DailyDOOH

Teams led by Solomon Partners, The Out of Home Advertising Association of America, DPAA Global, and Cycle for Survival, the official rare cancer fundraising program of Memorial Sloan Kettering Cancer Center (MSK), are participating in Roadblock Cancer.

This charitable non-profit advertising initiative is a highlight of this October’s Out of Home New York and this evening at 19:15 the billboards in Times Square will feature adverts supporting the Memorial Sloan Kettering Cancer Center, one of the world’s leading comprehensive cancer centers.

#ff @Cycle4Survival @YourOAAA @SolomonPtners @DPAAGlobal @mboidman

TransUnion (NYSE: TRU) has used #OOHNYC to announce a partnership between its marketing solutions business, TruAudience and AdQuick.

Julie Clark, SVP, Media & Entertainment, at TransUnion told us “As the media ecosystem becomes increasingly fragmented, marketers must maximize their targeted audience reach with optimal frequency, and OOH is an underutilized channel in achieving those goals. We’re excited to provide the insights and audiences to help AdQuick clients utilize OOH to its fullest extent as a meaningful part of their omnichannel performance marketing plans. As the media ecosystem becomes increasingly fragmented, marketers must maximize their targeted audience reach with optimal frequency, and OOH is an underutilized channel in achieving those goals. We’re excited to provide the insights and audiences to help AdQuick clients utilize OOH to its fullest extent as a meaningful part of their omnichannel performance marketing plans.”.

TransUnion’s identity-based consumer insights and audiences will now give AdQuick customers access to:

• Audience-Based Planning: Utilizing the TruAudience consumer insights modules purpose-built for digital out of home planners, AdQuick’s advertisers can plan their OOH investments alongside all other channels, including Connected TV, Display and Video.
• Audience Data for Campaign Planning and Execution: AdQuick’s platform offers the ability for clients to access TruAudience’s taxonomy as well as additional third-party audiences from AdQuick’s third-party data marketplace.

Jason Kunkel-de Cesero, Vice President, Demand & Analytics Partnerships, AdQuick said “OOH has mass reach, is brand safe, and is highly viewable. But historically it’s been planned, executed, and measured separately from other channels, which has resulted in brands chronically underinvesting in OOH. Our partnership with TransUnion will showcase the important role that OOH plays in driving outcomes, and help shift more advertiser dollars to OOH tactics”.

The partnership enhances AdQuick’s offerings by integrating with TruAudience’s consumer insights platform and curated audience taxonomy to enable advertisers to plan, execute and buy OOH as part of holistic, omnichannel campaigns.

Veridooh has used #OOHNYC to announce that it has extended its independent programmatic digital out of home advertising verification solution by enabling it with VIOOH.

Veridooh co-founder Mo Moubayed told us “We are seeing phenomenal growth in demand for independent verification for programmatic DOOH, and the integration of Veridooh’s platform with VIOOH’s impressive global network makes it even more accessible across the world. What makes VIOOH’s platform so exciting is the flexibility it offers to deliver dynamic, strategic campaigns on the world stage. Veridooh’s independent verification platform gives agencies and advertisers the confidence to take full advantage of this, creating true transparency that campaigns are delivered.”

Media buyers leveraging the VIOOH Trading Manager platform to access digital out of home inventory across VIOOH’s media owner partners globally can now choose to add Veridooh’s 100% independent OOH verification solution via their DSP.

Read the rest of this entry »

On the 14 October 2024 Improper Agency and Clear Channel UK launched ‘Educate Yourself’, a UK nationwide campaign raising awareness of menopause and its diverse signs and symptoms.

Menopause is a serious and life changing transition that is estimated to effect 30% of women in the UK at any one time. Research found 93% of women felt they would benefit if friends and family were more informed about menopause, three in four people believing that menopause remains a taboo subject (Gen M). The campaign aims to destigmatise menopause and increase knowledge, as with knowledge comes change.

Nicky Thompson, Creative Director, Improper told us “Menopause is often trivialised and brushed aside in society, or simply seen as a joke. Frequently dismissed and reduced to ‘hot flushes’ or ‘the change’, it goes hand in hand with the invisibility of older women in our society… but that’s another campaign! The 93% of women asking for more conversation and education in this highly personal and emotional area was the catalyst of the campaign concept; educate, educate, educate! Through a playful approach, the campaign asks everyone to “Educate Yourself” as destigmatisation is long overdue. We all need to know more, because with knowledge comes change. As someone who is going through this journey themselves, spending time and exchanging diverse stories and experiences I hope this campaign will shift perspectives on something that affects half of the UK’s population”.

Inclusivity is central to the campaign and Educate Yourself features a range of individuals who have diverse experiences of menopause, including Sheree Hargreaves, who experienced early onset menopause aged 15, Emma Livingstone, founder of Up – The Adult Cerebral Palsy Movement, Zeph Churchill, former nurse turned comedian with a menopause-focused comedy show, and Ola Fagbohun, a mid to older life women’s health practitioner, as well as several Clear Channel employees.

