DailyDOOH

Hillenaar Outdoor continues its impressive growth strategy in 2024. As of March 1, the operator is once again adding a new digital advertising location to its portfolio. The location is along the A17 near Roosendaal. This addition marks an expansion of the portfolio to 36 A-locations and signifies the introduction to a new highway for Hillenaar Outdoor.

Peter Heemskerk, CEO of Hillenaar Outdoor told us “We are constantly committed to increasing our relevance. We achieve this not only by expanding our network but also by investing in technology and research. As a result, our growth continues.”

The strategically positioned Roosendaal A17 digital highway sign offers advertisers the opportunity to effectively communicate their message to a wide audience, given its location along this busy highway. Moreover, the highway sign is in close proximity to the Designer Outlet Roosendaal, allowing advertisers the chance to be visible to shoppers. With impressive 800×480 pixel large digital screens, maximum visibility is guaranteed, reaching up to 213,000 passersby per week.

In its first year there weren’t the 5,000 attendees that the organisers of #POSSIBLE2023 event initially wanted, probably half that, Ed but it was a great start, especially with corporate travel budgets being what they were at the time.

POSSIBLE combines all former MMA Global events into one colossal, immersive, and engaging celebration. Brimming with content dedicated to future-thinking marketers combined with innovation and emerging technologies, POSSIBLE is the centerpiece for the entire marketing and media community to network with industry peers, share ideas, present visions and discuss mutual challenges.

The Possible Event this year will take place once again at the Fontainebleau Hotel, April 15 – 17, 2024 and registration is now open here.

Are you a brand marketer? Attend for Free!

Are you an MMA Member Organization? Get a discount!

The event conveniently takes place the same week as long-standing eMerge Americas held April 18-19, 2024 at the Miami Beach Convention Centre which of course is the linch pin of #MiamiTech Week.

If you are interested in OOH, DOOH or AdTECH in LatAm then you should be looking at doing something in Miami during April, just as the DPAA (held their own event at Possible and another up near Ft Lauderdale), OAAA (sponsored breakfast at Possible), SwiftMile (exhibited), Cooler Screens (exhibited), T-Advertising (exhibited), Uber (exhibited) and Outfront Media (exhibited at eMerge Americas).

In 2023 we held our own AdTECH: OOH – Miami for the second year in a row. In 2024 we will holding an AdAi: Miami Conference on Wednesday April 17 which will be focussed on #AI in the advertising space (as with the original AdAi: Toronto event back in November 2023 was).

Join the OAAA on February 21, 2024 at 14:00 ET as OAAA’s Anna Bager and SOLOMON Partners’ Mark Boidman discuss 2024 trends and shifts across the media landscape. This offers a unique opportunity to understand the dynamics shaping the industry.

Register here.

OAAA members only.

#ff @annabager @yourOAAA @SolomonPtners @MBoidman

CTI, the largest privately held AV integration and events provider in the U.S., has acquired Vistacom, Inc. of Allentown, Pennsylvania, the country’s biggest command and control room integrator.

Tobi Tungl, Chief Marketing Officer said “I have long admired the outstanding work done by the team at Vistacom. The people-focused culture that’s powered their success is a solid match for CTI. By bringing together our strengths, I am confident our combined team will continue to do amazing work as we support client needs and expand access to opportunities for our employees. I’m honored that we’ve been entrusted with the next evolution of a nearly seventy-year-old family business.”

Vistacom’s proven NOC and Control Room design and integration services mark a significant expansion to CTI’s portfolio. CTI serves customers nationwide, with locations spread from Michigan to Texas, New Jersey to California, and worldwide as a member of the PSNI Global Alliance.

CTI serves customers in the US from 35 locations nationwide and worldwide through the PSNI Global Alliance.

This week JCDecaux launched the first global airport programmatic DOOH offer, an innovative solution designed to empower brands and agencies to execute targeted, dynamic, and contextualised advertising campaigns effortlessly and in real time.

