DailyDOOH

VIOOH has announced its full year emissions intensity (an objective measure of carbon efficiency) for 2023, which was below 0.35 grams CO2e per ad impression.

Working with its sustainability partner Cedara, the Carbon Intelligence Platform and a supporter of Ad Net Zero, the 2023 calculations aligned with the new Ad Net Zero Global Media Sustainability Framework (GMSF), the global advertising industry standard for emissions measurement for not only OOH but across all media channels, providing robust and comparable calculations. The full year average emissions intensity compares favourably vs initial industry benchmarks of 3.6g CO2e per impression for programmatic display, and 4.8g CO2e per impression for programmatic video.

This means that programmatic DOOH with VIOOH is on average more than 10x carbon emission efficient compared with programmatic display, due to its broadcast nature and far less complex supply chain.

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This week’s annual celebration of Out-of-Home creativity in Canada gave five out of nine first-place awards (including Best in Show) to campaigns that were executed in Branded Cities venues.

“The AdClub of Toronto’s OOH Day Celebration is one of the events we look forward to the most in our industry,” says Ali Satchu, SVP of Marketing at Branded Cities. “The display of creativity and camaraderie amongst industry members is so energizing and inspiring. It’s a grand celebration of all the hard work that brands, creative & media agencies, and operators put in each year to craft the best campaigns in the best advertising medium.”

This year’s event took place at the Carlu in downtown Toronto with a packed attendance of 450 guests hailing from brands, advertising agencies, media agencies, and operators. The all-day celebration featured a Branded Cities sponsored performance from local dance groups R.P.M. Dance Crew and Naach & Co with Taaj Entertainment, an industry panel, and a merit award given to Michele Erskine for distinguished years of OOH excellence.

The most anticipated part of the event, The Out-of-Home Showdown, saw a record number of submissions this year with over 130 submissions to eight categories for the event. The format of the evening was to present each category and highlight the top five campaigns that were recognized by the judges as the best submitted. The first category awarded was for the best Large-format Digital (non-3D) and in an amazing show of excellence, all five campaigns recognized were from Branded Cities. The rest of the categories saw a similar occurrence where Branded Cities campaigns placed in the top five, and ultimately took the top prize for 4 out of the 8 categories.

The Branded Cities list of winners included:-

1. Maple From Canada – Maple Goes With Everything campaign
   Winner – Best Large-format Digital (non-3D) & Best in Show
   Digital Sequential Domination, Yonge & Dundas, Toronto
2. Sony PlayStation – Spiderman 2 release campaign
   Winner – Best Large-format Digital (3D)
   TEC Tower Digital Spectacular, Yonge & Dundas, Toronto
3. Chewy – Canada Launch campaign
   Winner – Best Indoor Place-Based / 1st Runner-Up Station Executions & Activations
   Digital Domination, Union Station, Toronto
4. Netflix – Bridgerton Season 3 campaign
   Winner – Station Executions/Activations / 2nd Runners-Up Indoor Place-Based
   Digital Domination + Static Installation, Union Station, Toronto

“We have the best clients in the world. Clients who not only appreciate how iconic our venues are but are also willing to go above and beyond creatively in reaching their audience and showcasing their brand. The great showing we had at AdClub this year is a testament to the power of Out-of-Home providing the perfect solution for brands” said Bill Mcdonald, Chief Revenue Officer at Branded Cities.

Northamber, a leading UK value-added distributor, has announced a new distribution agreement with EkkoSense, a global leader in #AI-powered data centre optimisation solutions.

The release states that the partnership will enable Northamber to offer EkkoSense’s innovative software to its resellers, expanding its portfolio of cutting-edge IT infrastructure solutions.

Alex Phillips, Executive Chairman of Northamber, told us “This new partnership strengthens Northamber’s value proposition by offering our resellers access to cutting-edge technology that not only improves data centre efficiency but also drives sustainable outcomes. We are proud to partner with EkkoSense as we continue to enhance the value we deliver to our partners.”

EkkoSense’s advanced software uses real-time data, AI, and machine learning to optimise the energy efficiency and thermal performance of data centres. The software uses gaming technology to present data in an intuitive way to enable intelligent decisions – making the invisible visible. The addition of EkkoSense technology will complement Northamber’s existing infrastructure range, providing resellers with an unparalleled solution to address energy challenges and sustainability requirements in IT environments.

Nominations are now open for the 2025 OAAA Industry Awards which take place in Boston alongside the OOH Media Conference, May 5-7, 2025.

More information can be found here.

Primedia Outdoor has announced that its digital out-of-home inventory has been independently verified by Seedooh, a globally recognized leader in media verification, for over a year.

Genevieve Coward, marketing and revenue growth executive at Primedia Outdoor told us “At Primedia Outdoor, we are dedicated to delivering transparent and reliable media solutions to our clients. Our partnership with Seedooh, which has now been in place for over a year, reflects our commitment to elevating the standard of accountability in out-of-home advertising. The ability to provide real-time, verified data empowers our clients with greater confidence in their campaigns, ensuring that every investment delivers maximum impact. When a campaign underperforms on a particular screen, we can swiftly amend it, optimising performance without delay.”

