DailyDOOH

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media and its growing role in the Omnichannel mix has announced that Back To The Future The Musical will perform at the Video Everywhere Summit on October 15 at Pier 60 in Chelsea Piers. For more information on the DPAA Global Summit and to get passes click here.

The multi-award-winning Back to the Future The Musical is a high-voltage comedy. The iconic story is adapted for the stage by the movie’s creators Bob Gale and Robert Zemeckis and is directed by Tony Award winner John Rando.

“The DPAA Video Everywhere Summit has a proud history of showcasing Broadway talent on our stage,” said Barry Frey, President & CEO of DPAA. “Broadway has always leveraged out of home so it’s only fitting they share the stage with brands and agencies that also trust the medium to deliver results.”

This year’s summit features global brands Colgate-Palmolive, GM, Mastercard, Danone, plus NBC News, GroupM, Omnicom, UM, Rapport, Wavemaker and others. The summit draws over 900 delegates from all over the world and includes fireside chats, presentations and networking in the extensive exhibit area with evening cocktails on the Hudson River.

The DPAA Global Summit is the largest one-day media/marketing event of its kind. It has garnered a reputation for having top brands talk to the Out of Home industry about the growing role of the medium in their omnichannel strategies. It typically draws 900+ business leaders including brands, agencies, media companies, ad tech, research, and press.

It takes place during #OOHNYC.

Join VIOOH in person at Frameless, Marble Arch, London as they discuss the key findings of their latest State of the Nation UK report, where they surveyed advertisers and agencies to gain insights into the current state of programmatic DOOH.

Thursday, 26 September
08:30 AM – 11:00 AM

Frameless, 6 Marble Arch, London W1H 7AP

Registration can be found here.

PureLink and Edbak have announced the expansion of their collaboration through the innovative “EXPERIENCE Lab” showroom in Zurich.

It’s designed to highlight the latest advancements in AV technologies and integrated mounting solutions, tailored to meet the demands of modern business and educational environments.

Edbak is a Polish family-owned company that manufactures standard products for the AV and digital signage industry under its own Edbak brand. As the market leader in Poland and a well-known brand in Europe, Edbak specialises in mounting systems for LED/LCD screens, video conferencing trolleys, kiosks, stands as well as wall, ceiling and table mounts for projectors, video walls and much more.

Michał Strzelec, Sales Director at Edbak, added, “This showroom is a reflection to the power of our partnership with PureLink. It allows integrators and distributors to fully get hands-on experience of the capabilities of our solutions in a practical scenario. Through this in-depth knowledge, we equip our customers in the DACH region to make the best business decisions and optimise their AV installations to meet the changing needs of modern workspaces and educational institutions.”

With 170 square meters, the showroom in Zurich offers an immersive environment where customers and business partners can directly experience the products from PureLink, Edbak as well as other brands and manufacturers. The space is divided into several dedicated zones, including a large conference room, a meeting room, and a co-working area, where visitors can explore and interact with the latest technologies. The EXPERIENCE Lab showcases solutions from top industry brands, including Edbak, Just Add Power, SurgeX, NETGEAR, LEDCon, humly, easescreen, Vestel and PureLink.

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Since 2000, The Out of Home Advertising Association of America (OAAA) has celebrated innovative out of home campaigns through the annual OOH Media Plan Awards, highlighting the critical importance of media planning in creating impactful and successful OOH strategies.

The 2024 jury features eight distinguished leaders from advertising, media, marketing, and branding, all of whom recognize the power of strategic creativity, precise placement, and smart budgeting in delivering exceptional media plans.

2024 OOH Media Plan Award judges are:

• Mark Costa, Chief Digital Officer, JCDecaux
• Matt Hood, Director of Programmatic, Adams Outdoor Advertising
• Elliot Greenfield, VP, Head of Marketing & Communications – North America, Swarovski
• Tess Guttiéres, Senior Director, Brand Strategy, Bombas
• Drew Jackson, Founder & CEO, StreetMetrics
• John McClung, Group Director, AdQuick
• Mary Perrella, VP Media & Marketing, Vengo
• Katerina Sudit, Global Chief Media Officer, MRM Media

Winners will be announced at the Ad Club of New York’s Out-of-Home: NOW Event on December 4, 2024.

Questions? Email awards@oaaa.org.

Sam Dale, Senior Technology Analyst at IDTechEx and author of IDTechEx’s latest report ‘Haptics 2025-2035: Technologies, Markets, Players‘ will be presenting a free-to-attend webinar on the topic on Thursday 17 October 2024.

The ‘Good Vibrations: The Future of the Haptics Market’ webinar will include:-

• Overview of the major haptic actuator technology choices
• Exploration of haptics technology innovations and developments
• Highlighting expected stories in the haptics market for the next ten years
• Adoption roadmaps for haptics technology

IDTechEx will be holding exactly the same webinar three times in one day. Please click here to register for the session most convenient for you.

If you are unable to make the date, please register anyway to receive the links to the on-demand recording (available for a limited time) and webinar slides as soon as they are available.

