DailyDOOH

Exterion Media this week announced an exclusive partnership with Seedrs, the UK’s most active equity crowdfunding platform. Led by Exterion Media Ventures, the division of the company focused on connecting startup businesses with fast growth potential to urban audiences, the exclusive partnership will provide the opportunity for companies raising on Seedrs to promote themselves through advertising on the TfL Rail Estate. Seedrs portfolio companies will also gain access to explore further exclusive commercial opportunities with Exterion Media Ventures, including Media for Equity.

Exterion Media is the exclusive OOH partner for Seedrs, and joins existing Seedrs Alumni Club partners Google, Amazon & Stripe. Seedrs and Exterion Media Ventures have already delivered successful advertising campaigns for multiple brands including Den, a revolutionary Smart Home system; VPAR, a performance tracking and social golfing app; and Humble Grape, a fast-growing wine bar brand and importer. The businesses raised between £1.2 and £2.3 million each on Seedrs across the campaign periods.

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Today Cineplex Digital Media (TSX: CGX) has announced that it has been selected to install an in-store digital signage and kiosk network for Toys “R” Us’ new concept store.

Located in Langley, British Columbia, Cineplex Digital Media’s innovative technologies play a pivotal role in the deployment of the new store concept.

Clint Gaudry, Vice President, Marketing & Store Planning at Toys “R” Us told us “Our Langley store is the evolution of our digital future. The new integrated network elevates the shopping experience and makes it easier for customers to locate the products they are looking for, gain in depth information and make their purchases directly from a number of kiosks located throughout the store.”

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NEC Display Solutions Europe has launched SolutionsPLUSMORE, a web-based incentive programme designed to incentivise its channel partners with target based rewards; an additional benefit alongside its established SolutionsPLUS channel partner programme.

New and existing NEC channel partners are invited to join the SolutionsPLUSMORE promotions by registering via the dedicated on-line portal.

Participating resellers must first be registered with SolutionsPLUS, NEC’s partner programme which offers exclusive access to sales and technical information, support tools, training and promotions, all geared to help our partners to grow their business.

SolutionsPLUSMORE is available to all NEC Business and Enterprise Partners registered with SolutionsPLUS. SolutionsPLUSMORE will operate promotions on a frequent basis. As long as partners are registered for each promotion, they qualify for rewards based on achievement of predetermined target levels.

Helen Sheldrake, channel sales manager at NEC Display Solutions told us “We are entirely committed to our channel partners and our new incentive programme is designed to reward them for their commitment to us. The SolutionsPLUSMORE programme is a natural extension to our existing SolutionsPLUS channel partner programme and we are delighted to be able to offer it as an added bonus for working with NEC”.

The dedicated SolutionsPLUSMORE website will give participating channel partners details of the different target levels, their current status against each target level, plus the latest rewards available to them. Each promotion will see new and exciting rewards. With three different target levels, every channel partner has a chance to win.

For more information about SolutionsPLUS and SolutionsPLUSMORE, click here.

JCDecaux has launched its Gateline Channel which includes new premium 80-inch digital 6-sheet screens, as well as adding extra locations. The 80-inch screens provide a 23% increase in visual area. With a footfall of 2.2 million every week, JCDecaux can now deliver a combined total of 40 million digital viewed impressions over a week at London Waterloo.

Spencer Berwin, Co-Chief Executive Officer at JCDecaux, told us “As the UK’s busiest rail station, London Waterloo is the ideal location for brands to reach an affluent audience, and our strategically placed screens are designed to reach every passenger boarding a train. This means we can deliver 40 million weekly digital impressions at London Waterloo, representing a significant portion of the audience travelling into and out of London each day.”

The 80-inch digital screens positioned at each platform end target every passenger departing the station and alone deliver 10 million weekly viewed impressions. This channel gives advertisers the ability to reach commuters travelling from London Waterloo to affluent areas of London and the South West such as Richmond, Barnes, Weybridge and Windsor.

Hamish Kiernan, Commercial Director at Network Rail, said: “JCDecaux continues to deliver best-in-class quality screens that improve the look and feel of rail stations. This latest launch will not only boost London Waterloo’s digital media offering, but enhance the passenger experience for the millions of passengers that travel through every week.”

The digital development to London Waterloo marks another step in JCDecaux’s goal to reach #onebillioneyeballs by the end of 2017.

The advertising revenue spent through members of the Outdoor Media Association of New Zealand (OMANZ) continues to grow at 29% year on year for the first half of 2017.

In the latest quarter, April to June, revenue reached $28.4million, which was 28% up versus the same period last year.

All three individual months in Q2 2017 demonstrated continued growth in total revenue, each more than 25% year on year, with June just shy of $10 million total revenue.

In recent times we have seen a consistent increase in the availability of digital sites in New Zealand. As a result, we have experienced remarkable growth with Digital revenue representing 41.4 % of Jan – June 2017 OMANZ Outdoor revenue. Despite this growth, revenue for static sites has held up extremely well over the same period and is currently just 1.6% down year to date.

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Clear Channel Outdoor Americas (NYSE: CCO), a subsidiary of iHeartMedia Inc., this week announced the evolution of its Clear Channel Outdoor RADAR suite of Out-of-Home (OOH) advanced advertising platform with the addition of Cuebiq’s location intelligence and attribution solutions, which leverage the largest source of accurate location data in the U.S.

