AdAi Miami Conference Agenda Announced

March 28th, 2024

Adrian J Cotterill, Editor-in-Chief

As we’ve written before, we are always keen to shake things up a little with our own events and in 2024 we will be mixing up our AdTECH: OOH Conference Series (remarkably, established back in 2018) with our new AdAi Conference Series (the first of which attracted 240+ attendees when it was held in Toronto in November 2023).

AdAi: Miami will be held on the afternoon of Wednesday April 17 during #MiamiTech Month and what has become #OOHMiami.

The AdAI event seriies aims to create a confluence of thought leaders, innovators, technologists, and advertising professionals to delve into the potential of AI in revolutionizing the out-of-home (OOH) advertising sector.

Our primary objective is to broaden the understanding and adoption of AI technologies within the advertising industry, enhancing efficiency, personalization, and consumer engagement in OOH campaigns.

A crucial secondary objective is to expand the outreach of this event beyond the OOH advertising sphere. Cross-pollination of ideas from other industries will bring a fresh perspective, leading to more innovative AI applications and collaborations. We aim to attract tech companies, AI enthusiasts, students, researchers, and professionals from diverse industries to explore the symbiosis between AI and OOH advertising.

13:00 Registration

13:00 Opening Remarks | Farrokh Mansouri | Head of Data Science | COMMB

13:30 – 14:00: Keynote: Insights on the State and Future of AI in OOH Advertising | Chris Duffey | Strategic Development, Creative Cloud Design | Adobe

14:00 – 14:30 How To Adapt To An AI World | Julia Thompson | CMO | OAAA in conversation with Avery Akkineni | Chief Marketing Officer | MD LatAm | Vayner Media

14:30 COFFEE

15:00 TECHFLASH SESSIONS

  • Measuring Location-Based Media with AI | Casey Binkley | CEO | Mobilytics and Mike Donaldson | Director of Business Development | BillboardPlanet
  • Robots and AI in Advertising | Judah Longgrear | CEO & Co-Founder | nickelytics
  • Navigating the AI Landscape: Quividi’s 17-Year Journey in Crafting Actionable, Affordable, and Responsible AI Solutions for DOOH & Retail Media Audience Measurement | Mitch Wade | SVP of Sales | Quividi

16:00 – 16:30 TBD

16:30 – 17:00 How Do AI Predictive Insights Help OOH chaired by Jules (Julie) Folkers | OOH Consultant and Beyond | TEDx Speaker

  • Ari Buchalter | Chief Executive Officer | Place Exchange
  • Stephanie Gutnik | Global Chief Strategy Officer | Billups
  • Eddy Herty | ​​VP, National Creative Director of OUTFRONT Studios | OUTFRONT Media

17:00 Closing Remarks: Farrokh Mansouri | Head of Data Science | COMMB

As we found in Toronto this event bridges the gap between technology and OOH advertising, fostering a broader understanding and adoption of AI in OOH advertising and stimulating an ecosystem of collaboration that transcends traditional industry boundaries.

It is being held at one of our favourite event locations and one we have used many times before, namely Ampersand Studios, located centrally 31 NE 17th Street Miami, FL 33132.

Registration will be open shortly.

For those interested, AdAi: Toronto will be held again this year, but most likely in September.

Speakers Announced For Australia’s ‘Powering DOOH’

March 28th, 2024

Tristan Cotterill

IAB Australia and the Australian Outdoor Media Association (OMA) will collaborate for a second year to curate Powering DOOH 2024. The half-day conference will be held on April 4 in Sydney, and present both practical content and strategic thought leadership to elevate the planning and buying of Digital Out of Home (DOOH) and programmatic campaigns in Australia.

Gai Le Roy, CEO IAB Australia told us “After the successful first Powering DOOH event in 2023, we are thrilled to be again collaborating with the OMA in 2024 to help bring the industry together to discuss and showcase new and emerging Programmatic DOOH standards, measurement, case studies and more. There is a strong desire within the IAB community to enhance their understanding of how programmatic strategies can complement and elevate their digital media investment plans. The IAB DOOH Working Group is committed to delivering innovative and thought-provoking content for the 2024 Powering DOOH event, offering marketers and agencies valuable insights to fuel growth through programmatic DOOH.”

There will be an ‘International Virtual Keynote’ by Nick Parker, Founder of Go2ooh Consultancy who will share his insights on how the market is evolving and how all stakeholders within the industry should work together to increase the adoption of Programmatic DOOH investment.

