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reo, powered by oOh!media, has appointed former senior Cartology retail media leader, Renae Usher, into the newly created role of director of sales.

Renae joins reo as it continues to drive significant market momentum and follows announcements earlier this year of major partnerships with leading retailers including Petbarn, Officeworks and Australia Post. reo is in advanced discussions with a number of other high street retailers with further announcements to be made in due course.

With more than 13 years’ experience across retail media, digital and publishing sales, she was at Cartology for more than three years where she led the successful retail media sales team, spearheading omnichannel activations across for major FMCG brands including Coca-Cola, PepsiCo, Mondelez, Mars Wrigley and Nestlé. She has also held leadership roles at Nine and Fairfax, managing major agency relationships and cross-channel solutions.

Andrew Every, chief strategy and retail media officer at oOh!media told us “Renae’s appointment is a significant signal of reo’s ambition as we continue to build out our team and drive growth for retailers across Australia and New Zealand. She has proven experience in scaling retail media networks, collaborating with retailers and their brand partners and her sales leadership will be instrumental in delivering them commercial success while helping shape the next evolution of retail media.”

In her new role, Renae will drive reo’s revenue strategy and lead its sales team, working closely with retailers and brand partners to deliver best-in-class retail media solutions across the full path to purchase including onsite, off-site and in-store.

On the back of the third Annual Canadian Out-of-Home Awards and the successful launch of its new Audience Measurement, the Canadian Out-of-Home Marketing and Measurement Bureau (COMMB) has announced that it is now beginning the formal process of identifying its new Permanent President.

COMMB’s Interim President Adam Butterworth was quietly appointed by the COMMB Board of Directors back in December 2024 with the mandate to launch ROADMAP R/F, Canada’s new Outdoor Audience Measurement Platform and reorganize the industry association with the aim of positioning it to help drive the future growth of the Out-of-Home industry in Canada.

With these two initiatives largely completed the time is right for the recruitment of a dynamic and forward-thinking President to guide this next phase of innovation and insights, as the Canadian Out-of-Home industry embarks on an exciting new chapter.

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Branded Cities has teamed up with ALLVISION Canada to unveil TwinScape, a new digital installation that they say will inspire dynamic possibilities in creative roadside advertising.

“With TwinScape, we’re bringing big-stage energy to roadside media,” said Vaibbhav Gupta, President and Chief Operating Officer at Branded Cities. “It’s a bold new way for brands to stand out, stretch creative ideas across both sides of the 401, and capture attention where it matters most.”

Located at Mississauga Road along Toronto’s Highway 401, the launch features two parallel assets, each equipped with double-sided 14ft x 48ft digital screens. The new spectaculars will be synced to run unified campaigns and provide advertisers over 2,688 square feet of full visibility to both eastbound and westbound traffic on the busiest highway in North America.

“We’re proud to partner with Branded Cities on TwinScape, a project that reflects our shared commitment to innovation in Out-of-Home media,” said Christopher Bentler, President of ALLVISION. “By synchronizing both sides of the highway, we’re giving brands a powerful new canvas to engage commuters with creativity and impact.”

This development is set to become a landmark asset at Toronto’s 401 highway where an average of 400,000 vehicles travels each day. The ability to connect parallel spectaculars and dominate the horizon as commuters drive by will be an exciting prospect for advertisers looking to stand out at this busy stretch of the highway. With Branded Cities taking the lead on sales and marketing strategy for this new development, advertisers can expect award-winning iconic creative strategies available for their campaigns.

Vertical Impression and DPAA have announced the 2025 Attention Excellence Awards, an out-of-home industry’s creative recognition program based entirely on attention measurement data.

The awards will be presented at the DPAA Canada Summit on June 11 at Scotiabank in Toronto.

The awards mark a historic shift toward data-driven creative evaluation in the OOH industry.

“Where creativity meets data, and where the only bias is towards brilliance,” said Barry Frey, President & CEO DPAA. “These awards represent a fundamental evolution in how our industry recognizes and celebrates creative excellence.”

