DailyDOOH

Former senior NRL executive, Andrew Every has joined oOh!media has in a newly created role of chief strategy and transformation officer, which we are told will help accelerate oOh!’s digital transformation.

Joining oOh!’s executive leadership team, Andrew will focus on identifying areas of strategic growth across its core business and adjacent markets to lead the Out of Home industry to a digital first future.

Cathy O’Connor, oOh! CEO, told us “Andrew will work closely with our entire executive team to strategically assess the market, both globally and locally, analysing the competitive dynamics and closely monitoring and driving market opportunities. I’m delighted he is bringing his years of experience in delivering strategic outcomes and transformation to oOh!.”

He joins oOh! from the NRL where for the past three years as executive general manager strategy and transformation he led the partnerships with the league’s long-term major media partners and spearheaded a number of improved financial outcomes.

Prior to the NRL, he worked as an executive leader in Telstra’s Media business which included driving the growth of Foxtel, Telstra TV and Telstra’s live sports apps. He is not entirely new to the Out of Home industry having spent 10-years working with Adshel as one of his key clients during his career at PwC.

He will commence his new role on 22 February.

In an unexpected turn of events, the city of Las Vegas finds itself swept up in a wave of excitement and bewilderment as reports flood in about the peculiar sightings of this gargantuan cephalopod, back on the Las Vegas Strip.

This mysterious, 3D-anamorphic creature, dubbed ‘Artie the Octopus’ by intrigued locals, has been breaking through massive digital screens on the Vegas Strip and embarking on a whimsical exploration of the City’s landmarks. We first met Artie during F1 where he was smashing through the ELV8 screen at the Waldorf Astoria. Artie has defied expectations and now migrated down to one of the biggest and brightest screens in Las Vegas, the LV Gateway. Located at one of the busiest intersections of Sahara and Las Vegas Blvd, Artie has now claimed this 9,000 Sq Ft screen as his home for the Super Bowl festivities.

The City is abuzz with curious whispers and puzzled speculation, questioning the legitimacy of these unexpected encounters. The elusive Artie has been seen throwing footballs through the screen and spiking them onto the Vegas Strip. As residents and visitors alike scratch their heads in confusion, the burning question on everyone’s minds is: what will this enigmatic octopus do next?? The anticipation is palpable, and the City eagerly awaits the next chapter in Artie’s spontaneous adventures through the neon-lit streets of Las Vegas.

In the meantime, if you’re lucky enough to catch a glimpse of Artie settling into his new digs, watch your step and beware his reaching tentacles…

Hivestack’s new owner Perion Network Ltd. (NASDAQ and TASE: PERI) announced its Q4 2023 and full year results ended December 31, 2023.

Tal Jacobson, Perion’s CEO said “Our fourth quarter and annual results showed notable growth in Search, CTV and Retail Media, further demonstrating the positive impact of our business diversification and continued focus on technology and innovation. In 2023, we generated industry-leading adjusted EBITDA to Contribution ex-TAC margins, giving us a solid foundation for 2024. As advertising budgets shifted between channels, we capitalized on these trends and delivered profitable growth well ahead of the digital advertising market for 2023. We also advanced our growth strategy with the acquisition of Hivestack, a leading innovative full-stack programmatic digital out-ofhome (DOOH) company with an extensive global footprint. The acquisition of Hivestack, alongside our existing offering, solidifies Perion’s differentiated offer to our customers. It’s a significant entry into the fast growing DOOH channel, which opens up new synergistic opportunities within our suite of solutions for brands and retailers. By adding critical touch points to the entire consumer journey across channels such as CTV, Audio, Out Of Home, including our products for Near-store and In-Store screens – we are
transforming our Retail Media suite into a pure multi-channel, full consumer journey solution.”

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Perion Network Ltd. (NASDAQ and TASE: PERI), a technology leader in connecting advertisers to consumers across all major digital channels, announced today a partnership between its programmatic digital out of home platform, Hivestack, and Eletromidia, the major out of home media company in Brazil, with more than 64,000 screens in the country’s largest cities, out of which more than 46,000 are designed for a high impact digital experience.

“A partnership with a company of Eletromidia’s stature demonstrates the global opportunities the DOOH market represents for Perion,” said Tal Jacobson, CEO of Perion. ”Brazil is a dynamic and growing market, and I look forward to the talented teams from Eletromidia and Perion working together to plan, build, activate, and monetize high-impact programmatic DOOH campaigns across the country.”

Combining Hivestack’s expertise in programmatic DOOH technology with Eletromidia’s scope and reach will empower local and global advertisers to leverage sophisticated and targeted campaigns, taking advantage of the precision and relevance programmatic media provides. This collaboration will enable Eletromidia to expand its programmatic media distribution and strengthen its leadership in the DOOH market in Brazil.

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If you missed #ISE2024 last week or just want to hear what experts thought about it then you can / should catch Midwich Live Thursday February 8, 2024 at 15:00 GMT / 10:00 EST.

Join Chris Neto and Jenny Hicks to hear all about their experience at the four-day show. What did they enjoy? Did they see what they expected or more of the unexpected?

If you did attend, let them know what you enjoyed or were excited to see by joining the live chat function. They’d love to hear from you.

It’s over on YouTube here.

#ff @MidwichLtd @chris_neto @midwichjenny

In the fast-paced world of out of home advertising, the OAAA’s 2024 OOH Media Conference has emerged as a vital gathering point, embodying the spirit of collective ambition and unity.

Central to this year’s conference is the theme ‘Our Moment’, a concept that shifts focus from individual accomplishments to the power of community, collaboration, and shared experiences within the OOH industry. This theme underscores the importance of unity among advertisers, agencies, and media owners, advocating for a collaborative approach to overcome industry challenges and propels a shared vision for the future of OOH advertising.

