DailyDOOH

Tomorrow’s AdAI Miami Conference is aimed at those in Out of Home who wish to better understand Artificial Intelligence and Machine Learning and those already in #AI who want to learn more about and network with folks in the #OOH and the advertising industry.

Whilst we don’t have Gary Vaynerchuk speaking thia Wednesday (he takes the stage at the POSSIBLE Event ‘Daytrading Attention: Elevate your Brand’s Storytelling with Gary Vaynerchuk‘ today, Tuesday, April 16, 2024) we do have Vayner Media’s Chief Marketing Officer, MD LatAm Avery Akkineni discussing ‘How To Adapt To An #AI World’ with the OAAA’s CMO Julie Thompson.

The afternoon half day conference also sees industry experts such as Casey Binkley, Mike Donaldson, Sebastian Acevedo, Mitch Wade, Jules (Julie) Folkers, Ari Buchalter, Dr. Stephanie Gutnik and Justin Schamach discuss topics such as ‘Insights on the State and Future of AI in OOH Advertising’, ‘Measuring Location-Based Media with AI’, ‘How AI Can Predict and Improve the Impact of Ad Creative’ and ‘How Do AI Predictive Insights Help OOH’ and more.

Our AdAI event series aims to create a confluence of thought leaders, innovators, technologists, and advertising professionals where they will delve into the potential of AI in revolutionizing the out-of-home (OOH) advertising sector.

There are a few tickets left here at a cost of USD 95.

The event is sponsored by Broadsign, Billboard Planet, ChannelSay, MEDIA MEA, memorable AI, Mobilytics, Movia, OAAA, Place Exchange, Placer.AI, Teralytics and Quividi.

#ff @Broadsign @BillboardPlanet @mediamea @moviamedia @YourOAAA @PlaceExchange @Placer_ai @teralytics @quividi, ChannelSay, memorable AI and Mobilytics

UK out-of-home media owner, 75Media,has launched a proprietary piece of planning software, designed to make planning an OOH campaign even easier.

BOB, which stands for ‘Billboard Optioning & Booking’ system will feature real-time information on the company’s full portfolio of 540+ digital and classic billboard sites.

Paul Inman, managing director at 75Media told us “We believe this to be a first in the industry. BOB is intuitive and easy to use and will make campaign planning incredibly easy. Not only that, it will also enable the end user – be that an agency or an individual business – to ensure their campaign is hitting the right people at the right time. Our number one priority was to make this user-friendly, and we think we have achieved that. BOB also takes us one step closer to realising our goal of being the UK’s number one network for brands. We believe in giving brands, whether directly or through an agency, the power to find the OOH sites which really work for them. Offering outstanding customer service has always been something we’ve placed huge importance on, supporting clients with planning and measurement and generally making the case for OOH as a very effective advertising medium for brands of all types. BOB helps us take that to the next level.”

Users can ask BOB to search sites by a range of criteria including location, type of billboard and nearby points of interest. From those results, they can build and save their own bespoke campaign specifically aimed at their target audience. An initial iteration of the software has launched, with further data-driven functionality to be added, thanks to the product’s modular design which allows for continuous development.

To explore BOB and begin building an OOH campaign, visit map.75media.co.uk

Just noticed this Chicago-based brewery OOH Ad campaign that, we are now told, launched this month timed around Alcohol Awareness Month.

Go Brewing is the company which is focused on non-alcoholic craft beer, a rising trend in the food and beverage space.

Their recent multi-platform campaign includes (a first for them) OOH billboard across Chicago and Columbus with OUTFRONT Media.

Joe Chura, the foundertold us he “is looking to change the way we think about non-alcoholic beer and is focused on how they are distributed”.

The creative for the campaign was created by OUTFRONT STUDIOS.

Registration is now open for this unique Experience United Social Club (XUSC) / Sixteen:Nine Dave Haynes collaboration that is Buzz & Bullseyes.

At #Infocomm24 the Digital Signage community is invited to gather for a memorable night of learning, networking, and fun at a unique industry mixer.

After a full day on the exhibit hall floor, head to Flight Club in the Venetian complex to unwind with your digital signage peers topped off with a round of social darts.

There will be some valuable discussions at the start with industry experts about the “buzz” from the show floor, and then lots of time to mingle, connect, create new friendships, and generally relax over the best drink you’ll have in Vegas.

