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Thursday, November 21st, 2024
Adrian J Cotterill, Editor-in-Chief
H&M has unveiled a new festive campaign, transforming Westfield Stratford’s busy pedestrian Bridge into a dazzling branded walkway. Stretching an impressive 130 meters, the unmissable installation offers visitors an array of stunning fashion and gifting ideas, perfectly timed to mark the reopening of H&M’s new and innovative concept store on 21st November, following an extensive […]
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Tuesday, October 8th, 2024
Adrian J Cotterill, Editor-in-Chief
UK roadside advertising specialist, 75Media, has launched Park Royal Tower, the latest addition to its premium large format RISE+ portfolio and the company’s highest-impacting site in London to-date. Offering advertisers seven million impacts every fortnight, Park Royal Tower gives brands a unique opportunity to reach a highly targeted and ‘always on’ audience in one of […]
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Sunday, September 22nd, 2024
Adrian J Cotterill, Editor-in-Chief
JCDecaux UK, in partnership with Helpbnk and Westfield has launched an innovative competition to support the next generation of business owners. Open to UK entrepreneurs aged 18-27, the competition invites Gen Z business leaders to harness the power of digital Out-of Home advertising to build brand fame on the public screen. Running from September 17th […]
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Sunday, September 15th, 2024
Adrian J Cotterill, Editor-in-Chief
DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media has announced topics and speakers for its next Breakfast with Ad Leaders series event which takes place in London this Tuersday September 17, 8:30am to 10:30am. The session will take a look at the growing role of retail and in-store media […]
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Wednesday, January 17th, 2024
Tristan Cotterill
Bringing a joyful start to 2024, this month, snack bar brand, nākd., is kicking off a new digital and Out-of-Home campaign to boost awareness and drive purchase among shoppers. In a media first, nākd. is the launch advertiser to deploy JCDecaux UK’s two new #3DOOH capabilities as part of a wider Out-of-Home campaign booked through […]
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Thursday, February 23rd, 2023
Andrew Neale
Orchard Road, Singapore has added another jewel to its crown in the form of the first and largest PUMA flagship store, not just in Singapore, in the whole of Southeast Asia. We are told that this unique retail environment is designed to mirror Puma’s brand essence of weaving sports into lifestyle and reflects Singapore’s vibrant […]
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Monday, July 18th, 2022
Adrian J Cotterill, Editor-in-Chief
Numan, a digital platform for men’s health, has launched a nationwide digital OOH campaign in a mission to normalise men’s health concerns and address erectile dysfunction. Matthew Davies, Chief Growth Officer, Numan told us “This campaign is completely aligned with our mission to normalise men’s health issues, to break down taboos and get people talking […]
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Tuesday, April 26th, 2022
Russ Curry, Ministry of New Media
In celebration of Earth Day last week, Unibail-Rodamco-Westfield, the premier global developer and operator of Westfield shopping centers in the U.S., announced their newest digital franchise, EVER GREEN. EVER GREEN is an actionable video content segment featured on The Westfield Network and is designed to highlight brands’ sustainability efforts.
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Monday, January 24th, 2022
Tristan Cotterill
Scentre Group, Hivestack and Tonic Media Network are the latest companies to join the Australian Outdoor Media Association (OMA). Scentre Group owns and operates a portfolio of 42 Westfield Living Centres in Australia and New Zealand, which are some of the most frequented destinations in both markets, attracting over 468 million annual customer visits as […]
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Thursday, July 15th, 2021
Adrian J Cotterill, Editor-in-Chief
Zapp is described as the fast-growing startup that delivers snacks, drinks, essential groceries and other everyday items within minutes, 24/7, and it has launched its first ever advertising campaign ‘Want it. Need it. Zapp it.’ here in the UK. Steve O’Hear, VP of Strategy at Zapp said “When life can’t wait, Zapp is there to […]
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