The Attention Excellence Awards utilize Vertical Impression’s patented real-time attention measurement technology deployed across their Canadian elevator network to capture privacy-compliant, genuine audience engagement with DOOH creative from all campaigns. Unlike traditional methods that rely on demographic projections or post-campaign surveys, this approach measures the precise moment when creative captures attention in the real world, not a lab, with winners determined purely by these attention metrics.

“For too long, our industry has operated on educated guesses about what works,” said Nicolette Leonardis, President + Co-Founder of Vertical Impression. “We’re providing something that’s never been done at scale before, guaranteed attention for every campaign.”

The Attention Excellence Awards will recognize outstanding creative performance across four distinct categories:

• Top 10-Second Creative — The creative that captured the most attention in a 10-second format
• Top 15-Second Creative — The creative that captured the most attention in a 15-second format
• Top Canadian Campaign — The campaign that captured the most attention in Canada 
• Top North American Campaign — The campaign that captured the most attention across the North American market

The organsers say that the awards establish attention-based measurement as a new standard for evaluating OOH creative excellence, moving the industry beyond what looks good to what delivers results.

“We know that optimizing campaigns with attention data leads to stronger business outcomes.” said Nicolette. “Since 2014, we’ve been pioneering AI-powered attention measurement across what has grown to become North America’s largest residential elevator network. With the expansion of our tech stack in 2024, programmatic buyers can now access real, performance-based attention metrics that enable optimization based on actual audience engagement rather than assumptions. This gives marketers and agencies the ability to see what’s capturing attention, optimize campaigns in real-time based on attention data, and allocate budgets more effectively to drive measurable outcomes.”

Vertical Impression transforms elevator rides into powerful brand experiences through strategic placement and advanced analytics. Their network connects brands with premium audiences where they live, work, and spend, delivering both attention and impact.

“DPAA’s Canada Summit is always a big hit,” said Barry Frey, President & CEO of DPAA. “Every year the Canadian advertising community connects, engages and learns about the latest innovations in the industry at this key industry event. We look forward to another great gathering hosted at Cineplex Media’s iconic Scotiabank Theater.”

Sponsors for the event include Adapt Media, Broadsign, Captivate, Cineplex Media, GymTV, Pattison, Perion, Reveal Mobile, Rogers Media, UB Media, Vertical Impression, Vistar.

Registration can be found here.

Having escaped her own domestic violence, Stacy Jane is on a mission to provide victims with their first step to freedom by raising awareness of the charity she established, Escabags, in its first national advertising campaign.

Utilising the Motio Limited (ASX:MXO) MotioHealth network, the targeted campaign, developed in partnership with Hawkeye Advertising, promotes Escabags’ Escape Bags, which provides essentials for those fleeing domestic and family abuse, in more than 500 medical practices across the country.

The free tote bags are sewn by a growing force of national volunteers, who then send them to the Escabags warehouse where they are filled with personal hygiene and safety products, resources on how to escape domestic abuse, other comforts and a free Optus sim card following this week’s partnership with the telco.

According to the founder and CEO of Escabags, Stacy Jane, the Escape Bags have provided the tools and support for more than 18000 families and individuals escaping domestic abuse to take their first step to freedom since she launched the charity in February 2020.

She said “But this is just the tip of the iceberg. We know that there are many more people in our society suffering from physical, mental abuse and or financial abuse, but are unsure about how they can leave it. That is why we have decided to activate our message in healthcare settings, where we can reach people when they may be seeking treatment for abuse and letting them know they can get their freedom, by collecting a free Escape Bag with life’s essentials at one of our 2,000 plus stockists across the country, and in some cases, from the medical centre they are sitting in.”

The Motio ad serving technology enables the adverts call to action to reflect the fact that the centre they are sitting in have the Escape Bags stocked, and according to Stacy Jane this provides victims “with the encouragement to immediately take their first step to freedom” and “While these Escape Bags may seem simple, time and again we hear stories of how they have given people the confidence to get out of their terrible situation,”.

