Chris Heap from the Imperative Group is speaking at this week’s Digital Out-of-Home Advertising Summit running alongside DSE in Las Vegas. Title: DOOH Consumer Connections: The 5 Viewer Principles for Success Content: There is no goal more important than truly connecting with the consumers exposed to DOOH, but how do you ensure that you accomplish […]
Guest Contributor, Dave Haynes, The Preset Group
Members of the digital signage community who live and work in the Toronto area have for a few years now been getting together on a regular basis for an informal mixer at an area bar. These ‘meet-up’ sessions are purely intended as a chance to get people with common business interests together to swap cards […]
One of the (many) DSE 2010 pre-show events in Las Vegas at the end of February that we are looking forward to is the Digital Out-of-Home Advertising Summit on Tuesday, February 23rd between 8:00 a.m. – 5 p.m. This summit features an all-star lineup of speakers, including Keynote Shelly Palmer, host of ‘Digital Life with […]
I have a number of presentation and speaking slots available at Screen media Expo and DOOH Expo in London in May 2010. The two day show floor education programme comprises the following:- Day 1 Channel 1: Screen Science – The marketing, media and commercial value strand Channel 2: On Screen – The content strategy, creation, […]
We were made aware via an update on LinkedIn and Twitter over the weekend that Chris Heaps’ Imperative Group have launched a one day digital signage Orientation, Strategy and Development workshop. It has been positioned as a pre-sales tool for agencies, vendors, integrators, technologists and solution providers who want to add value to their business […]
After all the excitement last week surrounding Christie Digital’s announcement of the MicroTiles display system, you may be wondering how to understand the technology and use it for real. Even if you haven’t seen it up close, you can get a feel for how it all fits together by exploring a couple of tools available […]
Last time we looked at some good reasons why using the formula makes sense when trying to describe screen shapes, and co-ordinating content on to them. Now we’ll take a detailed look at an example applying the formula to Christie Digital’s innovative new modular screen display system, MicroTiles, which has just been announced. Shown below […]
Adrian J Cotterill, Editor-in-Chief
On Tuesday in Munich I chaired the first face to face meeting of the OVAB Europe DBCI Advisory Panel which last week reported for the second time (it’s a quarterly survey process) as to the health of the DOOH industry. The answer for those of you who wish to know was 39! Shown here from […]
Adrian J Cotterill, Editor-in-Chief
The Signage, Imaging and Media (SIM) exhibition and conference kicked off on Sunday 18th October in Abu Dhabi and on Monday morning the Digital Signage Forum also started. It was a very poorly attended conference somewhere between 20 and 25 people who had stumped up between USD 200 and 250 to attend. Perhaps next time […]
Adrian J Cotterill, Editor-in-Chief
Imperative Group and invidis consulting have formed a strategic alliance to provide comprehensive digital signage and out of home consulting and go-to market and project support services for retailers, landlords, media agencies, brands and technologists. As separate businesses, invidis already offers market research, analytics, procurement, communication and event services to high tech, digital, and enterprise […]
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