Nigel Clarkson Joins @Hivestack
Hivestack, the global AdTECH leader in programmatic digital out-of-home, this week announced the appointment of Nigel Clarkson as their Global Chief Revenue Officer. Reporting directly to CEO, Andreas Soupliotis, he will be responsible for the growth of Hivestack’s business across APAC, EMEA, North America and LATAM.
Andreas Soupliotis, Co-founder and CEO of Hivestack told us “We are thrilled to welcome Nigel to our leadership team. Nigel joins our team at a pivotal time as we expand our global footprint and round out our executive leadership team. His rich experience in out-of-home (OOH), media and technology makes him one of the few leaders in our industry with experience in both the digital and programmatic ecosystems, with a clear vision of how both worlds are evolving together.”
Nigel told us “This is an incredibly exciting time to be joining Hivestack. The world may be at different stages of programmatic DOOH adoption, but one thing is clear – in the COVID-19 world of media planning and buying, the ability for brands to have more control over DOOH spend and be as precise as possible has never been more important. Hivestack’s extensive capabilities on both the buy and sell side allows clients and media owners to maximise programmatic OOH spend better than anyone in the industry. I look forward to helping drive continued growth for Hivestack with their brilliant team.”
Nigel is well known and well respected in the OOH industry. He previously held the role of Commercial Director at Global Outdoor after leading the team at Exterion Media as Chief Revenue Officer. He has also held senior board level positions in the UK at Weve, Living Social and Primesight Outdoor and notably was at the helm at Yahoo as their UK Country Manager where he led the team through the merger with Oath. Nigel has also held board positions at key industry trade organisations, the IAB and Outdoor Advertising Association.
Categories: DailyDOOH Update