As digital out-of-home advertising continues to evolve into a critical and dynamic platform in Africa, the need for transparency and data integrity has never been greater. Advertisers today require complete assurance that their campaigns are being executed as planned – free from discrepancies or inefficiencies. Independent verification provides an objective and automated system that guarantees accuracy, instilling confidence in every campaign.

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Haleon (LSE / NYSE: HLN), a global leader in consumer healthcare, has chosen Vistar Media as its preferred partner for programmatic OOH across all key markets.

Via this partnership, Vistar will collaborate with Publicis, Haleon’s media agency, to power OOH campaigns worldwide—leveraging Vistar’s advanced technology to maximize impact and media efficiency.

As a globally renowned leader in consumer health, Haleon’s decision to select Vistar as their preferred partner underscores the strategic importance of DOOH in their media strategy. By leveraging Vistar’s industry-leading demand-side platform (DSP), Haleon can execute data-driven, highly personalized DOOH campaigns at scale, ensuring their commitment to quality, transparency and sustainability is reflected in every market. This partnership marks a significant milestone in Haleon’s continued investment in premium, impactful media channels.

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The Consumer Technology Association (CTA), owner and producer of #CES2025 is introducing the CES Creator Space this year.

This innovative space is designed to empower the diverse community of content creators and media who attend the show. CES Creator Space will provide tools and workspaces for storytellers to produce compelling content for many platforms and forge meaningful connections with exhibitors. The stage at the CES Creator Space will feature three days of programming designed to help creators hone their craft.

“Creators are at the heart of the modern tech narrative, bringing groundbreaking innovations to life for audiences around the world,” said Kinsey Fabrizio, president, CTA. “The CES Creator Space is a natural evolution of our commitment to this influential group, offering them a dedicated space to collaborate, create, learn, and connect. Whether they are emerging voices or established influencers and reporters, all creators will find immense value in this new multi-use area.”

Located in the Central Hall Lobby of the Las Vegas Convention Center, the CES Creator Space is designed with direct input from the creators, ensuring it enhances their CES experience. This space offers valuable resources including workstations, recording pods, networking events, onstage conference programs, and plenty of room to relax, recharge, and create. Conference programming includes topics of importance to this community: production tips and techniques, storytelling, working with brands, monetization of content, rights and ownership, and more. The CES Creator Space is a place to work and get smart about work at the same time.

Reuters has reported that Walt Disney (DIS.N) has created a business unit to coordinate use of #AI and augmented reality

The newly formed Office of Technology Enablement will be led by Jamie Voris, the film studio’s chief technology officer who spearheaded development of Disney’s app for the Apple Vision Pro mixed reality device, an email seen on Friday by Reuters showed. Eddie Drake will succeed Voris as the studio’s CTO.

Jamie will report to Disney Entertainment Co-Chairman Alan Bergman who wrote “The pace and scope of the advances in AI and XR (extended reality) are profound and will continue to impact consumer experiences, creative endeavors and our businesses for years to come – making it critical that Disney explore the exciting opportunities and navigate the potential risks. The creation of this group underscores our dedication to doing that”.

The Office of Technology Enablement, which launches with a core leadership team, is expected to grow to about 100 employees, a person familiar with the matter said.

CrimsonAV has launched a reimagined website to provide an enhanced online experience for AV integrators and customers alike.

Designed with a sharp focus on ease of navigation, functionality, and comprehensive resources, this new digital platform is a powerful tool for ProAV professionals.

From enriched features to improved product discovery and selection tools, the updated platform is crafted to meet the demands of today’s fast-paced AV market. CrimsonAV’s new website not only showcases their extensive product range but emphasizes their ongoing commitment to innovation and customer-centricity.

Take a look here.

We first came across this at #CES2024 earlier this year and we now see that they are about to launch a Wefunder crowdfunding campaign. Bottom line it’s a device that turns ordinary power outlets into revenue streams for cafes, salons, stores, stadiums, and other businesses and it is called ‘Socket to Pocket.’

Ten years ago, Daniel Tonkopi founded Delfast e-bikes. Their electric bike set a Guinness World Record for the longest range and won two gold medals in e-bike marathons. They raised USD 3.4 million in crowdfunding and achieved over USD seven million in e-bike sales globally.

Daniel has now launched In Charge One, Inc. and with his wife they continue to work in clean tech and sustainable energy.

At In Charge One, their mission is to help businesses generate revenue while promoting responsible energy use. Daniel believes that electricity isn’t something to be taken for granted. His team of exceptional engineers developed the ‘Socket to Pocket’ device, originally an outdoor charger for e-bikes and scooters but after market feedback, they have expanded its use to charge everything from e-bikes to smartphones or even drones.

They tell us that after researching similar products abroad, they have developed a proprietary solution tailored for the American market.

The public launch of their WeFunder campaign opens November 9.