Read the rest of this entry »

Superstar Music Artist and Youtuber KSI’s new single ‘Thick Of It’ has seemingly exploded across the internet since it’s release. It debuted at Number 14 on the UK’s Official Charts, hit the Top 50 on Spotify in the US and we are told, is set to debut on the Hot 100 chart as well

UK based Breaking Ads Agency worked with Atlantic Records on a campaign to book OOH Media on some of the biggest Digital Screens in Europe which included Clear Channel UK’s 72M long Cromination in London, JCDeaux UK’s Old Street Roundabout Screens, Elonex’s Victoria Warehouse Screen in Manchester and their Starlights Billboards in Birmingham.

In addition, the convoy of 20+ DigiVans across Birmingham and London which was also used in the campaign may well be the biggest convoy of DigiVans ever done.

Hilltop, the UK’s second largest honey brand, is making a bold splash with its first-ever brand campaign, ‘For Honey Heads’. The campaign depicts Hilltop consumers who are obsessed with Hilltop, its delicious flavour and versatility. This marks the first creative work from St Luke’s for Hilltop Honey since its appointment in September, bringing a fresh and dynamic approach to the marketing.

The ‘Honey Heads’ are a fun, quirky celebration of serious honey-lovers who take their passion to new heights. With playful, over-the-top beehive hairdos as a nod to their honey devotion, they gleefully pour Hilltop’s pure, sustainably-produced honey over their breakfast, as bees buzz excitedly around them.

Al Young, creative lead at St Luke’s “We love the beautiful simplicity of this campaign. It gets right to the heart of Hilltop’s deadly serious obsession with their product, presented in a profoundly silly way. Joe Giacomet has captured this with wit, charm, and lashings of appetite appeal.”

The campaign creative is unapologetically bold and distinctive, particularly for this category, and showcases the superior taste and versatility of Hilltop Honey. Whether it’s drizzled over granola or a cream cheese bagel, Hilltop Honey is the must-have breakfast essential, that will naturally sweeten the start of every day.

Read the rest of this entry »

Future of Television returns October 30th at the UCLA Palisades Ballroom on Wednesday, October 30 · 9:30am – 6:30pm PDT

Topics Include:

Television and Streaming Business Track:

• Research & Analysts Presentations
• The Future of Live TV: Thriving in the Era of Software Live Production
• Keynote Conversation with Google TV
• The Evolution of Streaming: Breaking Down OTT, Subscription & Ad-Supported Streaming Models (SVOD/AVOD/FAST)
• The Future of Adult Animation for Television and Streaming
• Reclaiming the Crown – What Can (and Should) TV Learn from the Video Game Industry?
• The Future of Music Storytelling for Streaming and Television
• Predictive Analytics & Data Tools for Television and Streaming

Brands and Creators Track:

• Creators Get No Respect; Is Hollywood Missing Out?
• From TikTok to TV: Why Hollywood Needs to Catch Up
• Keynote Conversation with Google
• Talent is Always the Best Investment: How Creators and Hollywood Can Build Together

Featured Keynotes Include:

• Alex Angeledes, Managing Director, Media & Entertainment, Google
• Rob Caruso, Senior Director, Product Management and User Experience, Google TV
• David Min, VP, Corporate Innovation, The Walt Disney Company

Speakers Include:

• Alex Barinka, Managing Director, Corporate Strategy, Upland Workshop
• Douglas Caballero, Head of Content Studio & Strategy, C3 Presents
• Geoff Clark, CEO, acTVe
• Taryn Crouthers, President, ATTN
• Jasmine Enberg, VP, Principal Analyst, EMARKETER
• Renee Engelhardt, VP, Partner Insights, Parrot Analytics
• Kaare Eriksen, Media Analyst, Variety
• Adam Faze, Co-Founder & CEO, Gymnasium
• Michael Fedyna, Director, Monetization and Client Services, DISH Media
• Arleta Fowler, Head of Digital Lifestyle Talent, CAA
• Bernard Gershon, President, GershonMedia
• Grant Gish, SVP, Head of Adult Animation, MTV Entertainment Studios and Comedy Central
• Josh Gold, Executive Producer, VR/MR/Metaverse Apps & Content, Meta
• Harry Golden, Invisible Narratives
• Dan Goman, CEO & Founder, Ateliere Creative Technologies
• Jamie Gutfreund, Founder, Creator Vision
• Lia Haberman, Founder, ICYMI Newsletter
• Zack Honarvar, CEO, One Day Entertainment
• Dave Jorgenson, Senior Video Journalist, The Washington Post
• Kevin Kurtz, Co-Founder & CEO, The Bold Baking Network & Bigger Bolder Baking
• Lauren Martinez, Manager, Adult Animation Genre, Netflix
• Saheer Mathrani, Co-Founder & COO, Gymnasium
• David Messinger, CEO, Trailer Park
• Anjali Midha, Co-Founder & CEO, Diesel Labs
• Coco Mocoe, Creator & Host, The Middle Row
• Kelci Parker, Vice President – Adult Animation, Hulu
• Chris Paulson, EVP & General Manager, Games Publishing, Skybound
• Mike Pears, EVP, Distribution and Content Sales, AMC Networks
• Simon Pulman, Partner & Co-Chair, Media + Entertainment & Film, TV + Podcast Group, Pryor Cashman
• Daniel Punt, Senior Managing Director, FTI Delta
• David Reitman, Lead Games, Innovation CoE, PwC
• Ryan Sands, Director of Talent & Development, Skybound Entertainment
• Philip Schuman, Senior Managing Director, Leader of Media & Entertainment, FTI Consulting
• Ned Sherman, Chief Business Affairs & Legal Officer, Skybound
• Jawhara Tariq, SVP, Corporate Development & Investments, Mythical
• Jason Toney, VP, Business Intelligence, Paramount Global
• Vaughn Trudeau, VP of Development, Live Nation Productions
• Jay Tucker, Executive Director, Center for Media, Entertainment & Sports, UCLA Anderson School of Management
• Diana Williams, Co-Founder & CEO, Kinetic Energy Entertainment

