DailyDOOH

Perion Network Ltd. (NASDAQ & TASE: PERI) says that it is committed to sustainability and values-driven giving, which is why they are partnering with Givsly for the sixth annual Season Without Swag Campaign.

Perion say that “This holiday season, we’re choosing experiences over excess and directing resources to causes that matter”.

Season Without Swag says that it is leading the industry’s charge toward more sustainable and intentional holiday moments but are expanding what impact looks like this year.

This year’s campaign combines meaningful community give-back with joyful client-focused experiences, proving that giving back to the community and one’s clients can go hand in hand. Whether you’re wrapping gifts for families in need or offering a moment of wellness to clients, this season is about showing up with intention.

Learn more about Season Without Swag 2025 Campaign here.

Blip, a leading self-serve platform for independent out-of-home media owners, has acquired Sign Dash, a software platform built to simplify billboard operations.

Cedric Bernard, CEO of Blip told us “The acquisition of Sign Dash enhances our offerings for media owners by integrating supply management capabilities into our local and national demand platforms, Blip and Adkom. Our mission remains consistent: to improve the OOH industry with simple, affordable, and advanced technology.”

Sign Dash provides media owners with streamlined tools for managing structures, generating proposals, handling contracts and work orders, scheduling, and reporting. Blip pursued the acquisition because Sign Dash aligns closely with Blip’s mission to provide the latest, affordable tools that help independent operators scale with confidence.

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Crimestoppers is using Disturbed Media Group’s HyperGram platform to highlight to shoppers and commuters across the UK that they can provide information about a crime with a guarantee of anonymity.

The campaign kicked off at the Westfield London mall in White City at the beginning of December.

Leo Jacobs, co-founder/director at Disturbed Media Group, told us “It’s been fantastic to work with Crimestoppers to promote how anonymous tip-offs from the public help to keep communities and workplaces safe.”

Crimestoppers is independent of the police and receives more than 2,500 contacts from the public every day.

The Out of Home Advertising Association of America (OAAA) last week announced the winners of its 2025 OOH Media Plan Awards, marking the program’s 25th year celebrating the most effective and inspiring OOH media strategies.

The OOH Media Plan Awards recognize the central role media planning plays in the success of out of home advertising. The program highlights the plans that make the most effective use of the medium, grounded in audience understanding, smart allocation of budget, and a clear connection to campaign goals. By focusing on the strategy behind the work, the awards honor the decisions that determine how, where, and why OOH is used, and how those choices contribute to meaningful results for brands

“OOH is an essential part of today’s media mix, offering brands a proven way to reach people in the real world,” said Olivia Oshry, SVP of Marketing & Communications, OAAA. “The 2025 winners reinforce what these awards have always championed, strategic OOH planning that drives effective campaigns and real business results.”

The OOH Media Plan Awards were revealed at The Advertising Club of New York’s OOH:Now event, where the honors have been presented for the past 18 years. This year’s winners include:

Media Plan of the Year

• The Upgrade Lounge by The TJX Companies, Inc./Marshalls –  Edelman New York and Clear Channel Outdoor Airports Division

Gold:

• bella in 3D: From Times Square to Kitchens Everywhere – Vistar Media
• Severance Season 2 – Apple TV, OMD, Kamp Grizzly
• The Upgrade Lounge by The TJX Companies, Inc./Marshalls –  Edelman New York and Clear Channel Outdoor Airports Division

Silver:

• Cashback Courts 2025 – Chase Freedom Card, WPP Media / GroupM (Essence Mediacom), Think-True, Pivot Media Ventures + PIVOT(x), SPCSHP, Lyft
• Dodgers World Series Reactive ’24 – Nike, billups, Wieden+Kennedy (W+K), PMG
• The Last Supper – The Chosen, NPRP Media and Exverus Media
• Van Gogh: The Roulin Family Portraits – Museum of Fine Arts Boston, Connelly Partners

This year’s awards were judged by a distinguished panel representing the full advertising ecosystem, with leaders from brands, agencies, OOH media, and ad tech bringing expertise across media strategy, data-driven planning, measurement, and real world execution to the selection process.

The Réseau express métropolitain (REM) has officially opened 14 new stations, expanding the automated transit network that first launched with five stations in 2023.

With a total of 19 stations now in operation, PATTISON Outdoor Advertising, the exclusive advertising partner for the REM, is introducing an expanded suite of high-impact media products available throughout this growing system.