OA Collective, one of Australia’s fastest growing out-of-home advertising businesses has partnered with Habitat Channel, Australia’s first residential tower digital screen advertising network.

Grant Kirkby, Co-Founder of OA Collective told us “We are thrilled to collaborate with Habitat Channel to complement our premium large-format billboard network offering across the country. This partnership enables us to offer brands a range of diverse formats, enhancing our network with a premium bespoke network of screens that target residents in the lobbies and foyers of residential towers across the country. This incredible bespoke network acts as a ‘halo to the home’, with it impacting people right as they enter and exit their homes. Many of life’s biggest decisions are made in the home, from travel, banking, investing, buying a car, buying insurance, to anything bought for the home like energy, entertainment, e-commerce – and it is in this environment that people have the mental space and time to research and discover new products and services which are critical steps in consumers path to purchase. The Habitat Channel digital screen network impacts its audience right as they enter this all-important decision-making space. This repeated exposure in high-traffic areas like lobbies and foyers boosts brand recall and awareness, as residents are more likely to notice and act upon ads during their idle downtime”.

This collaboration marks the introduction of Habitat Channel’s pioneering small-format digital network, further expanding OA Collective’s portfolio of premium advertising assets nationally.

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September is Hispanic Heritage Month, and to celebrate, Clear Channel Outdoor is turning the spotlight on the cultural, economic and socio-political contributions Hispanic Americans have made to advance their nation and the world.

The National Archives selected ‘Pioneers of Change: Shaping the Future Together’ as the 2024 theme for Hispanic Heritage Month. As Clear Channel Outdoor join this national celebration with a vibrant DOOH campaign, Clear Channel has put their own spin on this theme under a reimagined title ‘Shaping our future’.

Reflecting the depth and richness of Hispanic Heritage and culture, the campaign describes the many ways in which the Hispanic community is shaping our future through a myriad of economic, social and cultural touchstones that help to change the country and the world. The attached creative is being shared across Clear Channel Outdoor’s digital assets nationwide.

The capabilities of haptic feedback technologies have grown far beyond adding rumble to game controllers or silent notifications to cellphones. IDTechEx’s new report ‘Haptics 2025-2035: Technologies, Markets, Playerspredicts the market for haptics technologies to reach US$7.1B by 2035, representing a CAGR of 4.4% from 2024 to 2035.

This is expected to be chiefly driven by growing adoption of haptics in non-traditional markets, particularly vehicle interiors, as well as increasing spend on haptics per device across many segments as manufacturers look to improve the quality of haptic response as well as the number of actuation points.

Most haptic implementations fall under the banner of tactile feedback, which simulates surface texture, typically using vibrational motion. The activators that generate this are a key area of innovation – these shape experiences that include input confirmation and replacing physical buttons to enable immersive, tactile experiences in virtual reality. The most recent major shift in this area has been the rise of LRAs (Linear Resonant Actuators). These provide a ‘clickier’ and more configurable haptic response than ERM (Eccentric Rotating Mass) motors they are widely replacing, since they accelerate faster and decouple frequency from amplitude.

In 2024, further shifts are underway, with the use of surface haptics in applications, including automotive displays, growing and more emerging activator technologies, including VCMs (voice coil motors) and piezoelectric haptics, growing their market shares. Innovation has also taken place in other classes of haptics. Kinesthetic (force) feedback has widened with the deployment of Adaptive Triggers in Sony’s gaming controllers since the launch of the PS5. Thermal haptics offers another emerging dimension of tactile experience in the earlier stages of adoption; Italian startup WeART has blazed the trail here, recently releasing its second generation of haptic gloves featuring thermal haptics alongside other classes of haptic feedback to provide a full haptic experience.

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JCDecaux UK, in partnership with Helpbnk and Westfield has launched an innovative competition to support the next generation of business owners.

Open to UK entrepreneurs aged 18-27, the competition invites Gen Z business leaders to harness the power of digital Out-of Home advertising to build brand fame on the public screen.

Running from September 17th to September 29th, the competition is part of JCDecaux UK’s GENgage programme, which champions young entrepreneurs by providing them with cutting-edge DOOH platforms. Two winners will be announced on October 10th 2024.

In a unique collaboration, CEO of HelpBnk and renowned social media creator Simon Squibb, famous for his viral series asking members of the public, “What’s your dream?”, will bring the competition to his Social Media audience, showcasing how the private screen of social and the public screen of Out-of-Home work together to help young entrepreneurs grow their business.

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Carvertise continues to expand its executive ranks naming marketing innovator John Karzak as Vice President of Marketing.

He brings to his new role more than 20 years of diversified marketing expertise in growing B2B and B2C business lines for Fortune 100 companies to VC/PE backed start-ups.

Prior to joining Carvertise, John was Founder and Managing Partner of Vexis Digital, a consulting firm specializing in translating client objectives into marketing strategies that drive sustainable growth, influence consumer spending, improve market position and increase revenue. Prior to that, he led marketing initiatives for companies in numerous verticals, including technology, banking/financial services, insurance, consumer products, and hospitality.

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