DailyDOOH

Christof Böhm is the new President and Managing Director at Sharp NEC Display Solutions Europe.

He will be succeeding Bernd Eberhardt with effect from February 1, 2024 who has decided to step down from his position as President and CEO of Sharp/NEC.

With over 30 years of experience with Sharp/NEC, most recently as Senior Vice President Engineering, Quality Assurance & Service, Christof has a profound understanding of the display business and its challenges to lead the company into the next phase of development.

As the joint venture continues the business transition, the company will move to full ownership by Sharp Corporation. The speed of transfer to the Sharp brand will vary across product categories. In 2024, Sharp/NEC will continue to launch new products under the Sharp brand, drawing on the expertise of both Sharp and NEC. The first significant co-development will launch early in 2024 with the Sharp-branded second generation MultiSync® ME Series large format display range.

Olivia Oshry, formerly of Flowcode and AOL, has joined the OAAA as their new Vice President of Marketing, reporting into EVP & Chief Marketing Officer, Julie Thompson.

With more than 13 years of experience working in media, technology and DTC businesses across both large corporations and start-ups, Olivia will take the reins on the OAAA’s content marketing efforts and social and digital marketing operations. We are also told she’ll also help shape OAAA’s internal and external communications strategy, working closely with the partnership and industry relations teams, and will help drive market engagement tactics and new thought leadership initiatives for the organization.

Olivia started as an intern at AOL while studying at NYU, and within a remarkably short amount of time caught the attention of AOL CEO Tim Armstrong. As an early adopter and influencer, Olivia started and launched AOL’s social media practice. Over her nearly seven years of ascent at AOL, she ran industry events, led association and industry partnerships, and managed operations for both trade and consumer marketing at AOL. She was then recruited by Tim to join his QR start-up Flowcode as a founding team member and their first marketing hire. She ran a remote team of four direct reports and contributed to remarkable growth for the platform. At Flowcode, she also developed her first connections and love for the OOH industry, working on high visibility OOH campaigns with brands, agencies and celebrities.

Prue Cox has joined oOh!media to lead Data, Solutions and Digital Sales in a newly created group director role.

Prue will execute market leading client acquisition, retention, development and market expansion. She will help transform the way oOh! sells, including a greater emphasis on programmatic, and data led planning and reporting, aligned with its strategy to lead the out of home industry to a digital first future.

Reporting to chief revenue and growth officer, Paul Sigaloff, she leads a team of solutions and digital strategists to leverage oOh!’s exclusive out of home data agreement with Unpacked by Flybuys and partnership with Westpac DataX, which taps into weekly consumer behaviour across more than 12 million transacting customers across 800 buyer segments.

Paul told us “oOh! continues to invest in pioneering solutions that enable agencies and advertisers to optimise their media spend through unrivalled and accurate audience targeting and reporting on attributable outcomes. Our major new data agreements, programmatic expansion and broader digital evolution will set the business up for future growth. Prue’s extensive experience, track record in driving impactful outcomes and building effective teams, make her ideally positioned to head this critical new role. I want to welcome her to oOh!.”

With over two decades in global, multinational, and start-up environments, Prue started her career at tech giants Yahoo! and MSN and has held senior leadership positions at News Corp and Pacific Magazine driving digital sales transformation programs. She joins oOh! from Linkedin where as the director of enterprise sales she led the enterprise segment across APAC.

The appointment of Prue follows the acceleration of oOh!’s programmatic offering, with Georgie Fox recently joining the business as head of digital sales to lead the programmatic sales team.

SES-imagotag (Euronext: SESL, FR0010282822), a global leader in digital solutions for physical commerce, has announced that it has changed its name to VusionGroup.

The release said that this new name embodies the various product lines and solutions that have enhanced the Group’s offer over the years, all of which contribute to the digitalization of commerce. This name change was the object of a resolution, voted on by shareholders at the last Annual General meeting on June 23, 2023.

Read the rest of this entry »

PATTISON Outdoor Advertising, Canada’s leading Out-of-Home advertising company with over a century of history in British Columbia, has added BC Place to its digital exterior advertising portfolio.