“This new phase of the REM marks a transformative moment for public transit in Montréal,” said Dominic Loporcaro, Vice President & General Manager, Eastern Region, PATTISON Outdoor Advertising. “With 19 stations now active, advertisers and agencies have new opportunities to connect with commuters through premium environments and high-impact digital formats. The REM is rapidly becoming one of Québec’s most valuable media networks.”

This new phase also expands advertising access across the REM network, giving brands the ability to reach riders in modern, high-traffic environments designed for strong visibility. Across the 19 active stations, PATTISON Outdoor offers a combination of digital and static formats, including 75” digital posters, large-format digital displays, static posters, and select station takeover opportunities in high-dwell areas.

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Carvertise has received a Platinum MarCom Award for Transit Advertising for its enchanting rideshare activation in partnership with agencies Serino Coyne & Venus Media on behalf of the Broadway musical, ‘Wicked’.

For the ‘Wicked’ campaign, which earned the top honor in the awards program, Carvertise and its partners turned Manhattan’s streets emerald green over the summer, with 40 wrapped rideshare vehicles carrying Spanish-language messaging in a bold activation designed to enchant Broadway fans and first-time theatergoers.

Carvertise CEO Mac Macleod told us “These wins belong to our creative partners who dared to think differently and trusted us to bring their boldest visions to life,” he said. “From turning Manhattan emerald to blazing Pride through D.C. to grabbing fired-up fans’ attention at the Super Bowl, they understood the power of vehicle wraps as an exciting, disruptive form of advertising. That kind of willingness to go big and go bold is what makes magic happen.”

In addition, Carvertise took home a Gold MarCom in the Outdoor category with marketing partner Visit Florida Keys for an inspiring activation at WorldPride in Washington D.C.; plus an Honorable Mention for its Super Bowl LIX Swarms with partners Beliv USA, Planet Fitness and Visit Pensacola. Presented by the Association of Marketing and Communication Professionals, the MarCom Awards honor excellence and creativity in the marketing and communications fields.

Carvertise and Visit Florida Keys lit up Washington D.C.’s streets with a dozen rainbow-wrapped rideshare vehicles carrying the rallying cry ‘Come As You Are!’ during a six-week activation celebrating WorldPride in May and June.

Tomorrow on Tuesday December 9 at 8am PT/11am ET/4pm GMT, the DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today, will hold its next Leadership webinar on Developing the Perfect Pitch

The webinar will lay out a step-by-step framework for refining both elevator and capability pitches.

The session will be introduced by Vicky Land, Sr. VP Communications & Brand for Barry’s Bootcamp, and will conclude with a panel of DPAA members, including Kyla Francis, Group Director at APEX Exchange, and Elizabeth Johnson, CEO, Pathformance.

DPAA’s Leadership Series webinars are led by Jenn Wiley, subject matter expert for WE.DOOH and founder of Wet Cement.

“Whether you’re pitching a client or presenting to a partner, this end-of-year leadership webinar is for you,” said Barry Frey, President and CEO of DPAA. “We are also thrilled to welcome our new advisory board members representing retail and healthcare media – two important areas for the future growth of our industry.”

You can register for the webinar here.

JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, has announced that following a competitive tender, it has been awarded an eight plus two year contract with Helsinki City Transport Authority (HKL) and Länsimetro Oy to operate all advertising spaces in Helsinki and Espoo metro stations.

Jean-François Decaux, Chairman of the Executive Board and Co-Chief Executive Officer of JCDecaux, said “We are very pleased to continue our long-lasting advertising partnership with HKL and Länsimetro Oy. With iconic large format displays, the metro station network will become a true showcase for DOOH media in Finland. Combined with our broad and exclusive nationwide street furniture network including 59 cities and municipalities, JCDecaux will deliver exceptionally strong audiences to both national and local advertisers.”

Starting from July 1st, 2026, the new contract continues the strong partnership between JCDecaux, HKL and Länsimetro Oy, which started in 2009.

The metro line in Finland’s capital city Helsinki and in the second largest city Espoo, attracts over 1 million commuters weekly and is the backbone of public transportation.

JCDecaux will build a state-of-the-art advertising inventory equipped with the latest technologies in 30 metro stations. The new LED screens will be integrated into the subway environment and provide an unprecedented ad experience.

Veridooh has made four global hires as it continues its aggressive international expansion across North America, the UK and elsewhere.

