DailyDOOH

Last year, Westfield shoppers spent GBP 500,000 every hour during the Christmas period. For one week only, Monday 03 – Friday 07 December, JCDecaux are inviting a select audience to join them for some festive cheer at their own exclusive pop-up. We are told “New insight, new data and new opportunities at the UK’s No.1 […]

Unibail-Rodamco-Westfield’s Brand Ventures division and Quividi, the global leader in audience and content analytics for Digital Out Of Home and Visual Retail, conducted  a pilot campaign last month, proving that delivering targeted ads on the URW Network not only drives a higher ad attention time but also increases conversion with an impact on in-store sales. […]

Now in its seventh year, The DailyDOOH Gala Awards recognises excellence and promotes best practice in the industry. It is an event that has firmly established itself as the sector’s only credible awards ceremony as well as becoming one of the most important fixtures in the industry’s social calendar. The finalists are: – Best High […]

Following the deployment of over 170 of Trueform digital’s iconic interactive advertising pods throughout Westfield’s London White City shopping centre earlier this year, Trueform have now been awarded a second major contract to provide a further 80 of its stunning digital advertising screen pods throughout Westfield’s other major London shopping centre, Stratford. Jonathan Morley, Global […]

DPAA, the leading global organization for everything digital out-of-home has announced that UK-based Esprit Digital has joined the association. Since 2004, Esprit Digital has manufactured unique, affordable, ultra-reliable screen solutions for any application. All over the world the company’s highly stylized digital furniture can be seen in underground metros, rail stations, airports, ticket halls, bus […]

This week SOREL, a premium footwear brand that blends function into its range of stylish boots is unveiling its autumn-winter collection with a weather reactive digital OOH campaign. Michelle Noschese, European Marketing Manager at Sorel, said: “This dynamic approach ensures that the audience sees the most appropriate styles from our AW18 collection, at the most […]

One of the UK’s prize contracts, certainly one that all of the big media owners were pitching for in May this year (the incumbent being Exterion Media) has been won by JCDecaux. Something that we told you was the case back in August here. JCDecaux S.A. (Euronext Paris: DEC), announced that it had won the […]

New York Digital Signage Week takes place Monday October 29 to Friday November 2, 2018 and just as with the previous six years, there will be something for everyone, with the usual heady mix of free and paid-for events. The week kicks off as normal in Manhattan but then, thanks to the SEGD and for […]

DPAA, the leading global organization for everything digital out-of-home has announced its agenda for its annual Video Everywhere Summit, to be held at the iconic Roosevelt Hotel in New York on Tuesday, October 30 as part of New York Digital Signage Week (October 29 – November 2, 2018). Once again, the event (easily the biggest […]

As usual you hear all the best gossip and all the important news here first and we can tell you that it would seem that JCDecaux will soon be officially awarded the Westfield Interiors DOOH contract. The incumbent of course is / was Exterion Media.  This is a prize contract that all the big Media […]