There’s also a little darts contest mixed in, but don’t worry, you don’t need to be good to play… and still have a blast!

#ff @openeyeglobal @sixteennine @XUSocialClub

Central Force International, an established research firm with a heritage going back to 1996 has just completed a study commissioned by Plan B OOH in Singapore, to deliver audience impressions data for out of home media.

The media trading ecosystem obviously needs audience measurement and the OOH media sector is often lacking versus other media. The Association of Advertising and Marketing Singapore (AAMS) has been educating the industry on the importance of measurement, and strongly urge the Singapore OOH media industry to establish and support a unified industry-wide currency of OOH measurement for collective development and growth. The absence of dependable data is leading some OOH media owners to seek individual solutions.

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The Australian Out of Home (OOH) industry has announced an increase of 9.26 per cent on net media revenue for Q1 2024, reporting $287.6 million, up from $263.2 million* for the same quarter in 2023.

Digital OOH (DOOH) revenue accounts for 74.1 per cent of total net media revenue year-to-date, an increase over the recorded 70.7 per cent* for the same period last year.

OMA CEO Elizabeth McIntyre told us “The OOH industry has never been as nimble, focussed, and unified, with a flurry of activity to start the year. From the ‘Fresh veg, deliciously affordable’ OOH campaign being our industry’s largest campaign yet, valued at more than $12.3 million; to launching the next phase of MOVE which gives greater transparency into Attention, Reach, and Impact metrics for all signs; and just last week, we hosted our second conference in partnership with the IAB, Powering DOOH, focussed on the potential of programmatic OOH for advertisers. After achieving $1.2 billion in revenue in 2023, I am eager to lead the OMA and MOVE initiatives to propel the continued expansion of the OOH sector”.

The Out of Home industry is projecting an annual compound growth rate of 9 per cent over the next four years. The forecast adds to PwC’s conservative projections with the industry’s knowledge of its continued investment in inventory, the launch of the new measurement platform MOVE, and the growth of programmatic buying.

Samba TV, a leading provider of TV technology for audience data and omniscreen measurement, has announced a new partnership with GSTV, the national US video network engaging and entertaining targeted audiences at scale across tens of thousands of fuel retailers.

We are told that this partnership also represents a significant milestone in the industry, marking some of the first research to quantify campaign-specific deduplicated reach across linear television and a non-traditional national video platform. Amid industry-wide discussions about the future of cross-platform media measurement, Samba TV and GSTV together offer a groundbreaking new development in on-the-go digital out-of-home (DOOH) video measurement and expand the measurement discussion beyond traditional screens and devices. Through its partnership with GSTV, Samba TV has conducted proof-of-concept studies, including campaigns for a national quick-service restaurant brand and a national consumer packaged goods (CPG) brand to analyze the reach and frequency of GSTV campaigns compared to national and local TV schedules.

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Here’s the full agenda for our AdAi: Miami Conference which will be this Wednesday April 17 during #MiamiTech Month’s #OOHMiami.

Our AdAI event series aims to create a confluence of thought leaders, innovators, technologists, and advertising professionals where they will delve into the potential of AI in revolutionizing the out-of-home (OOH) advertising sector.

12:30 Registration

13:00 Opening Remarks | Farrokh Mansouri | Head of Data Science | COMMB

13:30 Keynote: Insights on the State and Future of AI in OOH Advertising | Chris Duffey | Strategic Development, Creative Cloud Design | Adobe

14:00 How To Adapt To An AI World | Julie Thompson | CMO | OAAA in conversation with Avery Akkineni | Chief Marketing Officer | MD LatAm | Vayner Media

14:30 COFFEE

15:00 Measuring Location-Based Media with AI | Casey Binkley | CEO | Mobilytics and Mike Donaldson | Director of Business Development | BillboardPlanet

15:30 How AI Can Predict and Improve the Impact of Ad Creative | Sebastian Acevedo | CEO | Memorable AI

16:00 Navigating the AI Landscape: Quividi’s 17-Year Journey in Crafting Actionable, Affordable, and Responsible AI Solutions for DOOH & Retail Media Audience Measurement | Mitch Wade | SVP of Sales | Quividi

16:30 How Do AI Predictive Insights Help OOH chaired by Jules (Julie) Folkers | OOH Consultant and Beyond | TEDx Speaker

• Ari Buchalter | Chief Executive Officer | Place Exchange
• Stephanie Gutnik | Global Chief Strategy Officer | Billups
• Justin Schamach | Senior Account Executive | Placer.AI

17:00 Closing Remarks: Farrokh Mansouri | Head of Data Science | COMMB

The primary objective here is to broaden the understanding and adoption of AI technologies within the advertising industry, enhancing efficiency, personalization, and consumer engagement in OOH campaigns.

