Adrian J Cotterill, Editor-in-Chief
Vibenomics, a location-based Audio Out-of-Home (AOOH) advertising and experience company, has announced a partnership with Vistar Media.
Brent Oakley, co-founder and CEO at Vibenomics told us “Vistar Media is a pioneer and leader in the programmatic OOH space. Together, we are opening up access to this growing channel, while utilizing Vistar Media’s experience in building a vast exchange across some of the largest place-based venues in the world. This partnership is so unique because no other SSP could handle both the nuances of out-of-home and provide access to real demand at that level.”
It is a very interesting partnership as it marks the first time that advertisers will have the ability to purchase audio-only inventory, combining licensed, background-music playlists, paid commercial spots, or brand messaging on an OOH exchange. Advertisers will be able to further impact immediate purchase decisions by reaching shoppers directly through a unique auditory experience at points-of-sale inside thousands of retail locations.
In turn, participating brick-and-mortar retail businesses can increase sales, participate in a revenue share program, and enhance the customer experience.
Through a single integration with Vistar’s API, Vibenomics has access to Vistar’s supply-side platform (SSP), as well as Vistar’s ad server, to handle delivery and scheduling of their own ad placements and content. Vibenomics selected Vistar as their ad serving & programmatic software provider because of Vistar’s expertise in handling the nuances of location-based OOH and digital programmatic.
Michael Provenzano, CEO and co-founder, Vistar Media said “Vistar chose to partner with Vibenomics and to embrace audio out-of-home because it provides our marketers with the ability to reach a consumer near the point-of-purchase in a retail environment. Our customers are already doing that with screens in retail locations, and audio-out-of-home is a perfect extension of those strategies. Our partnership with Vibenomics creates not only a new category of DOOH, but also indicates a bright future of advertising overall.”
Vibenomics, Inc. is a location-based Audio Out-of-Home advertising and experience company that powers audio channels for retailers, giving brands the ability to talk to shoppers directly at the point of sale. With its powerful cloud-based technology, licensed background music library, data integration capabilities, full-service team of audio experience experts, and network of on-demand professional voice talent, the company provides the right revenue-enhancing vibe for over 100 advertisers in more than 4,000 locations across 48 states, reaching over 150 million people.
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