Motio CEO Adam Cadwallader told us “Escabags has recognised that people are more inclined to consider their health and wellbeing in the medical environment and will be more open to relevant messages that address that. We are thrilled that MotioHealth, the leading platform for delivering targeted, health-focused content and advertising, is helping this fantastic not-for-profit that is doing great work for so many Australians.”

Since launching the campaign earlier this month, Stacy Jane said not only has it built awareness of Escabags among some of the three million Australians reached by Motio health, including those living an abusive environment, but has also enhanced the charities reach among health professionals.

OUTFRONT Media Inc. (NYSE:OUT) this week announced the launch of ‘One Story. One Future’ in collaboration with GLAAD, the world’s largest lesbian, gay, bisexual, transgender, and queer (LGBTQ) media advocacy organization.

“Pride has always been powered by storytellers — the creators and truth-tellers who dare to envision a more just world,” said Sarah Kate Ellis, President and CEO. “Our stories only reinforce that LGBTQ people are in every American family and have the same American values of fairness and freedom to be who you are. At GLAAD, we know that stories shift culture — and one storyteller can ignite a movement. That’s the heart of One Story. One Future. Whether you have millions of followers or just a few of your friends and family, it is time to mobilize your influence on social media and beyond. This Pride Month, the most courageous act is showing up — loudly, visibly, and without apology — for the LGBTQ community and for the future we all deserve.”

This is the company’s third-annual PRIDE partnership with GLAAD, a month-long OOH campaign calling on LGBTQ community and their allies to stand together for equality, love, and freedom, amplifying the message that while every queer person has a unique story, all are bound by one shared future.

Building on 2024’s ‘Protect Our Pride’ and 2023’s “15 Seconds of Fabulous,” the 2025 GLAAD partnership will appear across OUTFRONT’s national network of digital billboards, transit displays, and street-level assets throughout June.

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Broadsign this week announced Broadsign In-Advance. Breaking down longstanding accessibility barriers to Out-of-Home (OOH) advertising, the new Broadsign Platform capability unlocks automated in-advance Digital OOH (DOOH) transactions, with support for static OOH transactions anticipated via a future update.

Programmatic media buyers can now leverage Broadsign In-Advance to secure guaranteed DOOH campaigns months ahead of delivery using technology built on top of familiar automated trading tools. It also allows direct DOOH buyers to streamline historically lengthy buying cycles, saving hours spent manually discovering, curating, and reserving inventory.

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The U.S. out of home (OOH) advertising industry posted its highest-ever Q1 revenue, reaching USD 1.98 billion, according to new data released today by the Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire OOH advertising industry.

The figure represents a 2% increase compared to the same quarter the previous year, extending the industry’s growth streak to 16 consecutive quarters.

Following a record-setting $9.1 billion in OOH revenue in 2024, the channel’s momentum carried into 2025 with a historic first quarter. Digital OOH (DOOH) accounted for more than 34% of total ad spend for the quarter and grew by 9%, reaffirming its role as a key growth driver for the industry. Among OOH formats, Street Furniture led with a 5.5% year-over-year increase, followed by Transit (3.4%) and Place-Based media (3.2%).

“This is a strong start to the year, reinforcing the strength,  adaptability, and overall growth trajectory of OOH,” said Anna Bager, President and CEO of OAAA. “Marketers are increasingly turning to OOH for its creative impact, digital flexibility, and ability to drive real results.”

Top Spending Categories and Advertisers in Q1 2025

Ranked by total spend, the top 10 advertisers in OOH for Q1 were:

1. M&Ms
2. Apple
3. Morgan & Morgan Attorneys
4. Verizon
5. McDonald’s
6. Samsung
7. Disney
8. Dunkin’
9. Universal Pictures
10. T-Mobile

Over 60% of the top 100 OOH advertisers increased their spend compared to Q1 2024. Seventeen advertisers more than doubled their investment, including (in descending order): Boost Mobile, Rocket Mortgage, Turo, M&Ms, Wingstop, Sprouts Farmers Market, TopDog Law, Nike, HelloFresh, Spectrum, Tiffany, Progressive, New York University, AT&T, Eli Lilly, Universal Hotels & Resorts, and Verizon.

