DailyDOOH

Talon, the global independent Out of Home (OOH) media company has appointed former Publicis Groupe Sue Frogley as Group Chief Executive Officer.

Sue is an extremely accomplished industry leader with over 30 years experience growing successful global media businesses. She joins Talon from Publicis Groupe, where she was CEO of its media arm in the UK for the last six years. Under her leadership,Publicis Media UK grew into a GBP 2bn+ billings operation, thanks to several new
business wins across its media agencies Zenith, Starcom and Spark Foundry.

Prior to that she was President of Global Client Solutions at Publicis Groupe and previously spent over 13 years at Dentsu (then Aegis Media), where she held several global leadership roles, most latterly as Global President of Commercial Operations.

Stewart Easterbrook, Chairman, told us “Sue is a formidable and dynamic leader with a wealth of experience leading global media businesses. I am thrilled to have someone of Sue’s calibre leading our business and look forward to working with Sue, and with our teams, to drive further growth in the scale and ambition of Talon.”

In her new role, Sue will focus on further international growth, driving Talon’s digital capabilities and awareness of OOH as an effective, creative, data-driven media channel.

The Out of Home Advertising Association (OAAA) and OOH UNITED, an industry-wide diversity, equity, and inclusion (DEI) initiative, have announced the new Future Leaders program aimed at future-proofing the OOH industry.

Ten successful applicants will have the opportunity to embark on a sponsored trip to the 2024 OOH Media Conference from April 29 – May 1 in Carlsbad, California, and assume pivotal roles within OOH UNITED to support the development of the next generation of leaders.

“As we continue to look for ways to drive our industry forward, the Future Leaders program is a shining example of the type of initiatives we’re championing to future-proof OOH,” said Anna Bager, President & CEO of OAAA. “Created to foster fresh perspectives and more diversity in the industry, we want to look for more ways to empower OOH’s next generation of talent – those who will play a pivotal role in fueling future growth, innovation, and creativity for our medium.”

All delegates will engage in diverse sessions, activities, and networking events designed to broaden their understanding of the OOH industry while developing their professional skills. OOH UNITED Co-Chairs Marc Fenty, SVP Director of OOH at Horizon Media and Candice Simons, President + CEO of Brooklyn Outdoor, serving as co-hosts to facilitate an immersive experience. Moreover, beyond the conference, they will serve as ambassadors of OOH UNITED throughout the year, actively shaping and contributing to the group’s activities and initiatives.

The inaugural Future Leaders program is now open for submissions. The deadline to apply is March 15 at 11:59PM ET.

Application Requirements

Submissions are open to new or existing OAAA company members under 40 years of age who have not previously attended the OOH Media Conference and are willing to travel and participate in this year’s event and actively contribute to OOH UNITED programming. Applicants must have at least five years of OOH experience in any industry sector, including but not limited to agencies, media owners, production partners, and technology companies. Those selected will be notified in late March.

AdForum has launched its latest Business Creative Report: a ranking of the world’s most awarded ads.

In 2023 it would appear that the ‘most awarded’ advertising campaign in the world was ‘McEnroe vs. McEnroe’ by FCB New York for Michelob Ultra.

The report covers nine categories: Automotive, Entertainment & Leisure, Finance, Food & Beverages, Health & Beauty, Luxury, Retail, Technology and Transport & Tourism.

This year’s report is based on the results of more than 40 awards shows, both local and global. This year for the first time it integrated the Ciclope Festival, which covers production, directing, visual effects, animation, editing, sound and other vital elements of craft.

#AI played a role in last year’s most awarded campaign overall. ‘McEnroe vs. McEnroe’ from FCB NY but while the project combined elements of artificial intelligence and robotics, at its heart is the performance of a charismatic athlete.

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Darabase, a pioneer in augmented reality (AR) advertising, has introduced ‘Adcastar,’ the world’s first no code AR experience creator. Adcastar empowers brands and agencies to effortlessly elevate their marketing campaigns with cost-effective and engaging AR experiences.

