DailyDOOH

For the second year in a row, JCDecaux, the UK’s leading out-of-home media owner, has released new research into the programmatic digital out-of-home (pDOOH) landscape in the UK.

The findings show that over the past 12 months pDOOH has become more integrated into the wider media mix, is favoured for its operational efficiency, and is widely used as part of an always on strategy to boost the reach of DOOH campaigns and to support other digital channels.

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DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media will be holding its next Member Town Hall this evening, Wednesday March 13 at IPG Mediabrands offices in New York.

The DPAA Town Hall is always a great opportunity to meet and hear from ad leaders and for members to meet, network and conduct business. This time around, the agenda will focus on Retail Media and Commerce and the role Digital Out of Home and in-store media.

“Our first quarter Member Town Hall is always a sold-out event,” said Barry Frey, President & CEO of DPAA. “DPAA members are looking forward to engaging with brands and agencies on the future of DOOH at this meeting.”

Retail Media is estimated by Magna to be USD 121 billion business. Many retail media estimates do not include in store media, where 85% of purchase decisions are still made.

Speakers include Zach Weinberg, VP Commerce at IPG Mediabrands’ KINESSO and Chris Olsen, President of US Rapport. The event is open to DPAA members who should contact the DPAA for their invitation.

PATTISON Outdoor, Canada’s leading Out-of-Home Advertising company, has solidified its position as the dominant advertising supplier in Western Canadahas with an exclusive advertising partnership with Vancouver International Airport (YVR).

Vancouver is Canada’s second-largest airport and PATTISON is the primary advertising provider to 17 Canadian airports in total.

Over the next two years, PATTISON will unveil a comprehensive digital renewal at YVR, introducing an innovative content strategy to enhance brand visibility and engagement for the airport’s advertising partners. Traveler experience will be at the core of all decision-making, with thoughtful consideration to creating spaces that inspire and embody the true natural beauty of B.C.

Steve McGregor, President of PATTISON Outdoor, emphasizes the significance of this collaboration: “YVR represents a key partnership for PATTISON, reinforcing our commitment to deliver innovative advertising solutions that resonate with audiences both locally and globally. This venture underscores our dedication to elevating the airport experience and providing brands with unparalleled opportunities to engage with travelers.”

As a diverse hub for nearly 25 million passengers annually, YVR connects people, cargo, data and ideas for the benefit of the community and the economy that supports it. Renowned for its excellence, YVR was recognized as one of the top three Best North American Airports and as one of the top 20 Best Airports in the World by Skytrax in 2023.

Tamara Vrooman, President & CEO at YVR, underscores the airport’s commitment to enhancing passenger experiences: “Teaming up with PATTISON allows us to execute on our shared commitment to showcase B.C.’s vibrant local culture, reinforcing our reputation as a world-class airport while enriching the journey for travellers. Through this collaboration, we look forward to elevating the advertising spaces and technology at YVR that will allow for creative executions and engaging content for the millions of people who travel through the airport each year.”

The digital reimagining of the media experience at YVR is slated to commence this year.

OUTFRONT Media (NYSE:OUT), one of the largest out of home media (OOH) companies in the U.S., has announced a series of initiatives to honor and celebrate the achievements of women in art, culture, and innovation throughout Women’s History Month in March.

With a partnership with Ad Age and a special MOMENTS series, OUTFRONT aims to shine a spotlight on the contributions of women throughout history and in contemporary society.

Building upon its Black History Month partnership, OUTFRONT is again teaming up with Ad Age to celebrate Women’s History Month. Throughout March, advice from the publication’s Leading Women will be featured on OUTFRONT’s digital media across the U.S. – including billboards and transit locations, with QR codes directing people to AdAge.com for more information.

In addition, this month, Moments by OUTFRONT, OUTFRONT’s content and publisher platform, celebrates Women’s History Month with curated content now visible on OUTFRONT’s transit media, reaching millions of commuters daily. ‘Moments in Culture’ showcases the works of rising women artists exploring contemporary Cubism through a partnership with Artsy. ‘Moments in Life,’ a collaboration with PureWOW, highlights the inventions made by women throughout history, encouraging audiences to reflect on the ingenuity and creativity of women inventors and their impact on society. Both series are currently running in New York’s MTA, San Francisco’s BART, and Miami-Dade County’s MIA. Additionally, ‘Moments in Art’ invites commuters to experience Joan Jonas’ transformative video art piece “Mirage,” sourced from MoMA’s collection and currently displayed in New York’s MTA.

“After two successful years working with Ad Age on Black History Month initiatives, I am thrilled to extend our partnership into Women’s History Month.” said Liz Rave, Vice President, Marketing at OUTFRONT. “Through highlighting strong, powerful women and their contributions on our large format media, we aim to celebrate the diverse talents, achievements, and contributions of women in media, art, culture, and innovation. By amplifying their voices and stories, we hope to inspire audiences to recognize and celebrate the vital role of women in shaping our world.”