Six of the top 10 product industries increased in volume, led by:

• Communications (+99.3%)
• Insurance & Real Estate (+9.7%)
• Local Services & Amusements (+8.4%)
• Financial (+7.2%)
• Automotive Dealers & Services (+6.1%)
• Restaurants (+1%)

These gains reflect OOH’s continuing strength across a broad range of consumer-facing sectors. Legal Services remained the highest-volume product category in OOH spend. Additionally, four of the top 10 product categories posted double-digit growth:

• Wireless Telecom Providers (+116%)
• Architects, Contractors, Engineers (+27%)
• Legal Services (+18%)
• Chain Food Stores & Supermarkets (+14%)

Boost Mobile, Rocket Mortgage, and Turo were new to Q1 OOH spending compared to the same period last year. Six advertisers increased their OOH spend by more than $2 million during the quarter. Ranked in order, they were: M&Ms, Verizon, Boost Mobile, Morgan & Morgan Attorneys, Universal Hotels & Resorts, and AT&T.

Over one-quarter (27%) of the top 100 OOH spenders were technology or direct-to-consumer brands. Twelve of these finished among the top 30 by total spend: Apple, Verizon, Samsung, T-Mobile, Netflix, Max, AT&T, Amazon, Hulu, DoorDash, Boost Mobile, and Comcast.

OAAA publishes complete industry revenue estimates using data from Miller Kaplan and MediaRadar (which does not adjust for changes in data sources), as well as public reporting from member companies. These estimates encompass spending across digital and static billboards, street furniture, transit, place-based, and cinema advertising, as well as product category and advertiser segmentation.

Here is a list of networking / social events taking place during the week of #InfoComm25.

Note that there is an AVTweetup BUT it has been renamed, it takes place on the Wednesday and is listed as AVNation Access.

Some of the events are invite only and / or require registration. For any of the events below please contact the organisers if in any doubt.

MONDAY June 9

HETMA Awards
18:30-20:00
Funny Bone Comedy Club
Pointe Orlando

TUESDAY June 10

Velasea & Snap Install Golf Tournament
07:00 Start
Reunion Resort & Golf Club, Kissimmee
Places are limited, reach out to kevin.cosbey@velasea.com or tonyg@snap-install.com for more information
The organisers say “Golf, breakfast, lunch, drinks, rentals, and prizes are all included. Shotgun Start at 08:30”

Solomon Partners Cocktails
17:30
The Hampton Social – Orlando
9101 International Drive
Orlando, FL 32819

CTI Tech on Tap
19:00-21:00
ICEBAR Orlando
8967 International Dr, Orlando, FL 32819
The organisers say “Parties with live music, games, and more. CTI’s biggest Tech on Tap yet for our current and prospective clients and sponsoring partners”.

WEDNESDAY June 11

Peerless-AV Happy Hour & Panel: Sports Lounge Spotlight
15:00-16:00
Private Meeting Room: W203C
The organisers say Join Peerless-AV, DCBolt and VOID Acoustics for cocktails and conversation as we dive into the behind-the-scenes story of a standout dvLED video wall install at a premier sports lounge. Our experienced panel will walk through the design challenges, deployment wins, and lessons learned while while building the largest stand alone sportsbook on the East coast. Come for the insights, stay for the networking and refreshments!
Register here.

AVNation Access (formerly AVTweetup)
16:00-18:00
Room W304 AB

LED Studio InfoComm After Party
17:30-20:30
Sports & Social: Social Sports Bar
Pointe Orlando
The organisers say “Join LED Studio & Colorlight and Navori for an unforgettable night of innovation, networking, and entertainment during InfoComm!”

