DailyDOOH

Arthur Brockhoff has joined PlexusAV as their new Sales Manager for EMEA.

He will be focusing on the UK, Germany, Belgium, and the Netherlands.

The Advertising Club of Toronto Out of Home Day: The Showdown 2024 is a dynamic event celebrating creativity and planning in outdoor advertising takes place at The Carlu on November 4th.

This year’s Showdown promises excitement, innovation, and fierce competition, all showcased in front of a delighted group of 500+ media industry attendees.

The Ad Club Showdown pits brand vs. brand and genius media planner against their counterparts at agencies across the country.

The Showdown’s format allows for the celebration of the planning teams behind the attention-stealing OOH creative, and not just a focus on the creative itself.

This year’s categories have expanded to include Large Format Digital Billboard (non-3D), Large Format Static Billboard, Transit Shelter/Street Level, 3D/Forced Perspective, Indoor Place Based, Transit/Transportation, Station Executions/Activations, and Client Direct.

Because the Ad Club’s focus is on the people behind the medium, they will be celebrating this year’s OOH Day Merit Award winner, the indomitable Michele Erskine, CEO of OutEdge Canada. Michele has steered the OutEdge ship since 2017 and has been selected as the Merit Award winner by a grateful group of her industry peers. Michele’s Merit Award will be presented at OOH Day on November 4th.

The Advertising Club of Toronto is a not-for-profit organization that serves the advertising industry and all its related services, including media, creative, production, advertising, and marketing. The Ad Club’s mandate is to raise and distribute charitable funds to the National Advertising Benevolence Society (NABS) and through a series of student scholarships by organizing events that present the newest ideas and developments in the advertising industry, and to create social and business networking opportunities for ad industry colleagues.

This week, the Ströer Group completed its acquisition of all the shares in Aachen-based RBL Media GmbH.

RBL Media has an extensive and attractive portfolio of advertising concession contracts in the German cities of Leipzig, Essen, Dortmund, Aachen, Münster, and Erfurt. The contracts have an average remaining term of around ten years and most of the advertising installations used to monetize these contracts are already in place.

Read the rest of this entry »

Diversified, a leading global technology solutions provider, has officially opened its new headquarters in Plano, Texas, marking a significant step in the company’s strategic expansion.

This new facility is designed to support the company’s growth in key markets and serve as a showcase for the cutting-edge technologies it designs and builds for clients worldwide.

Located in the heart of Plano’s dynamic business corridor, the new headquarters offers a prime location with easy access to Dallas-Fort Worth International Airport and the wider Dallas metroplex. This central location not only enhances Diversified’s ability to attract top talent from the region’s growing technology ecosystem but also ensures easy accessibility for clients and partners, both locally and globally.

“This new headquarters is a working example of what we do best—integrating advanced technology into functional spaces,” said Eric Hutto, CEO of Diversified. “It’s designed to showcase how modern technology can adapt to the needs of any business, providing an interactive space for our clients to see the practical benefits of the solutions we deliver.”

The space will support Diversified’s executive leadership team and provide a functional workspace for both local teams and visiting associates.

The facility features a variety of advanced audiovisual systems and cutting-edge collaboration technology, including:

• Foyer Entrance: A large direct view LED wall greets guests as they enter. Controlled via a touch panel or wireless interface, the wall can display dynamic content curated by Diversified’s creative teams. Uniform audio coverage is provided through ceiling speakers, offering a seamless and inviting experience from the moment visitors step into the space.
• Main Conference Room: Equipped with dual displays, the executive conference room seats up to 10 and is optimized for collaboration with Microsoft Teams Room solutions and AI-powered cameras. The system offers automatic presenter tracking, dual cameras, and audio capture through ceiling-mounted microphones, ensuring high-quality video and audio conferencing. Motorized blinds and polarizing privacy glass, controllable through the Teams interface, add further flexibility for environmental controls.
• Open Area: Featuring a 1.2mm direct view curved LED wall, the open area serves as both a collaborative workspace and a production backdrop. Equipped with high-bandwidth connectivity for future technology upgrades, the space also includes ceiling-mounted speakers and multiple audio zones for independent volume control. A ceiling-mounted camera supports presenter tracking for future production functionality, making the area adaptable for various use cases.

Ballyhoo Media, the largest waterway media company in the US has announced a 10-year ferry transit advertising agreement with the New York City Economic Development Corporation (NYCEDC) and the New York City Department of Transportation (NYCDOT).

While most out-of-home advertising focuses on land-based assets, Ballyhoo Media is redefining the space by expanding its innovative waterway media to transit systems like Staten Island Ferry and Washington State Ferry. Building on the success of its digital boats in Miami, Ballyhoo is partnering with these culturally integral transit systems to modernize them with impactful, large-format advertising.

