DailyDOOH

StreetMetrics has announced a strategic partnership with Lumix Advertising to enhance data-driven transparency for scooter-based digital billboard campaigns.

Through this partnership, Lumix will gain access to StreetMetrics’ powerful analytics platform, enabling its advertisers to make smarter, real-time advertising decisions based on reach, engagement, and impact metrics.

“This partnership is a strong step forward for accountability and measurement in OOH media,” said Drew Jackson, CEO of StreetMetrics. “With our real-time insights, Lumix can offer its advertisers the transparency needed to make informed decisions and optimize campaigns on the go.”

By leveraging StreetMetrics’ advanced data capabilities, Lumix will be able to provide its advertisers with near real-time audience data, geo-location metrics, and engagement analytics for its mobile digital billboards. This data will empower Lumix advertisers, giving them access to a single-lens view of their campaigns’ effectiveness, allowing for agile optimizations and more precise targeting.

Read the rest of this entry »

Intel announced Monday that CEO Pat Gelsinger had ‘retired’ from the company effective Dec. 1.

I think we can all agree they have not spelt ‘retired’ correctly, probably missing the letter’f’ and having three extraneous letters ‘r, e and t’

Intel CFO David Zinsner and Intel products CEO MJ Holthaus were named interim co-CEOs.

Frank Yeary will serve as Intel’s interim executive chair.

Vertical Impression has announced a significant expansion to their Canadian digital out-of-home network, adding new screens, cities, and venue types.

We are told that this marks another step in their goal to help advertisers connect with valuable audiences by creating new opportunities to reach them where they live, work, and spend.

“Our focus has always been on creating value, not just building inventory,” says Nicolette Leonardis, President at Vertical Impression. “With every screen we activate, every market we enter, and every new venue type we develop, we highlight the power of captive audiences while reinforcing our commitment to DOOH in Canada—fostering meaningful connections and enriching local communities.”

What’s New: –

• 330+ new flush-mounted screens in premium buildings with floor number displays
• 40+ new markets (including smaller markets in Ontario, Newfoundland, Yukon, and the Prairies)
• 10+ new venue types (including government buildings, malls, hospitals, hotels, campuses, and more)
• Standardized 16:9 format across all screens, supporting both static and video content

This growth extends their monthly reach to approximately 215 million impressions across 2,200+ screens in 65+ markets in Canada, creating unparalleled opportunities for brands to connect with audiences throughout their daily journeys.

Their 330+ new screens feature built-in floor indicators, seamlessly merging essential building information with advertising content.

Pikasso has announced the appointment of Dino Burbidge as the new President of the Pikasso d’Or Jury effective January 2025.

The Pikasso d’Or was launched in 1989 with Alain Weill who has since then presided over the Jury. It is a prize that rewards the Best Creative Out-of-Home Advertising campaigns, according to Internationally recognized standards.

Dino is of course a recognized expert in the digital creativity and media industry, with a strong passion for OOH and DOOH. He now runs the creative and innovation consultancy, Dinova. He is also a regular judge on numerous prestigious media awards panels and hosts the World Out-of-Home Organization Creative and Technical Innovation Awards each year.

Andrew Rawlins, former Secretary General and acting President for the 2023 and 2024 editions will be the Chairman of the Jury for this 2025 edition.

Make your screens in your digital signage network more valuable to audiences by kicking commuting stress to the curb with a look at what’s happening on the roads around their area.

• Multiple Language Options
• Available Worldwide
• 15-Minute Refresh
• Available in 16:9, 9:16, 4:3 sizes
  MRSS, Direct URL, and animated HTML

Traffic Maps from Screenfeed provides a view of localized traffic content centered on a display’s location in 82 countries for relevant and helpful digital signage content.

GET STARTED NOW BY CLICKING HERE.

Signital, is a new digital signage software developed by the Icelandic technology company Dacoda.

After two years of development as a Software-as-a-Service (SaaS) product, the press release said that the system promises to redefine how businesses manage their digital displays.

Unlike traditional digital signage systems that usually require physical players or proprietary hardware, Signital offers a ‘hardware-free’ solution. It turns any internet-connected display, such as a standard smart TV, into a fully functional digital signage screen, leveraging the display’s own built-in browser.

