DailyDOOH

Political advertising sometimes seems unavoidable and with the two major political parties in the US now having presumptive nominees in the Presidential race, brands looking to stay out of the fray likely have limited options.

To address this issue, OUTFRONT Media (NYSE:OUT) has announced in key markets across the country, a ‘Political Avoidance Network’ which offers premium OOH inventory where no political ads are allowed.

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JCDecaux has launched the Aspire, a newly designed, Digital Large Format portrait sign. The first site was unveiled in the busy inner-city suburb of Pyrmont in Sydney and is part of JCDecaux’s contract with Sydney Trains, the largest Out-of-Home contract in NSW.

The stunning new format has been designed by internationally renowned Australian architects, Tzannes, and is the first-of-its-kind for the JCDecaux group worldwide.

Max Eburne, Chief Commercial Officer, JCDecaux Australia and New Zealand told us “This unique new format sets a new standard when it comes to architecturally designed advertising infrastructure. With its standard portrait ratio, it will be easier than ever for brands to take their Small Format campaigns to the big screen, bringing them to life across the Digital Large Format Aspire network. This design is part of our ongoing commitment to leading the industry in creating new and more sustainable opportunities for advertisers”.

Aligned with JCDecaux’s commitment to environmental, social, and governance (ESG) principles, the Aspire network has been manufactured using recyclable stainless-steel cladding, while the garden area beneath the site has been replanted with native grasses. Additionally, the Aspire has been engineered to optimise energy efficiency by using direct green energy sources, thereby reducing electricity consumption.

The first Aspire screen is located just two kilometres from Sydney’s CBD, on Saunders Street in Pyrmont. Strategically positioned for ease of viewing, the elevated roadside screen presents a valuable opportunity for advertisers wanting to connect with urban professionals – 74 per cent of audiences are pedestrian and 67 per cent are business professionals.

Nine more Aspire sites are approved for roll-out across the eastern seaboard in locations including: Lindfield and Pymble in Sydney; Coburg and Richmond in Melbourne; and Milton in Brisbane. Further expansion of the network is planned, with a goal to initially establish 30 locations across the eastern seaboard.

Loop Media, Inc. (NYSE American: LPTV) announced this week that company co-founder Jon Niermann is stepping down as Chief Executive Officer and the Board has appointed Justis Kao as Interim CEO, effective immediately.

Justis has served in various roles at Loop Media, including Chief Communications Officer, Chief of Staff, Investor Relations and, most recently, Chief Content Officer.

Bruce Cassidy has been appointed Executive Chairman of the Board and was quoted as saying “I continue to have tremendous confidence in the future opportunities for the Company and believe in its success. We believe that we have been ahead of the curve for this industry and should be well-positioned moving forward to achieve the type of growth that we originally set out to accomplish. We are fortunate to have some very talented members on our team. On behalf of the Board, I want to thank Jon for his visionary leadership and unrelenting dedication to Loop Media. Justis understands the Company, its people and the opportunity. He has been instrumental in leading a number of initiatives over the years and I have the utmost confidence in him to help lead Loop Media into its next phase of growth,” he concluded.

Loop Media also announced several exits from the company:-

• Bob Gruters, Chief Revenue Officer of the Company, has resigned after three years to pursue another business opportunity outside of the business.
• Randy Greenberg, Chief Operating Officer and Chief Marketing Officer, who only joined Loop Media in July 2023, will be stepping down from those roles and leaving the Company.

Loop Media has also laid off and furloughed certain employees and has implemented salary reductions for other employees. The Company also says that it will have to explore potential strategic alternatives to maximize shareholder value, as well as evaluate potential financing opportunities to help advance its business goals.

Michael Elias has joined Nanolumens’ Business Development team as a Sales Development Specialist.

Michael stands out in the Pro AV industry with 15 years of experience, most recently as the Director of Strategic Partnerships at Glass-Media.

Rusty Wagner has joined SNA Displays’ sales division, working out of the company’s Dallas office. He brings 25 years of audio-visual industry experience, recently from AVI Systems where he was the area vice president responsible for building and coaching sales teams. His focus at SNA Displays will be serving existing client accounts and growing new business in the central US.

Throughout his career, Rusty has demonstrated that he is a highly motivated and strategic A/V industry sales leader with proven success developing new business, cultivating long-term relationships with clients, and closing high-value projects.

Rusty is renowned among friends and family for his BBQ skills. He and his wife have five kids and two dogs, Junior and Ellie.

Route, the UK’s OOH data body, has promoted Euan Mackay to chief strategy officer.

Euan has spent seven years at the organisation as general manager, helping enormously to build its reputation and promoting Route’s data and research to agencies and advertisers alike.

Denise Turner, Route’s CEO, told us “As we move towards the new Route contract, our strategy for the now and next becomes even more important. Euan is a trusted, innovative, experienced leader who has already made a significant contribution to Route during a period of major audience change.”

In his new position, Euan will lead Route’s strategic direction as it prepares to deliver a new research contract that will come into effect in April 2025.

GSTV, the US on-the-go video network engaging and entertaining targeted audiences at scale across tens of thousands of fuel retailers, and Super League (Nasdaq:SLE), a leading creator and publisher of content experiences and media solutions across the world’s largest immersive platforms, announced this week that they have formed a groundbreaking partnership that will unite the physical journey of consumers with the expansive digital world of gaming.