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#OOH2024 Agenda Now Live

March 28th, 2024

Adrian J Cotterill, Editor-in-Chief

After what seems like weeks and weeks of speaker announcements from the OAAA for their 2024 OOH Media Conference, taking place from April 29 to May 1, 2024 at the Omni La Costa Resort in Carlsbad, California the agenda is now live.

Anna Bager, President and CEO of OAAA told us “We believe that the 2024 OOH Media Conference will serve as a valuable platform for sharing knowledge, exchanging ideas, and driving innovation within the industry. From keynote presentations to interactive panel discussions to networking opportunities, our conference agenda is designed to cater to the diverse interests and needs of our industry.”.

We note that the event starts Monday with various assocation directors’ meetings, a private leadership summit, yoga and pickleball and then the welcome reception at 17:30 sponsored by Broadsign.

Conference proper kicks off on Tuesday at 08:45 with a Welcome + State of the Industry from Anna, an opening keynote still to be announced followed by a couple of roundtables, a number of spearate track sessions, some town halls and generally some quote interesting looking presentations.

The 82nd Annual OBIE Awards will be presented Tuesday evening.

Wednesday kicks off with some Geopath stuff, a couple of keynotes and the day ends at lunchtime.

It’s definitely action packed!

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New Carbon Footprint @OutsmartOOH Report

March 27th, 2024

Adrian J Cotterill, Editor-in-Chief

A new report from Outsmart, the trade body for the UK Out of Home advertising industry, finds that OOH is the most sustainable advertising platform for brands when compared to other major media.

The findings, produced by KPMG, are outlined in ‘Low Carbon, Low Power: An analysis of OOH energy consumption and CO2 emissions’, published today.

Stéphanie Taupin, Global Strategy Director at KPMG, told us “The study results are consistent with a similar study we did in France: OOH allows brands to execute more environmentally friendly campaigns than other media when measured by contact or pound invested. Furthermore, OOH has opportunities to reduce its climate impact because it benefits from several reduction levers.”

KPMG’s research found that out of all the media measured (Online, TV, Radio, Print and Email), the OOH industry produces the least amount of carbon emissions per impression.

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QMS Launches TV Partnership w/ Samba TV

March 27th, 2024

Tristan Cotterill

Leading digital outdoor company QMS has announced an innovative new partnership with Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, that will empower advertisers to extend the reach and impact of their TV campaigns with digital out of home.

Yasmin Sanders, Samba TV

Samba TV Australia Managing Director Yasmin Sanders told us “As the only independent first-party TV data provider in Australia, and the first to provide comprehensive TV data to plan and target DOOH, we’re excited to partner with QMS to empower advertisers with a compelling solution that extends audience reach across two highly impactful media channels.”

QMS will leverage Samba TV’s first-party TV viewership and ad exposure data, captured at a granular postcode level, and integrate it into QMS’ Q-Data platform to select DOOH inventory that extends TV reach in those identified postcode areas.

We are told that this will give advertisers, whose campaigns are booked through a direct IO, a new way to build the reach of their campaigns, by strategically adding DOOH to under or over-exposed TV viewership postcodes.

QMS Strategic Sales Director Adrian Venditti said: “TV is a powerful tool for expanding reach and continues to play a major part in media strategies, however, growing viewership fragmentation poses new challenges for advertisers striving to connect with desired audiences across screens and platforms. The QMS and Samba TV partnership tackles this challenge by bringing together data and technology across two of the most impactful platforms in TV and DOOH. The partnership allows clients that have traditionally relied on TV to deliver the bulk of their reach to extend that reach even further, by adding DOOH as another screen within their omnichannel strategy. In essence, it’s about combining two broadcast channels to deliver maximum audience reach and campaign effectiveness”.

oOh!media Launches Airport & Office Expert Team

March 27th, 2024

Tristan Cotterill

oOh!media is supercharging how it connects advertisers with business and professional audiences by creating an expert team of specialists to maximise advertising engagement across airport and office environments.

Tailored specifically for the exclusive business and professional audience, the dedicated team will work with agencies and advertisers to leverage oOh!’s extensive expertise and portfolio of Airport and Office Out of Home assets, across all stages of the passenger journey, to make brands unmissable.

