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Midwich Group has unveiled its new brand identity marking a new chapter in its growth, while reinforcing its dedication to excellence and innovation.

Built around its ‘waveform’ logo and vibrant colour palette, the new brand identity aligns with the Group’s values while providing a clearer definition of its role as a global network of businesses providing local expertise.

The continuous ‘waveform’ represents the idea of ongoing progress, collaboration, and connectivity, leading to the foresight the Group’s global network uses to deliver experiences that go beyond expectations. It also takes inspiration from the Group’s promise of ‘taking technology further’.

The brand evolution will see Midwich Ltd (including Holdan, Invision, PSCo, Pulse Cinemas, and Square One), Midwich APAC, Midwich Portugal, and NMK adopt the ‘waveform’ logo and colour palette, providing familiarity for customers and vendor partners around the world as the Group sets the stage for future growth.

NMK unveiled its new look at GITEX Global, the world’s largest Tech and AI event, on 14th-18th October at Dubai World Trade Centre. Midwich Ltd will unveil at its flagship event, Tech Xpo, on 23rd-24th October 2024 at Ascot Racecourse. Midwich Portugal and Midwich APAC will follow.

Best Buy Studios is the place where innovation and imagination join forces. Best Buy have built a specialty 70,000 square-foot space to help their partners, including those through Best Buy Ads, develop bespoke content that showcases how technology can benefit their customer’s lives.

“When we looked deeper at how we’re showing up for our customers, we also learned more around what inspires and engages them in the most meaningful ways,” said Molly Kinsella, senior vice president, media and creative at Best Buy. “Our customers want to feel the magic and wonder that technology can bring to their lives and Best Buy Studios allows us to be nimble and create custom content, in real-time, that we can leverage across multiple channels faster and better than ever”.

Complete with everything from sound stages, edit and audio suites, a fabrication shop, a food stylist prep room, a prop warehouse and more their teams have leveraged the space to more than double the number of videos that they’re producing.

Praevar Corporation has launched a new family of innovative, sustainable signage solutions called ePoster.

Featuring a 32-inch E Ink Spectra 6 display, the ePaper digital signage solution is engineered for indoor advertising and retail environments.

Designed as a smart replacement for traditional paper posters, the ePoster combines vibrant, full-colour displays with impressively low power consumption, helping businesses reduce their carbon footprint while delivering an eco-friendly and energy-efficient alternative to static signage.

“Collaborating with Praevar on their innovative ePoster solution is a significant step forward in sustainable signage,” said AVP for the US Regional Business Unit at E Ink, Tim O’Malley “The integration of our Spectra ePaper technology enhances the visual appeal of digital signage while aligning with our commitment to sustainability. By offering a vibrant, full-color display with minimal power consumption, we help businesses reduce their environmental impact while maintaining high-quality, dynamic content.”

As digital signage becomes increasingly essential for real-time communication, traditional paper posters still hold their ground in places where installing digital displays is challenging due to limited power access or structural constraints. Praevar’s newly developed ePoster displays offer a lightweight, reflective, and non-emissive solution, perfectly aligning with the sustainable design priorities of modern cities and businesses.

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Place Exchange, a leading independent SSP for programmatic out-of-home media, has announced its integration with Best Buy Canada, enabling advertisers to programmatically access thousands of premium digital screens strategically placed throughout hundreds of Canadian stores.

For the first time, advertisers can tap into the power of Best Buy Canada’s in-store retail media network, Best Buy Ads, to reach the 50 million consumers who visit the stores annually.

Best Buy Canada in-store screens are located at highly visible locations to engage shoppers, including video monitor walls, checkout areas, customer service stations, appliances department, and many other zones within the stores. Place Exchange enables advertisers to access this inventory through various programmatic buying options, including open auction and private marketplace deals directly within integrated omnichannel and OOH DSPs.

With 84% of total retail sales still taking place in physical stores according to Statista, advertisers are turning to in-store media to engage consumers in the physical world before and during the shopping experience. As the holiday shopping season approaches, consumer electronic products remain a highly popular gifting category, making this partnership a timely and valuable opportunity for advertisers to reach a tech savvy and affluent audience in a purchasing mindset.

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Mesmerize, an MJH Life Sciences brand and a leader in patient education at the point of care, this week announced a new partnership with Good Neighbor Pharmacy, national franchise for independent pharmacies powered by Cencora.

“Good Neighbor Pharmacy members are positioned in their local communities in a way that allows them to understand the unique needs of their patients and provide personalized health care solutions,” said Ian Stone, Mesmerize Senior Vice President. “The Mesmerize digital solution enables Good Neighbor Pharmacy to provide more robust patient resources so member pharmacies can build even deeper connections with the communities they serve.”

Through the partnership, Good Neighbor Pharmacy members now have access to a full suite of in-pharmacy technology and marketing solutions via Mesmerize digital displays. Mesmerize displays feature educational content, including general health and wellness information, adherence resources, disease management guidance and more. Good Neighbor Pharmacy members can utilize Mesmerize’s full-service digital signage studio to create custom messaging to educate their patients, as well as custom content developed by Good Neighbor Pharmacy, enabling them to seamlessly connect with patients across multiple channels to increase awareness about key products and services.

