DailyDOOH

LinkNYC has announced a USD 20 million state-of-the-art upgrade program for its (once) groundbreaking digital OOH advertising network. The effort enhances LinkNYC’s ability to serve millions of New Yorkers with free Wi-Fi, content, and advertising as the program enters its ninth year.

The initiative will introduce striking upgrades to enhance both the style and functionality of the iconic 2,000 kiosk street furniture network.

The investment includes introducing new next generation high-brightness Liquid-Crystal Displays (LCDs) for the kiosk’s advertising screens. In addition, ad screens will feature upgraded computers to support enhanced programmatic, dynamic digital, and video advertising formats. Units will also receive revitalized exterior casing to improve the kiosks’ overall appearance, look and feel.

“LinkNYC has seamlessly woven itself into the fabric of New York City life, fostering connectivity and public engagement that transcends technology,” said Nick Colvin, CEO of LinkNYC. “These improvements to the Link assets support our commitment to enrich New Yorkers’ urban experience with hyper relevant, real-time information, wayfinding, and connectivity. This investment deepens the positive impact LinkNYC brings to our vibrant city.”

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Fitness chain Gymbox is turning to the public to crowdsource the creative for its latest out-of-home advertising campaign celebrating London’s hedonistic lifestyle.

The ‘Made for London Life’ campaign, which launched earlier this year, champions Londoners who live to burn the candle at both ends. It features a series of humorous lines poking fun at the capital’s notorious work hard, play hard culture.

Now Gymbox has put out a call across social media, asking Londoners to submit their own cheeky lines that could end up emblazoned on billboards around town.

The crowd-sourced creative lines will then be reviewed by Rory McEntee, Brand and Marketing Director at Gymbox and the Gymbox creative team, with the disruptive gym brand committing to putting the best copy up on a real-life billboard in London.

Rory told us “We were blown away with the response of the campaign earlier this year and we were inundated with suggestions on new lines. As I’ve maxed out the budget for the year already, I thought let’s open it up and see if the public could come up with a better campaign than we did. I think the results speak for themselves but I’m not sure the media owners will enjoy them as much as me! Let’s see how many we can feature on OOH billboards”

The activity follows its campaign earlier this year after a survey of 2,000 gym members, which identified London gym goers’ favourite activities outside of exercising, with dating (34%), clubbing (32%) and eating out (15%) topping the list.

AV technology pioneer Peerless-AV has announced speakers from AVIXA, Microsoft, Neutral Human and Visual Displays at their upcoming AV Showcase 2024, 14-15 May at Lord’s Cricket Ground.

This year, the education sessions will take place live on the show floor, on both mornings of the event, supported by Sennheiser’s Mobile Connect App and Samsung The Wall MicroLED Display.

Free to attend, these keynotes will offer AV Showcase visitors the opportunity to hear from and engage with industry-leading experts on the latest industry trends, as well as providing access to high quality data and content, plus the chance to claim one AVIXA Renewal Unit (RU) per session.

The programme is confirmed as follows:

Day 1 – 14th May, 10.30-11.30

Keynote: Michel Bouman | EMEA Solution Specialist Lead Teams & Devices | Microsoft

Panellist: Greg Jeffreys | Founder & Co-owner | Visual Displays

Topic: “Latest trends & what to look for when deploying Teams Rooms, including insights into integrating Copilot and GenAI”

Learning Objectives:

• Learn about the latest trends in work and meeting
• Understand how Copilot will change work and productivity
• Understand how to bring Copilot to the meeting room
• Understand what makes or breaks a good meeting room experience

Day 2 – 15^th May, 10.30-11.30

Keynote: Ben Barnard | Regional Manager | AVIXA UK & Ireland

Topic: “ISE Takeaways and Future Trends”

Join Ben as he looks into the facts and figures of the largest ISE yet, discusses what trends emerged and what this means for the future of our industry.