Sharp Consultants Reception (Note that Sharp stress that this event is for AV Conultants and VIP End Users only) 18:00-20:00
Hyatt Regency – Rocks Bar
9801 International Drive, Orlando, Florida 32819
The organisers say “Come take a load off and unwind with Sharp!”

Logitech Partner Connect Awards Ceremony (Invite-only event)
18:00-20:00
Hyatt Regency, Windermere Meeting Room
The organisers say “The Second Annual Logitech Partner Connect Awards is a celebration honoring excellence, innovation, and the remarkable contributions of our valued partners. Partners will join us for an evening dedicated to visionaries and trailblazers who drive success in our partner network”.

WAVIT Meet the Mentors & Mingle
18:00-20:00
Palm Tree Club in Orlando
9101 International Dr., Orlando, FL 32819
The organisers say “Come celebrate the launch of WAVIT’s Wave of Influence Mentorship Program! Whether you’re a mentor, a mentee, or just AV/IT-curious, this Meet the Mentors – Networking & Meet Up is your chance to connect with fellow women in the industry, exchange stories, and spark lasting professional relationships”.

NSCA Education Foundation 25th Anniversary
18:00-22:00
Tin Roof
8371 International Drive Orlando, FL 32819 United States
The organisers say “For 25 years, the NSCA Education Foundation has been dedicated to advancing the industry by connecting professionals to educational opportunities, funding technical training, and fostering the next generation of talent. Your participation helps us continue these vital efforts! Join us as we bring together industry professionals for an evening of networking, live music, and celebration—all in support of the future of commercial integration”.

CTI Tech on Tap
19:00-21:00
Kavas Tacos + Tequila (note different location from Tuesday night)
9101 International Dr #1198, Orlando, FL 32819
The organisers say “Parties with live music, games, and more. CTI’s biggest Tech on Tap yet for our current and prospective clients and sponsoring partners”.

Midwich VIP InfoComm Party
19:00-22:00
Howl At The Moon
8815 International Drive, Orlando, FL 32819
The organisers say “This year’s theme: Then vs. Now—a look back at where we started and how far we’ve come. We were Starin, The Farm AV, and Toolfarm… now we’re united as Midwich and ready to celebrate the journey with you. Expect music, drinks, good vibes—and a chance to reconnect with the people who’ve been part of the ride”.

THURSDAY June 12

Peerless-AV Lunch & Learn: Get Connected with dvLED Trends in Hospitality
12:00-13:00
Private Meeting Room: W203C
The organisers say Take a break from the show floor and recharge with a catered boxed lunch while connecting with industry peers and learning from leading voices in hospitality AV. Hear firsthand insights from guest speakers representing Electrosonic, Hollywood Casino at Greektown, and more, as they share what goes into high-impact dvLED installs across casinos, hotels, and entertainment venues. Whether you’re designing, installing, or selling dvLED systems, this is your chance to get the inside scoop on what’s working and what’s next.
Register here.

Midwich + AVer Happy Hour
15:30-16:30
Midwich Booth #4343
The organisers say “Join Midwich and AVer for a happy hour at the Midwich booth during InfoComm 2025! Come hang out with the teams, enjoy a drink, and chat about the latest in AV tech. It’s the perfect chance to unwind, make new connections, and see what we’ve been working on. Whether you’re exploring new solutions or just need a break from the show floor, we’d love to see you there!”

Midwich + Barco Happy Hour
15:30-16:30
Barco Booth #2829
The organisers say “Where great minds meet over great drinks. Take a break from the InfoComm trade show floor and join the Midwich & Barco teams for our Happy Hour event. This is the perfect setting to network, exchange ideas, and have a great time with fellow professionals. Come raise a glass to technology and good times!”

Logitech + Zoom Happiest Hour (Invite-only event)
17:30-20:30
The Hampton Social Orlando
The organisers say “One of InfoComm’s most anticipated gatherings is back! The third edition of our Logitech & Zoom Happiest Hour customer event is returning, this time at The Hampton Social in Orlando. This exclusive evening brings together a select group of customers for great conversations, live music, delicious food, and celebration. It’s always a highlight of the week, and we’re thrilled to continue the tradition with our valued community”.