A crucial secondary objective is to expand the outreach of this event beyond the OOH advertising sphere. Cross-pollination of ideas from other industries will bring a fresh perspective, leading to more innovative AI applications and collaborations. We aim to attract tech companies, AI enthusiasts, students, researchers, and professionals from diverse industries to explore the symbiosis between AI and OOH advertising.

It is being held at one of our favourite event locations and one we have used many times before, namely Ampersand Studios, located centrally 31 NE 17th Street Miami, FL 33132.

The event is sponsored by Broadsign, Billboard Planet, ChannelSay, MEDIA MEA, memorable AI, Mobilytics, Movia, OAAA, Place Exchange, Placer.AI, Teralytics and Quividi.

Tickets cost USD 95 and registration is now open here.

We are always keen to shake things up a little with our own events and in 2024 we will be mixing up our AdTECH: OOH Conference Series (remarkably, established back in 2018) with our new AdAi Conference Series (the first of which attracted 240+ attendees when it was held in Toronto in November 2023).

For those interested, AdAi: Toronto will be held again this year in mid to late September.

#ff @Broadsign @BillboardPlanet @mediamea @moviamedia @YourOAAA @PlaceExchange @Placer_ai @teralytics @quividi, ChannelSay, memorable AI and Mobilytics

Leigh Lowery has joined Captivate, North America’s largest on-the-go news & entertainment network, as Chief Revenue Officer.

She rejoins the team as a Captivate veteran, with over 25 years of experience as an executive leader. During her first tenure with Captivate, Leigh served as SVP of
National Sales, driving record-breaking sales to achieve Region of the Year for three consecutive years.

She then took on the role of Group Vice President and Head of US Brand Partnerships at OUTFRONT Media, where she was named a Top 22 Women Driving Growth in OOH by OOH Today.

Marc Kidd, Chief Executive Officer told us “With Leigh’s track record of success, both inside & outside of Captivate, she is uniquely qualified to lead our team and we are thrilled to have her back,”

Captivate is the largest on-the-go news and entertainment network in North America, reaching influential audiences in the places they work and live. From the biggest stories to today’s weather, traffic updates to travel inspiration, we’re the daily source of information that sparks conversation, piques curiosity and makes an impact. We reach millions through our network of video-first screens in premier office buildings and luxury residential real estate, fostering powerful connections between brands and decision-makers, properties and affluent consumers. Influence the Influential with Captivate.

Audioscenic, developers of the innovative 3D Audio Beamforming Technology Amphi, have announced that Angela Lee has joined as their Head of Business Development.

She joins the business with twelve years of experience in marketing and business development, and a speciality of immersive technology, including VR and glasses-free 3D.

Angela was most recently the Partnership and Business Development Manager at Acer and before that worked with StarVR as their Partnership & Field Marketing Manager and at ASUS as their Senior Project Designer.

Dr. Marcos Simon, Audioscenic CTO and Co-Founder told us “Angela Lee’s appointment as our Head of Business Development marks a pivotal moment for Audioscenic as we accelerate our journey in revolutionising spatial audio technology. With her extensive experience and profound understanding of immersive technologies, Angela will be instrumental in driving advancements in spatial audio accessibility across various consumer electronic formats. Her proven track record, particularly from her time at Acer, underscores her ability to forge strategic partnerships. Together, we are ready to redefine how spatial audio is perceived and integrated into consumer devices, from monitors to headphones, amplifying the immersive experiences for users worldwide.”

Audioscenic is committed to advancing spatial audio technology and strengthening its market position. With Lee at the helm of Business Development, she will foster future opportunities for the Amphi AI Beamforming technology with an array of contacts in the industry. Through her communication expertise Lee will help shape how spatial audio is experienced and integrated into pre-existing form factors including, but not limited to monitors, laptops, desktop soundbars and headphones.