DailyDOOH

Grocery TV, a leading in-store retail media platform, has added Northeast Grocery, Inc. (NGI) to its growing network which will help scale NGI’s retail media efforts to deliver even more value to both brands and shoppers.

NGI, the parent company of Market 32, Price Chopper, and Tops Friendly Markets

, is a leading regional grocer known for its fresh-forward merchandising, thoughtfully designed store layouts, and delivering high-quality products and services at exceptional value. NGI selected Grocery TV for their consultative approach and industry expertise.

Through the partnership, Grocery TV will power digital screens in NGI’s 300 stores across its six-state footprint, introducing more dynamic and engaging promotions to shoppers. This supports NGI’s ongoing commitment to elevating the in-store experience through thoughtful, customer-focused innovation.

Grocery TV’s consultative approach resulted in a tailored in-store offering for Northeast Grocery, ensuring that digital signage seamlessly integrates into each store’s unique layout. Strategically placed screens will highlight relevant content throughout high-traffic zones like entrance, checkout, and pharmacy. Northeast Grocery will incorporate Grocery TV’s newly launched Digital Ironman, to replace traditional print signage at store entrances for a cleaner look and feel.

“We’ve extensively researched how in-store marketing impacts shoppers, and those insights drive the development of our offerings,” said Don Oelke, co-founder and COO of Grocery TV. “With nearly 90% of grocery purchases still happening in-store, we’re focused on creating opportunities for retailers and brands to engage with shoppers at the most impactful moments while upholding the store experience retailers work so hard to create.”

By integrating Grocery TV’s platform, NGI gains new capabilities to deliver timely, relevant messaging, enabling brands to reach shoppers when intent is high and they’re ready to make a purchase.

“Grocery TV brings the scale and expertise to help our marketing team drive retail media revenue growth in ways that align with our mission to preserve the high-quality, service-oriented shopping experience our customers count on,” said Diane Colgan, SVP of Marketing for NGI. “We prioritize partnerships that enhance our omnichannel experience, and this adds another valuable, impactful way for us and brands to connect with our shoppers.”

Today Grocery TV powers the in-store network for nearly 6,000 stores and plans to announce additional expansions and new partnerships throughout 2025.

JCDecaux Sweden, part of the global JCDecaux network, has announced the launch of its programmatic digital out-of-home (prDOOH) offering, solidifying Stockholm’s position as a premier programmatic advertising hub in Scandinavia.

The partnership with VIOOH, the leading premium global digital out of home supply-side platform, opens up unparalleled programmatic access to high-impact advertising spaces in the region’s capital.

“By enabling programmatic buying across our network, we are not only completing the Swedish DOOH landscape but also offering international brands a new and streamlined gateway to reach key Scandinavian audiences,” said Magnus Heljeberg, CEO of JCDecaux Sweden (shown to the right here). “Stockholm, as the capital of Scandinavia, is a crucial market for local and global campaigns, and our programmatic integration simplifies access to this vital demographic.”

At the end of April, 270 of JCDecaux Sweden’s premium digital screens, including 225 strategically located in Stockholm’s bustling city center, will be available for programmatic buying. Utilising data from Outdoor Impact, this new data-driven approach provides effective and targeted advertising, with the ability to tailor messages to audiences and using real-time, contextual data triggers. prDOOH will also make it easier for global brands to align DOOH with broader digital campaigns.

Cecilia Ottobre, Sales Director at JCDecaux Sweden(shown above) told us “The launch of Programmatic DOOH is perfectly timed to meet the growing demand for programmatic digital-out-of-home in Sweden, both locally and internationally. Advertisers seek smart and efficient data-driven solutions that offers flexibility to enhance engagement with their target audiences and omnichannel campaigns”.

The collaboration with VIOOH ensures seamless integration with over 40 major global DSPs, making JCDecaux Sweden’s inventory accessible to advertisers worldwide.

“Integrating JCDecaux Sweden provides both domestic and international brands with the ability to utilise VIOOH Trading Manager, enabling real-time, data-driven programmatic trading to engage with their target audiences, including in Scandinavia’s most influential city,” said Gavin Wilson, Global Chief Commercial Officer at VIOOH.