To kick things off, the partnership brings Super League’s popular Metaburst gaming news segment to GSTV, keeping millions of viewers at fuel and convenience retailers across the country updated on the latest trends and advancements in the 3D web, virtual worlds and platforms like Roblox and Fortnite. GSTV and Super League are also collaborating on other integration opportunities that unite physical and digital retail engagement to provide brands with innovative and exciting ways to reach a broad base of consumers.

Metaburst is now airing on GSTV and brands will have the opportunity to sponsor the segment or produce custom segments together with Super League and GSTV. GSTV and Super League will also offer unique ways to bridge the gap between the physical act of fueling up and the digital world of gaming. In addition to extending in-game content to GSTV screens, the Super League Loyalty & Reward platform will power custom omnichannel programs that reward Roblox users with seamless real world benefits from GTSV partners, and create opportunities for GSTV audience family members to enjoy special rewards within Roblox. The partnership promises to power up not vehicles and avatars by energizing the way brands and consumers interact across dimensions.

Kristina Lutz, EVP, Marketing at GSTV said, “By combining GSTV’s reach and unique ability to garner attention and drive action together with Super League’s gaming and technology expertise, we are creating a dynamic synergy that captivates audiences, offering them a glimpse into the gaming universe while they engage in everyday activities. This partnership exemplifies the power of merging real-world interactions with digital insights, delivering content that is both relevant and compelling to a broad audience, and a tool for marketers looking to build out truly game-changing campaigns and reach an on-the-go audience making purchase decisions.”

Super League is the latest partnership from GSTV that offers advertisers new creative content opportunities to magnify the platform’s attention and scale, while also fulfilling trending client demand for creator and gaming content. GSTV currently reaches 115 million unique adults a month across more than 29,000 sites. In February, GSTV announced a partnership with Influential to extend branded influencer content onto its network while also scaling creators visibility to reach new audiences. More details about the Super League and GSTV partnership, including in-game integrations, will be shared in the coming weeks.

Innovare Medical Media, the hospital digital signage and charging station solution specialists are ramping up to celebrate the start of its 15th year in business with record growth.

We are told that since its inception back in 2010, the mission of Innovare has been to infuse healthcare with innovation and an entrepreneurial spirit. Innovare has grown its network to include over 500 advertising assets in close to 300 hospital venues across the country cementing its position as a leader in developing Hospital Placed Media (HPM).

Innovare is working hard on its way to contributing over USD 30 million in newly developed revenue to hospitals through its strategic media platform. At no capital cost to hospitals, Innovare provides impactful digital display and charging solution technology to hospitals which support patient experience and staff satisfaction in key waiting areas as well as cafeteria and main lobby settings. It reaches patients, visitors, and the premier demographics of healthcare professionals.

Michael Ricciardi, Partner at Innovare Medical Media told us “The past decade has been an incredible journey marked by growth, resilience, and innovation. I am grateful and immensely proud of what we have accomplished together with our team, as well as our hospital and advertising partners. We are all excited about the opportunities that lie ahead as we continue to push the boundaries of success.”

Key highlights of Innovare’s growth include:

1. Revenue Growth: In 2023, Innovare observed a 19.8% increase in Hospital Placed Media (HPM) spending. Leading advertisers from education, automotive, finance, real estate, and healthcare categories have all found value in HPM campaigns by being able to effectively reach an ideal audience with high household income and great education and age demographics.

2. Market Expansion: Over the past decade, Innovare has expanded its network with leading hospitals and health systems throughout the country in 31 states with a presence in top DMAs. In 2023, Innovare installed new display technology in over 100 new locations.

3. Product Innovation: Innovare’s proprietary digital charging solution for hospitals garnered 94.5% favorability rating from patients and staff.

4. Employee Growth: Innovare team has grown eight-fold since the launch of initial operations.

5. Hospital Contributions: Innovare has contributed over USD 5M in revenue contributions to its hospital partners.

Scott Webster has joined Excite OOH as an Account Manager.

With a rich background in the out-of-home industry, Scott brings a wealth of
knowledge and experience to the company, having previously made significant
contributions at Ocean Outdoor.

We are told that his vast expertise in media planning, buying, and strategy, positions him perfectly to lead Excite OOH’s client strategies.

At Excite OOH, Scott will play a pivotal role in overseeing all aspects of media planning, buying, creative strategies, and reporting. His leadership is expected to drive the agency’s continued growth and success in meeting the unique needs and goals of its clients.

oOh!media has broken ground on its Premium Sydney network with the first bus shelters now installed in Woollahra, one of Australia’s most affluent local government areas.

Set to go fully live in April, Woollahra is an integral part of oOh!’s Premium Sydney offering – a fully digital Out of Home network that, upon completion, will enable brands to reach commuters through large format and full motion Anamorphic screens, and a network of small format digital portraits in the CBD and eastern suburbs.

Funded by oOh!, Woollahra’s new digital street furniture network features 77 state of the art LED screens, powered entirely by renewable energy and strategically placed across 10 eastern suburbs: Double Bay, Bellevue Hill, Darling Point, Point Piper, Vaucluse, Watsons Bay, Rose Bay, Paddington, Woollahra and Edgecliff. The network of new bus shelters and the refurbishment of existing non-heritage ones will provide high quality infrastructure for residents and commuters, including giving them access to valuable community information.

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