Gerald Griffin Joins CBS Television
Gail Chiasson, North American Editor
Veteran multi-platform sales and marketing executive Gerald Griffin has joined CBS Television Stations as senior vice-president, business development and strategic partnerships.
Griffin, who reports to Jim Sullivan, president of sales, will be responsible for working with the sales teams at the group’s 29 local stations.
He will spearhead the creation and execution of new business initiatives and the development of strategic cross-platform sales opportunities involving CBS-owned television stations as well as other CBS Local Media assets, including CBS Radio stations and combined local TV and radio digital properties.
This also includes advertising solutions provided by the recently launched Curb TV service, which features content from CBS Television Stations in taxis and other for-hire vehicles across the country; and EcoMedia, CBS Corporation’s environmental, wellness and educational media unit.
“In my new role I will be looking for opportunities to complement our new taxi television network that was launched this past fall – Curb TV – which features 14,000 cabs in 14 markets across the US,” says Griffin.
Grffin was recently senior vice-president, ABC Regional Sports and Entertainment Sales in New York, where he oversaw the national sales and marketing efforts involving the ABC-owned television stations, ESPN-owned radio stations and various regional sports networks and digital out-of -home partners represented by the ABC Regional Sports and Entertainment Sales unit. He was earlier vice-president and general sales manager of ABC Regional Sports Sales.
“The expansion of our CBS Local Media portfolio and continuing growth of our new business opportunities makes this a perfect time to add someone with Gerald’s considerable and wide-ranging experience to our team,” says Peter Dunn, president. “We look forward to benefitting from his “insights and leadership abilities.”
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