DailyDOOH

JCDecaux is launching a new and exclusive advertising opportunity on Melbourne’s E-class trams, offering brands the city’s largest moving Out-of-Home canvas and vehicle wrap in Australia.

As part of its new operator contract for Yarra Trams, Yarra Journey Makers* is making advertising available on E-Class trams for the first time. Additionally, up to 30 percent of trams in the Yarra Trams network are now available, expanding the opportunities within JCDecaux’s TRANSIT portfolio and offering brands more reach, visibility and audience engagement.

Ben White, General Manager – Transit, JCDecaux, told us “The JCDecaux ULTRATRAM gives brands a unique way to reach thousands of people daily across Melbourne’s busiest areas. Its 100 percent exclusivity allows advertisers to own the largest moving canvas in the city, ensuring unmatched visibility and impact in high-traffic areas. The tram’s continuous loop around the city delivers sustained exposure to commuters, shoppers and eventgoers.”

At 33.5m x 3.65m, the JCDecaux ULTRATRAM is the largest and longest vehicle on Melbourne’s roads.

Operating from both Southbank and Preston depots, it provides extensive coverage across Melbourne’s key commercial and residential areas including Collins Street’s retail precinct, Bourke Street Mall and Southbank route 96 running from St Kilda beach to East Brunswick.

The JCDecaux ULTRATRAM is the designated class of tram to service Melbourne’s major events including the Boxing Day test match, Australian Open, Grand Prix, and AFL season launch, while also operating on regular routes through the city’s retail and business districts.

This new addition gives advertisers powerful multi-format opportunities across the Yarra Trams network including Smartframes outside Southern Cross Station, where free trams run express to the Grand Prix.

The Melbourne tram network is key part of the city’s identity and daily life. With its rich history dating back to 1884, the trams connect communities, businesses, and cultural landmarks across the city.

The JCDecaux ULTRATRAM wrap will be available from December 2nd.

Highlander Partners, L.P., a Dallas-based private investment firm, announced the sale of its portfolio company, McIntosh Group to Bose Corporation.

McIntosh Group

McIntosh, headquartered in Binghamton, New York, was founded in 1949, while Sonus faber, founded in 1983, is headquartered in Vicenza, Italy. The transaction was consummated on November 15, 2024.

The McIntosh Group has been a global leader in high-end audio equipment for decades and today manufactures the world’s finest amplifiers, speakers, turntables and other audio products under several renowned brands that include McIntosh, Sonus faber and Sumiko Phono Cartridges. They are driven by their dedication to quality performance, sophisticated technology, refined design, and artisan manufacturing, and that’s resulted in delivering products known for incomparable design, product quality and consumer experiences.

Read the rest of this entry »

Registration is now open for all pass types for the Possible Event. Now in its third year it takes place April 28 – 30, 2025 at the Fontainebleau Hotel in Miami.

If you purchase your pass today you will lock in their highest discount (15%) and save up to USD 900 – but hurry, this offer is only valid until Friday, December 6, 2024.

In 2022 and 2023 we held our own AdTECH: OOH – Miami Conferences during this week and in 2024 we held AdAi: Miami Conference (focussed on #AI in the advertising space, as with both of our AdAi: Toronto events in 2023 and 2024) alongside this “colossal, immersive, and engaging celebration”.

The DPAA also, always hold some form of LatAm event during this week. Rumour is that this might be on the Sunday April 27 next time around so watch this space.

Sound Products has been acquirted by TSI Global, a leading full-service audiovisual design/build company specializing in the integration of advanced AV systems tailored to enhance human experiences.

Established in 1990, Sound Products, Inc. has been a prominent provider of AV services and security solutions for both corporate and public sectors in the Kansas City metro area. The acquisition was completed at the end of September. Terms of the agreement remain confidential.

Read the rest of this entry »

ZipShowKorea is a smart content production company that produces innovative content including online exhibition halls, VR, AR, media walls, #AI content, ultra-high resolution 8K content, realistic experience zones, and entertainment fields.

They will be at #CES2025 and can be found on the Incheon-IFEZ Promotion Pavilion conveniently located in the AI Zone of Las Vegas Convention Center, North. Booth 9037.

Read the rest of this entry »

AIXR has announced that Flux Innovation is the official sponsor and presenter of the 2024 AIXR XR Awards pre show. Broadcasting from the Flux Innovation Lounge in London, and known for pushing boundaries, Flux is, we are told, the ideal partner to kick off this celebration of spatial computing.

