DailyDOOH

Today, Tuesday, April 9, 2024 in Times Square the public are invited to play ‘Pong’ on the largest screem it has ever been played on.

From 16:00 – 22:00 members of the public are invited to scan a QR code on a digital billboard to play Pong with another passerby.

Whoever wins the game will receive a mobile coupon for a free Coca-Cola drink at the vending machine.

Pong is a table tennis–themed twitch arcade sports video game, featuring simple two-dimensional graphics, manufactured by Atari and originally released on 29 November 1972. It was one of the earliest arcade video games; it was created by Allan Alcorn as a training exercise assigned to him by Atari co-founder Nolan Bushnell, but Bushnell and Atari co-founder Ted Dabney were surprised by the quality of Alcorn’s work and decided to manufacture the game. Bushnell based the game’s concept on an electronic ping-pong game included in the Magnavox Odyssey, the first home video game console. In response, Magnavox later sued Atari for patent infringement.

COMMB is dedicated to gaining a deeper understanding of agency planners/buyers, brand marketers, and media owners through their recently launched surveys.

These comprehensive surveys delve into various topics, aiming to grasp the nuanced
perspectives of these audiences, particularly their views towards Out-of-Home advertising and beyond.

This particular survey focuses on the integration of OOH within the media mix by agency planners and buyers as they collaborate with their brands and partners. By delving into their planning habits, preferences, and and opinions of the OOH media, COMMB’s aim is to illuminate the intricacies of their decision-making processes.

You can read the full report here.

PATTISON Outdoor Advertising has acquired Outdoor Exposure, a prominent outdoor advertising company in Northern Ontario.

We are told that this strategic move bolsters PATTISON’s outdoor inventory, strengthening its presence in key areas of Northern Ontario including North Bay and Sudbury.

The acquisition will see 79 outdoor faces added to PATTISON’s Ontario inventory, in both static and digital poster formats. 60 of those will be in Sudbury, ON (49 static, 11 digital), complemented by 12 static faces located in North Bay, ON and four in the North Shore region. Three additional static posters are expected to be constructed in Spring 2024.

Steve McGregor, President of PATTISON Outdoor Advertising told us
“We are thrilled to welcome Outdoor Exposure’s inventory into our family. This acquisition not only broadens our reach in vital markets but also aligns with our commitment to offer diverse and dynamic advertising solutions to our clients. We look forward to integrating Outdoor Exposure’s assets into our portfolio and continuing to deliver exceptional service”.

This move continues to solidify PATTISON’s highway advertising offerings within Ontario. Advertisers will be able to reach travelers along the Trans-Canada highway in Northern Ontario.

PATTISON Outdoor say they will ensure a smooth transition for clients and partners. The acquired inventory will be integrated into PATTISON’s existing portfolio of advertising options in Ontario and reinforces PATTISON’s position as a leader in the Canadian Out-of-Home advertising industry.

Ushio Inc., a trusted leader in light sources and optical equipment for industrial processing, visual imaging, and life sciences, and parent company to Christie has announced the appointment of Takabumi Asahi as chief executive officer of Christie Digital Systems USA, Inc.

Effective April 1, 2024, Asahi will assume his new role, succeeding Koji Naito. Asahi previously held the role of managing executive officer and chief financial officer, Ushio. He has held positions of increasing responsibility since joining Ushio in 2017 as deputy general manager. Previous to Ushio, Asahi worked for Oki Electric Industry, a Japanese information and communications services company, where he acquired global business management experience in various cutting-edge technology fields, including semiconductor, information and telecommunication technology, as well as office automation. Asahi holds an engineering degree from Japan’s Chiba University.

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Yvette Meijer has joined Wildstone as European Operations Director to drive the company’s next stage of European digitisation and growth.

Yvette joins Wildstone with over 35 years’ of operations, procurement and management experience across the telco industry, having previously worked for Ericsson, Nokia, Colt Technology Services and most recently Cellnex Netherlands.

At Cellnex, she served as Deputy Country MD (Netherlands), where she was responsible for both telco infrastructure and data centre services operations. Prior to Cellnex, she held different people, project and programme management positions at Colt Technology Services in the UK, Netherlands and Spain.

Philip Allard, Chief Operations Officer, Wildstone told us “We are delighted that Yvette is joining our rapidly expanding European operation. She brings a wealth of transferable experience from the telecommunications infrastructure sector which will prove invaluable in helping Wildstone deliver on its expansion and digitisation ambitions in Europe.”

As European Operations Director she will be working closely with Wildstone’s Global MD and COO to primarily provide strategic oversight of the European business, help run day-to-day operations and support the EU MDs in driving Wildstone’s European growth and digitisation strategy.

