DailyDOOH

On Monday morning LocaModa announced that we have signed an agreement with Premier Retail Networks, Inc. (PRN) to deliver cross-channel social media on their Checkout TV® Network in supermarkets. As mentioned in the press release, PRN and LocaModa will jointly develop a suite of cross-channel ad units designed to enhance customer engagement at checkout by […]

Amscreen today launched Amscreen LinkLocal, a new service that allows local businesses to target potential customers by advertising on one of 3,000 digital signage screens up and down the UK. Using a live mapping service via their website, Amscreen LinkLocal provides a tailored search that enables small businesses to pinpoint exactly where screens are located […]

In a first-of-a-kind digital advertising campaign for Wimbledon, IBM (IBM: NYSE) kept passengers at London’s Heathrow Terminal 5 up to date with the latest championship information right up to their boarding gate. The airport screens were programmed to select match updates and players most relevant to departing flights, using information supplied by both IBM and […]

Looks like Sight Systems are no longer trading. Sight Systems described themselves as “an industrial computer company with a difference” and if they didn’t have what you were looking for could probably make it for you. We understand that all enquiries with regard the company should be made to Nathan George at: FRP Advisory 4th […]

The two day Projection Summit 2010 held in the run up to InfoComm 2010 was a rich source of information about projection and associated technology. While some of the presentations were necessarily deeply technical, there was also some more strategic and interesting information to take away. Lasers as a primary light source loomed large during […]

Now in its 5th year, the organisers of #ScreenMediaExpo can easily lay claim to the fact that 3,195 attendees and 120 exhibitors have just walked away from the best event in London ever. In term of exhibitors we at last had, the big corporates such as Christie Digital, Intel, Harris Broadcasting and NCR all attend […]

So ‘Digital Place Based Advertising’ will replace ‘Out of Home Advertising Bureau’ and OVAB therefore becomes the DPAA – although it seems that OVAB Europe doesn’t necessarily agree with the name change and for the time being at least is set to continue with OVAB Europe – a four letter acronym which we have to […]

Last Friday at GlobalShop 2010 this installation was quite rightly made POPAI’s 2010 Digital Display of the Year – it’s a well deserved winner and so we thought we would cover the story that we did August 2009 again… Durability, reliability, security and peace of mind – something that you might think is a tag […]

Chris Heap from the Imperative Group is speaking at this week’s Digital Out-of-Home Advertising Summit running alongside DSE in Las Vegas. Title: DOOH Consumer Connections: The 5 Viewer Principles for Success Content: There is no goal more important than truly connecting with the consumers exposed to DOOH, but how do you ensure that you accomplish […]

You would have thought that after almost a full week in Amsterdam last week we could and would have spent the weekend relaxing but unfortunately not as we were part of a content and strategy workshop for one of our clients on the Saturday (with obligatory dinner on the Saturday evening) and then indulged ourselves […]