Richard Ward, Client Services Director at Engage Works and Flux Innovation, will join a panel of industry leaders to discuss groundbreaking projects and technologies shaping immersive experiences. Top finalists include major names like Apple, Walmart, Disney, and other industry leaders.

What makes Flux Innovation stand out is its ‘Innovation-as-a-Service’ approach—helping businesses turn ambitious visions into real, impactful outcomes by providing the expertise needed to bring creative ideas to life. By partnering to present the AIXR XR Awards pre show, Flux will set the tone for an unforgettable night that honours creativity, talent, and innovation.

For the first time ever, AIXR has also partnered with UploadVR to present their Winter Games Showcase during the awards, with many never-before-seen titles being announced both during the pre show and the live ceremony.

Richard Ward told us “Hosting the AIXR XR Awards pre show from the Flux Innovation Lounge is an exciting opportunity to showcase the incredible talent defining XR. We’re proud to partner to shine a spotlight on the projects and people pushing the limits of immersive technology. Together, we’re bringing this creative movement to life in a way that’s both entertaining and inspiring.”

The pre show will feature exciting segments including insights on how companies like Apple and Disney are using immersive tech to transform their industries through to game premieres. Expect technology showcases, discussions on impactful categories, and a first look at the new Obsidian Innovation award for 2024 while anticipation builds for the live ceremony.

The winners of the AIXR XR Awards will be announced on December 5, 2024, during a live ceremony on board the SS Rotterdam. The pre show will be live at 19:30 CET. For more details about the pre show, the nominees, and how to attend or watch the event, click here.

Praevar is expanding its well-regarded Podium series of outdoor digital signage with the introduction of the Podium 75” High-Brightness, Low-Power LCM.

This new display is engineered to deliver extraordinary 4K resolution and 4,000 nits of brightness while consuming just 200W of energy—35% less than traditional high-brightness displays currently on the market.

The Podium 75” delivers vibrant, high contrast images and helps businesses reduce operational costs and environmental impact, making it the ideal choice for companies looking to meet sustainability goals without compromising on performance.

From bustling transit hubs to busy city streets, the Podium 75” is designed to captivate audiences with its brilliant visuals while standing up to the toughest outdoor conditions. Whether it’s harsh sunlight, heat, or rain, this display ensures reliable performance and long-term durability for any high-traffic outdoor environment.

Read the rest of this entry »

oOh!media has secured a long-term renewal with The GPT Group (GPT), one of Australia’s leading real estate investment managers, for the exclusive rights to internal large format digital displays across key retail centres in Melbourne and Sydney.

As part of the agreement, oOh! and GPT will install Australia’s largest retail curved wall-mounted LED digital screen, spanning 35 metres in length and 1 metre in height, at Melbourne Central. New digital column wraps next to Coles and Melbourne Central stations, will also be introduced. These first-of-a-kind installations will debut in early 2025, creating retail’s most impactful advertising opportunity when combined with the digital large format and Shot Tower activation.

Robbie Dery, chief commercial operating officer at oOh!, told us “This large format contract with The GPT Group, following our small format agreement in November 2023, strengthens our leadership in retail Out of Home. With over 1.6 billion shoppers annually and high-impact digital displays, our retail network delivers 33% more consumer spend than other providers. The addition of Australia’s largest curved digital display at Melbourne Central will set a new standard for innovation in retail, offering brands an unmatched opportunity to create high impact on the path to purchase.”

One of Melbourne’s most iconic shopping centres, Melbourne Central welcomes 53 million visitors annually.

Read the rest of this entry »

2024 has been a highly successful year for Out of Home (OOH). According to the latest WARC/AA report, OOH advertising spend has grown by 16.7% in H1 and is predicted to grow by 12% year on year in 2024. Also ending the year on a high, Clear Channel UK, one of the UK’s leading OOH media and infrastructure companies, shared their wins of 2024 and unveiled the game plan for 2025 at their recent annual Upfront event.

Richard Bon, UK Managing Director & Europe Commercial Lead at Clear Channel, said: “Clear Channel’s purpose to be both a Platform for Brands and a Platform for Good is all about delivering more impact for advertisers, more value for communities, and less impact on the planet. In 2024, we brought this to life through the continued expansion of our digital estate that has grown faster than any other OOH media owner’s – now at 5,000 screens and counting – whilst providing over £100 million in investment, funding, and value into councils, transport authorities, and local communities around the UK.”

So, what’s behind Clear Channel’s winning formula and how can advertisers best leverage Out of Home in 2025?

Read the rest of this entry »