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Tuesday, July 2nd, 2024
Adrian J Cotterill, Editor-in-Chief
When the ICC Men’s T20 World Cup came to the United States for the first time, GoVision was enlisted to provide an in-stadium video experience worthy of one of the world’s most-watched sporting events. Initially, GoVision was contracted by PMY Group to build two 27’ x 60’ ft. LED screens on 120-foot-high scaffolding towers at […]
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Tuesday, July 2nd, 2024
Andrew Neale
The demand for expertise in content, production, streaming, and related broadcast tools is booming. It’s now an integral part of the AV professional skillset, and it’s all thanks to the almost universal adoption of online collaboration tools at the enterprise level. AVIXA and IABM are leading the way with a program that continues the conversation […]
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Monday, July 1st, 2024
Tristan Cotterill
Vast Billboards has expanded its reach across New Zealand with a brand new billboard and a strategic partnership with Hivestack by Perion. Launching its latest billboard in Tauranga brings Vast’s total number to 44 throughout the country. Grant Moreton, Managing Director of Vast Billboards told us “Vast Billboards is on a remarkable journey of growth […]
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Friday, June 21st, 2024
Tristan Cotterill
To celebrate the launch of House of the Dragon Season 2 on 17 June, BINGE has partnered with Mindshare and POLY, the creative and innovation hub of oOh!media, in an Australian advertising first that will see the iconic Out-of-Home billboard at Taylor Square in Sydney ‘burned’ by a dragon using Computer Generated Imagery (CGI) technology. […]
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Friday, June 21st, 2024
Adrian J Cotterill, Editor-in-Chief
Starting this week, more than 100 digital billboards across Arizona will display critical local heat relief resources, thanks to a partnership between Maricopa County, Clear Channel Outdoor, the Maricopa Association of Governments and the City of Phoenix. Billboards owned by Clear Channel Outdoor will promote 211 Arizona to direct at-risk community members to one of 230+ local […]
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Friday, June 21st, 2024
Adrian J Cotterill, Editor-in-Chief
The Advertising Association has launcheed the Value of Trust report from UK advertising industry think tank, Credos, which reveals that for the first time in a decade, advertising is no longer the UK’s least trusted industry, overtaking the government and media. New analysis for the report by effectiveness guru Peter Field shows trust has leapt […]
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Thursday, June 20th, 2024
Andrew Neale
For more than 20 years, GoVision has operated at the cutting edge of LED technology, pioneering the most advanced mobile and fixed LED video displays in the live-event industry. The company recently retrofitted its entire mobile LED fleet with brand-new high-resolution 3.9mm screens, delivering state-of-the-art clarity, color, pixel quality and brightness to its customers from […]
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Wednesday, June 19th, 2024
Adrian J Cotterill, Editor-in-Chief
Cognitiv, the leading provider of deep learning #AI for marketers, has announced an exclusive partnership with Adform, the most powerful and safe media buying platform built for game changers, to exclusively provide ContextGPTâ„¢, Cognitiv’s GPT AI-based contextual targeting across the major European languages. This is the first time that GPT AI based contextual targeting is […]
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Monday, June 17th, 2024
Adrian J Cotterill, Editor-in-Chief
Cannes Lions, the world’s largest Festival celebrating creativity and innovation in advertising kicked off Monday. For over 70 years, this global gathering unites the entire advertising ecosystem to honor the best creative work of the year and to convene on important industry issues to propel advertising forward. OOH is a vital part of those conversations. […]
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Saturday, June 15th, 2024
Adrian J Cotterill, Editor-in-Chief
Matt Ritter has joined GoVision as its new Senior Vice President of Business Development. He will work alongside the company’s fixed-installation team and Brad Merriman, VP of Projects & Business Development, to co-lead and co-manage GoVision’s heritage fixed-installation client portfolio and establish growth strategy for the company’s fixed install and service businesses. He will also […]
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