JCDecaux Sweden invites global media agencies and brands to explore the dynamic opportunities presented by this programmatic launch. With access to Stockholm’s high-value audiences and the efficiency of programmatic buying, advertisers can now achieve unprecedented targeted campaigns.

RockBox has announced the renewal of its partnership with Academy Music Group (AMG), significantly enhancing its music venue advertising network across the United Kingdom.

The collaboration introduces 120 large digital screens in iconic venues nationwide, including O2 Academy Brixton, O2 Apollo Manchester, and O2 Academy Glasgow.​

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ClearLED, a leader in transparent LED displays, screens and video walls is holding an exclusive Open House in Vancouver, Canada on Friday, April 25, 2025 betwen 12:00-16:00.

Alongside the folks at Graffiti+ attendees will be able to discover the latest advancements in LED displays, meet the team(s), and explore how their solutions can transform visual experiences.

Whether you’re a tech enthusiast, business owner, artist, or just curious, this is your chance to see digital signage like never before!

The organisers will of course be serving food and drinks, so you will be able to enjoy refreshments and great conversations as you connect with industry professionals.

RSVP here (spots are limited).

Date: Friday, April 25, 2025
Time: 12:00 PM – 4:00 PM
Location: 1114 E Georgia St, Vancouver, BC, Canada V6A 1Z3

About Graffiti+

At Graffiti+, we believe in the power of art as a medium for expression, connection, and transformation. We are passionate about making the world of graffiti accessible to everyone, everywhere, in a way that respects and honors its roots and culture.

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media is holding its annual GlobalDOOH session in Miami during the Possible Event. It takes place on Monday April 28 at 16:30, at the Fontainebleau Hotel .

Barry Frey, President & CEO of DPAA told us “DPAA’s GlobalDOOH is always a great session as we explore how major brands are using DOOH and discuss the innovations in the business. Having this session on the first day of Possible ensures brands focus on our industry and is part of DPAA’s Curated Experiences which include CES, and Cannes Lions.”

Speakers at this year’s event include:

• Kate Clough, Global Media Director, Lenovo
• Jessica Williams, Head of Brand Marketing & Partnerships, Shopify
• Adam Powell, Global Solutions Architect, Adsquare
• Chris Gurciullo, General Manager, Adsquare

Additional media agency speaker to be announced

This session is open to all DPAA members whether or not they are attending Possible. For registration link please contact Zach.Sherman@dpaaglobal.com.

Topics at the session will include Retail/In-Store Media, Location Intelligence, Programmatic, and the growing role of digital out of home in today’s omnichannel mix.

The session is sponsored by Adsquare.

ECN has announced a partnership with Sedition, a leading platform for digital art whereby during April 2025, ECN’s Digital Art Gallery Month will showcase a curated selection of contemporary digital artworks on digital screens located in the foyers of premium London offices.

Paul McBeth, Global Marketing Director, ECN told us “Digital art reflects everything ECN delivers for its commercial office real estate partners – a real-time, adaptable and dynamic expression of the office’s brand identity, which creates an ever-evolving connection with both tenants and visitors.”

Offices have long displayed traditional artworks to create a positive impression and enhance the overall aesthetic appeal of the foyer.

However, digital art expands upon this premise by providing more flexibility as it can accommodate an array of communication objectives. For example, digital art can be adapted to reflect the changing seasons or on-site or community events. Additionally, the nature of digital art means it can display different visual forms, including moving images, animations, and 3D, which traditional art cannot accommodate.

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Naked Smoothies is bringing a fresh burst of energy to the Elizabeth line with a new digital out-of-home campaign featuring the fruit ingredients of its signature smoothie being blended by passing trains in the first ever train-triggered creative on the Transport for London network.

Emma Holmes, Marketing Brand Manager at Naked, said “Naked Smoothies are here to give people a natural energy boost and help them go about their busy day. The Get Naked, Get Going campaign works brilliantly on the London Underground where people are constantly on the move. Being able to dynamically adapt the ads to external cues gives the campaign an additional layer of engagement and relevance for passengers.”

