DailyDOOH

oOh!media is proud to announce the extension of its relationship with the Sydney Gay and Lesbian Mardi Gras, becoming a major media partner for the next two years.

The expanded agreement reflects oOh!’s commitment to fostering an inclusive and supportive environment for the LGBTQIA+ community, both within its workforce and throughout the broader Australian community.

Chris Roberts, chief financial officer and executive sponsor of oOh!’s Pride Network, told us “As a creative, people-focused business, we thrive on diversity, and this partnership reinforces our resolve to create an environment where everyone can bring their full selves to work. By supporting the Mardi Gras, we’re reaffirming our company’s purpose to make public spaces better and be a meaningful ally that reflects the rich diversity of the communities we serve.”

For the past three years oOh! has worked with the Sydney Gay and Lesbian Mardi Gras and Sydney World Pride in 2023 as the official Out of Home media partner. Now, as a major media partner oOh!, will once again return to the Mardi Gras parade route in 2025 with a float packed with oOh! employees.

Gil Beckwith, CEO of the Sydney Gay and Lesbian Mardi Gras said “We’re thrilled to extend our partnership with oOh!media, a company that shares our commitment to visibility, inclusion, and equality. Their presence amplifies our message across the city and beyond, reminding everyone of the importance of LGBTQIA+ rights and the celebration of our community. oOh!’s support has a genuine impact, and we welcome its continued involvement at Mardi Gras.”

The Sydney Gay and Lesbian Mardi Gras, marking its 47th year in 2025, takes place from 14 February to 2 March. The ‘Free to Be’ theme will celebrate progress toward LGBTQIA+ equality while underscoring the ongoing global fight for true freedom and acceptance for all.

IBASE Technology Inc. (TPEx: 8050), a leader in digital signage and smart retail computing solutions, debuts the SI-212-N, a compact digital signage player built to deliver top performance in entry-level applications. Designed for vibrant 4K displays across retail, public spaces, and transportation hubs, the SI-212-N is powered by the latest Intel® Atom® x7000E Series, N-series, and Core™ i3-N305 processors (formerly Alder Lake-N), providing the perfect blend of efficiency and power for dynamic digital signage.

The SI-212-N stands out with its dual HDMI 2.0 outputs, each capable of driving independent 4K displays, creating immersive and synchronized visuals. The fanless design ensures quiet, dust-free operation, making it ideal for 24/7 deployment. With built-in CEC (Consumer Electronics Control) and hardware EDID emulation functions, the device allows seamless display management through software settings, making it easier to set up and optimize for different display requirements.

Versatility is a core strength of the SI-212-N. It features up to 32GB DDR5-5600 memory for fast data processing, and an M.2 E-key (2230) slot to enable Wi-Fi and Bluetooth connectivity. The M.2 M-key (2280) slot supports NVMe SSDs for high-speed data access, enhancing the playback quality of resource-heavy signage content. For secure and stable operations, the device integrates TPM 2.0 and a watchdog timer. Additionally, the Out-of-Band (OOB) management function via the I210IT LAN port facilitates remote troubleshooting, enhancing operational reliability. It also supports Peripheral Device Power Control (PDPC), optimizing power efficiency for connected peripherals.

Measuring just 217mm x 123mm x 22.5mm, the SI-212-N is both robust and space-saving, operating effectively in harsh environments. Compatible with Windows 11 IoT and Linux Ubuntu 64-bit, this compact powerhouse meets diverse application needs in various indoor environments. Its durable aluminum chassis ensures long-lasting performance, making it a solid choice for the digital signage market.