For more information about OUTFRONT’s Women’s History Month initiatives and to view the MOMENTS series, click here.

Former Midwich directors Iain Campbell and Lee Baker are UK based onemedia’s new Managing Director and Commercial Director respectively having (if rumours are to believed) having bought shares from Rob Sheriff who founded Red Solutions back in 2003 (which eventually became onemedia in 2008). Rob has resigned his role as a non-Executive Director.

Lee was previously involved in Re-Sauce.

oOh!media has extended its 17-year partnership with Victoria’s Department of Transport and Planning, securing a major long-term renewal of Australia’s largest single street furniture contract that stretches across metropolitan Melbourne.

As part of the renewed agreement, oOh! will continue to manage advertising services, cleaning, maintenance, construction and installation of the approximately 5,000 bus shelters located within the CBD and across Greater Melbourne.

oOh! will also launch one of the biggest Out of Home street furniture transformations ever, including the conversion of hundreds of classic format panels to state-of-the-art digital LED screens.

Cathy O’Connor, oOh! CEO, told us “This multi-year extension of our long term partnership with Victoria’s Department of Transport and Planning continues oOh!’s purpose to make public spaces better by delivering high quality street infrastructure, important community information and advertising services across Melbourne for the benefit of all citizens for years to come. Melbourne is the largest populated city in the country*, and in line with our strategy to lead the Out of Home sector to a digital first future, we have ambitious goals to further invest in growing our digital screen network across the city to provide advertisers with more innovative ways to connect with audiences at scale.”

oOh!’s multi-year contract extension along with its existing partnerships with Metro Trains Melbourne and Melbourne Airport and long-term agreement with Qantas, combined with its extensive network presence in Road, Office and Retail environments, solidifies oOh! as the leading Out of Home operator in Melbourne and across Victoria.

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Hey girls, B-boys. Superstar Media Buyers, here we go!

Jessica (Jess) Fitzpatrick this week launched Breaking Ads, described as a dynamic and innovative advertising agency poised to revolutionize the industry by specializing in Media Buying and Out-of-Home Advertising for brands with Social-First campaigns at the heart of everything they do.

Jess, who has a history of doing amazing things in #OOH says that “Breaking Ads will redefine the way businesses connect with their target audiences, with a fresh approach to create impactful and memorable campaigns”.

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Global, the Media and Entertainment group, this week announced Simon Pitts as the next Group Chief Executive of the company from Q1 next year, replacing Stephen Miron, who announced last week that he was stepping down as Group Chief Executive after 16 years at the helm to become Global’s Chairman.

Simon Pitts joins Global from STV, where he has been CEO since 2018. Prior to this he spent 17 years at ITV where he was on the executive board for seven years and held a variety of roles including Director of Strategy & Transformation and Managing Director of Online, Pay TV, Interactive & Technology.

Simon will join Global in Q1 2025, with an exact start to be confirmed in due course.

StackAdapt and Broadsign this week debuted a new auction package for their adtech integration that makes it simpler for StackAdapt’s media buyers in the US to plan and execute political programmatic digital out-of-home campaigns across the region.

Accessible via the StackAdapt multi-channel demand-side platform (DSP), the new offering launches at the start of an unprecedented global election year with US political ad spend alone expected to reach $15.9B, and includes a curated set of premium screens from the Broadsign supply-side-platform (SSP) that are pre-vetted as publisher-approved for political advertising in the US.

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Seasoned digital ad industry expert Laura Colona has joined Talon as its first Senior Vice President, Marketing, North America.

Group Chief Strategy & Marketing Officer, Sarah Parkes told us “Laura’s wealth of experience in digital media, ad tech and OOH uniquely positions her to lead a strategic marketing organization that will ensure that marketers and their agencies are educated on the value of OOH through the benefit of choosing Talon as a partner”.

Laura will spearhead Talon’s marketing and communications efforts to continue building the agency’s brand in North America, support the company’s growth initiatives, and foster a culture of creativity and collaboration.

Most recently Laura served as the Commercial Marketing Officer at the OAAA where she provided executive leadership and management of OAAA’s marketing organization. Most notably, she led the formation of its Brand Council with leading advertisers including IBM, Pepsi, L’Oreal, Allstate, Logitech, Inspire Brands and Little Caesar’s, delivering a collaborative platform to educate brands on the unrivaled value of OOH in the marketing mix.

Prior to joining OAAA, Laura served as Vice President and Head of Global Marketing at industry leading DSP, MediaMath where she was responsible for all aspects of the marketing organization and amplifying MediaMath’s industry-wide effort to create a 100 percent accountable, addressable and aligned supply chain. Passionate about the rapidly evolving media landscape and creativity and effectiveness of OOH, Laura serves on the OAAA Marketing Committee, ANA Marketing Futures and Sustainability Committees, is a 2024 Grand Indies Judge and member of the Ad Council Diverse Leaders Group.