The agreement finalized between PATTISON Outdoor and PavCo, the provincial crown corporation, went into effect December 2023. The agreement will see four new stunning digital advertising faces (three new, and one replacement) on the roads surrounding the exterior of BC Place. The multi-purpose stadium is one of Vancouvers most recognizable landmarks, and is home to the BC Lions (CFL) and Vancouver Whitecaps (MLS).

“We are thrilled to enter into this partnership with PavCo, to implement upgrades to BC Place exterior advertising signage. PATTISON Outdoor is committed to providing premier destination venues and their audiences to both local and national brands. These exciting changes will bring a new level of high-profile visibility to advertisers in downtown Vancouver.” – Steve McGregor, President, PATTISON Outdoor

Nestled in the heart of Vancouver’s downtown entertainment district, BC Place attracts diverse audiences with events, concerts, trade shows and two professional sports teams. The stadium has been selected by FIFA, as one of two Canadian venues to host FIFA World Cup 2026 matches, an international event that attracts soccer fans and tourists from around the globe. Directly across the street is Rogers Arena, home of the Vancouver Canucks (NHL), Vancouver Warriors (NLL) and host of numerous concerts each year, attracting major crowds to the area.

“BC Place is excited to partner with PATTISON Outdoor Advertising on the expansion and enhancement of the stadium’s exterior advertising signage,” shared Chris May, General Manager at BC Place. “This strategic collaboration incorporates cutting-edge technology to elevate our stadium’s external screens, bringing them in line with top-tier venues nationwide. By prioritizing community and environmental considerations, we believe the partnership will minimize impact while optimizing public access to the building. Additionally, this venture will significantly contribute to BC Place’s revenue generation, marking a pivotal step in our commitment to sustainable fiscal growth.”

The four new digital displays coming to BC Place ensure audiences from each direction headed towards the stadium or into downtown Vancouver can be reached. A 25’x85’ wall mounted display will be located on the east side of the stadium next to the Georgia Viaduct near Gate C. In addition, a 10’x35’ digital poster will be built on the stadiums south side on Pacific Boulevard. Likewise, the north side of BC Place will see a 10’x20’ digital poster built on Expo Boulevard. The existing 30’x50’ Digital Vertical Spectacular on the Georgia Viaduct, will receive an upgrade to an impressive high resolution LED display. Construction on the four new digital displays is underway and is expected to be completed by June 2023.

PATTISON Outdoor is a proven leader in outdoor advertising in the Vancouver market, as verified by the Canadian Out-of-Home Marketing and Measurement Bureau (COMMB). BC Place adds to an impressive existing presence in downtown Vancouver where PATTISON delivers Classic, Digital and Place-Based advertising options to advertisers.

B.C. Pavilion Corporation (PavCo) is a Provincial Crown Corporation. Committed to excellence from their values to their execution, PavCo owns and operates two world-class public facilities located in downtown Vancouver: BC Place and the Vancouver Convention Centre.

From hosting global summit meetings to world class sporting and entertainment events, PavCo performs on its mandate of generating economic and community benefit for the people of BC through the prudent management of its public facilities. PavCo attracts customers internationally and continuously strives to optimize the financial performance of its facilities, which generate significant economic benefit for the Province of British Columbia.

Bringing a joyful start to 2024, this month, snack bar brand, nākd., is kicking off a new digital and Out-of-Home campaign to boost awareness and drive purchase among shoppers. In a media first, nākd. is the launch advertiser to deploy JCDecaux UK’s two new #3DOOH capabilities as part of a wider Out-of-Home campaign booked through JCDecaux UK’s Business Growth team.

The wider campaign consists of eye-catching social media placements, host-read podcast adverts with popular shows in addition to innovative Out-of-Home. The campaign is set to generate a total of 135 million impressions (57 million for the Out-of-Home activity, and 78 million across digital placements). The placements have been strategically positioned to inspire people to try nākd. on-the-go, as they look to start the year on a healthier note without compromising on taste.

The Out-of-Home campaign features two new 3D Out-of-Home technologies from JCDecaux UK with nākd. as the launch advertiser.