The brand’s vibrant, full-motion ads encourage Elizabeth line passengers to “Get Naked, Get Going”. Using dynamic creative, the ads are linked to the train timetables, with messages including “Your Boost, Now Arriving”, “Heathrow bound? Get Naked, Get Going.” and “Heading East?”.

Chris Forrester, Managing Director of Outdoor at Global, told us “I love this campaign from Naked Smoothies and I can’t wait to see it in real life on my commute. It’s this type of creativity and inspiration that’s captivating and shows the capacity of outdoor advertising to brighten customer journeys.”

The campaign has taken over all digital screens on the Elizabeth line platforms at Tottenham Court Road for two weeks.

Chris Reader, Head of Commercial Media at Transport for London, added: “This campaign is an exciting way to engage with the thousands of people travelling through Tottenham Court Road on the Elizabeth line. It’s great to see how advertisers can use our estate in an innovative and fun way to bring new experiences to Londoners.”

The campaign was created in partnership with Omnicom-owned digital content agency ArtBotAI.

Oliver Thurtle, Head of DOOH at ArtBot AI told us “Utilising Transport for London’s data, we’ve been able to build a system that takes advantage of train arrival information on the Elizabeth line. The tech updates every minute so that has allowed us to show relevant creative at the right moment as trains arrive, and when they are on the platform. I’m excited for commuters to see the ads on their journeys all this week and next”.

Tickets will be available a week today, Wednesday April 16 from noon EST for Pixels in Paradise, the next Experience United Social Club event which takes place Thursday June 12 during #InfoComm25 at the Palm Tree Club.

The organisers are transforming the Palm Tree Club into an 1980’s inspired tropical escape, where pastel hues meet palm trees and good vibes flow as easily as the cocktails.

Whether you’re catching up with old friends, making new ones, or just taking a well-earned break from the trade show grind, this is the place to be.

Expect tropical cocktails, sunset-lit conversations, and a laid-back atmosphere that celebrates the creative energy of our industry. No agendas. No presentations. Just good people, good drinks, and great conversation.

Two things of note: –

1. They are calling all #AVSneakerheads as this one’s for you! They say “Break out your freshest kicks, from vintage Jordans to crisp white Air Force 1s. Your footwear game is part of the fit, and we’re here for it”
2. Keep an eye out for the AVIXA TV Red Carpet Experience as they’ll be capturing the scene and chatting with attendees about fashion, trends, and the tech that stopped them in their tracks. You might just get your moment in the spotlight!

#ff @openeyeglobal @XUSocialClub and Sponsors @REACHMediaNet @KorbytGo @SageNetLLC @Nanolumens @Snap_Install @SignageOS @SNAdisplays @BluefinLcd @CrimsonAV @Dise_Digital (and AUO and GDS)

InfoComm 2025 takes place June 7-13 (exhibits 11-14) at the Orange County Convention Center in Orlando, Florida.

The Outdoor Media Associationthis week announced that Victoria’s Department of Transport and Planning (DTP) has joined as its newest member.

The Department of Transport and Planning brings together key transport, planning, land, precinct, and policy functions within a single department to create thriving, connected communities across Victoria.

Elizabeth McIntyre, CEO of the OMA, told us “Asset owners like DTP, play a crucial role in the growth of the Out of Home industry. Their diverse expertise will enhance our collective strength and amplify our voice as the leading representative body for the OOH sector. With initiatives like MOVE launching in the coming months and our ongoing investment in audience measurement, we’re creating significant value for our members and contributing to the industry’s expansion.”

As an asset-owner member, the Department of Transport and Planning represents the property owners of where Out of Home advertising structures are located.

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Place Exchange, the leading independent supply-side platform (SSP) for programmatic Digital Out of Home this week announced the expansion of its Programmatic Guaranteed offering, supporting guaranteed deals between buyers and sellers for DOOH inventory.

The vast majority of DOOH transactions today occur via direct sales between media owners and buyers. Such direct transactions, often for premium inventory, offer the buyer and seller definitive assurance in advance around where, when, and how many impressions will run, and at what price. However, the process can be labor intensive – especially when buying across multiple media owners – requiring management of multiple sets of deals and insertion orders, manual data entry, disjointed reporting, and separate billing and payments.

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