DailyDOOH

JCDecaux New Zealand is now the exclusive Out-of-Home partner of the New Zealand Olympic Committee, supporting the nation’s talented athletes on the way to Paris 2024.

Phil Eastwood, General Manager of JCDecaux New Zealand told us “The excitement and team spirit could best be captured by this line from the New Zealand Olympic Committee manifesto: “‘Ko Tātou Te Kapa o Aotearoa ~ We are the New Zealand Team. There’s nothing like the Olympics to capture a true sense of pride in the talented athletes representing New Zealand overseas and there’s nothing like Out-of-Home to help share the emotion and excitement with the nation. We will be using our Large Format and Airport networks to keep Kiwis updated with the latest near real-time results, medal tally, athlete updates and more. Paris 2024 will see our partnership with the New Zealand Olympic Committee deliver a bigger and more creative campaign than ever before.”

JCDecaux New Zealand is a long-standing partner of the New Zealand Team since signing an agreement in 2017.

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Talon, the global independent Out of Home (OOH) media company, and Out There 360, a Luxury Out of Home Independent Agency, announced today that they have formed a strategic North American partnership to develop and execute data-driven, creative, and measurable OOH campaigns for luxury advertisers. 

“OOH remains a strategically vital medium for brands operating in the high-end market,” said Barbara Valensise CEO of Out There 360. “Talon is at the precipice of OOH transformation with proprietary data-driven tools and technologies that develop best-in-class creativity and drive measurable ROI at every step of the funnel. Being supported by a trusted and established local partner aligned with our values and approach to clients will enable us to deliver impactful and efficient ad experiences”.

Out There 360 provides bespoke omnichannel strategic solutions and a range of interdisciplinary communication services for high-end brands, from the development and production of creative concepts to delivery on traditional and innovative media.

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Perion Network Ltd. (NASDAQ and TASE: PERI), a technology leader in connecting advertisers to consumers across all major digital channels, announced today an integration between its programmatic digital out of home SSP platform, Hivestack, and JOLT, Australia’s first free electric vehicle charging network.

JOLT is set to further expand its operations across Australia and internationally, having partnered in 2023 with Canadian operator TELUS to roll-out 5,000 EV chargers across Canada and the roll out of thousands of chargers in the UK.

The Australian Out of Home industry has today announced an increase of 12.2 per cent on net media revenue for 2023, reporting $1,193.7 million, up from an adjusted figure of $1,063.6 million* for 2022.

Quarter four 2023 saw an increase of 10.9 per cent on net media revenue year-on-year, posting $366.6 million up from $330.7 million* for quarter four 2022.

Digital OOH (DOOH) revenue accounts for 73.9 per cent of total net media revenue year-to-date, an increase over the recorded 64.5 per cent* for the same period last year.

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Wildstone have taken a significant step in the Irish market with the digitisation of two keys sites in Dublin. Located on the highly prominent arterial routes of Donnybrook Road and Killeen Road, these landmark locations mark Wildstone’s first two digital developments in Ireland.

Dave Smith Micromedia (Left) with Michael Smith Wildstone

Dave Smith, Managing Director at Micromedia, told us “We’re thrilled about this collaboration with Wildstone, expanding our digital portfolio with two prime locations in Dublin. The quality of these advertising sites and the superior screens underscore Wildstone’s expertise in the Out of Home industry. We look forward to the growth of this partnership with new potential sites on the horizon.”

Micromedia have been a key player in the digital out-of-home industry since 2014 and operate 240 digital advertising screens nationwide in diverse high-footfall areas including main cities, retail, social, gyms and university campuses. This commercial partnership with Wildstone however marks Micromedia’s first foray into the Roadside digital market.

Adomni and Kochava, a leading real-time data solutions company for omni-channel attribution and measurement, has announced a new partnership dubbed ‘Outside In by Adomni‘.

This program empowers advertisers running connected TV (CTV) campaigns to enhance results with new retargeting capabilities from audiences exposed to video ads in the real world.

Outside In bridges the out-of-home and in-home environments to enable impactful omnichannel brand stories and richer consumer engagement. Advertisers leverage Adomni’s expansive network of connected screens to capture attention outside the home. Kochava, through its industry-leading audience technology, facilitates the retargeting of consumers exposed to Adomni’s out-of-home ads by serving them personalized creatives on connected TVs. Marketers can access unified reporting of the incremental lift that Outside In provides for their omnichannel campaign.