1. ‘Anamorphic’ #3DOOH at Waterloo Station on Waterloo Motion to create the illusion of 3D depth when viewed from a specific perspective. This is the launch of this new opportunity and is running on the UK’s largest indoor advertising screen in Europe. Consumers standing underneath the famous Waterloo clock, will see the bar swing out of the giant screen while ingredients including dates, blueberries, raisons and almonds fly out above their heads).
2. The first ‘3DOOH At Scale’ production technique for digital 6-sheets in which the creative appears to leave the poster frame and which can be viewed from any angle. In an exciting media first, JCDecaux is offering this technique at scale, across all digital 6-sheet environments. nākd’s campaign is running at Westfield London and Westfield Stratford City malls and at Rail stations in London.

The total campaign is running until 12th of February and follows the success of the brand’s Out-of-Home campaign last year which showcased its new identity and helped the nation fall (back) in love with nākd. The 2023 campaign bursts yielded great results, including a reach of over 10 million and 34 million impacts, as well as uplifts across brand awareness, consideration, trial and sales – providing the perfect base for this year’s activity.

JCDecaux SE (Euronext Paris: DEC) has announced that JCDecaux Pearl & Dean, a 100% sister company (hereinafter called “JCDecaux Transport”) has won the renewal of its exclusive advertising contracts with MTR Corporation for the operation and management of advertising across a total of eight MTR lines including Airport Express, as well as the non-exclusive rights to sell and promote MTR Mobile advertising.

JCDecaux Transport has held the MTR advertising agency contract for over 40 years and the eight lines which include the main urban lines and Airport Express constitute the largest market share in transport advertising in Hong Kong. By winning this tender, JCDecaux Transport not only maintains its portfolio in Hong Kong, but also its market leader position in metro advertising in Greater China.

Read the rest of this entry »

In a strategic move that we are told reshapes the out-of-home media landscape, Travel Plaza Media has forged an exclusive partnership with Adkom, appointing Adkom as its dedicated sales management group.

The press release stated that this collaboration underscored TPM’s commitment to elevating both programmatic and direct sales initiatives, leveraging Adkom’s expertise to amplify impact.

Read the rest of this entry »

Clear Channel Outdoor (NYSE: CCO) and Big Brothers Sisters of America (BBBSA), the preeminent one-to-one youth mentoring organization in the United States, this week announced the launch of a nationwide digital out-of-home media campaign timed with National Mentoring Month featuring ‘Game Changers,’ an initiative that unites the collective power of influential leaders and changemakers to help tackle key issues impacting youth today, from mental health to equity — by creating awareness, access, and opportunity through mentorship.

‘Game Changers’ provides a platform for diverse groups of influential voices to share their experiences and expertise on the power of mentorship and further impact young people and their communities.

For the month of January, digital billboards will spotlight select leaders from the inaugural ‘Game Changers’ group first announced by BBBSA back in October 2023. The inaugural group of ‘Game Changers’, comprised of prominent Black men who embody the transformative power of mentorship, addresses the representational gap in mentorship, as there are currently over 30,000 kids on the BBBS waitlist for a mentor, with the majority being boys of color. With three times more Black youth than Black mentors in BBBSA programs, the ‘Game Changers’
lend their voices and support to shift the mentorship narrative, share their inspiring journeys, and encourage more volunteers, particularly Black men, to get involved. Future groups of Game Changers will consist of leaders from a wide variety of backgrounds and experiences to reflect the many inspiring stories and journeys of the young people nationwide who need positive mentorship.

“Our collaboration with Clear Channel Outdoor is not just about visibility; it’s a powerful testament to the importance of community and corporate partnership in addressing the mentorship gap,” said Artis Stevens, President and CEO, BBBSA. “Through Clear Channel Outdoor’s expansive network of digital platforms, the ‘Game Changers’ billboard series ignites a national conversation about the necessity and transformative power of mentorship in reaching the young people who need it the most. Together, we are creating a movement that encourages people to get involved as mentors, as even little actions within communities nationwide have the potential to make a big impact.”
‘Game Changers’ celebrated in this nationwide DOOH social initiative include:

