DailyDOOH

Once again the CEO of Delta Ed Bastian will keynote #CES2025 BUT this year he will be on stage at Sphere.

The plan is that this ‘next-generation entertainment medium that is redefining live experiences’ will be where Ed will take the audience on an immersive journey highlighting Delta’s vision for using technology to enrich human experiences. No suprise that this will mark the first CES keynote ever hosted at the venue.

This is Delta’s third CES appearance following the conference’s first keynote remarks by an airline back in 2020, as well as in 2023 when Delta announced fast, free onboard Wi-Fi across its fleet for SkyMiles Members.

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4yousee, founded back in 2006, the leading CMS provider in Brazil’s digital signage market, serving retailers, QSR operators, and gas stations has been acquired by Brazil’s largest DooH media owner, Eletromidia.

4yousee is LATAM’s largest digital signage CMS and analytics platform and has 40,000+ installed touchpoints. Eletromidia, previously 4yousee’s main customer, has now taken control of its primary supplier.

We understand that 4yousee will be integrated as a separate division within Eletromidia to achieve scale and reduce costs. Its management team, Joaquim Lopes and Wemerson Silva, will remain in place and continue to lead the digital signage CMS and analytics business as executives of Eletromidia.

Acuity Brands, Inc. (NYSE: AYI), a market-leading industrial technology company, has reached a definitive agreement to acquire QSC, LLC for a purchase price of USD 1.215 billion, or USD 1.1 billion net of approximately USD 100 million in present value of expected tax benefits.

The net purchase price represents approximately 14 times QSC’s estimated EBITDA for the last twelve months ending August 31, 2024. It is expected to be accretive to Acuity’s’ fiscal 2025 full-year adjusted diluted earnings per share.

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onemedia has recruited India Stone as accounts manager, Terry Lin as product manager, and Raisa Muraru in sales.

India joins as account manager, working closely with Smart Technologies following a distribution deal signed with onemedia. She is new to the AV industry, and is joined by Terry Lin as product manager.

Terry joins onemedia with more than 20 years of experience for the role, following a career that spanned roles at AVM, Anders & Kern, Midwich, and AED. He will help to manage onemedia’s vendor relationships and support sales, marketing, and finance teams to take onemedia’s brands to market.

Raisa joins onemedia’s sales, finance, and admin teams, a new-starter in the industry that joins with proven credentials via AAT level two qualifications.

Lee Baker, commercial director and co-owner, onemedia, told us “We warmly welcome India, Terry and Raisa to the team. The trio brings a fantastic mix of experience, enthusiasm and ambition into the business that fits with our objectives. With an exciting 2025 on the horizon, we will continue to invest and grow as we aim to deliver market-leading service and support for our customers and our customers’ customers.”

These appointments mark the latest in a flurry of hires for onemedia, following the appointment of Iain Campbell as managing director and Lee Baker as commercial director.

UK roadside media owner, 75Media continues to expand with four new hires to its National tewam.

Joining as National and International Account Directors, the new starters will be responsible for driving growth for clients, creating long-lasting partnerships and providing creative solutions for high-impact outdoor campaigns. 75Media, which has its headquarters in Leeds, recently became number two in the market for large format roadside billboards, and now has almost 1,200 advertising sites across the UK.

The three new National Account Directors are Lucy Bendall, Carla Zonfrillo and Lydia Collins:-

• Lucy brings with her two decades of experience, including running her own network-marketing business. She most recently spent five years at Clear Channel, where she was part of the Bright Sparks talent programme.
• Carla Zonfrillo has 20 years’ experience across radio and out-of-home, spending the last few years working at Global Media, with both public and private sector clients.
• Lydia Collins has 16 years’ media sales expertise with 12 years spent in the out-of-home industry, working at Exterion Media (now Global), Clear Channel, Worldcom OOH and Alight Media.