“This partnership represents a monumental leap forward in cross-channel advertising,” said Charles Manning, Founder and CEO, Kochava. “By bridging the gap between DOOH and CTV, Adomni Outside In delivers an unparalleled ability to reach consumers at key moments across their journeys, driving deeper brand connection and measurable results. We are thrilled to be selected as the partner for Adomni, providing measurement and attribution across all of their omni-channel campaigns.”

Key benefits of Adomni Outside In for digital marketers include:

• Amplified Reach and Frequency: Capture attention on-the-go with real-world screens, then reinforce messaging on CTV for maximum impact.
• Streamlined Shopping Experience: Seamlessly guide consumers through their path-to-purchase journey from outdoor ad view to eventual in-home conversion with consistent messaging.
• Enhanced Targeting and Personalization: Leverage Kochava’s robust audience data to re-target audiences exposed to real-world ads with relevant CTV ads.
• Unified Measurement and Attribution: Gain holistic insights into campaign performance across both DOOH and CTV channels with Kochava’s comprehensive measurement suite.
• Optimized ROI: Drive tangible campaign outcomes and maximize return on investment with data-driven insights.

“We are thrilled to partner with Kochava, which, through partnerships, facilitates the delivery of ads on both out-of-home and connected TVs,” said Jonathan Gudai, CEO, Adomni. “Outside In gives advertisers the ability to sequentially target and analyze consumer behavior from the moment they first see a video ad out-of-home all the way through to the conversions generated inside the home.”

The Adomni Outside In program is now available to any advertisers interested in elevating their video advertising campaigns.

Kochava Inc. is a real-time data solutions company offering the leading omni-channel measurement and attribution solutions for data-driven marketers. The Marketers Operating System™ (m/OS) from Kochava empowers advertisers and publishers with a platform that seamlessly integrates and manages customer identity, measurement and data controls. Unlike complicated, siloed tech stacks, the m/OS takes the next step: unifying all of your data and critical omni-channel solutions into a cohesive, operational system that goes beyond data aggregation and reporting, providing the foundation for limitless advertiser and publisher tools. By design, m/OS facilitates success by making data accessible and actionable to maximize ROI.

With a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem, Kochava is trusted by top brands to harness their data for growth. Headquartered in Sandpoint, Idaho, the company has offices globally.

Durga Gandi has joied SageNet, the Tulsa-based managed digital experience and network services provider, as its new Chief Information Officer (CIO).

With a 20-year career spanning consulting, product development, healthcare, manufacturing and nonprofit sectors, Durga is recognized as a driving force in technology. As SageNet’s incoming CIO, she will focus on enhancing performance through innovative and strategic technology implementation.

“I am thrilled to welcome Durga to our executive team,” said SageNet CEO Brad Wise. “Her forward-thinking approach to technology and proven leadership in driving innovation align perfectly with SageNet’s strategic goals. We are confident that with her expertise, our technology and systems initiatives will thrive, keeping us at the forefront of our industry.”

In her role as Vice President of IT Operations and Technology Solutions at the American College of Radiology, Durga managed a team of 250 IT professionals, steering transformative technological initiatives. Her strategic alignment of IT objectives with organizational goals included overseeing a comprehensive range of custom and SaaS applications. Her leadership in overhauling systems across 20,000 radiology sites was marked by a focus on data-driven enhancements and pioneering AI technologies. This included initiating an AI marketplace in radiology. Her efforts in advancing data analytics and machine learning played a crucial role in enhancing clinical research support, ensuring compliance and boosting customer engagement, thereby demonstrating her profound impact in leveraging technology for substantial business transformations.

In addition to her work as a technology executive, GDurga is also founder of ADE, a volunteer community of career-minded women, stay-at-home moms and single women across the United States that is focused on improving their financial literacy, closing the gender gap and breaking the glass ceiling.

City & State’s 2024 Digital New York will convene New York’s technology and information leaders from government and industry for a day-long, dynamic program of candid discussion and thought-provoking presentations on the innovative ideas being used to make the everyday life of all New Yorker’s more livable, safer and convenient.