The offer enables advertisers to reach +70 million monthly passengers a network of +3,000 screens in major airports worldwide and is available for deployment programmatically through the VIOOH SSP (Supply Side Platform) and 30+ DSPs (Demand Side Platform) including Displayce.

Key Features:

• Access to affluent and receptive audiences in the premium airport environment
• Optimal brand exposure on a global scale in a brand-safe context
• Engagement with target audiences at critical touchpoints throughout their journey
• Delivering the right message at the right place and time to the right person

This ‘product’ is an ongoing development with a dedicated focus on continuous improvement and in the coming months, JCDecaux plans to introduce new features such as airport data targeting, further enhancing the product’s capabilities and providing advertisers with even more powerful tools for their campaigns.

Anić Outdoor, who own the largest national large-format OOH network in Croatia, has chosen DoohClick as its ad network management partner.

We are told that the appointment is integral to the growth plans of Anić’s out of home business which encompasses more than 400 static and digital large format screens, high visibility gigaboards and wallscapes and scaffolds which are used to help fund important building restoration projects.

CEO Iva Anić told us “Our clients are primarily local and national, but we have ambitions to grow our international client base, and DoohClick is integral to that goal. There are multiple CMS providers, but very few are specialised in the OOH industry and can support us in the way we need, which makes DoohClick the right fit for our business.”

Established more than 20 years ago, Anić Outdoor currently operates 15 digital sites with a view to rolling out 20 new digital screens across 2024 and 2025. The national network incorporates roadside billboards on key traffic routes with spectacular formats in city centres, transit hubs and high footfall pedestrian spaces

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VML’s Streaem, an innovative retail media platform and LDSK have announced a groundbreaking partnership which will provide advertisers with seamless access to premium screens in retail spaces through Streaem’s retail media platform.

Streaem offers advertisers a gateway to premium media inventory, showcasing their content on high-quality screens strategically placed in retail spaces. The integration with LDSK introduces a unique opportunity for advertisers to utilise and leverage valuable first-party data and point-of-sale (POS) systems to intelligently schedule their campaigns, ensuring content reaches the right audience at the most opportune moments.

Key Features of the Streaem-LDSK Partnership for Advertisers:

• Premium Screens Access: Streaem opens the doors for advertisers to access
  premium screens in retail spaces, guaranteeing a quality platform for your brand
  message.
• Smart Scheduling with First-Party Data: LDSK’s expertise lies in harnessing first-party data and POS insights for intelligent scheduling, ensuring your content is
  delivered to the right audience at the right time.
• Tailored Campaigns: Through this collaboration, advertisers can tailor
  campaigns that resonate with their target audience, making every advertising moment count.
• Efficiency in Publishing: The partnership simplifies the process of publishing content, allowing advertisers to focus on creating impactful campaigns.

John Molendijk, Managing Director at Streaem told us “With this direct integration with the LDSK platform, we provide retailers with an omnichannel retail media offering for their advertisers. The dynamic in-store options from the LDSK platform makes sure we are able to offer unique targeting options to advertisers, combining online and in-store retail media inventory”.

Initially focusing on major retailers across central Europe, including Spar and Jumbo, this dynamic partnership has already demonstrated its impact, resulting in significant revenue generation with major launch advertisers.

22Miles has released its Microsoft Teams app and Outlook plug-in. The latest expansion of employee engagement offerings from 22Miles, the new app and plug-in will enhance workplace productivity and efficiency for 22Miles customers using Microsoft Teams, Outlook and Exchange.

The 22Miles Teams app and Outlook plug-in expand the footprint of the company’s Microsoft integration stack, complementing the larger integrated ecosystem that 22Miles supports for workplace communication and modern work solutions. These new tools complement the 22Miles employee engagement application, providing hybrid teams with a better visual experience and convenient, effective digital connectivity. Powered by the device-agnostic 22Miles content management software (CMS), these tools give users seamless access to information, team communication and collaboration, regardless of whether they work remotely, at the office, or on the go.

