out of Home industry’s competitiveness in the Australian media market.

He was quoted as saying “For oOh!media, the acquisition of Adshel will add a missing piece to our diverse Out Of Home portfolio, by adding a national street furniture and transit offering. Adshel is an excellent business with great people and provides a massive audience reach through what we see as a great street furniture offering, plus its rail network in Sydney and Melbourne delivers the CBD audience, an area we know has real value to advertisers. Through this acquisition, we will deliver better service to our advertisers and at the same time fast track innovation in our product offering therefore providing us with exciting opportunities for the business and its growth. The digitisation opportunity in the Adshel business is expected to provide a significant avenue for further growth beyond what has been achieved to date”.

Brendon Cook said the company would commence integration as soon as possible, which would include the Adshel business being brought under the oOh!media brand.

PATTISON Outdoor Advertising, along with their digital division, Onestop, have announced the addition of PATTISON’s large format digital Superboards, Posters, Spectaculars and Street Ads to Campsite’s Demand-Side programmatic buying platform.

We are told that PATTISON will begin to release more than 225 digital products to be accessible through Campsite’s Outdoor Exchange.

Randy Otto, President of PATTISON Outdoor told us “Programmatic buying of Out-of-Home media is just one of the many rapid changes revolutionizing our industry that will continue to keep our medium timely, relevant and valued by advertisers and media buyers alike”.

Since 2016, Campsite’s programmatic platform has shown versatility in the way brands connect with consumers from a data-driven and real-time buying process through a robust digital model. PATTISON Outdoor, Onestop and Campsite are happy to announce that Cadreon will be the first agency to enjoy the benefits of this new offering with its brand new Nestle Minis campaign.

Edith Gagné, VP of Development at Campsite said “Our goal has always been to deliver a premium product that would eventually shape and elevate the industry. We strive to build strong partnerships because it makes us grow and learn every day,”

Campsite, property of Campsite Global Inc., offers premium Digital Out-Of-Home inventory through a self-serve programmatic platform. Launched in 2016, Campsite’s core mission is to connect buyers and suppliers in an environment specifically designed for DOOH. Campsite DSP is a solution for advertisers who want to expand their digital reach, optimize their strategies with data and maximize their time by reaching several suppliers through only one platform. Campsite SSP is an opportunity for suppliers to diversify their stream of revenues, increase their digital footprint in the industry and conduct business with a new range of clients.

JCDecaux commissioned the globally renowned Zaha Hadid Design to create a landmark advertising structure in London that integrates public art, contemporary design and digital media.

The Kensington (launched this week) provides brands with a unique communications’ channel in the capital that combines the latest in digital screen technology with a spectacular, curved double-ribbon stainless steel design. The launch clients are Audi (in partnership with Talon and PHD) and Coty (planned and booked through Zenith and Posterscope).

JCDecaux invited Zaha Hadid Design to redefine the design language of billboards – effectively creating a new platform for brand messaging to a global, design-conscious audience in London.

This is the first billboard by Zaha Hadid Design; The Kensington is a curvilinear ribbon of matt steel, framing a curved digital screen, located on West Cromwell Road – the key route linking central London and Heathrow Airport.

Melodie Leung, Senior Associate at Zaha Hadid Design told us “This has been a unique collaboration with JCDecaux to develop new possibilities for media platforms; transforming the billboard into public art. Both a civic gesture and a promotional medium, the intertwined, looped ribbon design expresses the dynamism of pedestrian and vehicle traffic movements that intersect at this important London junction. The stainless steel ribbon twists as it encircles the screen, defining a varying silhouette when seen from different viewpoints. It will be fascinating to see how brands respond to this sculptural digital canvas.”

The Kensington’s high resolution 8mm pixel pitch screen (26 x 6 metres) will provide high visibility and maximum quality of display for brands, framed by the (30 x 9 metres) steel structure.

Set in an area that has been landscaped to enhance the local environment with the planting of trees and greenery, The Kensington features integrated lighting that enhances visibility for pedestrians.

News in late this week, is that RMG Networks have laid off a ton of staff. Rumour is that as many as 25% of the UK workforce may have been let go, no doubt as long time Symon / RMG Networks executive Joe Rabah who took over leadership of EMEA back at the start of the year tries to bring some of his sales glamour and expertise to the rest of his region.

Ben Reynolds has joined STRATACACHE as Vice President of Business Development, leading business development and product strategy for STRATACACHE’s location-based marketing and analytics platform, Walkbase. In this role, Reynolds will work closely with global sales and services teams and the Finland-based Walkbase development team on product direction, positioning and evangelizing the use of location-based analytics to better serve customers and audiences.

The announcement coincides with a Walkbase refresh — updating the branding and positioning of the platform, which brings the same dynamic responsiveness of e-commerce to physical spaces such as retail stores, quick-service restaurants, entertainment venues and banks. Walkbase uses in-store sensor technology to measure and analyze customer behaviors and preferences, converting them in to actionable insights. These rich insights can be used to personalize marketing across channels and improve store operations.

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