An oOh! study into Australians work and travel habits found 62% of business professionals work in an office between three to five days a week. C-suites spend an average of 78% of their working week, (3.9 out of 5 days), in the office and more than nine in ten (96%) fly for business with 85% of senior managers travelling by air for work.*

Over the past 12 months oOh! has successfully renewed contracts for over 100 premium office towers across the country, including with Brookfield Partners, Walker Corporation and Investa. oOh!’s national Office network empowers brands to reach CBD professionals at work, through more than 5,000 full-motion digital screens in over 650 prominent Australian office towers.

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2024 @CommbCA #OOH Awards, May 30, 2024.

March 26th, 2024

Tristan Cotterill

UB Media will be returning as the title sponsor for the Canadian Out-of-Home Awards Gala 2024! OOH campaigns between January to December 2023 are eligible. The deadline is April 24, 2024 and you can register here.

Michael Minicucci, President & CEO of UB Media, expresses his excitement for this year’s Gala, emphasizing the platform it provides for the OOH community to shine on a global scale. Partnering with BNN Bloomberg amplifies this stage, showcasing and applauding the triumphs of 2023.

The COMMB Awards take place on May 30, 2024 and the organisers have now solidified their judging panel of esteemed industry leaders representing every aspect of the Out-of-Home industry, including major brands, creative and media agencies.

This diverse group of judges offer a wealth of knowledge drawn from their distinctive experiences in the industry, ensuring a range of fresh perspectives to evaluate this year’s gala submissions.

Elizabeth Crisante, Executive Producer of The Canadian Out-of-Home Awards, echoes her delight in having UB Media back as the title sponsor, emphasizing their support and collaborative effort in making a significant global impression.

Today’s @DPAAGlobal Women’s Empowerment Webinar

March 26th, 2024

Adrian J Cotterill, Editor-in-Chief

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today, is holding their next Women’s Empowerment Webinar for Women’s History Month today, Tuesday March 26 15:00 GMT and will feature Kate Bowers, COO of UK based Mass Media.

Kate will talk about building up the company as well as her personal story representing England in the Deaf World Cup (soccer / football.

In order to better celebrate Women’s History Month, and to hear these important stories DPAA is opening this webinar to all.

The session will explore gender bias in the workplace and offer actionable steps participants can take to successfully combat inequality. The session will be led by DPAA’s subject matter expert, Jennifer Willey, Founder & CEO of Wet Cement, a consultancy that builds inclusive and empowered cultures. The event will conclude with a panel that features industry leaders Susane Morello, EVP Publicis Media & Head of Apex Canada; Inna Kern, VP Media Strategy at ESPN, and Alice Gogh, Chief Growth Officer, Captivate.

“Each year DPAA’s Women’s Empowerment Program, WE.DOOH, grows in importance and influence,” said Barry Frey, President & CEO of DPAA. “In the spirit of Women’s History Month, we are pleased to be able to make this special session available to all.”

It’s not too late to register here.

Claritas Chief #AI Officer @PossibleEvent Keynote

March 25th, 2024

Adrian J Cotterill, Editor-in-Chief

Clartias’ Chief AI Officer Rex Briggs will be keynoting Possible 2024. The annual immersive event for marketing leaders, now in its second year, takes place on April 15-17 in Miami and will bring together 3,000 global executives who are leading many of today’s top brands.

Rex’s highly anticipated keynote will help marketers hone their understanding of marketing leadership in the age of #AI, allowing them to better conceive what’s happening today, the implications and how they will need to steer their leadership moving forward. It will also unveil prototypes for giving consumers more control of their data through AI, and transforming how marketers use data to connect with consumers and optimize business performance.

Back in early 2017 the Carlyle Group (NASDAQ: CG) in partnership with the Indian Hill Group, acquired Claritas from Nielsen (NYSE: NLSN). The Indian Hill Group was a small team led by Mike Nazzaro and comprises some of the former leadership team of Nielsen Catalina Solutions.

The @OutfontMediaUS Political Avoidance Network

March 25th, 2024

Adrian J Cotterill, Editor-in-Chief

Political advertising sometimes seems unavoidable and with the two major political parties in the US now having presumptive nominees in the Presidential race, brands looking to stay out of the fray likely have limited options.

To address this issue, OUTFRONT Media (NYSE:OUT) has announced in key markets across the country, a ‘Political Avoidance Network’ which offers premium OOH inventory where no political ads are allowed.

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