We are told that Adcastar will revolutionise AR campaign creation with its user-friendly interface. Users can create and publish captivating immersive experiences in just six simple steps without the need for specialist technical skills or coding. Uploading their existing campaign content assets, users can quickly generate dynamic AR video and immersive 3D experiences, with additional formats in the pipeline.

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Cognitiv, a leading provider of deep learning #AI for marketers, this week announced the launch of a new Deep Learning Advertising Platform, described as a frst and as a next-generation approach to media buying built with deep learning AI from its inception.

Last year, Cognitiv claim to have grown their client base by 7.5X, driving exceptional results with their deep learning ad solutions. New products, including Curation and Context GPT, two Cognitiv offerings that make deep learning available to any marketer in any DSP, quickly broke USD 12 million in annual run rate before the end of 2023. To support the explosive growth across all of their products, the company grew their headcount by 47% in 2023, with plans to expand by approximately 67% more in 2024.

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Sharp Imaging and Information Company of America, a provider of the projector and display markets, this wewk announced the launch of the new Sharp ePaper 13” and 25” Class (13.3” diagonal and 25.3” diagonal) displays, marking a new era in energy-efficient signage solutions.

As a digital alternative to paper posters, the ePaper displays are ideal for applications requiring static content with regular updates, such as POS promotions, menu boards, allergen and nutritional information in retail and hospitality environments, timetables, or check-in and gate information in transportation environments.

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Hypermedia, a prominent regional leader in #OOH media experiences and technology, has signed a groundbreaking Digital OOH media partnership with Nakheel, a world-leading master developer.

Abed Bibi, Chief Marketing Officer at Nakheel told us “We are delighted to partner with Hypermedia to amplify Nakheel’s digital branding across the OOH media space. Their cutting-edge technology combined with the strategic locations of our lifestyle developments, will boost Nakheel’s digital connect with our widespread audience by offering data-driven branding. We are confident this partnership will resonate with Dubai’s residents and visitors as we move into a seamless digital network that is bound to create compelling and immersive experiences for all”.

This exclusive 10-year agreement, grants Hypermedia, a subsidiary of W Group Holding, media rights and development privileges for Nakheel’s prestigious communities and assets, including Palm Jumeirah, 12 vibrant communities, 13 exquisite malls as well as several large hoardings across Dubai.

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iCleanse, a DOOH US startup that develops Swift UV units for phone disinfection paired with advertising media has announced that they have appointed DoohClick as their ad management platform partner.

The appointment is an additional step toward iCleanse’s further expansion in the United States. iCleanse has developed a new DOOH format by building high-definition advertising screens into its popular, chemical-free Swift UV (ultra-violet light) devices that disinfect smartphones – a known nexus for COVID, RSV, influenza, and other pathogens.

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HH Global has announced the signing of an agreement to fully acquire UK-based Displayplan Ltd to further enhance their expertise and create an unrivaled, creative, global retail activation capability.

The acquisition of Displayplan, having expertise in design engineering and production management of complex point-of-sale solutions and experiential customer interactions, demonstrates HH Global’s ongoing investment in developing industry-leading solutions for global retail brands.

We are told that the joining of these two businesses brings enhanced expertise to HH Global’s existing global retail marketing activation leadership and adds a valuable extension to its broad retail solutions portfolio.

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JCDecaux UK has announced the launch of The Programmatic DOOH Live Awards 2024 to celebrate five years since their launch of programmatic digital out-of-home (pDOOH). The new, free-to-enter awards will shine a spotlight on the very best DOOH campaigns from the UK over the past year.

In today’s dynamic marketing landscape, pDOOH plays a significant role in the omnichannel approach. Breaking free from a siloed approach is enabling advertisers to create an inclusive media mix and establish more cohesive, measurable consumer journeys.

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