Keynote: Sarah Cox | Founder & Managing Director | Neutral Human & Co-Founder of Framesync

Topic: “XR, Virtual Production & Hybrid Events, it’s all Linked”

Learning Objectives:

• The evolution of Virtual Production technologies & the impact for the AV Industry
• The major solution differences between ICVFX LED Volumes & XR LED Volumes
• Key use cases in the AV sector for Virtual Production technologies
• Key technologies in play
• Ai’s impact in capture technology & content creation for virtual environments
• The evolution of Virtual Production tools to a hybrid entertainment future

The AV Showcase will house over 40 of the industry’s leading AV and Digital Signage brands, all coming together to demonstrate the latest technology innovations and product launches that are reshaping the way we communicate, view, stream, work, present, interact, navigate, and more, both now and into the future.

Registration can be found here.

‘With large debts, huge commitments to landlords and some seriously huge salaries, it’s sad to say that the Lightbox OOH Video Network is most probably not a going concern” said some all-knowing industry sage back in July 2020.

Fast forward some three and a half years and it has sadly come to fruition with news filtering in during March that the company had finally closed its doors.

For those of you with good memories you will know that later that same year, the fire sale of the business to Cattri, a leading out-of-home technology company based in Mexico City (and backed by PC Capital, a Mexican private equity firm specialising in growth equity investments, and Altum Capital, a Mexico City-based private credit fund) did not help, as we said it would at the time.

I said at the time “Lightbox’s problem has always been that they were never able to position their screens as a ‘strategic’ Ad buy. Quite simply, they were always “left over money” meaning that they were a tactical buy in a year when spare money was available, but typically ignored the next and following years. New ownership and new ‘tech’ from Cattri will change nothing. As much as people won’t like it being said, this is nothing more than a fire sale and does nothing to shore up the underlying weakness in the networks current business model”.

Anyhow they obviously managed to survive a few more years with a lumpy revenue stream, by all accounts some 80% of annual revenue came between Thanksgiving and Christmas and with no real regular advertising spend for the rest of the year.

Their pricing was always “give away” pricing, to me at least proving that even with their May 2021 deal with Comscore they were never able to prove to advertisers that it was a truly effective medium.

But do you know what? The weirdest thing of all, especially with the recent rise of Retail Media Networks, Lightbox were never able to convince the Mall’s retail tenants that using the screens would drive traffic into the stores.

As is often the case, there is much for the industry to learn here from this company’s demise.

IAB Australia and the Australian Outdoor Media Association (OMA) will collaborate for a second year to curate Powering DOOH 2024. The half-day conference will be held on April 4 in Sydney, and present both practical content and strategic thought leadership to elevate the planning and buying of Digital Out of Home (DOOH) and programmatic campaigns in Australia.

Gai Le Roy, CEO IAB Australia told us “After the successful first Powering DOOH event in 2023, we are thrilled to be again collaborating with the OMA in 2024 to help bring the industry together to discuss and showcase new and emerging Programmatic DOOH standards, measurement, case studies and more. There is a strong desire within the IAB community to enhance their understanding of how programmatic strategies can complement and elevate their digital media investment plans. The IAB DOOH Working Group is committed to delivering innovative and thought-provoking content for the 2024 Powering DOOH event, offering marketers and agencies valuable insights to fuel growth through programmatic DOOH.”

There will be an ‘International Virtual Keynote’ by Nick Parker, Founder of Go2ooh Consultancy who will share his insights on how the market is evolving and how all stakeholders within the industry should work together to increase the adoption of Programmatic DOOH investment.

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A new report from Outsmart, the trade body for the UK Out of Home advertising industry, finds that OOH is the most sustainable advertising platform for brands when compared to other major media.

The findings, produced by KPMG, are outlined in ‘Low Carbon, Low Power: An analysis of OOH energy consumption and CO2 emissions’, published today.

Stéphanie Taupin, Global Strategy Director at KPMG, told us “The study results are consistent with a similar study we did in France: OOH allows brands to execute more environmentally friendly campaigns than other media when measured by contact or pound invested. Furthermore, OOH has opportunities to reduce its climate impact because it benefits from several reduction levers.”

KPMG’s research found that out of all the media measured (Online, TV, Radio, Print and Email), the OOH industry produces the least amount of carbon emissions per impression.

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Leading digital outdoor company QMS has announced an innovative new partnership with Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, that will empower advertisers to extend the reach and impact of their TV campaigns with digital out of home.