SI-212-N FEATURES:

• iSMART intelligent energy-saving technology – enables power on/off scheduling and power resume functions
• Intel® Atom® x7000E Series / N-series / Core™ i3-N305 processors
• 1x DDR5-5600 SO-DIMM, dual channel, Max. 32GB
• 2x HDMI 2.0 with independent audio output
• Built-in CEC and hardware EDID emulation functions with software setting mode
• Supports PDPC (Peripheral Device Power Control) function
• Supports OOB function via I210IT LAN port (optional)
• 1x M.2 E-Key (2230) for WiFi, Bluetooth options
• 1x M.2 M-Key (2280) for storage
• TPM 2.0 and watchdog timer
• Industrial-grade robust and compact fanless design

IBASE Technology specializes in the design and manufacture of robust industrial PC products, delivering high-quality products and excellent service since its establishment in 2000. They carry out manufacturing and quality control at their own facilities in Taiwan that are ISO 9001, ISO 13485, and ISO 14001 certified. IBASE supply a comprehensive range of digital signage media player products designed for single and multiple large displays that are ideal for a variety of applications and venues such as restaurants, retail stores, banks, airports and shopping malls to convey dynamic information and targeted promotions. We offer the highest quality entry, mid-range to extreme performance FHD/4K/8K digital signage players to enhance the customer experience.

IBASE is a Titanium member of the Intel® Partner Alliance that offers exclusive resources for #AI, cloud, high performance computing, and other solution areas to help plan, build, and deliver more customer value. As an Intel-recognized top-tier partner, IBASE works together with Intel and the ecosystem to deliver the most advanced products and solutions to our customers.

JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced this week its revenue for the third quarter 2024.

Jean-Charles Decaux, Chairman of the Executive Board and Co-CEO of JCDecaux, was quoted as saying “Our Q3 2024 Group revenue grew by +10.9%, +11.1% on an organic basis, above our expectations, to reach €948.2 million with a solid business momentum across all segments and geographies, mainly driven by continued strong digital revenue growth, while France benefited from the positive impact of the Paris Olympic and Paralympic Games. Digital Out Of Home revenue grew by +17.8%, +18.5% on an organic basis, to reach a new record high of 38.5% of Group revenue including an ongoing strong programmatic revenue growth. All business segments recorded strong organic revenue growth: Street Furniture grew by +8.8% with continued solid momentum, Transport grew by +15.5% reflecting the strong growth in both airports and public transport systems and Billboard grew by +7.9% driven by solid momentum across markets. France and UK delivered strong double-digit organic revenue growth with all other geographies growing high single-digit. Our business in China, while still well below pre-covid levels, grew double-digit with an increased digital penetration. As far as Q4 is concerned and bearing in mind our record Q4 last year, we expect a low single-digit organic revenue growth rate, including continued solid development of digital revenue and reflecting some macro uncertainties such as ongoing debates about government budgets in France and UK, while China is expected to be around flat due to low consumer demand. We are confident that Out of Home will continue to grow its market share in a fragmented media landscape with Digital Out of Home being the fastest growing media segment. JCDecaux as the industry leader and the most digitised global OOH Media company is well positioned to benefit from this digital transformation.”

Adjusted revenue for the third quarter 2024 increased by +10.9% to €948.2 million compared to €855.0 million in the third quarter of 2023.

Excluding the negative impact from foreign exchange variations and the positive impact of changes in perimeter, adjusted revenue increased by +11.1%.

Adjusted advertising revenue, excluding revenue related to sale, rental and maintenance of street furniture and advertising displays, increased by +10.4% on an organic basis in the third quarter of 2024.

STREET FURNITURE
Third quarter adjusted revenue increased by +8.4% to €468.5 million (+8.8% on an organic basis). France driven by the Paris Olympic and Paralympic Games, UK and Rest of the World grew double-digit. North America and Asia-Pacific recorded high single-digit growth.

Third quarter adjusted advertising revenue, excluding revenue related to sale, rental and maintenance of street furniture was up +7.3% on an organic basis.

TRANSPORT
Third quarter adjusted revenue increased by +14.8% to €346.9 million (+15.5% on an organic basis). France, UK, Rest of Europe and Asia-Pacific grew double-digit.

BILLBOARD
Third quarter adjusted revenue increased by +9.8% to €132.7 million (+7.9% on an organic basis). France and Rest of Europe grew double-digit. North America and Rest of the World recorded high-single digit growth.

