DailyDOOH

GSTV, the national on-the-go video network engaging and entertaining targeted audiences at scale across tens of thousands of fuel retailers, this week announced a partnership with Influential, the world’s largest influencer marketing company, by revenue, which provides social media insights and brand connections through its AI-powered Social Intelligence™ platform.

The partnership will give Influential the ability to integrate creator talent and content into advertising campaigns on GSTV. Advertisers working with Influential and GSTV on influencer campaigns will be able to expand the campaign’s reach to GSTV’s audience of up to 115MM unique viewers per month across 29,000 fuel and convenience retailers nationwide.

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Global, the Media & Entertainment Group, this week nnounced that its Group Chief Executive, Stephen Miron, intends to step down after 16 years at the helm. He will remain as Group CEO in the interim period and then become Chairman of Global at the end of March 2025.

In March 2025, Global’s Chairman of 17 years, Lord Charles Allen, will become Senior Non-Executive Director of Global.

Stephen Miron joined Global’s Founder and Executive President, Ashley Tabor-King CBE, in 2008. Together with Lord Allen, who joined Global in 2007 when it was founded, they revolutionised the commercial radio market, returning it to growth after years of decline. Global is now the biggest commercial radio company in the UK, with market-leading brands including Capital, Heart and LBC, one of the UK’s fastest growing entertainment apps, Global Player, and a slate of award-winning and chart-topping podcasts. In 2018 Global diversified and strengthened its media business with the acquisition of three outdoor companies, making it the largest out-of-home advertising company in the UK. It is now Europe’s largest Radio and Outdoor company.

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NEC X, Inc., the venture studio backed by NEC’s world-class technological innovation and expertise, this week announced an investment in WeWALK, a UK-based startup providing mobility solutions for blind and visually impaired people. Having previously raised a Seed round led by Nesta Impact Investments, WeWALK will now integrate NEC’s computer-vision technology into the next generation of its smart mobility solutions.

WeWALK strives to solve some of the toughest challenges for blind and visually impaired people. Its patented smart cane technology and smartphone app leverage cutting-edge technology and artificial intelligence (AI) to detect above-ground obstacles through ultrasound while retaining the standard white cane’s ground feedback. Users are alerted through vibrations and automatic voice feedback, helping them navigate their surrounding environment. The smart cane also provides automatic voice feedback to the user to inform them of nearby shops, restaurants, public transportation, etc.

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Captivate,  North America’s leading digital-out-of-home video network has announced the return of its hit Women in Business content series this March in celebration of Women’s History Month, International Women’s Day and Equal Pay Day.

In what has become a beloved feature, over 100 prominent female professionals from brands such as T-Mobile, Wyndham Hotels & Resorts, PepsiCo, Intel, Brooks Running, Publicis, Initiative and Horizon Media offer advice on self-advocacy, underrated leadership traits and how to stay driven.  Advice featured in the campaign includes:

• “I try to take lessons from what goes well and, more importantly, what doesn’t go well, to become better EVERY day.” – Janice Barbosa, Senior Marketing Media Manager, T-Mobile
• “Never apologize for something that does not warrant an apology. However, always be accountable for your own behavior and your contribution.” – Marissa Yoss, VP, Media & Brand Marketing, Wyndham Hotels & Resorts
• “Self-awareness is key to growth and success. Recognizing where you fall short, but also where you exceed expectations, helps you identify how best YOU can create positive impact.” – Blythe Sivie, SVP Paid Strategy, Publicis Constellation Groupe
• “I use my voice regardless of who wants to hear it. If I don’t speak up, who will?” – Jamie Dorfman, SVP Media Innovation Director, Mediahub

Alongside this feature, Captivate Office Pulse – the company’s research division – has released the results of a workplace study that found an impressive 40% of women say they are never struck by self- doubt, a higher proportion than men. When asked if they felt their success was deserved, 46% of women said that not only did they earn their spot, they’re aspiring to even higher echelons.

Other insights from the Captivate Office Pulse study include:

 66% of female professionals considered themselves to be risk-takers at work
 Early-career women were more than twice as likely to have a clear career plan than those in the workforce for 8-14 years
 91% of professional women said they used unwarranted apologies like “sorry” at least some of the time in oral communication

The Women in Business series launches March 1 across Captivate’s network of over 20,000 screens in premier office towers and luxury residential properties throughout North America.

BlueZoo, the innovator in foot traffic measurement and analytics solutions, has announced it has delivered its impressions measurement software for worldwide deployment with BrightSign’s new Series-5 digital media players.

The incorporation of BlueZoo technology in software form enables BrightSign to offer in-store digital signage that now includes highly accurate measurement of audience reach, dwell time, flow, and related analytics in real time without the need to purchase, install and maintain multiple hardware sensors throughout each location as part of retailers’ in-store Retail Media Networks.

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oOh!media has released findings from the Workplace Gender Equality Agency (WGEA) which reports women at Australia’s leading Out of Home media company are on average paid more than men.