The new agreement enables Clear Channel Outdoor Americas RADAR to tap into Cuebiq’s location insights and footfall attribution analysis, based on aggregated and anonymized mobile location data, to identify audiences exposed to Clear Channel Outdoor Americas’s printed and digital billboards.

Andy Stevens, SVP, Research & Insights, Clear Channel Outdoor Americas told us “The addition of Cuebiq to our growing list of respected and privacy compliant mobile data partners dramatically increases the scale of RADAR insights. This means we can apply our analytics more quickly, with greater precision and in more markets than ever before, and it addresses advertisers’ greater demand for location analytics based on mobile users’ offline behavior.”

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seedooh is an independent, privately owned, third-party, data driven ad tech solution for the global out of home industry and provides partners with an end to end, audit-ready campaign delivery reporting platform. Over the past two years they’ve quietly created a highly secure, scalable, cloud-based ‘compliance as a service’ platform.

The design and development of Seedooh, included an initial phase in consultation with leading global OOH agencies and media owners, followed by deep technical integration and rigorous testing with Australian market leader, oOh!media.

The automated and verifiable reporting software is now available as a service to agencies, media vendors and advertisers globally.

Seedooh Founder and CEO Tom Richter said that the growing demand for such a service in Out-of-Home had peaked recently as a result of rapid digitisation rates, plus the heightened focus on transparency and accountability in other media channels, particularly digital.

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Voted the ‘best original digital billboard’ back in 2012 at The DailyDOOH Gala Awards, the double-sided towers located on the main arterial route from Heathrow Airport to central London and key, luxury shopping destinations such as Knightsbridge, South Kensington and Mayfair, now has a new name and new owners.

Ocean Outdoor’s iconic, first of a kind, award-winning (but to be fair, now showing its age), Two Towers West has just become Outdoor Plus’s ‘The Hammersmith Towers’.

A council spokesperson was quoted as saying “We selected Outdoor Plus following a competitive marketing process to be our partner on this landmark site moving forward. We are looking forward to working with them and believe that their market leading position in London will generate significant additional revenue for our borough to reinvest in services for our residents”.

There are rumours that the council and Ocean Outdoor have been in legal dispute for some months now, so rather than just a simple change of hands, the industry has had to deal, once again, with Wildstone likely being in the centre of rumoured shenanigans.

Jonathan Lewis, Managing Director at Outdoor Plus, told us “We remain committed to delivering the best sites in the best locations in the best city in the world. As part of that commitment we will be replacing the screens with new state of the art technology before the end of 2017. We are delighted to welcome this new addition to our ever growing London portfolio. Another unmissable moment from Outdoor Plus for audiences on the move”.

A sweet spot for travel advertisers to reach young urban audiences has been found as it is revealed that 80 per cent of urban millennials and 67 per cent of Londoners are daydreaming about short breaks during their everyday routine, including at work and on their commute. This is according to findings released today from the ‘Urban Socialising Report 2017’ by Time Out and Exterion Media.

In combination with the fact that 60 per cent notice when new ads appear on their regular London Underground journeys and two in five actively seek out adverts to read in this environment, advertisers have ripe opportunities to influence this experience-hungry but difficult to reach audience.

Christine Petersen, CEO of Time Out Digital told us “Our joint research has found a sweet spot for travel advertisers to connect with young urbanites, one of the most complex audiences to understand and target effectively. We know that they are determined to get out and see the world despite – or maybe because of – all the change happening around them, and we also know that they like to daydream about their trips during their commutes. This is invaluable knowledge for airlines and travel companies who can tap into this consumer behaviour by optimising their campaigns to make the most of their budget.

“During commuter times, Time Out’s urban audience of prolific travellers loves to read our weekly magazine and our mobile and social channels see traffic uplifts. This allows advertisers to hit the right people with the right frame of mind, at the right time to inspire and influence their holiday and short break decisions across multiple touch points.”

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Supporters of Aston Villa football club are being invited to help create their Club’s new regalia in an exclusive #PartofthePride interactive campaign which will appear across Signature Outdoor screens in Birmingham next week (July 24).

The aim is to create an interactive mosaic of fans’ content which will be printed on Lion flags and banners and reproduced on the wall of the players’ tunnel at Villa Park to kick-start the new season.

Created by Signature Outdoor in association with Aston Villa, #PartofthePride will feature across The Loop’s 45 city centre screens and four other premium DOOH locations around Birmingham for two weeks.

Any supporter who photographs the lions on the screens and shares their picture using the hashtag #PartofthePride will be added to Villa’s interactive social mosaic.

Alex Borthwick, senior marketing, digital & innovation manager at Aston Villa told us “We want Birmingham to be #PartofthePride, so we’re putting our lion across the city. Any supporter who finds the lions on the screens and shares a picture using the hashtag #PartofthePride will be added to our interactive social mosaic, which is the first of its kind in Europe.

“At the end of July we’ll display the mosaic in the players’ tunnel before the first game of the season. We’ll also be using the mosaic for a lot more upcoming activity including fan flags and banners.”

To upload their image, supporters are asked to tweet @avfcofficial using the #partofthepride hashtag.

Fans can then search for their image here.