The Out of Home Advertising Association of America (OAAA) the leading trade group representing the entire OOH advertising industry, announced today the appointment of Andy McDonald as its new Senior Vice President, Government Affairs.

In this role, he will advocate for the out of home industry at the state and local levels and work with state outdoor advertising associations on the advancement of legislative and regulatory issues. He will report to Mike Hershey, Executive Vice President of Government Affairs.

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Zitcha, who partnered with Broadsign 12 months ago to integrate the Broadsign out-of-home advertising platform with Zitcha’s retail media platform has just announced a deal with the world’s third largest home improvement and gardening retailer to launch a full digital retail media network across South Africa.

Australian-founded Zitcha has been engaged by Leroy Merlin to manage its digital retail media ecosystem, including on-site, off-site and in-store media, using its automated platform to drive additional new revenues from brand advertisers and enhanced customer experiences through personalisation.

The French headquartered DIY chain, which has outlets in Europe, Asia and South America, selected Zitcha following a competitive review.

Zitcha will enable Leroy Merlin’s brand advertisers to connect with consumers along the path to purchase across an end-to-end digital retail media network that includes on-site sponsored products, sponsored ads and banners, off-site media channels including Meta and Google and in-store retail media.

OAAA and OOH UNITED have announced the exceptional delegates selected for the 2024 Future Leaders program. This groundbreaking initiative was designed to empower and support the next generation of leaders in the out of home industry.

Selected from a competitive pool of applicants, the winners demonstrated outstanding talent, dedication, and leadership potential. Each winner brings a unique perspective and skill set to the program, promising to contribute significantly to the future of OOH advertising.

The 2024 Inaugural Future Leaders class includes:

• Vitor Bourguignon, Altermark
• Clara Bowman, Volta
• Erica Bussell, Lamar
• Vanessa Camarillo, PJX Media
• Shaadi Emami-Marand, OUTFRONT
• Rahni Lawrence, OUTFRONT
• Avit Patel, Horizon Media
• Matthew Schutzman, PJX Media
• Amber Simon, OUTFRONT

As part of the program, the winners will join the broader out of home and advertising communities at the 2024 OOH Media Conference in Carlsbad, California later this month. They will also retain roles within OOH UNITED, engaging in professional development opportunities and networking events aimed at nurturing their talents and advancing their careers.

OAAA and OOH UNITED congratulate all the winners and extend their sincere appreciation to everyone who participated in this inaugural program. Thank you to Clear Channel Outdoor, Colossal Media, Drachman M&A Co., Lamar, Pivot, Brooklyn Outdoor, Horizon Media, OUTFRONT, Pearl Media, Publicis Media’s PMX OOH for sponsoring the program and for their partnership in bringing this important initiative to life. Together, they are shaping the next generation of OOH leaders.

BT and Global, the Media & Entertainment Group, have announced a 10-year partnership to upgrade the UK’s legacy payphones and roll out more digital hubs for local communities – in a move that we are told, will provide better connectivity and hyper-local advertising in more than 200 towns and cities across the UK.

Global will also continue to represent BT’s street furniture advertising sales for the next decade. BT Group’s street furniture estate covers traditional payphones, ATMs and Street Hubs: digital units that provide public Wi-Fi, and live communication at a local level – with some also extending EE’s mobile network capability to provide 4G and 5G connectivity.

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Walmart is taking its retail media business to the next level by expanding the options it offers advertisers on Walmart Connect (launched back in 2021 as a revamped version of the Walmart Media Group) to enable advertisers to drive more effectiveness with their overall media spend.

Bottom line it is designed to provide advertisers the ability to serve personalized, time- and context-specific ads across customer touchpoints including media placements on in-store TV walls and self-checkout screens, Walmart digital properties, mobile devices and at corporate events.

Rich Lehrfeld, senior VP and GM, Walmart Connect, said in a blog post “Delivering these solutions to our suppliers, sellers and partners will take our retail media offering to the next level this year – but more importantly, support them better as they navigate an increasingly complex marketing landscape. It’s how we put Walmart’s purpose in motion as a people-led, tech-powered omnichannel retailer to better serve our customers and the brands that work with us.”

In a recent blog post it said that it will offer..

• More in-store experiences: Walmart is expanding in-store demo stations and sampling, and testing more areas to reach customers, boost awareness and drive consideration.
• Self-serve capabilities: The retailer will introduce in-store campaign management to the Walmart Ad Center, starting with TV wall ads.
• Media partnerships: Recent pilots with Roku and TikTok are now rolling out to advertisers.

Walmart is also automating and scaling its advertising suite further to increase accessibility to more advertiser types, including API and agency partners that work with advertisers.