Back in June Chris Heap’s Imperative Group announced it’s Associate Program in what was described at the time as “a first class team of associates’ aimed at … tackling emerging multichannel media opportunities in the digital out of home sector”. Now it appears that the Imperative Group have set their sites on North America with […]
Rumour that some clever folks in the US / Canada AND maybe even David Haynes may have joined forces and setup a new expert digital signage consultancy. If true then it brings together folks who know what they are talking about, have done a hell of a lot of successful projects and are probably even […]
Chris Heap’s Imperative Group has done a hell of a lot to increase the quality, transparency and frequency of Scala’s ‘market outreach’ – especially in improving their sometimes (previous) woeful attempts at PR. We are pleased to announce that the Imperative Group (Imperative), an independent digital out of home development & communications agency, has been […]
Whether you are developing a digital signage network for a client or on your own behalf, there really is only one person that takes precedence above all others and that of course is the person you want to engage, the viewer. For several years the term bandied around was ‘content is king’; today, it’s been […]
Imperative Group today announced the creation of what it calls a ‘first class team of associates’ aimed at, and we quote “to tackle emerging multichannel media opportunities in the digital out of home sector” The nine associates announced include: – Mike Silverman, formerly founder & CEO of Corinthian Television, Commercial Director of Instrumental Media & […]
Adrian J Cotterill, Editor-in-Chief
There are rumours of some sort of associate / affiliate program that Chris Heap’s Imperative Group have been putting together these last few months. No names yet as to who else involved but it’s likely to be entrepreneurs and senior execs who have worked for some of the more well known / more successful businesses […]
Adrian J Cotterill, Editor-in-Chief
POPAI, the UK’s only independent, not-for-profit organisation in the Digital Media in Retail (DMiR) sector has just announced the launch of its ‘Digital Partnership Programme’ This follows on from the phenomenally successful ‘Guide to Digital Media in Retail’ (the most downloaded POPAI publication of all time we are told) produced in conjunction with Chris Heap’s […]
Adrian J Cotterill, Editor-in-Chief
We are always on the look out for new contributors who can offer DailyDOOH and its readers a unique view on the Digital Out Of Home industry and to that end we are pleased to welcome on board Chris Heap. Chris has been involved in some way in the creation, deployment, management and effectiveness of […]
Adrian J Cotterill, Editor-in-Chief
We welcome news, gossip and all feedback, whether the latter be clarification, observation, new news or even criticism! Discussion of our industry sector is very important and balance of views is crucial. A lot of what we say is, of course, our opinion. Over the weekend we received the following comment on our post ‘Media […]
This can only be a good thing for Scala and the industry in general as word comes to us that they have hired Chris Heap and co. at his Imperative Group to “develop and promote the many high profile programmes at SCALA” We believe that this will mean, more relevance and more context output from […]
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