This forthcoming (US) holiday season is a time for expressing thanks and appreciation and in celebration, Lamar Advertising is offering folks an opportunity to share a message of gratitude on a Lamar digital billboard FREE of charge as part of the ‘Lamar Gives Thanks’ campaign.

Now through November 10th, you can visit LamarGivesThanks.com to upload a photo and message that will be displayed on a Lamar billboard in the region you select. On November 18th, your message of gratitude will be rotated alongside other advertisements on Lamar digital billboards.

No photos with business logos, political, offensive, or negative messaging will be accepted. If you would like to thank your employees, it is suggested that you consider using a photo of the employees and not a business logo.

On Monday AVI Systems announced that it will acquire CCS Southeast, an audiovisual systems integrator that designs, installs and supports technology solutions throughout the Southeast United States. The acquisition includes locations in Jacksonville, Miami and Orlando, FL., as well as offices in Knoxville, Tenn., and Atlanta, Ga.

Jeff Stoebner, CEO of AVI Systems told us “CCS Southeast has built an incredible business serving customers for more than two decades. I’m impressed with their long-standing reputation assisting education and corporate enterprises. The addition of these five locations serves as a catalyst for our future growth in this region. And Florida is home to many federal government agencies, which AVI Systems can now more easily support with this added presence.”

CCS Southeast was established by John Doster, CEO, who grew the business into one of the largest AV integrators in the Southeast. He was instrumental in developing a customer base that includes the University of Tennessee, University of North Florida, University of Florida, Web.com, EA Sports, and many others. Doster will continue to lead the Jacksonville office as Area Vice President at AVI Systems.

The acquisition will close on December 2, 2024 and at that time all CCS Southeast employees will become employee-owners at AVI Systems.

Upon completion AVI will employ more than 1,200 professionals across 40 U.S. locations, with plans to open new facilities in other strategic markets, including Tampa.

This hologram, designed to represent Bernadette ‘Betty’ Szabo, a 19-year-old woman from Hungary who was murdered back in 2009 is currently ‘haunting’ Amsterdam’s Red Light District in a bid to help solve the cold case.

The hologram of the young victim asks passers-by for help from a stool behind the window of a building in Korte Stormsteeg.

Anne Dreijer-Heemskerk from the cold case team said “She was a young girl, just 19, who met a terrible death. She did not have an easy time of it before she died either. She worked long days as a sex worker and kept on working right up to the birth of her son. He was taken in by a foster family and never knew his mother. Betty was killed in one of the busiest places in Amsterdam, or perhaps in the country. Somebody must have seen or heard something unusual, or heard someone talking about the case”.

The cold case team is convinced that someone has more information about her killing and hope the campaign will encourage them to come forward.

A €30,000 reward has also been offered for information that leads to an arrest.

*Major Mike Dillon-Lee

When I was young my heart and head were light,
And I was gay and feckless as a colt
Out in the fields, with morning in the may,
Wind on the grass, wings in the orchard bloom.
O thrilling sweet, my joy, when life was free
And all the paths led on from hawthorn-time
Across the carolling meadows into June.

But now my heart is heavy-laden. I sit
Burning my dreams away beside the fire:
For death has made me wise and bitter and strong;
And I am rich in all that I have lost.
O starshine on the fields of long-ago,
Bring me the darkness and the nightingale;
Dim wealds of vanished summer, peace of home,
and silence; and the faces of my friends.

Memory, 1 February 1918 by Siegfried Sassoon

*Major Michael Dillon-Lee – 32nd Heavy Regiment, Royal Artillery. Shot at his home, Dortmund, West Germany on June 2, 1990; aged 34.

Just one year after entering the UK market, Displayce has won the ‘Best Use of Digital Out-Of-Home Technology’ award at The Wires Awards 2024 by Exchange Wire. This recognition highlights the excellence of the campaign executed for Dell in collaboration with VIOOH and Locala.

The Wires Awards has become a flagship event in the adtech industry, dedicated to recognizing groundbreaking innovations, campaigns and adtech players. Displayce, Dell, VIOOH and Locala won in the “Best Use of Digital Out-Of-Home Technology” category, standing out among 9 other finalists competing for this recognition.

