DailyDOOH

On our last visit state-side we realised that the American coined term “Marketing At Retail” had gained a lot of traction and was a term that was here to stay – it’s probably better than ‘point of purchase’ in describing the myriad of things that can be done in retail (not just digital signage of […]

We are not big fans of the open air style of presentations theatres – usually found in the middle of shows – the noise, general distractions and the people moving about is not conducive to anyone’s concentration. However good the presenter they are battling the odds the minute they stand at the lectern. This guy […]

Following on from our ‘music theme’, Chris Heap from the The Imperative Group kindly pointed us at this article over on the BBC News site… Playing a certain type of music can enhance the way wine tastes, research by psychologists suggests. The Heriot Watt University study found people rated the change in taste by up […]

We often get asked at DailyDOOH, who we are (it’s not just me ‘typing’ all the time), what we do and how we make money? (we make money by hard graft, Ed) Our business is predominantly industry analysis, market research and a fair amount of interim management, strategy and consultancy. We are working on a […]