The new appointments span sales, operations and marketing, strengthening the company’s leadership bench with talent drawn from DoubleVerify, Talon, Clear Channel, Adstream and other major industry players.

In the US, Veridooh has appointed Drew Weicker as Head of Agencies and Client Partnerships (North America) and Lindsay Leskanic as Account Director (North America).

In the UK but with global remits, Veridooh has hired Zoe Jones as Marketing Director and David Divehall as Operations Director.

• Drew brings more than two decades of digital sales and strategy experience, including nine years at DoubleVerify, where he rose to lead North American sales and played a key role in the company’s journey from growth-stage startup to publicly listed business.
• Lindsay brings a strong background in out-of-home, having driven client strategy across luxury fashion, finance, and CPG categories during her time at Talon. Her experience bridging creative ideas with measurable OOH outcomes is expected to support Veridooh’s growing US footprint.
• Zoe has more than 20 years of media experience, including senior roles at Digital Cinema Media and Clear Channel before founding her fractional marketing agency, The Zoder Collective, in 2021.
• David will lead operational launch and service delivery across multiple markets. He spent 14 years at Adstream (now Extreme Reach), most recently as Global Operations Director, where he specialised in standardising workflows and scaling complex global operations.

Veridooh Co-founder and Co-CEO Mo Moubayed said that the calibre of the new hires reflects the strength of the company’s mission and momentum.

Clear Channel Outdoor’s Airports Division, part of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), has announced that after a competitive procurement process, it was chosen as the new partner for Hollywood-Burbank Airport (BUR) to launch a state-of-the-art, digitally-driven media network. The new eight-year partnership and implementation of a dramatically reimagined advertising and sponsorship program coincides with the airport’s long-awaited Elevate BUR project – an all-new terminal facility scheduled to debut in October 2026.

BUR is one of Southern California’s most convenient and vibrant gateways and is steps from the world’s leading studios, entertainment brands and creative companies. Clear Channel’s idea is to elevate the airport’s media environment to mirror that creative energy and extend brand storytelling from the terminal to the city streets and highways throughout the market.

Clear Channel’s Airports team will create an immersive, Hollywood-inspired experience through:

1. Digitally Driven Media Network: A nearly 100% digital platform featuring themed design elements—like gold-trimmed frames evoking the glamour of Hollywood’s golden age—seamlessly integrated into BUR’s terminal architecture.
2. Anamorphic & UHD Displays: High-resolution screens capable of 3D anamorphic content and ultra-high-definition visuals strategically placed in key terminal zones.

Through this competitive win and new partnership, Clear Channel Outdoor will offer advertisers a powerful dual-channel opportunity to reach business and leisure travelers. With a robust roadside presence across the Los Angeles metro area, including digital and printed billboards on key routes connecting to Burbank, brands can now engage travelers both in the air and on the ground—delivering continuous visibility from arrival to exploration, including along the coveted Sunset Strip.

This integrated network provides advertisers the ability to:

• Surround consumers at every touchpoint—from the airport terminal to city streets.
• Leverage dynamic, data-driven campaigns across high-resolution digital displays and billboards.
• Deliver brand consistency through unified creative and contextual targeting across environments.

As the Elevate BUR project offers a modern new terminal that provides a premium level passenger experience, Clear Channel’s media transformation will help BUR become a destination for brands eager to captivate audiences in motion. The new terminal will offer a variety of options for shopping and dining, upgraded restrooms, and more room to move about. A new ticketing lobby, baggage screening system, and updated TSA checkpoint will make it easier to get to the gates. For arriving passengers, a new baggage claim area will deliver an even smoother journey to their destination.

“Our vision is to turn Hollywood Burbank Airport into an iconic and immersive media showcase that celebrates the creative spirit of Los Angeles,” said Morten Gotterup, President, Clear Channel Outdoor Airports Division. “We’re combining design, technology, and storytelling to deliver premium opportunities for both national and local advertisers to reach travelers in meaningful, memorable ways.”

Hollywood Burbank Airport is in the final stages of constructing its new passenger terminal that will completely replace the current facility with a modern and even more convenient terminal, including 355,00 square feet filled with new and modern features surrounding the 14 gates as the safety and comfort of passengers and employees is top priority. The new facility design includes added distance between airport runways and the terminal building. It also includes updates to meet current earthquake design and ADA accessibility standards. Passengers will also have a new parking structure with EV charging and a new on-airport access road.