Benchmarked against the industry sector, where men are paid on average +14.6% more than women according to WGEA data, oOh! has achieved an average (mean) total gender pay gap remuneration of negative 2.2%*.

Median total remuneration was -15.7% compared to the industry’s +13.3% and median base salary stands at – 9.9%, compared to the industry’s +10.7%.

A positive percentage indicates men are paid more on average than women. A negative percentage indicates women are paid more on average than men.

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Hivestack by Perion this week announced a partnership with Midland Realty to bring programmatic DOOH to real estate offices for the first time in North Asia.

Midland Realty is a leading real estate agency in Hong Kong, providing residential, industrial and commercial property brokerage services in China, including Hong Kong and Macau. Through this partnership, DOOH screens in over 50 Midland Realty branches in commercial and residential locations across Hong Kong Island, Kowloon and New Territories will be integrated via the Hivestack Supply Side Platform (SSP) and available for programmatic buys via Private Marketplace (PMP) and Open Exchange.

Turning to the commercial and industrial real estate market, this sector has seen a rise in demand for flexible and strategically located spaces, catering to businesses that require a functional infrastructure for operations. As businesses increasingly prioritize strategic location choices for their operations, having access to an extensive array of industrial properties is more important than ever. For companies looking for prime industrial locations, Orlando Industrial Real Estate offers a range of solutions designed to help businesses find the perfect fit. Whether looking for a warehouse, manufacturing plant, or distribution center, OIRE provides a range of properties that meet the demands of diverse industries.

With extensive leasing and sales options, businesses can find the right space to accommodate their growth, while the dynamic and accessible location of Orlando positions it as an ideal hub for companies looking to tap into regional and national markets. With expert knowledge of market trends and a broad selection of available spaces, Orlando Industrial Real Estate helps businesses navigate their way to success, offering customized solutions tailored to their unique operational needs.

Navigating the real estate market can be a complex process, especially when it comes to securing a mortgage for your new home. Potential homeowners need to consider various financing options, including conventional loans, adjustable-rate mortgages. Each type has its own set of benefits and drawbacks, making it crucial to assess your financial situation and long-term goals before committing to a specific mortgage product. Utilizing tools like a refinance calculator can help homeowners determine the most advantageous loan terms and assess potential savings on their monthly payments.

Moreover, understanding the current interest rates and market trends is essential for making informed decisions regarding real estate investments. Whether you’re a first-time buyer or looking to upgrade to a larger property, having a clear picture of your mortgage options will empower you to make better financial choices. With the right information and resources at your disposal, you can confidently navigate the mortgage process and secure the funding necessary to achieve your homeownership dreams.

Troy Yang, Managing Director North Asia at Hivestack told us “The partnership with Midland Realty represents a significant milestone in the programmatic DOOH market in North Asia as it launches an entirely new environment and audience set for marketers to target with their brand campaigns. Midland Realty is the first mover in the real estate market to enable programmatic DOOH transactions via their shop front window screens and we are delighted to work with them to drive incremental revenue growth from
programmatic DOOH.”

Now, for the first time in North Asia, brands, agencies and omnichannel DSPs integrated via the Hivestack platform will be able to target a variety of new audiences in affluent residential and commercial areas in Hong Kong via Midland Realty’s unique shop front DOOH screens.

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Leading Out-of-Home media company JCDecaux has announced that Lion and UM’s campaign Guinness Brewery of Meteorology is the winner of the inaugural Programmatic Campaign of the Year award.

The Guinness Brewery of Meteorology campaign strategy focused on leveraging the connection between the optimal temperature for a Guinness and winter temperatures in Australia. Recognising Australians’ keen interest in the weather, and taking inspiration from the Bureau of Meteorology, Guinness created an entirely new weather platform, “The Brewery of Meteorology” app. This unique app informed Australians on whether it was the perfect time for a pint, creating an omnichannel experience that engaged customers from checking the forecast, to savouring the colder weather moments.

“I loved this campaign. They’re staying true to the cheekiness of the Guinness brand. They’re bringing it to a new format, and they’re also closing it from a performance point of view. You’ve got a cheeky brand, you’ve got new trial, and you’ve got immediate results. What’s not to love there?” says one of the judges and CEO of IAB Australia, Gai Le Roy.

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David Lloyd Clubs, Europe’s leading premium health, fitness and wellness operator and FRAMEN have joined forces to bring a new digital advertising experience and boost member experience in health clubs in the Netherlands, Spain, Switzerland, France, Belgium, Italy, and Ireland.

FRAMEN’s network of screens now reaches a wide audience of 200 million people every month, entertaining and engaging communities in the locations their screens are found.

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ZetaDisplay AB (publ) this week announced the appointment of Claes Pedersen as new group CFO.

Claes brings extensive international finance experience from multiple global organizations including Scania Trucks, Getinge and Scan Global Logistics. In addition, he boasts a wide background in PE and M&A driven growth and development, with a successful leadership track record.

Claes will be based in the Sweden / Malmö head office. Current Interim CFO, Jog Dhody, will remain active within ZetaDisplay during a transition period.