DailyDOOH

On Tuesday in Munich I chaired the first face to face meeting of the OVAB Europe DBCI Advisory Panel which last week reported for the second time (it’s a quarterly survey process) as to the health of the DOOH industry. The answer for those of you who wish to know was 39! Shown here from […]

The Signage, Imaging and Media (SIM) exhibition and conference kicked off on Sunday 18th October in Abu Dhabi and on Monday morning the Digital Signage Forum also started. It was a very poorly attended conference somewhere between 20 and 25 people who had stumped up between USD 200 and 250 to attend. Perhaps next time […]

Imperative Group and invidis consulting have formed a strategic alliance to provide comprehensive digital signage and out of home consulting and go-to market and project support services for retailers, landlords, media agencies, brands and technologists. As separate businesses, invidis already offers market research, analytics, procurement, communication and event services to high tech, digital, and enterprise […]

Loads of vendors have contacted us about this … Looks like there is a suppplement in the works on Digtial Singage for the UK’s Grauniad newspaper scheduled (advertisers and paid editorial willing) for January 2010. It is not being put together by MediaPlanet this time around but let’s just hope then that it’s better managed […]

Back in June Chris Heap’s Imperative Group announced it’s Associate Program in what was described at the time as “a first class team of associates’ aimed at … tackling emerging multichannel media opportunities in the digital out of home sector”. Now it appears that the Imperative Group have set their sites on North America with […]

This WalMart story has been doing the rounds on the internet and Twitter and was originally sourced from the Associated Press but thanks go to Manolo Almagro for picking up and alerting us. It seemed worthwhile posting the story verbatim to demonstrate just why it is so important to set up bulletproof checks, balances and […]

Rumour that some clever folks in the US / Canada AND maybe even David Haynes may have joined forces and setup a new expert digital signage consultancy. If true then it brings together folks who know what they are talking about, have done a hell of a lot of successful projects and are probably even […]

This campaign for NYC & Company launched on EYE’s digital Eyelites at Queens Center Mall, earlier this week offering New York City discounts through their website. There are, we believe, two levels of rewards available through NYC & Company. The Real Deal Family initiative offers 115 special offers and incentives in addition to 50 hotel […]

According to an article published this week in the U.S. advertising-industry publication Advertising Age, Walmart have launched a new initiative which is pressuring brands sold in its U.S. stores to spend more money on the Walmart Smart Network. The Smart Network is Walmart’s new in-store screen network which has been rolled out to several hundred […]

Chris Heap’s Imperative Group has done a hell of a lot to increase the quality, transparency and frequency of Scala’s ‘market outreach’ – especially in improving their sometimes (previous) woeful attempts at PR. We are pleased to announce that the Imperative Group (Imperative), an independent digital out of home development & communications agency, has been […]