Logitech + Google (By invitation only)
The Capital Grille
18:00
The organisers say “To show top customers our appreciation for their partnership, Logitech and Google are hosting a dinner for customers and their sales reps. It’s a fantastic opportunity to connect, unwind, and enjoy a delicious meal”.

Pixels in Paradise (SOLD OUT)
18:00-21:00
The Palm Tree Club, 9101 International Dr Suite 1008, Orlando
The organisers say “We’re transforming the Palm Tree Club into an ‘80s-inspired tropical escape, where pastel hues meet palm trees and good vibes flow as easily as the cocktails. Whether you’re catching up with old friends, making new ones, or just taking a well-earned break from the trade show grind, this is the place to be”.

CTI Tech on Tap
19:00-21:00
Kavas Tacos + Tequila (note same location as Wednesday night)
9101 International Dr #1198, Orlando, FL 32819
The organisers say “Parties with live music, games, and more. CTI’s biggest Tech on Tap yet for our current and prospective clients and sponsoring partners”.

InfoComm 2025 takes place June 7-13 (exhibits 11-14) at the Orange County Convention Center in Orlando, Florida.

What if Digital Out-of-Home could think in real time? What if the audience wasn’t just seen but understood? Last week W Group Holding said that they had made that future more of a reality.

In a launch event held at the Theater of Digital Art (TODA), W Group Holding unveiled real-time audience-targeting programmatic Digital Out-of-Home (pDOOH) technology, developed in Dubai.

Habib Wehbi, Chairman and Group CEO of W Group Holding said “This innovation is more than a product – it’s a strategic leap forward for W Group and the industry. Built to power intelligent, data-led media at scale, it marks the beginning of a new era in programmatic DOOH, starting here in Dubai and expanding globally. It reflects our belief in bold ideas, our confidence in local innovation, and our commitment to shaping what’s next in media.”

Following Wehbi’s keynote, key industry and government leaders, from entities including the Dubai Department of Economy and Tourism, Dubai Media Council and Mada Media, took the stage to share their perspectives on the unveiling of W Group technology.

• Mohammed Al Hammadi, CEO of Mada Media, was quoted as saying “We at Mada Media are delighted to be part of this groundbreaking moment as Dubai unveils the future of technology. Investments like these not only raise the industry standard but also inspire progress across the market. Our presence here reflects our commitment to encouraging businesses to invest, innovate and elevate advertising across the Emirate, turning bold ambition into tangible achievement. With vision, collaboration and innovation we are not just transforming the way we advertise, but we are helping shape the identity of a world-class city.”
• Hesham AlOlama, Director of Strategy & Performance Management at Dubai Media Council, stated: “25 years in the making, W Group has been innovative, and it actually is a global leap for Dubai’s creative economy. This is more than a project launch. It is a statement, a declaration that innovation is not just happening in Dubai, it is being led by Dubai.” He added: “What you see today with W Group and Hypermedia is a case study of what happens when we get public and private partnership together. A Dubai born company, supported by long term government collaboration is now setting a new benchmark in how brands and cities interact with audiences. We cannot do this alone, that is why partnership with companies like W Group are not optional, they are essential.”

AiOO is described as a groundbreaking AI-driven solutions developer transforming the Digital Out-Of-Home (DOOH) and retail media landscape. With advanced proprietary Ai-powered platform that captures real-time audience insights, optimizes campaign performance, and delivers measurable outcomes, AiOO bridges the gap between digital intelligence and urban interaction. From retail analytics to programmatic ad exchanges, our solutions redefine audience engagement, enabling smarter strategies and impactful campaigns across premium, high-traffic locations worldwide. We empower brands, location owners, and urban planners with the tools to enhance experiences, unlock growth, and elevate advertising performance all while upholding the highest standards of data privacy and security. AiOO is your gateway to the future of smart, sustainable, and data-driven DOOH ecosystems.