For this campaign, Displayce strategically leveraged programmatic DOOH to support Dell’s transition to a fully digital presence. Spanning two phases, the campaign generated over 2.5 million impressions across 466 cities in the United Kingdom, reaching high-tech affinity zones identified through Locala’s Location Intelligence platform. VIOOH, as one of the SSPs used, enabled optimised distribution across a variety of digital screens in strategic locations, maximising campaign visibility.

The audience was precisely engaged using geo-targeting and affinity-based approaches to reach profiles such as tech enthusiasts, business decision-makers, and Black Friday shoppers. With a mix of formats – including DOOH panels, dynamic HTML5 banners and pre-roll videos – the campaign effectively engaged consumers across mobile, desktop, and DOOH environments, achieving a remarkable 74% completion rate and doubling the average display click-through rate.

Gordon Bonifacio, Head of Sales UK at Displayce told us “We are very proud to receive this award, which recognizes our expertise and spotlight the hard work of our teams. The opening of our offices in London a year ago was a strategic milestone in our expansion, and this success confirms our determination to accelerate our deployment in the UK. This campaign with Dell perfectly illustrates how smart integration of programmatic DOOH combined with display can create a consistent and impactful advertising experience, strengthening brand preference and purchase intent among consumers”.

The campaign’s results, measured through Happydemics’ brand lift solution, were significant with a 6 point increase in purchase intent and a 2 point boost in brand preference compared to the previous quarter, thanks to quarter-over-quarter optimisations. These figures underscore the effectiveness of a programmatic DOOH approach that combines technological innovation and real-time optimization to drive impactful engagement with Dell’s target audience. Read the business case here.

Monika Lindquist has joined the Vertiseit Group as CMO.

e are told that Monika will be responsible for the growth of the group and its brands: Visual Art, Grassfish, and Dise International AB. and in her role, she will drive marketing and brand initiatives that foster expansion and innovation for each company within the Vertiseit Group portfolio.

She will report directly to CEO Johan Lind and work closely with leadership across all three brands to amplify their impact and reach in the market who told us “Monika brings a wealth of experience and insight that will be instrumental in driving the growth of Visual Art, Grassfish, and Dise. Her understanding of the digital signage industry, combined with her strategic vision, will help each of our brands reach new heights. I’m confident that she will foster a collaborative environment that enhances the distinct strengths of each company.”

Monika’s role as Group CMO will focus on developing the unique strengths of Visual Art, Grassfish, and Dise and tailoring marketing strategies to maximise each brand’s growth potential. Her responsibilities will include leading brand management, communication strategies, and marketing efforts that cater to all three brands’ specific markets and customer needs.

With a background in psychology and a proven track record in strategic marketing, Monika previously served as CMO at Visual Art, where she contributed to impressive growth through her keen understanding of market trends and customer insights.

Vertiseit is a leading digital in-store company offering in-store experience management (IXM) SaaS platforms, such as Dise, Grassfish, and Visual Art. The platforms enable global brands and leading retailers to strengthen the customer experience by offering seamless customer journeys through connecting the physical and digital meetings.

The company has 270 employees in the Nordics, Austria, Germany, Spain, the UK and the USA. 2012-2023, Vertiseit performed an avg profitable growth of recurring SaaS revenue (ARR) of 53% (CAGR). For 2023, the group’s net revenue amounted to SEK348 million, with an adjusted EBITDA margin of 17%. Since 2019, Vertiseit’s B-share has been listed on the Nasdaq First North Growth Market.

Vertiseit owns Grassfish, DISE, MultiQ and Visual Art.

Marino Cipolletta has joined Taptap Digital hires as VP Business Development to drive growth in the Italian market.

We understand that he will focus on leading business growth and expanding advertiser and agency relationships to further accelerate expansion plans in Italy

With over 20 years of industry experience, Marino brings extensive commercial adtech experience having also held senior roles at TripleLift, Facebook, Oath and Millennial Media.

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