DailyDOOH

… Being the adventures of a young man … who couldn’t resist pretty girls … or a bit of the old ultra-gossip … went to jail for libel, was re-conditioned … and came out a different young man … or was he? …

There was me, that is Reggie, and my three droogs, that is Adrian, Andrew and Russ and we sat in the Korova Milkbar trying to make up our rassoodocks what to do with the evening.

The Korova milkbar had some cal screenie-weenies but it sold milk-plus, milk plus vellocet or synthemesc or drencrom, which is what we were drinking. This would sharpen you up and make you ready for a bit of the old ultra-gossip.

Strack, the zvook from la butt sex was real fagged, what they really needed was some of the toxic avixa but it was there in the world milkbar that we came across oddy-knocky Tom Rugmuncher – what a shoot!

Ho, ho, ho! Well if it isn’t fat stinking billy goat Tom Rugmuncher in poison! How art thou, thou globby bottle of cheap stinking chip oil? Come and get one in the yarbles, if ya have any yarbles, ya eunuch jelly thou!

In Slimelight the Kaleidovison purred away real horrorshow – a nice, warm, vibraty feeling all through your guttiwuts. Soon though, it was getting light and we fillied around for a while with other revellers of the night.

After we had done the old rabbit blog, that was a real kick, and good for laughs, what we needed now, to give it the perfect ending, was a little of the Ludwig Van.

…to be continued

The Interactive Advertising Bureau of Canada (IAB Canada), the leading representative of the digital advertising industry in Canada, and the Retail Council of Canada (RCC), The Voice of Retail in Canada, announced back in September a strategic collaboration aimed at advancing the digital retail advertising landscape in Canada.

At the time Sonia Carreno, President, Interactive Advertising Bureau of Canada, told us “The partnership between IAB Canada and RCC represents a significant step forward in advancing digital retail advertising standards and practices in Canada. By joining forces, we can offer a unique perspective on the evolution of digital media in Canada and internationally to help shape the retail media supply chain in Canada. This collaboration bridges the knowledge gap between two sectors that together, are poised for significant growth in the years to come”.

Its first joint initiative is this nationwide survey aimed at assessing the evolving Retail Media landscape in Canada. As the retail industry continues to embrace digital transformation, this study seeks to capture critical insights into the current state of Retail Media, providing valuable benchmarks for both retailers and media buyers.

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Today, Thursday October 31, Flux Innovation will host an exclusive showcase of the groundbreaking Scape X technology at their Flux Innovation Lounge.

On the eve of the #AVAwards, Interactive Scape will be flying in from Berlin and will connect with their UK-based clients, partners, and friends.

Scape X, nominated for ‘Communication Technology of the Year’ at the AV Awards, is an AI-powered, multi-touch platform that transforms how users interact with technology.

From integrating physical objects into digital interfaces to enhancing UX design and smart city planning, this innovative tech pushes the boundaries of creativity and drives change across industries, from museums to urban planning.

Hosted in the Flux Innovation Lounge, London’s premier innovation space created by Engage Works, this showcase is more than just a tech demo—it’s an opportunity to network with industry leaders, engage in discussions with the Scape X team, and explore the future of interactive technology: –

• Get hands-on: Experience how Scape X® transforms user interaction in real time.
• Engage with cutting-edge technology: Discover how this platform sparks ideas and pushes creativity.
• Explore industry applications: Learn how Scape X® is revolutionising industries across the globe.

Event Details:

Date: Thursday, October 31st, 2024
Time: 2:00 PM – 6:00 PM (Join them anytime!)
Location: Flux Innovation Lounge, Engage Works Studio, SE10 0BN (a three minute walk from North Greenwich Underground Station)

Registration is encouraged which can be found here.

JCDecaux has become the first Australian Out-of-Home media company to launch measurement on Scope3 platform

Advertisers are now able to access emissions data for their JCDecaux media campaigns on the Scope3 platform, marking a key step forward in sustainable media practices.

Steve O’Connor, CEO JCDecaux Australia and New Zealand, told us “With JCDecaux now on the Scope3 platform, advertisers can integrate digital Out-of-Home into their media mix, ensuring credible third-party emissions reporting for their campaigns. Digital Out-Home has one of the lowest carbon footprints per impression of all channels currently measured on Scope3 making it a natural fit for advertisers wanting to reduce emissions. This launch is a milestone for JCDecaux but also for the Out-of-Home industry, as we lead the way in transparency and accountability.”

Scope3 provides carbon measurement across the digital media supply chain, allowing advertisers to assess and manage emissions associated with each aspect of their media buy.

Jo Georges, Head of ANZ at Scope3 said: “The launch of JCDecaux’s digital asset measurement on Scope3 reflects the company’s dedication to a responsible media ecosystem and supports brands in meeting their own carbon reduction targets with the highest degree of transparency. This new level of data integration aligns with the industry’s broader push for clear, measurable media plans with sustainability in mind.”

The introduction of emissions transparency on Scope3 strengthens JCDecaux’s sustainability commitments and 2025 strategy, building on a range of carbon-reduction initiatives across its network. JCDecaux’s integrated climate strategy reset, and 2050 net-zero target has reduced its emissions in Australia by more than 70 percent since 2021 across Scope 1, 2, and 3.

StreetMetrics and Carvertise have announced an expanded global partnership, allowing Carvertise to leverage StreetMetric’s impression tracking technology and methodology to provide near real-time impression tracking on all wrapped rideshare vehicles, across all active advertising campaigns.