‘Our Moment’ at the 2024 OOH Media Conference signifies more than a theme; it represents a transformative era for the industry. It’s a celebration of collective achievements and a commitment to furthering the industry’s growth through collaboration. The conference serves as a platform to share success stories, find common ground on complex issues, and develop collective solutions. It’s an opportunity to coalesce around an industry narrative that not only past achievements but also sets the stage for future growth and innovation. As the OOH industry stands at the threshold of a new era, this conference calls upon all stakeholders to join and contribute to this pivotal moment – a moment that defines our collective journey and shapes the future of advertising.

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Cisco (NASDAQ: CSCO) and NVIDIA (NASDAQ: NVDA) this week announced plans to deliver AI infrastructure solutions for the data center that are easy to deploy and manage, enabling the massive computing power that enterprises need to succeed in the AI era.

“AI is fundamentally changing how we work and live, and history has shown that a shift of this magnitude is going to require enterprises to rethink and re-architect their infrastructures,” said Chuck Robbins, Chair and CEO, Cisco. “Strengthening our great partnership with NVIDIA is going to arm enterprises with the technology and the expertise they need to build, deploy, manage, and secure AI solutions at scale.”

Cisco, with its industry-leading expertise in Ethernet networking and extensive partner ecosystem, together with NVIDIA, the inventor of the GPU that has fueled the AI boom, say they share a vision and commitment to help customers navigate the transitions for AI with highly secure Ethernet-based infrastructure.

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For the third consecutive year, rideshare advertising company Carvertise, will have clients “swarming” the Super Bowl with fleets of branded rideshare vehicles boldly displaying their marketing messages to fired-up sports fans.

WGU (Western Governors University) will be among three of Carvertise’s clients that will be rolling through the streets surrounding Allegiant Stadium on Sunday as the San Francisco 49ers and the Kansas City Chiefs prepare for battle. The online college is one of many advertisers taking advantage of the company’s popular “swarm events” feature, where fleets of branded vehicles are deployed where there are large gatherings of people. This is the first time WGU has activated a swarm event on football’s biggest stage.

In addition to swarming the big event, WGU is also sending the branded cars to numerous events around Vegas leading up to Sunday, including the Bud Light Super Bowl Party at The Chelsea, BetMGM Big Game Bash at The Chelsea, and the Sports Illustrated Super Bowl Party XS Nightclub event.

Carvertise VP of Sales Jim Fischer notes the activation “packs a big punch” at an event dominated by huge brands with mega-budgets. “Advertising at the Super Bowl isn’t easy,” he says. “You’re competing with black-out zones, limited inventory, and national budgets.” Fischer says a fleet of wrapped cars sitting outside every major Super Bowl event “is can’t-miss advertising, for a fraction of the cost to what most vendors are charging.”

Carvertise’s swarm events feature has been a hit with clients since it launched three years ago, according to CEO Mac Macleod. Activations across the country at music festivals, The Taylor Swift Eras Tour and other major sporting events have attracted enormous buzz. “With swarm events, we’re able to capture the attention of frenzied fans by essentially driving billboards through the party,” he says.

Carvertise claims to be America’s largest rideshare advertising company on a mission to revolutionize the way brands communicate with consumers outdoors. Leveraging a network of 550,000 registered drivers, Carvertise is running wrapped-car ad campaigns around the country for clients including Netflix, Bravo, 7-Eleven, EA Sports, NASCAR, and GlaxoSmithKline. Geo-targeted, highly memorable, with a heavy emphasis on analytics, Carvertise is proudly spearheading the future of transit advertising.

South Carolina voters with Independent political party affiliation, but who say they feel closer to Republican, account for 92 million target in-market impressions for OOH inventory in the state according to an analysis of political audiences from Geopath, ahead of the South Carolina, Nevada and Michigan presidential primary elections this month.

The analysis demopnstrates how candidates can utilize OOH media to reach their target voters, including those who might be on the fence.

The analysis also shows that, across all audited Geopath inventory in the areas:

• In Nevada, there are 252 million target in-market impressions from Republican voters, followed by 126 million target in-market impressions from voters with Independent political party affiliation but feel closer to Republican.

  Democrat: 476 million impressions
  Independent, but feel closer to Democrat: 194 million impressions

• In Michigan, there are 121 million target impressions from voters with Independent political party affiliation but feel closer to Republican.

  Democrat: 336 million impressions
  Independent, but feel closer to Democrat: 140 million impressions

For further information you should reach out to the GeekOUT Team at geekout@geopath.org.

Stagwell (NASDAQ: STGW)’s Sport Beach was built for brands, platforms and athletes to tap into the cultural zeitgeist of sport and explore the power of fandom. Last year was the first time these groups converged at Cannes Lions International Festival of Creativity to explore the dynamic culture of sports business, and to great success, with nearly 40 athletes drawing more than 5,000 people.

This year’s beach will feature MORE brand leaders, MORE athletes, MORE content, and MORE beach (La Plage du Festival) to accommodate it all!

We are told that it will build on last year’s success to centralize sports’ importance across technology and innovation, global growth, reaching new audiences, media, and food and wine / spirits.

Against the backdrop of the Paris 2024 Olympic Games and EURO 2024 tournament, Sport Beach will elevate the importance of global sports, highlighting how the increased connectivity between US and global audiences has made sports pivotal in driving business for athletes, brands, teams / leagues, and media partners.

They’ve already announced a solid first round roster of athletes committed to the beach including Megan Rapinoe, Sue Bird, Carmelo Anthony, Hélio Castroneves, Justin Jefferson, Brandon Marshall, Paul Rabil, and much more to come!