“This partnership gives brands a fresh way to connect with New York City audiences in unique, uncluttered spaces,” says Tyler Zlatin, CRO of Ballyhoo Media. “It’s unlike any other commute in the City. Passengers enjoy a 30-minute journey surrounded by breathtaking waterfront views. With limited OOH options in Staten Island, this advertising program is one of the few ways brands can reach an engaged, captivated, and affluent audience.”

Running 24/7, 365 days a year, the Staten Island Ferry serves as a vital link for both commuters and tourists, offering seamless transportation across New York Harbor along with breathtaking views of the Statue of Liberty and the Manhattan skyline.

Read the rest of this entry »

Publicis Media in the US, has reportedly laid off staff numbering “in the high double digits but less than 100” in a crackdown on working from home.

The disagreement is due to staffers ignoring its return-to-office policy, according to a source familiar with the matter.

“We have been clear and consistent about our policy that employees work from the office at least three days a week, an expectation that is being met and exceeded by the majority of our talent,” said a Publicis Media U.S. spokesperson.

Publicis Media has 10,000 employees in the U.S. and its brands include Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith.

All Publicis Groupe employees globally have been required to be in the office three days a week, including a mandatory presence on Mondays, with no consecutive remote working days as of the start of this year.

Hypermedia, a leading digital out-of-home tech company in the UAE, has launched its proprietary HMX pDOOH platform, granting Publicis Media Middle East (ME) – part of Publicis Groupe Middle East, the region’s leading communications and media agency holding company – first access to leverage the platform’s capabilities and enhance campaign delivery for its wide client portfolio.

HMX should redefine indoor DOOH media by empowering brands with unmatched control over their campaigns through AI-driven targeting, real-time audience analytics, and smart signage integration. The collaboration they say will deliver personalized, data-driven ad campaigns across Hypermedia’s expansive DOOH network, starting with Dubai Metro’s transit hubs and expanding into key malls and hypermarkets across the UAE.

Read the rest of this entry »

Audience Intelligence Platform LUMOS aims to revolutionise the way the New Zealand media industry does business. A long list of industry leaders and media vendors including HYPER, Shout Media, Vistar Media, Broadsign and Plug Media are partnering with LUMOS to unlock never-before-seen marketing insights in Aotearoa.

LUMOS Chief Executive Officer, Eric Fan told us “Agencies and advertisers will benefit greatly from our unified, audience-centric approach to planning and attribution. With cross-format activation and access to 22 million unified audience IDs across New Zealand and Australia—aggregated from 35 data sources in the region—we deliver a comprehensive solution for effective campaign execution and accurate attribution.”

The LUMOS Intelligence platform can help advertisers build effective media plans using credible and universal audience data across all channels.

At a time when reaching premium audiences is more challenging than ever, LUMOS is forging new paths in the retail media space, assisting HYPER, NZ’s leading retail media platform, by driving performance outcomes and offering unmatched insights to refine future media strategies.

Programmatic platforms are also committed to accelerating this transformation for the wider OOH industry through integration with LUMOS. Vistar Media, APAC Enterprise Solutions Director, Luke Adams believes their integration with LUMOS Intelligence enhances media owners’ ability to manage DOOH campaigns effectively. The rich audience insights provided by LUMOS allow for more precise targeting, improved real-time campaign performance tracking, and more informed media planning strategies in the Vistar platform. This integration simplifies workflows and drives better campaign outcomes through enhanced data visibility and reporting.

The hugely popular AV Showcase put together by Peerless-AV will take place Tuesday 13th and Wednesday 14th May 2025.

Now in its fifth year, The AV Showcase has become a staple in the UK AV and Digital Signage events calendar, featuring over 40 of the industry’s top brands.

The Second Annual Sphere XO Student Design Challenge will again invite more than 100,000 Clark County-based students to create art for the Exosphere.

The Sphere XO Student Design Challenge is a collaboration between Sphere and the Clark County School District (CCSD) and University of Nevada, Las Vegas (UNLV) that will provide more than 100,000 Clark County-based students with an opportunity to create art for the Exosphere, Sphere’s fully programmable LED exterior. This year’s theme is Earth Day and will encourage students to find a creative connection between art, technology, and planet Earth. The winning students’ artwork will debut on the Exosphere on Earth Day – April 22, 2025.

Eight student winners ranging from elementary school through college will be chosen by a combination of public voting on thesphere.com, and a panel of judges.

As part of Sphere’s commitment to arts education, winning high school and UNLV students will receive also receive a USD 10,000 educational scholarship from Sphere. Winning elementary and middle school students will earn a USD 10,000 donation from Sphere for their school’s art program to further art education in public schools, as well as tickets for their entire school to attend The Sphere Experience.

You can see this year’s winners here.