“By embedding StreetMetrics’ technology into our entire fleet, we’re not just adding a new tool to our toolkit; we’re challenging the notion of how real-time and reality-based impression tracking should be in the OOH industry,” said Mac Macleod, CEO of Carvertise. “This is about giving our clients near real-time, actionable insights that help them optimize their campaigns in ways that weren’t possible before. It’s no longer enough to simply execute.”

We are told that this is significant (one assumes for the wrapped vehicle sector), because it now empowers OOH advertisers with an unparalleled level of precision and granularity they could only previously expect to find in digital advertising.

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Back in May 2023 JCDecaux SE (Euronext Paris: DEC) announced that it had entered into agreements with Clear Channel Outdoor Holdings, Inc. to acquire its businesses in Italy and Spain.

However earlier this week Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) announced that a subsidiary of JCDecaux SE has terminated the previously announced agreement to acquire the Spanish business after deciding to withdraw its regulatory filing with the Spanish National Markets and Competition Commission (‘CNMC’) in light of the commitments required by the CNMC.

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Clear Channel LaunchPAD says that it is making significant strides with the expansion of its Business Development function across Europe.

A newly expanded Business Development Team will focus on cultivating deeper relationships with key partners and clients, helping them leverage programmatic solutions that are now integral to today’s data-driven marketing environment. Charmaine Tavassoly, a former Google alum, will lead efforts in Europe as Programmatic Business Development Lead, while Zoe Risbridger-Smith will oversee business development as Programmatic Business Development Manager in the UK. Their expertise in digital and programmatic strategies will play a critical role in building long-term partnerships with key industry players.

Charmaine Tavassoly, Programmatic Business Development Lead at Clear Channel Europe, said “Our goal is to establish more strategic, long-term relationships with AdTech and agency partners, driving greater customer engagement with Clear Channel’s programmatic offering. This approach will also support our teams across Europe as we identify and manage programmatic commercial opportunities.”

With its continued emphasis on programmatic integration, Clear Channel’s LaunchPAD has established itself as a vital component in growing the prOOH industry, driving innovation and empowering brands to execute more impactful campaigns across Europe.

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Globally acclaimed digital analyst, author, and visionary Brian Solis will take the stage at #ISE2025 on Tuesday February 4, 2025 to present the Opening Keynote.

Known for his profound insights into the intersection of technology, business, and culture, we are told that Brian will share his vision on how the pro AV and systems integration industry can change and innovate through the latest developments in artificial intelligence (AI).

Brian is Head of Global Innovation at cloud-based platform ServiceNow, and was named a ‘Top AI Leader’ for 2024 by Rethink Retail, recognising him as a pioneer of AI integration.

He is also well-known as an author of over 60 industry-leading research publications and eight best-selling books exploring disruptive trends, corporate innovation, business transformation and consumer behaviour. His body of research has studied (and predicted) digital’s impact on business and society and has helped companies and industries change and innovate with purpose and positive outcomes.

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In a spectacular fusion of creativity and technology, the LEGO Group this past weekend unveiled an awe-inspiring projection at Battersea Power Station as part of its ‘Play is Your Superpower’ campaign.

The iconic London landmark has been transformed into a ‘Factory of Creativity’, with an animated artwork bringing the building’s facade to life. The display is the result of a creative partnership between the LEGO Group and the visual wizards at HelloCharlie, who have worked together to create a colourful spectacle that celebrates the power of imagination, and how a child could see a creative factory running.

Kuran Sharma, Head of Marketing at the LEGO Group told us “Children are a constant source of inspiration with their boundless creativity and vivid imagination. We are delighted to showcase how the Superpower of Play has the potential to unlock creativity in all of us by taking over such an iconic and popular London landmark. As the evenings draw in and the city prepares for the festive season, our installation is a timely reminder of the joy and wonder that play can bring into our everyday lives.”

The projection is an optical feast that illustrates the transformative power of play, taking over the full height of Battersea Power Station’s 50m-high chimneys and the building’s river facing facade. The ‘Minifigure™ Factory’ animation is the centrepiece of the artwork, featuring a giant ‘LEGO Vortex’ that whirls around the chimneys, with LEGO Minifigure heads, bodies, and accessories coming together in a symphony of colour and movement. Robotic arms work in harmony to assemble the iconic Minifigures, which are then propelled through a fantastical system of conveyor belts and pipes, highlighting the intricate and playful nature of the LEGO universe.

Sam Cotton, Head of Asset Management at Battersea Power Station Development Company, said “It was fantastic to see the Power Station’s facade come to life today with the LEGO® ‘Factory of Creativity’ projection and to watch the joy it brought to our visitors. We are always looking for innovative ways to create unique experiences and the Power Station offers the perfect canvas for us to bring new artwork to the capital, whilst also raising awareness of the great mix of brands such as LEGO® that call the riverside neighbourhood home.”

The narrative of the projection is one of endless possibilities, where the mundane becomes magical through the power of play. When we see the world through the untethered and imaginative perspective of kids, it transforms into a place brimming with creativity, joy and connection. As Minifigures are assembled, they are momentarily held on a spring-loaded platform before being catapulted up the chimneys and into the world, symbolising the journey of a simple idea into a tangible creation.

Join OAAA and MAGNA’s Vincent Letang – EVP & Managing Partner Global Market Intelligence, and Michael Leszega, VP – Global Market Intelligence as they present their latest US advertising forecast.

The MAGNA analysis will offer OAAA members valuable insights on the current economy, ad market trends, key product industry verticals, and examine performance of OOH and other core media channels.

The ‘Ad Market Outlook: Year End 2024 + 2025 Forecast’ webinar takes place November 6, 2024 14:00 – 15:00 ET.

Registration can be found here.