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New York City’s Moynihan Train Hall Opens

In New York last week, the completely renovated Moynihan Train Hall opened for passengers. Gone is the overcrowded, unremarkable experience of the past, today’s experience is bright, welcoming, spacious and somewhat innovative.

The new train station, a tangible link to New York’s grand history, features a modern digital passenger experience courtesy of ANC. Partnering with Empire State Development Corporation, ANC’s role as lead integrator in the project has helped create a dynamic digital media network aimed at improving passenger connectivity and comfort.

ANC completed its work in two phases. Phase I featured deployment of more than 1,700 square feet of 4mm LED throughout the train hall. It includes digital screens in a range of sizes; LCD kiosks; and a unique trapezoid-shaped display in the north entrance stairwell. Ceiling box screens alongside glass lighting fins in the east bay simulate the sky. The displays have live video capabilities and regularly feature important updates for passengers, along with NY-centric visuals to promote travel and create a more relaxing commuter environment. Phase II deployment integrated 150 assets, including LCD and fine-pitch LED displays unique to national transit stations to ensure a variety of passenger information from multiple transit entities are easy to find.

The 255,000 square foot transit hub is part of a mixed-use development which crosses 8th Avenue into the historic James A. Farley Post Office Building. The physical build-out over two phases creates a digital experience unlike any other transit environment while ensuring passengers are immersed in a true New York experience. The train station now features live video capability and real-time transit updates through its complete digital network.

ANC’s content management system, LiveSync, combines information from three different transit providers, the Metropolitan Transit Authority, the Long Island Rail Road and Amtrak, to display complex train times and information for each transit authority across the digital network.

Led by Empire State Development (ESD), the USD 1.6 billion project was accomplished through an innovative public-private partnership between ESD, Vornado Realty Trust, The Related Companies, Skanska, the MTA, the Long Island Rail Road, Amtrak, and the Port Authority of New York and New Jersey.

Posted by on 6 January 2021.

Categories: DailyDOOH Update

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