“Microsoft is trusted by millions of people globally, providing administrative, collaboration and employee engagement tools that few can rival,” said Tomer Mann, Chief Revenue Officer at 22Miles. “We’re eager to expand the Microsoft stack our customers already trust with the rollout of the 22Miles Teams App and Outlook plug-in, and we look forward to bringing newfound simplicity and efficiency to workflows and improving the employee workplace experience.”

Customers can download the Teams app directly in Microsoft Teams. The app works seamlessly with all workplace devices, including desktop, mobile and digital signage, ensuring internal communications reach every employee. This app simplifies editing and publishing workflows, so administrators can easily distribute company announcements, live data dashboards, emergency alerts, and other content to Teams channels and chats.

The 22Miles Microsoft Teams App connects with Microsoft Azure to provide single sign-on (SSO) data through Active Directory, which enables convenient and secure access and visibility across ecosystem activities. Administrators can synchronize SharePoint with the 22Miles Content Manager for seamless asset management. The new app also works with existing 22Miles Microsoft integrations, including Microsoft Team Rooms takeover, virtual receptionist capabilities, a native PowerBI widget, and more.

Employees can also use the 22Miles Teams app to conveniently make and manage reservations for rooms or hot desks and locate colleagues across the facility or campus. The 22Miles Outlook plug-in enhances this experience by providing users with a 3D map preview of workspaces, floorplans, and adjacent areas directly in Outlook, making selecting the right space resources for upcoming meetings or in-office days easier. The plug-in can be downloaded from Outlook or the Microsoft Store.

22Miles is headquartered in Peachtree Corners, Georgia, and is privately held.

For more information, visit www.22Miles.com.

Two new appointments see the Sharp NEC Display Solutions UK sales team continue to grow and strengthen as it evolves ‘towards tomorrow’. Sian Cotty joins the end user sales team and Kate Butcher joins the channel sales team, both bringing a wealth of professional experience and industry knowledge.

Reiterating the company’s theme from ISE 2024, ‘towards tomorrow’, Sharp/NEC is evolving on its joint venture journey. Quality, Service and Sustainability remain the bedrock of the organisation whilst it harnesses efficiencies to bring better value to its customers. Sharp/NEC remains the preferred partner and trusted advisor to its channel and end user customers across the world, where people and relationships matter.

“It is our people who represent our principles” says Guy Phelps, End User Sales Manager at Sharp/NEC, “and it is this trust, integrity and empowerment of people that is not only appreciated by our customers but also by our staff. The joint venture has opened up many opportunities for growth and personal development within the company allowing talent to thrive and attracting fresh talent onboard. We are delighted to welcome Sian and Kate to the team”

As End User Account Manager, Sian will drive new business development. Her initial focus will lie within the pharmaceutical and professional services sectors where her proven client-centred solution-oriented approach will perfectly align with the Sharp/NEC ethos. With a 17-year career in the AV/IT industry, both channel and end user focused, Sian brings a fully rounded understanding of customer expectation.

Kate brings 10 years’ sales experience in the channel and AV services, previously at Peerless-AV and more recently, Airtame. Kate joins the team to support Sharp/NEC’s UK channel partners.

Helen Sheldrake, Channel Sales Manager for Sharp/NEC says, “Kate has hit the ground running at ISE, getting up to speed with our wide range of products, ready to provide our channel partners with the excellent support they have come to expect from Sharp/NEC, welcome Kate”.

Sharp/NEC launched several new products at #ISE2024, evidencing the continuing success of the business transition, drawing on expertise from both Sharp and NEC. Learn more at the Sharp/NEC dedicated ISE web pages.

Davor Stepanovic has joined Media Resources Inc. as Vice-President of Digital Operations. We are told that Davor brings invaluable insights with him that will drive the company’s digital manufacturing operations for improved service delivery to their customers.

He will oversee all post-sales activities for Media Resources’ digital manufacturing operations across the United States, Canada, and overseas. This includes the entire process, from pre-production through manufacturing and assembly to shipping and delivery, commissioning, and ongoing service.

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