In addition, Holly Watson takes on the role of International Account Director, working with clients based outside of the country who want to advertise to a UK market. She brings with her experience working at News UK in traditional and digital ad sales, before joining the world of out-of-home teams at Alight Media, Kinetic and Rappor.

Chris Ball, Business Director of the National Team, told us “It’s an absolute pleasure to welcome Lucy, Holly, Carla and Lydia to the team. As we continue to forge ahead with our plans for growth, the wealth of experience they all bring with them is ideal. They’re already proving themselves to be valuable assets to the national team, bringing on board brands such as Holy Moly, For Goodness Shakes, Typhoo Tea and Shein.”

OA Collective, Australia’s fastest growing out-of-home advertising business has appointed Patrick Healey as NSW Sales Director to lead the team’s sales efforts, and Sharon Riley as Agency Sales Manager, further strengthening its growing NSW Sales team.

Grant Kirkby, Co-founder of OA Collective told us “NSW is a critical growth market for OA Collective as we continue to champion independence in the out-of-home sector by uniting independent OOH owners into our collective of premium assets.“The vast majority of out-of-home media assets in Australia are independently owned. By offering the independent owners with an alternate and more profitable model, many have embraced our approach and jumped on board, allowing us to offer a highly scalable solution for national advertisers, across multiple formats. As a result, we are experiencing rapid growth, and we’re thrilled to have Patrick and Sharon join the NSW sales team, to support our independent OOH owners, and help deliver outstanding campaigns for our clients”.

OA Collective’s innovative model empowers independent OOH owners by offering them a fairer, more profitable, and more transparent model not previously available to them. By consolidating many of them under one roof, OA Collective can now offer the market a scalable advertising solution for national advertisers.

• Patrick joins OA Collective with over 10 years of experience as a sales leader in the media and advertising industry. His previous roles at The Media Shop, QMS, and Adshel have equipped him with a critical appreciation for the need for simplicity and agility in delivering market-leading campaigns to OOH screens across key markets.
• Sharon comes from Moove Media Australia and brings a wealth of experience in connecting brands to consumers through various outdoor media options. She is particularly excited about OA Collective’s growing portfolio of sites and network, which she believes will enable the creation of meaningful connections.

OA Collective has recently joined the Outdoor Media Association and announced its partnership with Habitat Channel, Australia’s first digital screen advertising network for residential towers. These collaborations marks a significant step in building its presence and establishing new and unique position in the Australian OOH landscape.

Billboard Planet’s Mike Donaldson has joined Outdoorlink as the Managing Director of its newest division, Outdoorlink International.

Mike has over 20 years of experience across 10 countries and an extensive background in out-of-home advertising with companies such as Colite Outdoor, JCDecaux, Top Media Group, and most recently with BillboardPlanet.

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Frank Padikkala, CTS-D, CEH, CHFI has joined Zoom as Senior Technical Sales Architect.

Sean Cheyney has joined Vistar Media as the company’s Head of Retail Media. In this newly created global role, he will lead Vistar’s retail media strategy, integrating the company’s industry-leading OOH solutions into the retail media ecosystem to enhance value for retailers, agency partners and brands.

Vistar wants to bridge the gap between digital retail media and the physical world. With most commerce happening in-store, DOOH offers a prime opportunity for retailers to engage customers and for brands to connect with consumers at every stage—whether they’re inside, around, or on their way to a store. We are told that Sean Cheyney’s new role will be pivotal in amplifying Vistar’s position in the retail ecosystem and driving its 2025 strategy, which focuses on global expansion and establishing Vistar as the top DOOH partner for retail media networks worldwide.

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Former Motionworks exec and GEOPATH CEO Kym Frank has joined Fox Corporation as SVP, Research and Data, Ad Sales.

Under the FOX banner, they produce and distribute content through some of the world’s leading and most valued brands, including: FOX News Media, FOX Sports, FOX Entertainment, FOX Television Stations and Tubi Media Group.