While Signital does not require external players, it is fully compatible with a wide range of devices. Key features include:-

• No Expensive Hardware: Signital eliminates the need for external players, streamlining costs and setup.
• Multi-Screen Management: Businesses can manage multiple displays across different locations effortlessly, synchronizing them into a single channel.
• User-Friendly SaaS Platform: Accessible from anywhere, Signital’s cloud-based system allows users to update and manage content with just a few clicks.
• Instant Scalability: From a single screen to hundreds, Signital’s flexible infrastructure scales seamlessly to meet any business’s needs.

“Our goal was to make digital signage accessible and efficient for any business, large or small,” says Júlíus Freyr Guðmundsson, Founder of Dacoda. “We believe Signital’s innovative approach will resonate with businesses globally, just as it has in Iceland.”

It’s yet to be seen whether the global rollout of Signital positions Dacoda as a strong competitor in the digital signage market.

Scala has opened a showroom space in Madrid where Scala technology can be sampled and new custom-made solutions developed and shared.

Located on the 4th floor of Condesa de Venadito, 1. Madrid, the showroom is well served by local, national and international transport links including the Adolfo Suárez Madrid–Barajas Airport. The Scala showroom has been operational since September and was officially opened on Thursday, November 21 with an opening reception attended by 50 guests including Disney, Leroy Merlin and NCR.

“Scala has so much to offer businesses of all types and, as we have seen from those who have already visited the showroom, there is a huge interest in the ways in which our solutions, built on a deep understanding of customer experience and the capabilities of our technology, can create efficiencies and drive profits,” said Alvaro Morales, Scala Sales Director, Spain and Portugal. “The opportunities unlocked through in-store retail media can be demonstrated so clearly using the showroom, as can the ways in which Scala provides powerful customer-communications across quick serve restaurants, stores, healthcare settings, educational spaces and more.”

The showroom is separated into industry-specific zones including a grocery space in which the benefits of integrated signage and customer communications in a retail environment are showcased, and a restaurant area where Scala’s menu board, ordering and fulfillment solutions are shared.

Read the rest of this entry »

Perion Network Ltd. (NASDAQ & TASE: PERI) has announced the launch of Perion’s Anyplace TV, a new solution that provides advertisers with enhanced capabilities to extend the reach of their CTV and other video campaigns onto unique screens out of the home.

Available globally, Perion’s Anyplace TV enables advertisers to extend their one-to-one video reach beyond traditional video channels to unique one-to-many DOOH environments and improve campaign effectiveness.

Read the rest of this entry »

Award-winning digital signage consultancy, Saturn Visual Solutions has announced the appointment of Taiwo Ayomide Abiuwa as technical engineer, the latest hire in a year of expansion for the business.

During the last 12 months, Saturn has bolstered its teams across technical support, motion graphics, installation and finance/commercial.

Taiwo’s appointment will further enhance the technical support team, which provides a hardware/software trouble-shooting service and advises clients on how to use and get the most out of their content management system.

Paul Murphy, Operations Director for Saturn, said, “More and more businesses and organisations are switching on to the power of digital signage as a customer engagement tool and physical space transformer. As we seek to leverage this increasing demand, we need experts like Taiwo on board, to ensure we can provide our clients with the best technical support available. We are very happy to welcome him to our team.”

Prior to joining the Saturn team, Taiwo worked for business technology consultancy, BJSS as a service desk analyst. He brings with him a wealth of technical and IT experience.
Given Saturn’s diverse client base, Taiwo will be working with a range of brands including ODEON, VW, and Reel Cinemas.

Nick Shaw has joined INFiLED as vice president of sales, and Lee Holland has joined as sales manager.

• Nick brings experience through a plethora of previous senior roles in sales, business development and operational delivery at ROE Visual, Samsung, NEC, and Prysm.
• Lee brings more than 25 years of experience in the AV and IT markets. Rejoining the AV industry in 2017, He has focused on business development and sales management, specialising in LED and display technology.

Marco Bruines, CEO, INFiLED, told us “We are thrilled to welcome Nick and Lee to the INFiLED team. Their extensive experience and enthusiasm for the LED market makes them valuable additions, as we continue to strengthen our position in the UK market, and I am confident that their leadership will be instrumental in driving our 2025 goals.”