Yasmin Sanders, Samba TV

Samba TV Australia Managing Director Yasmin Sanders told us “As the only independent first-party TV data provider in Australia, and the first to provide comprehensive TV data to plan and target DOOH, we’re excited to partner with QMS to empower advertisers with a compelling solution that extends audience reach across two highly impactful media channels.”

QMS will leverage Samba TV’s first-party TV viewership and ad exposure data, captured at a granular postcode level, and integrate it into QMS’ Q-Data platform to select DOOH inventory that extends TV reach in those identified postcode areas.

We are told that this will give advertisers, whose campaigns are booked through a direct IO, a new way to build the reach of their campaigns, by strategically adding DOOH to under or over-exposed TV viewership postcodes.

QMS Strategic Sales Director Adrian Venditti said: “TV is a powerful tool for expanding reach and continues to play a major part in media strategies, however, growing viewership fragmentation poses new challenges for advertisers striving to connect with desired audiences across screens and platforms. The QMS and Samba TV partnership tackles this challenge by bringing together data and technology across two of the most impactful platforms in TV and DOOH. The partnership allows clients that have traditionally relied on TV to deliver the bulk of their reach to extend that reach even further, by adding DOOH as another screen within their omnichannel strategy. In essence, it’s about combining two broadcast channels to deliver maximum audience reach and campaign effectiveness”.

oOh!media is supercharging how it connects advertisers with business and professional audiences by creating an expert team of specialists to maximise advertising engagement across airport and office environments.

Tailored specifically for the exclusive business and professional audience, the dedicated team will work with agencies and advertisers to leverage oOh!’s extensive expertise and portfolio of Airport and Office Out of Home assets, across all stages of the passenger journey, to make brands unmissable.

An oOh! study into Australians work and travel habits found 62% of business professionals work in an office between three to five days a week. C-suites spend an average of 78% of their working week, (3.9 out of 5 days), in the office and more than nine in ten (96%) fly for business with 85% of senior managers travelling by air for work.*

Over the past 12 months oOh! has successfully renewed contracts for over 100 premium office towers across the country, including with Brookfield Partners, Walker Corporation and Investa. oOh!’s national Office network empowers brands to reach CBD professionals at work, through more than 5,000 full-motion digital screens in over 650 prominent Australian office towers.

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DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today, is holding their next Women’s Empowerment Webinar for Women’s History Month today, Tuesday March 26 15:00 GMT and will feature Kate Bowers, COO of UK based Mass Media.

Kate will talk about building up the company as well as her personal story representing England in the Deaf World Cup (soccer / football.

In order to better celebrate Women’s History Month, and to hear these important stories DPAA is opening this webinar to all.

The session will explore gender bias in the workplace and offer actionable steps participants can take to successfully combat inequality. The session will be led by DPAA’s subject matter expert, Jennifer Willey, Founder & CEO of Wet Cement, a consultancy that builds inclusive and empowered cultures. The event will conclude with a panel that features industry leaders Susane Morello, EVP Publicis Media & Head of Apex Canada; Inna Kern, VP Media Strategy at ESPN, and Alice Gogh, Chief Growth Officer, Captivate.

“Each year DPAA’s Women’s Empowerment Program, WE.DOOH, grows in importance and influence,” said Barry Frey, President & CEO of DPAA. “In the spirit of Women’s History Month, we are pleased to be able to make this special session available to all.”

It’s not too late to register here.

Clartias’ Chief AI Officer Rex Briggs will be keynoting Possible 2024. The annual immersive event for marketing leaders, now in its second year, takes place on April 15-17 in Miami and will bring together 3,000 global executives who are leading many of today’s top brands.

Rex’s highly anticipated keynote will help marketers hone their understanding of marketing leadership in the age of #AI, allowing them to better conceive what’s happening today, the implications and how they will need to steer their leadership moving forward. It will also unveil prototypes for giving consumers more control of their data through AI, and transforming how marketers use data to connect with consumers and optimize business performance.

Back in early 2017 the Carlyle Group (NASDAQ: CG) in partnership with the Indian Hill Group, acquired Claritas from Nielsen (NYSE: NLSN). The Indian Hill Group was a small team led by Mike Nazzaro and comprises some of the former leadership team of Nielsen Catalina Solutions.