Adrian J Cotterill, Editor-in-Chief
Verizon Media has partnered with Shark Experience and Edison Interactive to expand its digital out-of-home footprint and enable advertisers to reach golfers across the country.
Shark Experience presented by Verizon is described as a premium media platform delivering connectivity and customisable content to a golfer through a screen in a golf cart. The experience was developed in partnership with Verizon Media’s parent company, Verizon, Greg Norman Company (founded by golfing legend, Greg Norman) and Club Car (a global leader in golf and utility vehicles).
Powered by Verizon’s LTE network, the connected golf cars (exclusive to Club Car) include HD touchscreen displays and built-in speakers with Bluetooth connectivity. Golfers enjoy curated content from Yahoo Sports, Yahoo News and Yahoo Finance. They also have access to GPS yardages, hole flyovers, music via streaming radio or Bluetooth, real-time sports ticker, live and on-demand sports including the PGA TOUR (made possible through Verizon Media’s streaming Media Platform), news and Greg Norman golf tips.
Guru Gowrappan, CEO, Verizon Media told us “As the country reopens, we continue to unlock new and unique meaningful DOOH experiences for advertisers to engage with consumers, By bringing together innovation and high-quality entertainment, Shark Experience presented by Verizon enhances the golfer experience, making it an incredibly attractive media option. We are excited to partner with them and feature their inventory within the Verizon Media DSP and SSP.”
Actually launched back in March 2018, Shark Experience presented by Verizon is available in over 23,000 connected carts on the 4G LTE network at more than 250 golf courses across the US. Golfers have played over 1.7 million rounds of golf on courses with the experience, including well-known courses like Bethpage and TPC Sawgrass. The experience is available to golfers for free or a small cost, depending on the course.
Greg Norman, Chairman & Chief Executive Officer, Greg Norman Company was quoted as saying “Shark Experience presented by Verizon has something to keep everyone entertained while on the course, making it the perfect solution for advertisers that want to reach golfers,” said We are excited to partner with Verizon Media and bring our unique inventory to their customers.”
Edison Interactive, a global leader in the in-ride digital media and content delivery market, is Shark Experience’s software development partner. Verizon Media has integrated its Media Platform into their technology to bring streaming services and Yahoo content to golfers.
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