DailyDOOH

Most readers will acknowledge that the subject of Twitter hashtags is somewhat of an area of expertise (and passion) for us.

Short messages on services such as Twitter may be tagged by including one or more hashtags; words or phrases prefixed with a hash symbol (#) with multiple words concatenated that help ‘define’ an event, trend or purpose.

If you are putting your own hashtag together for an event or product then in order to aid #Accessibility we strongly encourage you to put together a compound hashtag which should always be in #camelCase or #PascalCase.

• camelCase is a typographical convention in which an initial capital is used for the first letter of a word forming the second element of a closed compound, e.g. iPhone or eBay, e.g. a camelCase hashtag will #lookLikeThis.
• PascalCase is similar to camelCase with the only difference between the two is that PascalCase requires the first letter of the first word to also be capitalised. So, when using PascalCase, every word starts with an uppercase letter (in contrast to camelCase, where the first word is in lowercase), e.g. a PascalCase hashtag will #LookLikeThis

Capital letters help assistive devices and programs identify separate words, resulting in correctly pronounced (compound) hashtags.

Our sister site aka.tv monitors event hashtags throughout the year and publicly displays results leading up to and during show times.