Kelvin Beachum, Offensive Tackle, Arizona Cardinals
Aloe Blacc, Singer, Songwriter, Philanthropist
Nate Burleson, Co-Host, CBS Mornings and Studio Analyst on The NFL Today
Sway Calloway, Sway in the Morning with Heather B & Tracy G
“GRIFF”, Comedian, Motivational Speaker, Co-Host of Get Up! Mornings with Erica Campbell
Daymond John, CEO & Founder of FUBU and Star of ABC’s Shark Tank
Solomon Thomas, Defensive Tackle, New York Jets
Rachaad White, Running Back, Tampa Bay Buccaneers, Alumni “Little”

“We are proud to partner with Big Brothers Big Sisters of America to underscore the necessity of mentorship for young people across the country, especially those who are from disadvantaged communities,” said Dan Levi, EVP & CMO, Clear Channel Outdoor. “National Mentoring Month allows us the opportunity to use the power of out of home to educate populations nationwide on the urgency of us coming together to help increase the number of mentors to make sure young adults have dependable people to look up to and follow in their footsteps. Artis Stevens and his team at Big Brothers Big Sisters of America continue to develop impactful initiatives to elevate the importance of one-to-one mentoring, and we are honored to showcase their ‘Game Changers’ on our medium.”

As the OOH industry saw increases in ad spending across the first three quarters of 2023, Geopath, the not-for-profit organization that provides the industry-standard audience metrics for out-of-home (OOH) advertising, welcomed 47 new members – a growth of 12% compared to 2022.

Spanning advertisers, agencies and media companies, new members include:

• 3N Media
• Adsquare
• Advert Outdoor Advertising
• Agnoli Sign Co
• ASM Global
• Awedience Media
• AXES.ai
• Ballyhoo Boats
• Barrows Global
• BeSeen Outdoor
• Blue Outdoor
• Bossgistics LLC
• Brookfield Properties
• Cfquirin.com
• Clark Outdoor
• Crackle Plus
• Cuates
• Digital Outdoor Advertising
• DistrictWon
• Dropsz
• Elite Marketing
• EV Foods
• Forza Payments
• Geometria Inc.
• Giesken Outdoor Advertising
• Grocery TV
• Harkey Media
• Iconic Displays
• Invision Media
• JPG Hawaii
• Leonard and Company
• Lockridge Outdoor Advertising
• Mackall Adv
• Media Drive, LLC
• New South Outdoor
• Northstar Media
• Odoo, Inc.
• Paradise Billboards
• Place Exchange
• Public Art
• Saben Outdoor Billboards
• See Me Rolling
• Sightline OOH
• Smartify
• Social Indoor
• Verde Outdoor
• Vibenomics
• Wingert Billboards

This growth in membership follows a year of strong momentum for Geopath, as the organization  introduced the 2023 Annual Forecast, featuring a new reach and frequency model for all audience inventory, including transit station and scheduled fleet media. Additionally, Geopath appointed new members to its Board of Directors: Dan Langert, Director of North American Media and Licensed Merchandise at Molson Coors Beverage Company; Gina Stratford, VP of Sales & Marketing at YESCO Outdoor Media; Tricia Barr, Media Director at Morgan & Morgan; Ali Broback, Chief Client Officer at ODN; and Rick Robinson, CEO at PJX Media. As part of a three-year term, these members will help the organization continue its growth trajectory in 2024. Michael Lieberman, Executive Director, OOH at GroupM was also re-elected as Geopath’s Chairperson for a second two-year term.

“OOH continued to be an effective and reliable media channel in 2023, maintaining strong levels of spending despite a challenging advertising  landscape,“ said Dylan Mabin, President at Geopath. “We’re pleased to welcome such a diverse group of companies as we remain committed to expanding the membership footprint and enhancing our infrastructure to ensure all members have unrestrained access to the highest quality data sources. As more innovation takes place in OOH and advertisers increase their investment, the need for foundational and transparent OOH audience measurement will continue to grow.”

Founded in 1933, Geopath is the industry standard that powers a smarter OOH marketplace through state-of-the-art audience location measurement, deep insights and innovative market research. The organization is headquartered in New York and governed by a tripartite board composed of advertisers, agencies and media companies spanning the entire United States.