It takes place on Thursday, March 14th, 2024 between 9:00 AM – 3:30 PM at the Museum of Jewish Heritage, 36 Battery Place, New York, NY 10280.

More information can be found here.

PATTISON Outdoor’s Diversity and Inclusion Committee has issued a call for submissions from not-for-profit organizations for a second year of the Elevating Voices Grant program after a successful launch in 2023.

With the same mission of assisting not-for-profit organizations working with marginalized groups, PATTISON’s DEI Committee is looking forward to another year of amplifying diverse voices throughout Canada.

Up to $1 million of media value will be awarded to selected charities and organizations with a mandate for diversity, equity and inclusion. This will help raise the profile and awareness of these organizations to help further their initiatives in various communities across all regions at a local and national level.

In 2023, the Elevating Voices Grant assisted seven organizations with their OOH campaigns; comprised of three national partners and four regional partners.

• Artists Against Racism
• The Forum
• Canadian Mental Health Association
• Outside Looking In
• The Refugee Centre
• The Fruit Loop Society
• H.O.P.E. Outreach

The Elevating Voices program launched in 2022 with the intention to provide a platform to organizations dedicated to servicing and supporting ethno-cultural groups, Indigenous and First Nation Peoples, the 2SLGBTQI+ community, women’s equality, those with disabilities, and any other group focused on and for projects that promote diversity, equity and inclusion.

PATTISON Outdoor is strongly committed to using its dominant presence in the OOH industry to promote and uplift communities through the power of Out-Of-Home advertising in key environments like Transit, Outdoor, Airports, Stadiums and Urban Pathways.

Applications can be submitted through the online form through this link. The deadline to submit is at 5:00 p.m. EST on Friday, March 29, 2024.

Broadsign has released an interesting ‘State of Static OOH Report’ which paints a strong 2024 outlook, with workflow efficiency, automation, data and analytics technology, and sustainability as key areas of focus.

Digital out-of-home (DOOH) may have claimed the limelight in recent years, but demand for static OOH remains strong. It accounts for nearly 70% of available OOH market inventory today. While both OOH formats present unique challenges for media owners, Broadsign’s first State of Static OOH report provides key insights into the challenges and opportunities facing the static OOH industry today and into the future.

Broadsign’s report collected input from more than 125 OOH professionals spanning 60 companies spread across the globe. More than two thirds of participants originated from companies with hybrid static/digital networks ranging from a few hundred screens to thousands. Key report findings include:

• Workflow efficiency is a top priority.

  Despite the success of static OOH in the digital era, most participants expressed that OOH workflows remain more complex than necessary, hindering productivity. Only 17% surveyed said their teams operated as well-oiled machines, and nearly half expressed ample room for workflow refinement. Furthermore, 53% cited operational inefficiencies as a competitive disadvantage. Participant responses suggest that the modernization of static tools and workflows will be crucial to increasing OOH’s share of ad revenue in the coming years.

• Emerging technologies are changing the game.

  From automation tools to data and analytics solutions, emerging technologies are bringing new opportunities to the static OOH market, and report participants expressed that they’ve begun to place more of a premium on technology that provides real-time insights into their inventory availability, as well as data and analytics. 87% of respondents believed incorporating more automation into their processes would benefit their businesses. When asked which technologies or trends would significantly impact future industry growth, 59% of respondents said data-driven targeting and another 47% cited data measurement and attribution.

• The future of static OOH is greener.

  Sustainability emerged as a priority among report participants, with many expressing plans to implement more sustainable business practices to work towards a more carbon-neutral future. Nearly 64% of the group had already made pledges to reduce their carbon footprint and 17% noted an intention to implement sustainability measures. As for actions already underway, 56% of participants reported using energy-efficient LEDs for signage, while 33% reported using recycled materials, and 48% noted reusing or donating vinyl post-campaign.

“Static is going to continue playing an essential role in the OOH market for the foreseeable future, but as more screens go digital, adapting with the times will be vital. To this end, there is more work to be done to automate the tools and processes used across the industry and reduce static OOH’s carbon footprint,” shared Broadsign Product Marketing Specialist Catherine Lee. “Our report findings not only reinforce these challenges, but point toward an optimistic future for the industry should it work together to evolve and overcome them. We’re excited to reveal our findings to the community and hope they’ll inspire conversions that drive change.”

You can download the full report here.