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BackLite Media, the leading out-of-home advertising company in the UAE has announced a partnership with VIOOH, marking VIOOH’s first entry into the Middle East.

VIOOH seamlessly connects buyers and sellers in the DOOH space, offering a streamlined programmatic advertising experience and through this partnership, advertisers worldwide will be able to access BackLite Media’s premium inventory across Dubai and Abu Dhabi, unlocking the potential to reach residents and the UAE’s ever-growing tourism population.

“This partnership is another great market addition to VIOOH’s real-time trading offering across programmatic DOOH. We know there is significant interest, both within the local market as well as overseas, for inventory in this region, and are pleased to partner with Backlite to provide opportunities for advertisers to take advantage of the flexibility and data-driven nature of programmatic DOOH,” said Gavin Wilson, Chief Customer and Revenue Officer at VIOOH.

Global advertisers are noww able to plan and purchase BackLite Media’s extensive Digital Out-of-Home inventory, featuring over 300 digital screens across the UAE. BackLite Media boasts prime locations along Dubai’s busiest road, Sheikh Zayed Road, and a vast indoor and outdoor screen network in prominent malls and destinations across Dubai and Abu Dhabi. This provides advertisers with highly targeted audience options, reaching commuters, global tourists, residents, and shoppers.

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Sodaclick, a leader in digital content and conversational voice #AI technology, and Pioneer Group have announced a partnership where they aim to transform drive-thru and kiosk ordering experiences by introducing advanced conversational voice AI assistants, setting a new benchmark for customer interactions across the UK market and beyond.

We are told that the collaboration will see delivery of next-generation solutions for drive-thru and kiosk environments, empowering businesses and brands to implement voice-automated order taking that enhances efficiency, accuracy, and overall customer satisfaction.

“Sodaclick is excited to partner with Pioneer Group,” said Ihsan Jan, COO of Sodaclick. “It’s a powerful synergy with a shared vision of bringing the latest technology to our clients. By combining Pioneer Group’s deep expertise in the QSR industry and Sodaclick’s advanced conversational voice AI, we can deliver a solution that is not only innovative but also scalable and accessible for businesses of all sizes. at scale, making it easier for clients to adopt a complete solution. Together, we’re not just improving interactions; we’re setting new standards for customer experience and operational excellence.”

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Hilltop, the UK’s second largest honey brand, is making a bold splash with its first-ever brand campaign, ‘For Honey Heads’. The campaign depicts Hilltop consumers who are obsessed with Hilltop, its delicious flavour and versatility. This marks the first creative work from St Luke’s for Hilltop Honey since its appointment in September, bringing a fresh and dynamic approach to the marketing.

The ‘Honey Heads’ are a fun, quirky celebration of serious honey-lovers who take their passion to new heights. With playful, over-the-top beehive hairdos as a nod to their honey devotion, they gleefully pour Hilltop’s pure, sustainably-produced honey over their breakfast, as bees buzz excitedly around them.

Al Young, creative lead at St Luke’s “We love the beautiful simplicity of this campaign. It gets right to the heart of Hilltop’s deadly serious obsession with their product, presented in a profoundly silly way. Joe Giacomet has captured this with wit, charm, and lashings of appetite appeal.”

The campaign creative is unapologetically bold and distinctive, particularly for this category, and showcases the superior taste and versatility of Hilltop Honey. Whether it’s drizzled over granola or a cream cheese bagel, Hilltop Honey is the must-have breakfast essential, that will naturally sweeten the start of every day.

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Propaganda Brand Consultancy has delivered a powerful Above-the-Line (ATL) campaign for GenM, Home of the MTick and Menopause Partner for Brands. Running throughout this October World Menopause Awareness Month, the campaign inspires and empowers women to thrive through their menopause journey by bringing attention to GenM’s game-changing MTick – the universal shopping symbol that signposts menopause-friendly products.

Heather Jackson, CEO and co-founder of GenM said, “We have worked closely with Propaganda for over three years and we are absolutely delighted with the October campaign they have delivered for us this year. At GenM we are all about the power of the Collective and this campaign really demonstrates the amazing impact that can be achieved when brands and retailers come together to improve visibility of menopause and to change the rhetoric. We are determined to make the MTick as recognisable as the vegan V and to have a legacy as purposeful as BCorp. We are transforming how menopause is perceived and supported across society – a rhetoric of thriving instead of one of fear. And with our game-changing MTick, we are empowering women to shop with confidence, trust and choice, improving their lived experience of menopause. Women in this life stage deserve to, and are demanding to, live their best menopause! With this campaign, we are taking one step closer to this empowering future”.

Independent research from GenM reveals that shockingly only 5% of women in menopause feel they are ‘thriving,’ while an overwhelming 94% say they want to shop for clearly signposted and labelled menopause-friendly products.

GenM believes this life stage should be a time to thrive not fear – and with the MTick providing better visibility (in-store, on packaging and online) of products that can support the signs of menopause, women are empowered with the choice, opportunity and confidence to live their best menopause.

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Last week during #OOHNYC, Crestron Electronics unveiled its new flagship experience center in New York City.

Located at 200 Lexington Avenue in the world-class New York Design Center, the Crestron Experience Center is a state-of-the-art, immersive environment where visitors can experience the full potential of Crestron’s innovative solutions firsthand.

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