It takes place at Carnesale Commons, 251 Charles E Young Drive West Los Angeles, CA 90095 United States and registration can be found here.

London based company Hello Lamp Post encourages people to look at their city with fresh eyes and they have an interesting webinar coming up on Wednesday October 30, 2024.

The webinar is designed for professionals in airports, property management and the public sector, and aims to highlight innovative use cases of AI, showcasing how they are enhancing audience engagement and interactivity in a range of environments.

Key Takeaways:

• Awareness of global AI use cases in public spaces
• Practical insights into the benefits of AI for data gathering and real-time engagement
• Future trends in AI for improving public environments

You’ll hear from industry experts and learn about real-world AI applications. Gain valuable insights into how these organisations are leveraging AI to create dynamic, interactive experiences, and discover how AI-powered solutions can be applied to improve public engagement in your sector.

Registration can be found here.

‘Out of Home and Into My Heart’ is a 10-track love letter to the out-of-home advertising industry, aimed at extolling the unique virtues of the oldest advertising medium in the world.

Released in time for Out Of Home New York and the DPAA Global Summit, this tongue-in-cheek yet undeniably catchy set of songs ranges from Pop and Rock ballads to Dance and Hip Hop anthems.

Nicolette Leonardies, President and Chief Mixtape Officer at Vertical Impression told us “No this isn’t elevator music, it’s elevating music. It’s our love letter to the medium, combining catchy tunes with themes that resonate with our everyday experiences as marketers and advertisers”.

The mixtape is available for streaming on all major platforms, including Spotify, Apple Music, and YouTube Music. All streaming proceeds from the album will be donated to the National Advertising Benevolent Society (NABS), a charity supporting at-risk people in the media, marketing, communications and advertising industry.

Official Tracklist:

1. Billboard Love
2. Rise Up
3. Let ’em Ads Cook
4. Lonely Screens Club
5. Programmatic Magic
6. Elevate Me
7. Signs Across the Skyline
8. Ads So Pretty
9. Outdoor Adoration
10. Spread the Message

‘Out of Home and Into My Heart‘ started as a project to reinvent the concept of elevator music into something more modern.

Created with the help of #AI, Vertical Impression’s creative team fine-tuned lyrics, adjusted melodies, and made countless decisions on how to best celebrate our industry in a musical way.

Their goal was to seamlessly blend the AI-generated elements with human creativity and a dash of their brand’s own personality, ensuring that every note and word authentically represented OOH advertising.

Vertical Impression has always believed in elevating the advertising game – quite literally. With 6000+ elevator screens in buildings across North America, they specialize in transforming elevators into a canvas for creativity. From the lobby to the penthouse, and offices, hotels, hospitals, and so many more, they are in the business of making impressions that last longer than your average elevator ride.

During #OOHNYC Hivestack will have a ‘headshot studio’ on their exhibition stand at the DPAA Video Everywhere Summit but they are far from being the only vendor in looking at doing something different and innovative during the week, and indeed at the conference on Tuesday October 15, 2024.

As the undisputed CMS leader in the OOH and DOOH industry Broadsign have, for as long as I can remember, been a major sponsor of the full day DPAA conference.

This year they are repeatng something that they did with great success at the DPAA Canada Summit back in June, namely Broadsign’s Content Marketing Manager Kayla Caticchio serves as the official field reporter on the red carpet and conducts brief interviews on their booth.

In Manhattan we understand that she will also be featured on the main stage a few times, with a live feed to host Barry Frey.